PRAN Celebrates Pahela Baishakh in Qatar branded with different kinds of brands and all products of those brands were available there. Meanwhile, the Mughal stall was branded with Biskclub , Bake, Tango, Sundrop, Fazle & Mughal and the products of those brands were available there. Besides, they promoted their brand Mughal with communicative leaflets and created awareness among them about the brand by informing them about Manufacturing of Mughal.PRAN celebrated the Bengali New Year at Bangladesh M. H. M. School & College in Qatar on 1st Baishakh 1424. About three thousand people gathered there and enjoyed the fun-filled program. PRAN team installed 2 stalls at the School Ground and sold different types of PRAN products. They branded one stall with Mughal and other with PRAN. PRAN stalls were

1. A Corporate Publication of PRAN GROUP
PRAN-Message
Special Edition on Pahela Baishakh 1424

2. PRAN-Message
Bengali New Year Greetings from MD-PRAN
It is our pleasure to wish you a Shubho Noboborsho1424 and
hope this New Year brings prosperity, joy and success to you as
well as your family.
PRAN believes that Bangladesh is a special country in the
world for it’s diverse traditions and civilization. Pahela
Baishakh celebration is a Bengali tradition so, PRAN cele-
brates the day by organizing different types of programs includ-
ing colorful mangal shovajatra (Rally), cultural program and
Baishakhi fairs at home & abroad. Through the celebration,
Bengali people welcome the Bangla New Year to nourish the
Bangla tradition and culture as well as to get entertainment.
New Bangla year has come with guidance to overcome sorrow, fatigue, depression and gloom.
I would like to thank you all for your significant support and dedication.
A Corporate Publication of PRAN GROUP 02
Pahela Baishakh
Eleash Mridha
Managing Director of PRAN
Thank you.
Eleash Mridha
Managing Director
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PRAN Celebrates Pahela Baishakh 1424
Pahela Baishakh, Bangla New Year 1424, was cele-
brated amid much enthusiasm and traditional gaiety in
both Bangladesh and West Bengal on 14th April 2017.
PRAN took part in this celebration wholeheartedly.
PRAN organized different types of programs includ-
ing colorful mangal shovajatra (Rally), sales stalls,
cultural program and street side Baishakhi fairs in city
as elsewhere across the country to welcome the
Bangla New Year.
The day was a public holiday. City dwellers started the
day with the traditional breakfast of ‘panta bhat’
(soaked rice), green chilies, and onion at Ramna Park,
Suhrawardy Udyan, Dhaka University campus,
Rabindra Sarabar and other amusement places.
The business communities especially in the rural areas
opened their traditional ‘Halkhata’, new account
books welcoming the Bangla New Year.

3. PRAN-Message
On this day, PRAN promoted their brands around the
country with different types of promotional activities.
According to historical records, celebrations of Pahela
Baishakh, the first day of the Bangla calendar, started from
Emperor Akbar’s reign when it was customary to clear up
all dues on the last day of the Bangla month of Chaitra with
businessmen opening ‘halkhata’ or new book of accounts
in their shops.
On the next day, or the first day of the New Year, landlords
used to entertain their tenants with sweets. Village fairs
and related festivities were other visible features of the
day.
In course of time, the occasion became part of domestic
and social life, and turned into a day of merriment with
distribution of homemade special foods among the guests
as well as near and dear ones.
Various agricultural products, traditional handicrafts, toys,
cosmetics, as well as different food and sweet items were
sold in Baishakhi fairs.
These fairs also provided entertainment, with singers and
dancers staging jatra (traditional plays), pala gan, kabigan,
jarigan and gambhira gan. They present folk songs as well
as baul, marfati, murshidi, bhawaiya and bhatiali songs.
PRAN has been taking part in this historical festival since
its inception and arranging different kinds of events to
entertain the people.
A Corporate Publication of PRAN GROUP 03
Pahela Baishakh
PRAN Celebrates Pahela Baishakh . . .

4. PRAN-Message
A Corporate Publication of PRAN GROUP 04
Pahela Baishakh
Sundrop Celebrates the “Bihu Festival” in Bongaigaon, Assam
Sundrop Mango Drink celebrated the Baishakhi Festival
known as “Bihu Festival” at Gandhi Maidan in Bongaiga-
on city, Assam from 1st Baishakh to 3rd Baishakh 1424 to
promote Sundrop Mango Drinks among youths and to
make more brand visibility and positioning in Bongaigaon.
More than 70 thousand people gathered there and enjoyed
the song of renowned singer Zubeen Garg.
This activity made a brand position of Sundrop and it will
increase the sale of Sundrop in Bongaigaon.
PRAN Celebrates
Pahela Baishakh in Qatar
PRAN celebrated the Bengali New Year at Bangladesh M.
H. M. School & College in Qatar on 1st Baishakh 1424.
About three thousand people gathered there and enjoyed
the fun-filled program.
PRAN team installed 2 stalls at the School Ground and
sold different types of PRAN products. They branded one
stall with Mughal and other with PRAN. PRAN stalls were
branded with different kinds of brands and all products of
those brands were available there. Meanwhile, the Mughal
stall was branded with Biskclub , Bake, Tango, Sundrop,
Fazle & Mughal and the products of those brands were
available there.
Besides, they promoted their brand Mughal with commu-
nicative leaflets and created awareness among them about
the brand by informing them about Manufacturing of
Mughal.

5. PRAN-Message
A Corporate Publication of PRAN GROUP 05
Pahela Baishakh
PRAN Litchi Drink Presents “Saat Range Saat
Sure Barsha Baron 1424” in Odisha, India
PRAN Litchi Drink celebrated Pahela Baishakh with
great enthusiasm and festivity at Cuttack in Orisha,
India on 1st Baishakh 1424. PRAN Lolipop, PRAN
Magic Cup and Fazlee were the associate sponsors of
this festival.
People gathered in festival area and enjoyed the songs
of renowned singers like Bengal famous radio singer
Banasri, Soumen Roy, FM Rainbow artist Siuli Ghosh
and Olliwodd singer Bagmi.
Ex Education Minister, Councilor and others dignified
people of Orissa were also present in this program.
Meanwhile, PRAN organized an art competition
among the school students and distributed gift & certif-
icate on behalf of PRAN.
The activities of PRAN team were branding the stage
backdrop, stage, entry gate, invitation card, drawing
papers which were used for competition and certificate.
Besides, they sampled and sold the products.
PRAN Mango Drink Celebrates
the “Rukmini Gaon Bihu
Event” in Guwahati, Assam
PRAN Mango Drink celebrated the Baishakhi Festival
“Rukmini Gaon Bihu event” at Lower Assam, Zone-1 in
Guwahati, Assam on 2nd & 3rd Baishakh 1424 to promote
the PRAN Mango Drink brand and to build the brand
image among mixed Target group.
PRAN Mango Drink reached to 20 thousand people
through this event and will increase the sale of the products
in Guwahati.

6. PRAN-Message
A Corporate Publication of PRAN GROUP 06
Pahela Baishakh
New Year Celebration at RIP-MAL
Mymensingh Agro Limited (MAL) celebrated Bengali
New Year 1424 with great enthusiasm and festivity on 1st
Baishakh 1424.
The program was commenced by playing the National
Anthem and through welcoming the year by Engr. Poresh
Kanti Das, General Manager of RIP-MAL.
All Head of Departments were present there and delivered
their valuable speech in this program. They described their
plans and expectations outlines of this New Year in their
speech.
At the end of the session, Mr. Engr. Poresh Kanti Das
conducted an Oath along with all presence to build Pros-
perous Bangladesh through prosperity and success of
PRAN and for flaring the name of PRAN around the
world.
HIP-PRAN Celebrates
Pohela Baishakh 1424
All family members of Habigonj Industrial Park (HIP) cele-
brated the Pohela Boshak at PRAN Family Quarter ground
in HIP on 1st Baishakh 1424.
The celebration program was started by Pantha & Hilsa
eating in the morning. Then they arranged different kinds of
activities like Sports program among Kids and Ladies,
Cultural program by performing of all members, Raffle
Draw, Motivational speech of honorable General Manager
of HIP and Price giving ceremony. The program was
followed by Dinner party.

7. PRAN-Message
A Corporate Publication of PRAN GROUP 07
Pahela Baishakh
Crackers Category of PFL
Celebrates Pohela Boishakh
New Year Celebration at PFG
PRAN Potato Cracker, a brand of PRAN Food Ltd
(PFL), celebrated the Pahela Baishakh 1424 by doing
Fair and Concert at three locations in Bangladesh to
promote the brand.
This celebration of Pohela Boishakh took place at Won-
derland Park in Khulna, Shibgonj in Bogra and at Zinda
Park in Narayanganj.
People enjoyed lots of activities like Rally, Fair, Cultur-
al Programs, Sampling, Games etc while PRAN Potato
Cracker was celebrating this great Bengali New Year.
Meanwhile, PRAN Krako Puff Corn, a brand of PRAN
Food Ltd (PFL), celebrated this day with different types
of activations at Mohakhali DOHS Park in capital. The
name of the program was “PRAN Krako Shahi Puff
Corn Makha” and the product was presented to consum-
ers by mixing different types of spices & ingredients in
a shahi atmosphere.
PRAN Factory Ghorashal (PFG)
welcomed the Bangla New Year
1424 with great enthusiasm and
festivity. They decorated the
canteen with colorful Baloons &
Boishakhi Stickers besides arrang-
ing the special menu in canteen like
Hilsha fry, Shutki vuna & Vorta and
rice. On the 2nd Baishakh, they
arranged the special feast for all
employees. All employees got the
special foods like Polao, Chicken
roast, Chinese vegetable in the
production floor and canteen.
This festive environment inspired
them and motivated to work with
more determination.

8. PRAN-Message
A Corporate Publication of PRAN GROUP 08
Pahela Baishakh
Potata Spicy Celebrates
Bengali New Year 1424
Bengali New Year Celebration by Bisk Club
Potata Spicy, a brand of Banga Bakers Ltd (BBL), cele-
brated the Bengali New Year in the different areas of the
country beside Dhaka city on 1st Baishakh 1424. Potata
Spicy team organized the events at Sheikh Russell Chottor
in Rajshahi University, Central Field of Maulana Bhashani
University in Tangail and at Uttara-11 Park in capital.
Potata Spicy team installed the sales stalls in those areas
and branded the surrounding areas. Thousands of people
gathered in events locations and enjoyed the event.
Bisk Club, a brand of Banga Bakers Ltd (BBL), celebrated
the Bengali New Year in the different areas of the country
beside Dhaka city on 1st Baishakh 1424. Bisk Club team
organized the events at Navy Colony in Mirpur-14, Rang-
pur Tawn Hall, Manikgonj, et sruti Bird School, Chit-
tagong DC Hill and in Coxbazar areas.
Thousands of people gathered in events locations and
enjoyed the event.
Bisk Club team installed the sales booths in those areas
and sold the products besides branding the surrounding
areas.
Meanwhile, they sampled the product in the 20 popular
hotels in Coxbazar & Sea Beach.

9. PRAN-Message
A Corporate Publication of PRAN GROUP 09
Pahela Baishakh
Fruitfil Celebrates Pahela
Baishakh in Capital
Atom Celebrates Pahela Baishakh at Rajuk Uttatra Model College
Fruitfil, a brand of PRAN Confectionary Ltd (PCL), cele-
brated the Pahela Baishakh in different spots of Dhaka
city.
Fruitfil team installed sales stalls and arranged the brain-
storming game for the visitors. The participants looked for
the Bengali culture from a board within time frame and
achieved the prizes. The winners got Boishak branded
whistle & 5 pcs Fruitfils. Besides, sample Fruitfil was
given to all participants in that program.
Atom, a brand of PRAN Confectionary Ltd (PCL), cele-
brated the Pahela Baishakh 1424 at Rajuk Uttatra Model
College in capital.
The Atom team organized a grandiose concert beside
installing sales stall & selling the products. Meanwhile,
they arranged the different types of games including
monkey dance, snake game & more related to Bangla
culture which was the main attraction for the visitors on
that day.

10. PRAN-Message
A Corporate Publication of PRAN GROUP 10
Pahela Baishakh
Mega Lollipop Welcome the
New Year with Discount Offer
Treat Dairy Milk Arranges Game Show on Pahela Baishakh
Sales Drive of PRAN Glucose-D on the Baishakhi Occasion
A 10 days long discounted sales activation of
Mega Lollipop is running in the different areas of
Dhaka & Chittagong city on the occasion of
Bengali New Year 1424. Consumers were
receiving this opportunity and buying the Mega
Lollipop with interest.
Treat Dairy Milk, a brand of PRAN Confectionary
Ltd (PCL), celebrated the Pahela Baishakh 1424
through arranging the Baishakhi events in various
crowded places of Dhaka city. The Treat Dairy
Milk team arranged a game in which the partici-
pants need to pick a token from riddle box & tell
the answer of it. Then every winner received one
Treat Dairy Milk as a gift. All expressed their
happiness after participating there.
PRAN Glucose-D, a brand of PRAN Confection-
ary Ltd (PCL), is continuing 10 days long sales
activation to celebrate the Bangla New Year 1424.
This sales drive started from 10th April and it will
continue till 20th April 2017. The consumers are
getting a special water bottle with each powder
drinks in this activation.

11. PRAN-Message
A Corporate Publication of PRAN GROUP 11
Pahela Baishakh
Celebration of Pahela Baishakh by PAL
PAL welcomed the Bengali New Year 1424 at British Council in Fullar Road, Dhaka.
Boishaki Town Storming & Direct Sales Activations by Half Branding Pickup in Dhaka Metro.
PRAN Chutney Pohela boishak sampling activation in Dhaka Metro (TSC, DU).

12. PRAN-Message
A Corporate Publication of PRAN GROUP 12
Pahela Baishakh
‘Braver Sahitya Academy’ in B. Baria
This year also 7 days long ‘Braver Sahitya Academy’, a
Baishakhi festival, has been organized in Shahid Dhiren-
dranath Datta Bhasha Chattar, Brahmanbaria to welcome
the New Year.
Deputy Commissioner of B. Baria Rejwanur Rahman
inaugurated this festival in the evening of Pahela Baishakh
after completing a colorful mangal shovajatra (Rally) and
cultural program. This week log fastival has been orga-
nized sponsored by malt beverage drink “Braver”, Vigo
Electronics Home Appliances and PRAN Chinigura rice.
Besides, jagonews24.com & Jago FM are the Media part-
ners of the event.
PRAN-RFL installed 6 stalls there and presented the prod-
ucts.
Fruit Fun Celebrates
Pahela Baishakh 1424
Fruit Fun, a brand of Banga Bakers Ltd (BBL), cele-
brated the Pahela Baishakh with much enthusiasm
and festivity at Uttara-11 Park in capital from 14th
April to 16th April 2017.
The activities of the Fruit Fun brand team were brand-
ing the gate & festival area with backdrop banner, top
down banner, street banner, rally banner, frame
banner and kites. Besides, they presented the products
for the visitors by installing stalls.

13. PRAN-Message
A Corporate Publication of PRAN GROUP 13
Pahela Baishakh
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PRAN Organizes
Baishakhi Fair in Rangpur
“Cheer up New Year Celebration 1424” in Jessore
Pahela Baishakh Celebreted in Bogra Sponsored by PRAN
“Cheer up New Year Celebration 1424” has been organized
at Pouro Park in Jessore on 1st Baishakh 1424.
Udichi Silpo Gosthi of Jessore arranged this program with
slogan which was sponsored by Cheer up and PRAN Chin-
igora Rice was the co-sponsor and the program was pow-
ered by vision.
People of different ages gathered there and enjoyed the
program.
Pahela Baishakh 1424 has been celebrated in different areas
of Bogra District sponsored by PRAN.
PRAN Max Cola, PRAN Dhoi and some other brands of
PRAN organized different kinds of program and fair in
different areas of the Bogra. Besides, PRAN team installed
sales stalls there and sold the products.
Thousands of people gathered there and enjoyed the events.
PRAN organized three days long Baishakhi Fair at Town
Hall ground in Rangpur. The fair started from 30 Chaitro
and continued till 2nd Baishakh 1424.
This three days long program was started through art com-
petition and cultural program. Thousands of people gath-
ered there. Ears tuned to the sound of bhawaiya, folk and
modern music of the local singers.
Cheer up, classical chair, vision, bisk club, good luck and
some others brads of PRAN-RFL GROUP installed the
stalls and sold the products.