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Textile Engineering Department
Topic: 7P in Marketing
Prepared By:
No ID Name
1. 123-240-007 MD. Salauddin Sagor
2. 123-121-007 MD. Shamim Al Mamun
3. 122-426-007 MD. Tashfiq Faisal
4. 131-0313-407 Jannatul Israt Ritu
Contents:
• Introduction
• 7P- Types
1. Product
2. Place
3. Price
4. Production
5. People
6. Process
7. Physical Evidence
• Examples
Introduction:
Marketing is a business function that identifies consumer
needs, determines target markets and applies products and
services to serve these markets.
1. Product
2. Place
3. Price
4. Promotion
5. People
6. Process
7. Physical evidence
7p’s:
1. Product:
 Design
 Technology
 Usefulness / Features
 Value
 Quality
 Branding / Image
 Accessories
 Warranties
2. Place:
• Retail
• Wholesale
• Mail Order
• Internet
• Direct Sales
• Multichannel
3. Price:
• Positioning
• Discount
• Credit
• Payment Methods
• Penetration
• Competition
4. Promotion:
• Advertising
• Special offers
• Endorsements
• User trials
• Free gifts
• Competitions
• Joint ventures
• Public relations
5. People:
• Employees
• Management
• Customer service
• Culture
6. Process:
• Research and development
• IT
• Customer focused
• Management leaders
7. Physical Evidence:
• Customer relationship building
• Great sales force
• Accounting systems (supported by IT)
• Financial control
Principle of marketing

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Principle of marketing