2. Saeed
Zangeneh
WHO
AM I ?
My name is
Saeed Zangeneh
`
Technocrat, Entrepreneur,
Strategist, IT professional &
Amateur photographer. Founder
& Chairman @ dopod business
studio.
5. Saeed
Zangeneh
Stop building stuff nobody wants
• We assume people have a problem
• We assume it’s important enough
• We assume we have the right solution
5
THE IDEA BEHIND THE LEAN
STARTUP METHOD IS TO TEST
OUR ASSUMPTIONS & IDEAS
BEFORE WE INVEST TOO MUCH
TIME, MONEY& EFFORTS ON NON
VALIDATED IDEA
ASSUMPTION, THE MAIN REASONE MOST
STARTUPS FAIL.
8. Saeed
Zangeneh
How?
• Landing Pages
• Interviews (Face 2 Face, Phone Call, Online Form)
• Prototype
• Social Media
• Concierge MVP/MVE
8
So… Go out and ask, Ask What?
• Ask about your audience problems?
• Focus on your idea and solutions in questions?
• Let your customers to define their idea.
• Capture the essence.
• Record all data.
11. Saeed
Zangeneh
1. WHAT PROBLEM
ARE YOU SOLVING?
If you can’t clearly state the problem your product or service solves,
you probably don’t have a successful idea.
16. Saeed
Zangeneh
6. WHOAREYOUR
POTENTIALCOMPETITORS?
Having competitors isn’t a bad thing -- it means a market exists.
However, knowing what you’ll face if you launch is important, as an
overcrowded marketplace or one where consumers have a strong
affinity for the dominant brand may be more difficult to break into.
18. Saeed
Zangeneh
8. HAVE YOU DONEA
SWOTANALYSIS?
This framework helps you to understand the strengths, weaknesses,
opportunities and threats that your idea has, giving you a better idea
of the overall likelihood for success.
20. Saeed
Zangeneh
10. DOYOU HAVEAMENTOR
OR INDUSTRYADVISOR
THATYOU CANCALLON?
Certainly, you can go it alone if you have to, but when you start a
new business, having the advice of others in a similar business space
can prevent unnecessary expenditures or missteps.
23. Saeed
Zangeneh
13. HAVEYOU REACHEDOUT
TO POTENTIALCUSTOMERS
FOR FEEDBACK?
Getting feedback before investing further money can help you avoid
creating a product or service that nobody really wants.
30. Saeed
Zangeneh
20. HOWCANINVESTORS IN
YOUR IDEAMAKEAPROFIT?
If you want others to come alongside your business and help you
grow, you’ll have to know how they can benefit.