Copywriting Articles by Brian Clark

1. Copywriting Secrets of the Masters:
5 Simple Steps to Link Building With a Blog
Brian Clark
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2. 5 Simple Steps to Link Building With a Blog
Adding a blog to your domain can be a great way to score inbound links.
You'll want to write things that truly connect with people, and that also result
in a direct, specific and quantifiable action -- like a link, a Delicious social
bookmark, or a vote at news aggregation site Digg.
Each link, bookmark and vote you earn has a tendency to create others,
depending on how well your copy offers something of real value to the
reader. Check later for how well you did, and keep at it.
So here's the 5 keys to writing blog posts that attract links:
1. Post Titles
A really great headline hints at a reward for the reader so they are willing to
read the rest. Your post title is the first crucial step to getting a link to your
post, but only if you follow up with content that matches your headline
promise.
2. Lists
It's a blogosphere favorite for good reason -- "list" content works, in large
part due to the attention-grabbing power of the headline. Any time you
make a list that gives a number of reasons, secrets, types, or ways to do
something will work because people like quickly digestible content.
3. "How To" Articles
It's no secret that "how to" articles and blog posts are some of the most
sought after, linked to, and bookmarked content online. People want useful
information, and they'll reward you by promoting it to others when you
provide it.
4. Link Out
To get link love, you gotta give link love. So link out to other bloggers as
much as possible. Don't worry about losing readers. The counter-intuitive
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3. rule of the Internet (to quote blogger Dave Winer) is the more you send
them away the more they come back.
5. Persistence
You may work hard on an article or resource that you're just positive will
spread like wildfire, and yet hear nothing but lonely crickets chirping upon
release. Just keep at it. Put your audience first with everything you write,
and success will come.
Brian Clark is the founder of the popular and highly respected blog
www.copyblogger.com
Over the years, we’ve been fortunate that people say a lot of nice things
about Copyblogger and Brian:
 Advertising Age ranks Copyblogger as a top marketing blog in its
Power150 list.
 The Guardian named Copyblogger one of the world’s 50 most powerful
blogs.
 Brian Clark was ranked #3 of the 100 Most Influential Online
Marketers of 2009.
 Technorati says Copyblogger is one of the most popular blogs in the
world.
 The editors of Performancing named Brian Clark the most influential
blogger of 2007.
 BusinessWeek says entrepreneurs should follow Copyblogger on
Twitter.
 Dunn and Bradstreet says Brian Clark is one of the most influential
people in small business on Twitter
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4. Brian has been featured in the following books:
 Linchpin by Seth Godin
 Meatball Sundae by Seth Godin
 Trust Agents by Chris Brogan and Julien Smith
 Internet Marketing From the Real Experts (Contributor)
 The New Rules of Marketing and PR by David Meerman Scott
 Free Agent Nation by Daniel Pink
 Problogger by Darren Rowse and Chris Garrett
 e-Riches 2.0 by Scott Fox
 Gravitational Marketing by Jimmy Vee and Travis Miller
 Career Renegade by Jonathan Fields
 The Referral Engine by John Jantsch

Brian will be sharing his expertise with participants at the AWAI Fast Track to
Success Bootcamp and Job Fair which will be taking place on October 26 –
29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven content
marketing strategies before showing you how to use them with your clients
to further increase your value — and your fees! Click here to find out more.
This special report is brought to you free courtesy of
www.ProCopyWritingTactics.com
www.ProCopyWritingTactics.com