Copywriting secrets of the masters 5 simple steps to link building with a blog - brian clark


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Copywriting secrets of the masters 5 simple steps to link building with a blog - brian clark

  1. 1. Copywriting Secrets of the Masters:5 Simple Steps to Link Building With a Blog Brian Clark This special report is brought to you free courtesy of
  2. 2. 5 Simple Steps to Link Building With a BlogAdding a blog to your domain can be a great way to score inbound links.Youll want to write things that truly connect with people, and that also resultin a direct, specific and quantifiable action -- like a link, a Delicious socialbookmark, or a vote at news aggregation site Digg.Each link, bookmark and vote you earn has a tendency to create others,depending on how well your copy offers something of real value to thereader. Check later for how well you did, and keep at it.So heres the 5 keys to writing blog posts that attract links:1. Post TitlesA really great headline hints at a reward for the reader so they are willing toread the rest. Your post title is the first crucial step to getting a link to yourpost, but only if you follow up with content that matches your headlinepromise.2. ListsIts a blogosphere favorite for good reason -- "list" content works, in largepart due to the attention-grabbing power of the headline. Any time youmake a list that gives a number of reasons, secrets, types, or ways to dosomething will work because people like quickly digestible content.3. "How To" ArticlesIts no secret that "how to" articles and blog posts are some of the mostsought after, linked to, and bookmarked content online. People want usefulinformation, and theyll reward you by promoting it to others when youprovide it.4. Link OutTo get link love, you gotta give link love. So link out to other bloggers asmuch as possible. Dont worry about losing readers. The counter-intuitive
  3. 3. rule of the Internet (to quote blogger Dave Winer) is the more you sendthem away the more they come back.5. PersistenceYou may work hard on an article or resource that youre just positive willspread like wildfire, and yet hear nothing but lonely crickets chirping uponrelease. Just keep at it. Put your audience first with everything you write,and success will come.Brian Clark is the founder of the popular and highly respected blogwww.copyblogger.comOver the years, we’ve been fortunate that people say a lot of nice thingsabout Copyblogger and Brian:  Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list.  The Guardian named Copyblogger one of the world’s 50 most powerful blogs.  Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009.  Technorati says Copyblogger is one of the most popular blogs in the world.  The editors of Performancing named Brian Clark the most influential blogger of 2007.  BusinessWeek says entrepreneurs should follow Copyblogger on Twitter.  Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on Twitter
  4. 4. Brian has been featured in the following books:  Linchpin by Seth Godin  Meatball Sundae by Seth Godin  Trust Agents by Chris Brogan and Julien Smith  Internet Marketing From the Real Experts (Contributor)  The New Rules of Marketing and PR by David Meerman Scott  Free Agent Nation by Daniel Pink  Problogger by Darren Rowse and Chris Garrett  e-Riches 2.0 by Scott Fox  Gravitational Marketing by Jimmy Vee and Travis Miller  Career Renegade by Jonathan Fields  The Referral Engine by John Jantsch Brian will be sharing his expertise with participants at the AWAI Fast Track toSuccess Bootcamp and Job Fair which will be taking place on October 26 –29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven contentmarketing strategies before showing you how to use them with your clientsto further increase your value — and your fees! Click here to find out more. This special report is brought to you free courtesy of