Who do we as individual bloggers write for? This input into one of the "huddles" at Congregation2013 (#cong2013), the bloggers' un-conference in Cong, Co. Mayo, on 30 November, asks questions about authenticity, voice, and audience. See my blog post (you had to 'blog' your way into the conference) here: http://www.congregation.ie/blog-papers/riding-the-festival-waves.html and the un-conference site here: http://www.congregation.ie/

1. Is there anybody out there?
Talking to ourselves?
Preaching to the converted?
Reaching out – but where?

2. Audience Angst…
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Who is reading?
Why are they reading?
Am I just talking to myself?
Am I making a show of myself?

3. …Authentic Authority
• Find your voice and sing…
• …even if it is just to yourself!

4. Value Voucher
• VAT – Value Added Thrives
• If it’s worth it for you,
it might be worth it for someone else.

5. Example: Soundwaves Blog
• Read by few…40-50…but they loved it
• And it enhanced their festival experience.
• Significantly!

6. So why blog?
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Add to the conversation
Write for writing’s sake
If you have something to say, say it.
If you find something worth reading,
pass it on.

7. Where to now?
No promotion for promotion’s sake, then?
Happy to sing to myself?
Yes.
But do let others know.
Let the audience select itself.
Pause, look, readjust…
be the reader, as well as the writer.

8. The CCC Credo
• Create.
• Curate.
• Communicate.