When consumers make a purchase, they progress through a series of behaviors. The consumer decision making process describes those behaviors and the activities that take place at each stage. In order to increase sales, marketers are looking at the five stages and trying to find ways to influence the consumers as they progress through the CDM process. The internet is the most recent tool that marketers are using to influence consumers. Discuss the impact of the internet on the five stages of the CDM process. What happens differently, or how does the internet use these processes to sell more efficiently?
Solution
CDM process:
Internet provides all the necessary information to the customer regarding a product or service. Thus, it plays a vital role in CDM process. A customer undergoes the following five stages before making a purchase.
Need Recognition.
It is the stage wherein the buyer identifies the need to purchase.
Internet induces the buyer to identify the need or it even creates the need for the buyer through advertisements.
Information Search:
This is where the buyer collects the information about the product or the service that he/she is going to buy. Various sources are available to the buyer they are family, friends, media, and internet.
Internet is the best of all sources in providing accurate results and on time.
Alternative Evaluation:
After the collection of information, the buyer would have various options to choose from. The buyer would compare the choices on the basis of price, attributes, features, color, shape, style, trend etc.
Internet helps the buyer by providing comparative and competitive advantages and disadvantages about all the products available. The customer could also get to read the feedback from customers who had already used the product.
Purchase Decision:
After analyzing the information with the available options, the customer finally decides to purchase a product that suits him/her. The customer believes that the product/ the service actually satisfy the need.
Internet plays a vital role in customer
.
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When consumers make a purchase- they progress through a series of beha.docx
1. When consumers make a purchase, they progress through a series of behaviors. The consumer
decision making process describes those behaviors and the activities that take place at each stage.
In order to increase sales, marketers are looking at the five stages and trying to find ways to
influence the consumers as they progress through the CDM process. The internet is the most
recent tool that marketers are using to influence consumers. Discuss the impact of the internet on
the five stages of the CDM process. What happens differently, or how does the internet use these
processes to sell more efficiently?
Solution
CDM process:
Internet provides all the necessary information to the customer regarding a product or service.
Thus, it plays a vital role in CDM process. A customer undergoes the following five stages
before making a purchase.
Need Recognition.
It is the stage wherein the buyer identifies the need to purchase.
Internet induces the buyer to identify the need or it even creates the need for the buyer through
advertisements.
Information Search:
This is where the buyer collects the information about the product or the service that he/she is
going to buy. Various sources are available to the buyer they are family, friends, media, and
internet.
Internet is the best of all sources in providing accurate results and on time.
Alternative Evaluation:
After the collection of information, the buyer would have various options to choose from. The
buyer would compare the choices on the basis of price, attributes, features, color, shape, style,
trend etc.
2. Internet helps the buyer by providing comparative and competitive advantages and disadvantages
about all the products available. The customer could also get to read the feedback from
customers who had already used the product.
Purchase Decision:
After analyzing the information with the available options, the customer finally decides to
purchase a product that suits him/her. The customer believes that the product/ the service
actually satisfy the need.
Internet plays a vital role in customer
