The document discusses how Mormons teach brand engagement through community and empathy. It argues that robots will eventually match and possibly surpass human levels of empathy. Design and behavior will determine whether robots make us feel understood or make us fear them. The key is developing robots' empathic capabilities through a "circle of empathy" inspired by Mormons.

1. @JanDeCoster
www.JanDeCoster.com

2. What Mormons can teach us
about future brand engagement.

4. Physics

6. “ Science is like sex:
sometimes something useful comes out,
but that is not the reason we are doing it. “
Richard P. Feynman

8. Pinecap

10. Magnolia

12. DODGE DARE DAYS
Near death experience generator

15. Camera
Antenna
6h battery
Antenna
WiFi hub +50ms
Recording server

16. Dodge Dare Days

17. MINI FAN THE FLAME
single pixel display

19. ENJOY YOUR POWER
shock-vertising

21. ROBOT
physical manifestation of empathy

23. YUMMY

24. Time Lapse

31. Perfection
Functionality
Quality
Flawlessness
Purpose

32. Perfection
Functionality
Quality
Flawlessness
Purpose

33. Imperfection
Empathy
Flaws
Beauty
a Soul

36. Bradley

37. HERB

38. HERB

41. Robots will steal our jobs
Sooner or later Robots
will kill us all

46. Design and Behaviour
make us like or fear Robots

49. the Robot Soul

56. Circle of Empathy
from Kevin Kelly and the Mormons

61. Long before robots will match our physical and
intellectual capabilities,
they will match our empathic capabilities.

65. Robots will have the adventures
humans are not capable of.
Robots will be here
long after all humans are gone.

66. So let’s make
Robots !

67. THANK YOU
@JanDeCoster
www.JanDeCoster.com