Building a world-class brand doesn't happen by chance. It’s a purposeful endeavor that is rooted in the fusion of disciplined, strategic thinking and unencumbered creativity. The result is a brand strategy, story and experience that’s elegantly simple, unexpectedly fresh, and an asset that drives your business ahead.
18. boy meets girl
cute
so amazing
red head
funny
smart
independent
not confident
not tall enough
nerd
real jerk
cocky
annoying
not handsome
boring
19. boy meets girl
cute
so amazing
red head
funny
smart
independent
not confident not tallenough
nerd
realjerk
cocky
annoying
not handsome
boring
20. brand
a feeling, an emotion based on values,
attributes, characteristics and a persona
that offers a promise through various experiences.
21. brand
a feeling, an emotion based on values,
attributes, characteristics and a persona
that offers a promise through various experiences.
experiences
can make or break a brand!
34. branding
rational
an intentional process engaged in with
an aim of influencing perceptions by
creating experiences that build
trust with your audience
+ genuine intentions
+ value proposition
+ product offering
+ customer experience
+ after sales service
+ consistently
35. recap
+we are emotional beings
+80% buying decisions based on feelings not logic
+those feelings sum up to trust
+experiences that evoke positive emotions build trust
+make it easy for your audience trust you & you’ve built a successful brand
41. recap
+we are emotional beings
+80% buying decisions based on feelings not logic
+those feelings sum up to trust
+experiences that evoke positive emotions build trust
+make it easy for your audience trust you & you’ve built a successful brand
+be authentic & transparent, consumers are smart & savvy
43. benefits
+ loyalty
+ higher sales
+advocacy
+better brand differentiation
+price protection
+extend your offering range
44. why the hesitation?
+ change is scary
+ doesn’t directly generate leads
+ not sure where to start
+ believe it’s expensive
+ it’s not that important
46. myths
+ we (the company) will build our brand
+ it’s something only BIG companies do
+ branding is just too complicated
+ we don’t really need branding
+ branding is advertising or marketing
60. people buy
what you are, not what you sell
it’s not what you sell, it’s what you stand for:
why every extraordinary business is driven by purpose
-Roy Spence, CEO, Author, & Co-Founder GSD&M
67. brand awareness
brand position
brand knowledge
brand experience
brand loyalty
reach
frequency
compelling msg & usp
deliver on msg & usp
follow-up/dialogue
68. +be innovative, bold and daring
+stand for something you believe in
+define your brand
+communicate your value everywhere
+think of your brand as a person
+brand for long-term relationships
building your brand
69. building your brand
+maintain consistency
+don’t be repetitive, have some variation
+don’t mimic the BIG guys
+mind your brand when doing offers
+create curiosity/mystery
70. Build your brand to greatness and elevate
it above and beyond its competition!
:
We elevate meaningful brands so that they can
elevate the lives of those they serve.