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Rice Dragon
Product Background
1
1. Rachana- assisted women farmers to develop a weeding tool in 2008,
Product Background
1
2. Different models were put forth to farmers
Product Background
2
3. Farmers tested many different models
Product Background
2
4. And they selected the best design
Final Design
3
Simple, Effective, User-friendly
Product By Women For Women
Rice Dragon Business Model
3
Local Fabricators
(Supply Side)
Distributors
(Agri-shops, Farmer Champ)
Rice Farmers
(demand Side)
NS Backup Stocks
Channel 2
Channel1
Promotion Activities
9
• Radio, Newspapers
• Village-base Marketing
Campaign
• Leaflet, Poster, Banner,
Bill-Board
• Through SRI-NGO
meeting and workshops
Thank You!

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1419 - Rice Dragon Weeder

Editor's Notes

  1. 6 fabricators 30 distributors 8 farmer promoters 251 Rice Dragon were sold by end of October 2014