This document provides a strategic profile of the Tata Nano car project in West Bengal. It discusses the background of the project including Tata Motors' goal of producing a $2,000 car for the Indian market and their agreement with the West Bengal government to set up a manufacturing plant. It summarizes the key issues around land acquisition from local farmers and the resulting political opposition led by Mamata Banerjee. An internal, external, competitor and SWOT analysis is also provided. The document concludes by outlining Tata's decision to move the project to Gujarat due to delays and discusses the strategic benefits of this alternative location.

1. STRATEGIC PROFILE

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5. THE SUN SHINE CELEBRITY NEWS AND GOSSIP WORLD EXCLUSIVES West Bengal welcomes TATA RATAN TATA PLANS TO COME ESTABLISH A NANO PLANT IN WEST BENGAL In librisgraecisappetere mea. At vim odioloremomnes, pri id iuvaretpartiendo. Vivendomenandri et sed. Loremvolumusblandit cu has.Sit cu alia porrofuisset. Ea pro natuminviduntrepudiandae, his et facilisisvituperatoribus. Mei euubiquealterasenserit, consul eripuitaccusata has ne. In librisgraecisappetere mea. At vim odioloremomnes, pri id iuvaretpartiendo. Vivendomenandri et sed. Loremvolumusblandit cu has.Sit cu alia porrofuisset. Ea pro natuminviduntrepudiandae, his et facilisisvituperatoribus. Mei euubiquealterasenserit, consul eripuitaccusata has ne. Ignotaverteremtenam, eucibocausaemenandri vim.

7. GENERAL ENVIRONMENT ANALYSIS

8. SITUATION Tata’s dream- Roll out Rs. 1lakh car BuddhadevBhattacharjee’s vision of an industrialized state Marginal farmers- Rehabilitation and Resettlement Industry, Government and Agriculture come at crossroads Ensuing turmoil feeds political agitations spearheaded by MamtaBanerjee adding fuel to the fire

11. WB Government & Tata Motors CM BuddhadevBhattacharjiya had a vision to industrialize the state and to create jobs for youth Ratan Tata promises the nation a 1lakh car for the common man Accepts a lucrative proposal by WB Govt. to set up plant in WB which will significantly help lower its cost of production and help make car at lower cost

12. Issues Transfer Of Land Questions Regarding The Deal Farmers to company Agriculture to industry Government as intermediary Voluntary versus forced Compensation and pricing Employment Government involvement

13. Negative Aspects Positive Aspects Industrialization at the expense of Agriculture fertile land was transferred to co. 83% of the land is irrigated and crop density is 220% No daily income except land Fails to secure children’s future Too much involvement of Govt. Industrialization of State good employment opportunities for farmers Getting 8lakh per acre of land Improve Standard of living

14. Industrial Analysis

16. World's cheapest car

17. Focused on the 75% of the Indian population which still travels using two-wheelers

18. The Tata Nano shows the power of vision- setting a very high bar—to create a Rs1-lakh ($2,000) "people’s car.”

19. Why Tata wanted to set up their industry in Singur..??

20. To do rapidly industrialization of West Bengal

21. To grow the economic domain of west Bengal

23. Competitors’ Analysis

24. 17 Why Tata is facing so many competitors post the Nano project

26. After the launching of Tata nano, India’s top car maker maruti is planning coming into the action to give competition to nano by focusing on fuel-efficient small cars, hybrids, electric and multi-fuel cars

27. India races for the world's cheapest car as Toyota Motor Corp, Honda Motor Co, Fiat, and Volkswagen AG also plan economy cars to compete in the Indian, Chinese and Russian markets.

30. Self sufficiency in food was neither necessary nor desirable if higher returns direct resources to the other sectors.

32. Compensation was important not only because the govt. was grabbing the land in the name of public interest and had the moral responsibility to compensate the loser but also because the likelihood of the loser getting a job in the unit were minimal.

33. The information regarding the packages would have been made more transparent as to keeping in mind the interest rates, inflation rates etc.. It would have been observed as to whether the price offered was enough to maintain the living standards for a reasonable no. of years.

34. On the other hand government’s opacity regarding the compensation packages and other financial matters led to the suspicion among the farmers that something vital was hidden and also the “save farmland” movement started by Ms. MamtaBanerjee provoked the farmers more and worsened the situation manifold and ultimately led to the calling off of the project.

36. STRENGTHS: The 1 lakh car(the biggest strength of the project). Singur had low operating cost as the project was very cost effective so it was very helpful. The WB govt. gave good financial incentives to Tata motors for their project. The investors had faith that they would recover their investment fast. Logically, Singur was a good location according to the Tata group.

37. WEAKNESSES: The agreement between Tata and the govt. was not disclosed properly. The modern car factory hardly require so much of land then why did Tata. The Nandigram issue added fuel to fire to Tata Singur issue. The use of police force during land acquisation. There was no transparency between the govt. and the farmers.

38. OPPORTUNITIES: The govt would earn tax revenue up to Rs 500 cr per year. The project would help in fast industrialization of West Bengal. The project would also build investor conficence. Jobs will be generated in variety of ways.

39. THREATS: As the Tata has now left Singur , thus it would hamper the industrial growth of the region. This will also blemish the image of brand Bengal. Other big companies may not be all that keen to invest after the singur stand off. Investors investing in India will also take a step back.

40. Alternative Analysis

42. analysis Tata Motors do not want further delays Tata Motors looking for sites where water, land and raw material is available. Tata motors want safe and warm location for their employees Tata Motors need surplus land

43. final choice - gujrat Sanand in Gujrat. As you know that Gujrat is one of India’s most Industrial friendly state. Narendermodialloted 1100 acres of land with only ruppees 1 taken as service tax. The transfer of land was faster as it was done within a record time of 10 days. Tatas were given warm welcome

44. Singur to Sanand – A Journey of Hope Sanand Singur

45. Strategic Implimentation

46. Action Plan Tata’s had to move out of WB. Alternatives they had were Karnataka, Andhra Pradesh, Uttarakhand, Gujarat. Alternative choose by Tata was Gujarat. Plant will have initial capacity of 2.5L and can be expanded to 5L.

47. Benefits of Gujarat Benefits to component manufacturers and venders. New investment and positive sentiments in Gujarat. Benefits to Real Estate Market. Additional Jobs and training opportunities.

48. Benefits to Tata Climatic conditions are extremely favourable Export options very easy and cost effective Agreement from the local people Easy availability of Spare Components.

49. Latest Updates

50. Thank you