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This presentation outlines how market share forms from a network perspective.
It is based on an oldish paper I wrote for the 2009 Southern African Marketing Research Association (SAMRA) Conference. It subsequently won the WPP Atticus "Research in Practice" award.
Please drop me an e-mail if you have any questions, comments or would like a copy of the deck.
Note that the SlideShare conversion process has corrupted some of the slides (e.g. slides 20, 26)
This presentation outlines how market share forms from a network perspective. It is based on an oldish paper I wrote for the 2009 Southern African Marketing Research Association (SAMRA) Conference. It subsequently won the WPP Atticus "Research in Practice" award. Please drop me an e-mail if you have any questions, comments or would like a copy of the deck. Note that the SlideShare conversion process has corrupted some of the slides (e.g. slides 20, 26)
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