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Setting the right price is vital for every company. It allows you to communicate your brand's value in relation to competitive offerings and is therefore a major marketing lever. The question remains, though: How far can one go in increasing price while still maintaining the perceived value of the brand? Over the past 5 years, SKIM has carried out more than 200 pricing studies covering 18 different countries, more than 7,000 SKUs and about 500 brands in 45 product categories. Tapping into this wealth of information we have sought to create a database to leverage knowledge and identify behavioral trends on pricing. Join Daniela for this webinar in which she reveals the three main factors which drive price elasticity.
For more information about SKIM's webinars, visit www.skimgroup.com/webinars