Like many new graduates in 2014, Marie Little struggled to find a sustained professional job. In early April she had finally found a good position, but was laid off by June. This ended her brief corporate career, finding herself once again without income. Marie packed her personal items from her office cubicle, passing too many empty spaces created by temporary tan walls. It was a long walk through the lending company’s hall, but she began to think about starting her own business…as far away from mortgage institutions as possible. She began to think; “If I own the business they cannot lay me off and I can actually create a business where I can use my degree.” Like many hired by the giant lender, she had no financial experience. Her job had been to sell a mortgage product and push her customers into a longer term refinance agreement with upfront profitable fees for her financial institution. Financial knowledge was not a premium, the institution wanted sales. Marie had graduated from the University of Michigan-Dearborn’s College of Arts, Science, and Letters with a bachelor’s degree majoring in art, but had also taken a few elective courses in web design. During her summer breaks she had working for a marketing firm in their web advertising department. The job had been interesting, which was why she enrolled in the three elective web design and development courses. She decided to rely on her summer job experience in developing web pages for clients. The five years she spent getting an art degree would also be helpful, and could be easily applied to her technical web design skills. And it would certainly be a lot less boring than selling the same mortgage product…over and over again. After a week of notes and thoughts, she began to formalize her strategy into a business plan. The purpose of Marie’s firm would be to create original, edgy web sites, web advertisements, and consult on existing web page designs. She knew of several similar companies in the southeast Michigan area, and planned to focus on the metro area, eventually expanding into most of southern Michigan. On June 20, 2014, she transferred all of her savings, $35,000, to a new bank account with the company name, and two days later she added $18,000 borrowed from her uncle to the account. After that things moved quickly as she rented a second floor office for $3,500 a month, paying one month’s rent in advance as a security deposit to apply to the end of the lease, and $3,500 for July 2014. She purchased some used computer equipment with software from her last employer, and ordered stationary and office supplies that cost $4,000 when they were delivered on June 29. Websites by Marie opened for business on July 2, 2014. Although Marie was not an accountant, she took stock of her company’s financial position as she began to seek her first contracts. The company had spent all but $13,000 of the cash that ...