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The Ultimate Facebook Ads Audit Guide

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A smart Facebook Ads audit will help you to discover the potential problems and improve your advertising strategy. To help you identify opportunities to boost your Facebook Ads performance, we invited Dennis Yu, Chief Technology Officer of BlitzMetrics to our SEMrush Chat. How often do you need to audit your Facebook ads? What metrics to use? How do you check what your competitors are doing? Answers to these and other questions — in our slides. Dive in!

Published in: Marketing
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The Ultimate Facebook Ads Audit Guide

  1. 1. THE ULTIMATE FACEBOOK ADS AUDIT GUIDE with Dennis Yu, CTO at BlitzMetrics | @dennisyu #semrushchat
  2. 2. #semrushchat How often do you suggest auditing your Facebook ads? 1.
  3. 3. #semrushchat How often do you suggest auditing your Facebook ads? 1.
  4. 4. #semrushchat What are some examples of metrics of a successful Facebook ad?2.
  5. 5. #semrushchat What are some examples of metrics of a successful Facebook ad?2.
  6. 6. #semrushchat Video vs. image ads — which one works better? 3.
  7. 7. #semrushchat Video vs. image ads — which one works better? 3.
  8. 8. #semrushchat How do you check what your competitors are doing on Facebook and which audiences they’re targeting?4.
  9. 9. #semrushchat How do you check what your competitors are doing on Facebook and which audiences they’re targeting?4.
  10. 10. #semrushchat A/B testing Facebook ads: separate campaigns or multiple creatives in the same campaign — what is more effective?5.
  11. 11. #semrushchat A/B testing Facebook ads: separate campaigns or multiple creatives in the same campaign — what is more effective?5.
  12. 12. #semrushchat How do you plan your budget and how do you know when to add more?6.
  13. 13. #semrushchat How do you plan your budget and how do you know when to add more?6.
  14. 14. #semrushchat Join us each Wednesday @ 11am ET / 4pm GMT Read the full recap here Huge thanks to everyone who could join us, you guys are the best!  

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