A smart Facebook Ads audit will help you to discover the potential problems and improve your advertising strategy. To help you identify opportunities to boost your Facebook Ads performance, we invited Dennis Yu, Chief Technology Officer of BlitzMetrics to our SEMrush Chat. How often do you need to audit your Facebook ads? What metrics to use? How do you check what your competitors are doing? Answers to these and other questions — in our slides. Dive in!

1. THE ULTIMATE
FACEBOOK ADS
AUDIT GUIDE
with Dennis Yu, CTO at BlitzMetrics | @dennisyu
#semrushchat

2. #semrushchat
How often do you suggest auditing your Facebook ads?
1.

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How often do you suggest auditing your Facebook ads?
1.

4. #semrushchat
What are some examples of metrics of a successful
Facebook ad?2.

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What are some examples of metrics of a successful
Facebook ad?2.

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Video vs. image ads — which one works better?
3.

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Video vs. image ads — which one works better?
3.

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How do you check what your competitors are doing on
Facebook and which audiences they’re targeting?4.

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How do you check what your competitors are doing on
Facebook and which audiences they’re targeting?4.

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A/B testing Facebook ads: separate campaigns or multiple
creatives in the same campaign — what is more effective?5.

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A/B testing Facebook ads: separate campaigns or multiple
creatives in the same campaign — what is more effective?5.

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How do you plan your budget and how do you know when
to add more?6.

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How do you plan your budget and how do you know when
to add more?6.

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Join us each Wednesday @ 11am ET / 4pm GMT
Read the full recap here
Huge thanks to everyone
who could join us,
you guys are the best!