These slides were presented at the SEMrush webinar "Core Web Vitals & Roadblocks to Success
". Video replay and transcript are available at https://www.semrush.com/webinars/core-web-vitals-and-roadblocks-to-success/
What they are and what issues you may face when trying to work with them
This does effect rankings. Explicitly so. But that doesn’t mean they are bigger signals than quality of content for example.
Steve Bailey — Core Web Vitals & Roadblocks to Success
Google Core Web
SuccessAn SEO Perspective
What is covered
• What is Google doing and why?
• The Core Web Vitals
• Largest Contentful Paint
• Cumulative Layout Shift
• First Input Delay
Performance reporting and metrics
can be inaccessible to some
Simplify the landscape – focus on
what matters most
Not a ‘primary’ ranking factor
“Like any other search engine, Google works hard to surface the
highest quality and most relevant results for users'
queries. CWV has nothing to do with either of
those, not even remotely, so it's extremely unlikely that CWV would
ever become "the primary factor for Organic Traffic".
That's not to say you can ignore CWV, though.”
Gary Illyes / Google
Largest Contentful Paint (LCP)