These slides were presented at the SEMrush webinar "Affiliate Marketing Challenges During the Lockdown". Video replay and transcript are available at https://www.semrush.com/webinars/affiliate-marketing-challenges-during-the-lockdown/

1. Affiliate marketing challenges
during the lockdown
A travel affiliate's perspective
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2. 1
2
Affiliate marketing challenges
during the lockdown
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Speakers
Guillaume Schaer
Founder at MilesAddict
Craig Campbell
Owner at Craig Campbell SEO
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3. 2
Affiliate marketing challenges
during the lockdown
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Or are we?

4. 3
How to pandemic-proof your
online business
● If you don’t have an affiliate business yet, you’ll
learn how to research what your audience wants
● For more advanced people, you’ll learn tricks
about pivoting in a changing environment
Affiliate marketing challenges
during the lockdown
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5. 4
https://www.eurocontrol.int/covid19
Affiliate marketing challenges
during the lockdown
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6. 5
Travel booking
site traffic
Affiliate marketing challenges
during the lockdown
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7. 6
The 3 secrets to success
1. Ask your audience
2. Adapt to a changing market
3. The network and community will help you
Affiliate marketing challenges
during the lockdown
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8. 7
1. Ask your audience
Affiliate marketing challenges
during the lockdown
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9. 8Affiliate marketing challenges during
the lockdown
Affiliate marketing challenges
during the lockdown
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What is the single
biggest challenge
you’re facing RIGHT
NOW with … ?

10. 9Affiliate marketing challenges during
the lockdown
https://amzn.to/2UAlo1X
Affiliate marketing challenges
during the lockdown
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11. 10
Ask your audience:
Action plan
● Send a message to your list TODAY
● Ask them “What is the single biggest challenge
you’re facing RIGHT NOW about … ?”
● Find a pattern and offer them a solution
Affiliate marketing challenges
during the lockdown
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12. 11
2. Adapt to a changing market
Affiliate marketing challenges
during the lockdown
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13. 12Affiliate marketing challenges during
the lockdown
https://www.iatatravelcentre.com/international-travel-document-news/1580226297.htm
IATA Travel
regulation map
Affiliate marketing challenges
during the lockdown
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14. 13
Affiliate marketing challenges
during the lockdown
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15. 14
Adapt to a changing market
● Travel affiliate is dead… at least for now
● Home and office supplies are at an all-time high
● Online education is skyrocketing
Affiliate marketing challenges
during the lockdown
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Adapt to a changing market:
Action plan
● Find out what is the “normal” your customers
want to go back to
● Pick up the phone and reach out to your best
customers
● Ethical questions: “Can” vs “Want”
Affiliate marketing challenges
during the lockdown
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17. 16
3. The network and community will help you
Affiliate marketing challenges
during the lockdown
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18. 17
Affiliate marketing challenges
during the lockdown
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19. 18
Travelpayouts is one of the largest
travel-only CPA networks
in the world.
Affiliate marketing challenges
during the lockdown
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20. 19
Network and community
Travelpayouts during the lockdown
● Personal communication
● Updates on the situation
● Commission refund: payouts to affiliates for cancelled bookings
● Education materials (blog posts, guides)
● “Hot offer” feature – to show offers that generate profit now
Affiliate marketing challenges
during the lockdown
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21. 20
Network and community:
Action plan
● Ask your friends “Who can you introduce me
to who … ?”
● “How can I solve my customer’s challenge?”
● Answer three questions from your network
TODAY
Affiliate marketing challenges
during the lockdown
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22. www.milesaddict.com

23. Thank you for watching
22
Affiliate marketing challenges
during the lockdown
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