Why Pizza Hut Failed to be on top

1. April 30, 2022
FAILURE OF
PIZZA HUT
IN INDIA
Prepared by
Akhil Singh (21125006)
Sayan Bhowmick (21125067)
Apoorv Chauhan (18817129)

2. PIZZA
INDUSTRY IN
INDIA
Pizza Market in India worth over Rs.1500 Crs.
Domino's, Pizza Hut, Ovenstory are some of the major players
Domino's capture 55% organized pizza market
70% home delivery captured by Domino's

3. PROBLEMS
STATEMENT
This project's primary focus is to analyze the
failure of Pizza Hut in India.
We had examine the strategies used by Domino's
to dominate the Indian market. Based on the
survey and Domino's approach, we had suggested
some the action plan for Pizza hut to revive in
India.

4. PIZZA HUT TIMELINES
1958 1971 1996 2022
Founded in
Wichita, Kansas,
by Dan and
Frank Carney
World
largest
chain
history
Entered in
India
422 outlets
in India

5. NO ONE OUTPIZZAS THE HUT
Myopic Vision
-Pizza Hut

6. SURVEY ANALYSIS
Quantitative and qualitative assessment

7. SURVEY ANALYSIS
Quantitative and qualitative assessment

8. SURVEY ANALYSIS
Quantitative and qualitative assessment

9. SURVEY ANALYSIS
Quantitative and qualitative assessment

10. DOMINO'S
BRAND
ASSOCIATION
Domino's
Safety &
Hygiene
Desi Brand
Fast
delivery
Economical
Easy access
Late night
Delivery

11. IDENTIFYING
SOLUTIONS
Customized Pizza for Indian Market
Guaranteed delivery time marketing
campaign to fulfil consumer hunger
Outlet expansion through cloud kitchen

12. USING TOP OF MIND
AWARNESS
PROVIDING EXTRA HERBS
SACHET
Psychological triggers to consume Pizza
next time

13. Late night delivery
Cobranding
Product expansion
New Vision Proposal
Segment wise COMBO offers
Live Music
Memorabilia
Catchy Offers
Revise pricing strategy

14. Thank You