1. Most bras today contribute to poor posture by pulling shoulders forward and down, but the multivectoral posture bra is designed to improve posture. 2. The multivectoral posture bra works by using more elastic material in some areas and less elastic in others to simultaneously provide a push-up effect while also drawing the shoulders back into a correct posture. 3. This innovative bra design aims to give women the aesthetics they want without the negative health effects of poor posture typically associated with other bra types.

1. Multivectoral Posture Bra
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2. In the 21st century bras have become a necessity for women. Women
spend 16 billion USD solely on bras per year.
As modern woman spends more than half of her life wearing a bra,
negative consequences to her health can arise, if the bra is not chosen
properly.
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Over 85% of women wear
the wrong size of bra. Very
few know what types of bras
are the best for their
wellbeing.
15%
85%
15% - women wearing
the correct size of Bra
85% - women wearing
the the wrong size of Bra
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3. Today’s world of bras is quite variable, but …
all these bras has one common general drawback:
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4. Most bras create significant extra load on the spine
and shoulders due to partial transfer of breast weight
on shoulder girdle.
The increase of the static and dynamic pressure on
shoulder girdle, back and neck on everyday basis
bends to shoulders bent inwards which leads to an
incorrect posture, discomfort, pain and other
health disorders.
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Even minor pressure during long period of time can be
the reason of significant changes in women’s posture
and health.
The main drawback of classical bras
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5. – shoulders are brought
together;
– head and back are
bent forwards;
– the chest is flattened;
– the stomach protrudes
forward;
– spine and shoulder
blades are backwards.
5
Main characteristics
of incorrect posture:
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6. - an alternation in overall skeleton;
- motor apparatus disorder;
- headaches;
- back pain;
- malfunctions of the respiratory, nerve and
cardiovascular systems;
- sagging belly;
- violation of lumbar mobility;
- weakening of the calf and thigh muscles;
- loose skin on the face;
- the appearance of double chin;
- etc.
Many women have these problems
without realising that the cause of
these issues is their bras.
An incorrect posture and particularly
stoop can lead to:
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7. The situation becomes more
critical when women wear
push-up bra to achieve better
aesthetical appearance.
Push-Up Effect
It leads to push-up effect: stronger outline as well as younger and firmer appearance
of the breasts.
The push-up bra elevates
and draws together the
breasts.
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8. This is the price
women have to
pay for the
good aesthetic
look.
(push-up effect)
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9. The biggest disadvantage is that push- up
bras can lead to development of incorrect
posture and a stoop.
According to the law of physics:
the forces elevating the breasts up always
equal to the forces causing the load on the
shoulder
That is why:
the stronger the push-up effect is, the higher
the probability for stoop development and
incorrect posture exists.
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13. Special orthopedic bras exist
on the market thet improves
posture and combats stoops
by bringing the shoulters
backwards and shoulder
blades together
However many women choose not to wear
orthopedic bras as they cause the push-
down effect (spreading breasts outwards due
to shoulders being pulled bacwards
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14. Positive: forms correct
posture.
Negative: creates non-
aesthetic (push-down) effect.
Positive: creates aesthetic
(push-up) effect.
Negative: forms incorrect
posture.
Classical (push-up) bra Orthopedic bra
Complicated choice?
1 1
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15. Negative: forms
incorrect
posture.
Creates aesthetic
(push-up) effect
Positive: creates
aesthetic
(push-up) effect.
How to
achieve it?
Forms correct
posture
Classical (push-up) bra Orthopedic bra
Women objectively need a
New type of Bra which:
Negative: creates
non-aesthetic
(push-down)
effect.
Positive: forms
correct
posture.
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16. SANKOM Multivectoral Posture Bra
The solution is – Multivectoral Posture Bra patent app.
PCT/CN 2012/086384 for 146 countries.
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17. The solution is – Multivectoral Posture Bra patent app.
PCT/CN 2012/086384 for 146 countries.
This is the first
bra in the world
that diminishes
both drawbacks
and
simultaneously
uses the
advantages of
orthopedic and
push-up bras.
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18. Less elastic part
More elastic part
Drawing inwards and elevating the left breast (push-up effect) is provided by
pulling the left shoulder backwards.
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Less elastic part

19. Drawing inwards and elevating the right breast (push-up effect) is achieved
by pulling the right shoulder backwards.
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Less elastic part
More elastic part
Less elastic part

20. Even though it provides the desired
esthetical push-up effect, the pressure on
the shoulder girdle is directed at drawing the
shoulders backwards, not pulling them
inwards. Therefore the conditions for
maintaining the correct posture are created.
This bra structure simultaneously draws
the shoulders outwards and pulls and
pushes up the breasts inwards.
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21. 3
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Functional Brassiere, right part
1. More elastic part 2. Less elastic part 3. Connection line
1
1 1
2 2
3

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Functional Brassiere, left part
1. More elastic part 2. Less elastic part 3. Connection line
1
1
1
2
2
3 3

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Functional Brassiere, expanded view
1. More elastic part 2. Less elastic part 3. Connection line
1
2
2
1
1 1
1
2
1
2
2
3 3
2

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Functional Brassiere, general view
1. More elastic part 2. Less elastic part 3. Connection line
1
1
1
2
2
1
2
2
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3 3

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31. In order to improve push-up effect the cups of the bra can be supplied
with special pads to regulate the visual size of the breast. The side part of
the strap is fixed to the inside of the bra pad. When it is pulled the pad is
moved, but not the cup. So the cup remains static or moves less than the
pad.
The use of multivectoral posture push –up bra alters the balance of
the neck and back muscles by drawing the shoulders backwards and
eliminating the conditions to develop a stoop.
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32. 32 Copyright ©
1.How it works
2. Benefits
3. Problems with other Bras
4. Did you know? / Facts about Bra
5. Target customers (maternity/nursing)

33. www.sankom.com
E-mail: info@sankom.com
Tel: +41 32 422 50 00
Fax: +41 32 422 40 00
For more information please contact :
Rue de la Molière 2
2800 Delémont,
SWITZERLAND
Email: info@sankom.com
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34. Multivectoral Posture Bra