Advertising Headlines
You are employed at an advertising agency and have been assigned to help with a campaign for a new line of vitamin pills. Write three different advertisement headlines for the vitamins: one designed to appeal to 18-to-24-year-old college students, one designed to appeal to 40-to-50-year-old women, and one designed to sell children’s vitamins to single parents. Each headline should be a short, pithy sentence or phrase (think "Melts in your mouth, not in your hand" or "A diamond is forever.") Individually explain why each of your headlines will appeal to your target audience (make sure you have read the chapter, especially the section about "The Audience"). 200-300 words should be plenty.
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Advertising HeadlinesYou are employed at an advertising agen.docx
1. Advertising Headlines
You are employed at an advertising agency and have been
assigned to help with a campaign for a new line of vitamin pills.
Write three different advertisement headlines for the vitamins:
one designed to appeal to 18-to-24-year-old college students,
one designed to appeal to 40-to-50-year-old women, and one
designed to sell children’s vitamins to single parents. Each
headline should be a short, pithy sentence or phrase (think
"Melts in your mouth, not in your hand" or "A diamond is
forever.") Individually explain why each of your headlines will
appeal to your target audience (make sure you have read the
chapter, especially the section about "The Audience"). 200-300
words should be plenty.
