2. BACKGROUND: ECOMMERCE SETUP
In 2015 Tilley Endurables wanted to improve it’s
search performance & connect with its key purchasing
demographic.
Reprise was engaged to measure once and cut twice
with a social SEO, 30 day test & learn program.
3. SOCIAL RELEVANCE Drive Referral Traffic From Influencers
SEO VISIBILITY Improve Ranking Keyword Position
SOCIAL ENGAGEMENT Drive Share & Audience Insights
PROGRAM GOALS
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4. STRATEGY: SOCIAL RELEVANCE
Partners had to capture the Tilley spirit – adventurous, bold, inspired.
Their work had to be polished, cost effective, and reach a unique audience.
5. STRATEGY: SEARCH VISIBILITY
Influencers where chosen not
just for reach or brand fit – but
for SEO signals including; site
trust, associated keyword
ranking, and site optimization.
Read more about domain authority - https://moz.com/learn/seo/domain-authority
6. STRATEGY: SOCIAL ENGAGEMENT
To drive future campaigns and creative insights. Influencers tasks
audience to share their favorite and dream trips.
Reprise Internal Data & Data Research
7. RESULTS: KEYWORD CHANGE
Source – SEMRush December 2015 – January 2016
December 2015 January 2016
1 to 3 157 177
4 to 10 88 74
11 to 20 80 74
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R A N K I N G P O S I T I O N I N C R E A S E
