2. Prologue
In recent years here at Coastal Carolina University, there have been a variety
of efforts to redefine, develop, and implement leadership and civic engagement
programs along with special opportunities to:
• Overall improve the campus life
• Get the student body involved with strengthening community interactions
As happens with most changes though in regards to campus activity and
new potential programs, results are often varied which allows for a subsequent
lack of student involvement in such activities.
3. What’s to Come…
• What follows in this campaign is a:
• Discussion of the Leadership and Civic Engagement department here at Coastal
(formerly known as Volunteer Services)
• Series of suggestions regarding what students need to know in the future about this
particular department and its available options (based upon media content that has been
altered or created by me with assistance from my clients)
• Discussion on why I used such media to represent this department, and some thoughts
on possible future efforts to broaden its appeal and make it a known commodity within
the university setting as well as the community.
4. What exactly is Civic Engagement?
• To be more informative on the term civic
engagement and what it is attempting to
convey, the definition of it is “the effective
and mutually beneficial collaboration of
students, faulty, and staff as well as the
community.” (Banta, 2005)
• This includes:
• You, the student
• the faculty/staff of Coastal
• the community surrounding Coastal
(Grand Strand and other affiliates)
6. Updated Letterhead
• Color Scheme
• Wanted there to be a sort of Coastal
feel to it with the teal and gold colors
• Format
• Wanted the look of it to be
professional and formal for any piece
of information that needs to be sent
using a letterhead within the civic
engagement offices and community
partners
7.
8. Content-altered Newsletter
• In regards to the content-altered
newsletter, there wasn’t a great amount
needed to be done graphically as the
design is already informative enough in
regards to who and what is being
represented.
• The main focus of this particular media
piece was to change the focus of the
newsletter altogether from a community
partners perspective, to that of a student
body perspective.
9. Informational Brochure (Outside Panels)
• Color Scheme
• Teal background, gold highlights
• Design
• Simple design, easy to read
• Format
• Different pictures, and simple structure
• Information
• Important links, community partners
10.
11. Informational Brochure (Inside Panels)
• Color Scheme
• Gold background, teal highlights
• Design
• Boxed-out design, important information,
easy to read
• Format
• Placement of information, specific
structure
• Information
• Civic engagement info, contact info,
past event info, volunteer info
12.
13. Informative Flyer
• Color Scheme
• I worked with the CCU colors of teal,
gold, black, and white to represent the
university and its pride in dealing with
leadership and civic engagement.
• Font
• I worked with Verdana and Corbel, so
that a potentially interested student can
easily understand what the flyer is
attempting to notify them about.
14. Informative Flyer cont.…
• Font size, I worked with the sizes
of 10 and 12 that way it makes for
an easily readable and rather
informative media template
• Detachable tabs, which contain
contact information and provide an
opportunity for the student to gain
more information about civic
engagement in general
15.
16. Future Considerations
• What do tomorrow’s leaders need to help
serve our communities? In light of this
question, it might be helpful to provide a
couple of future considerations on how we
can actively engage tomorrow’s leaders
Here are some suggestions:
• Have a type of structured model in place
for showing how being involved with civic
engagement can be helpful for the students
as well as towards the community as a
whole.
17. Future Considerations cont.…
• Perhaps hold multiple student teaching
sessions, or brief seminars completely
devoted to just leadership and civic
engagement, instead of just setting up
tables and stands on Prince Lawn and
hoping that student comes to you.
• Express the benefits of how much
tangible knowledge students can learn
by being active and taking advantage of
civic engagement opportunities at these
particular seminars, if applicable.
18. • Keeping your media templates simple
and informative, but creatively stylish
and representable in a professional
fashion.
• Sometimes too much information can be
a hindrance on the reader, especially for
students who are on-the-go and don’t
have the time read the fine details of
what you have to offer.
Future Considerations cont.…
19. Competencies Learned
• The competencies learned from this project
are unprecedented, it provided me the
ability to:
• Understand how the world works
outside the classroom
• Experience just how precious time can
be when used wisely
• Re-kindled my skill to work with
graphic design
20. Competencies Learned cont.… & Challenges
• Be consistent with my work!!!
• Gain an incredible amount of
professionalism
• Recognize my strengths and
weaknesses
• Gain confidence for me personally,
as well as my ability
• Getting reacquainted with my
Publisher skills
• Time management
• Missing media template
21. References
Lindroth, L. (2005, February 1). How To... Create Exciting Brochures. Technology In Your Classroom, 35, 23-24. http:eds.a.ebscohost.com.login.library.
coastal. edu:2048/ehost/pdfviewer/pdfviewer?sid=f303280a-d910-4b6e-80af-f40d645615b2%40sessionmgr4004&vid=6&hid=4213
Johnson, J. (n.d.). How to Design an Awesome (Even If You're Not a Designer). Design Shack. Retrieved from http://designshack.net/articles/graphics/how-
to-design-an-awesome-flyer-even-if-youre-not-a-designer/
Banta, T. (2005). Assessing civic engagement. Informally published manuscript, IUPUI, Retrieved from http://eds.b.ebscohost.com.login.library.coastal.
edu:2048 /ehost/pdfviewer/pdfviewer?sid=a4e66a69-ca19-41eb-b367-09498d640be2 @sessionmgr112&vid=51&hid=102
Caputo, D. (2005). A campus view: civic engagement and the higher education community. Informally published manuscript, Available from Academic Search
Complete. Retrieved from http://login.library.coastal.edu:2048/login?url=http://search.ebs cohost.com/login.aspx?direct=true&db=a9h&AN=
17358785&site=ehost-live
Blau, G., & Snell, C. (2013). Understanding undergraduate professional development engagement and its impact. College Student Journal, 47(4), 687-702.
Retrieved from http://login.library .coastal.edu:2048/login?url=http://search .ebscohost.com/login.aspx?direct=true&db=a9h&AN=
93813998&site=ehost-live
Robinson, C., & Gahagan, J. (2010). In practice: Coaching students to academic success and engagement on campus. About Campus, 15(4), 26-29. Retrieved
from http://login.library.coastal.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=54861139&site=ehost-live
Bowman, N., Brandenberger, J., Lapsley, D., & Hill, P. (2010). Serving in college, flourishing in adulthood: Does community engagement during the college
years predict adult well-being? Applied Psychology: Health and Well-Being, 2(1), 14-34. Retrieved from http://login.library.coastal.edu:2048/login?url
=http://search.ebsco host. com/login.aspx?direct= true&db=a9h&AN=62719263&site=ehost-live
