Adventure tourism is growing, with the market increasing 65% from 2009 to 2012 in Europe and Americas. Consumers are demanding more individual and authentic experiences, and green travel is becoming more popular as travelers are increasingly researching trips online before, during, and after their journeys. Collaboration between tourism operators is important to provide diverse experiences that cater to different types of travelers, including 80 million people with disabilities in Europe.

1. Trends in adventure tourism,
collaboration between players
Aivar Ruukel, Viis Aastaaega OÜ, Estonia
Final Conference of the Riverways Project
May 25-26, 2015
Haapsalu, Estonia

2. 1) About Soomaa and my business
2) Why collaborate?
3) Some trends in 2015

3. Soomaa : Land of Mires

4. Soomaa Tourist Destination
and the National Park

12. Consumers are demanding more
individual and authentic travel
experiences

17. Green travel is here to stay!

18. The adventure
travel market in
Europe and
Americas
has increased 65%
from 2009 to 2012

19. How did you prepare for your last trip?

22. Travelers
are increasingly
consuming and
producing online
information before
during and after
their trips

26. In Europe alone are 80 million
people with disabilities

29. Rise of Creative Travel Experiences