Intro To Adventure Tourism


Published on

Published in: Business, Sports
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Intro To Adventure Tourism

  1. 1. + Adventure Tourism Adventure Tourism What is it? Who does it?
  2. 2. Definition: <ul><li>Tourism that combines physical activity, cultural exchange or interaction and an engagement with nature </li></ul>
  3. 3. Adventure Tourism <ul><li>creates some excitement by stepping out of your comfort zone </li></ul><ul><li>requires significant physical or mental effort </li></ul><ul><li>may involve some kind of risk, be it real or perceived </li></ul><ul><li>expectations vary depending on participants level of experience </li></ul><ul><li>may have an element of physical danger </li></ul>
  4. 4. <ul><li>Mountaineering trekking walking bungee jumping rockclimbing white water rafting kayaking canoeing fishing jungle visit safaris hang gliding paragliding mountain biking road cycling bird or animal watching skiing snowboarding ski mountaineering scuba diving snorkelling wind surfing surfing caving cooking staying on a sheep farm… </li></ul><ul><li>The list goes on and on and on… </li></ul>
  5. 5. Activities are linked to places <ul><li>Wanaka and Queenstown are synonymous with skiing </li></ul><ul><li>Milford Track is synonymous with walking </li></ul><ul><li>Otago Peninsula is synonymous with wild life observing </li></ul><ul><li>Himalaya - trekking </li></ul>
  6. 6. Adventure Tourism can be broken down into two parts <ul><li>Soft Adventure </li></ul><ul><li>Hard Adventure </li></ul>
  7. 7. Soft Adventure <ul><li>A travel experience that goes beyond the typical tourist itinerary </li></ul><ul><li>Is rewarding for the spirit and the mind </li></ul><ul><li>Is safe and without excessive physical demands </li></ul>
  8. 8. Examples of soft adventure: <ul><li>Camping </li></ul><ul><li>Walking on gradually changing terrain </li></ul><ul><li>Biking </li></ul>
  9. 9. Check out the following websites: <ul><li> </li></ul><ul><li> – watch the you tube clip </li></ul><ul><li> – look at the destination slide shows </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Who do you think are the target audiences? </li></ul>
  10. 10. Hard Adventure <ul><li>is a travel experience the has more physical challenge </li></ul><ul><li>has a higher element of risk </li></ul><ul><li>is rewarding to the spirit </li></ul><ul><li>pushes people outside of the comfort zone </li></ul>
  11. 11. Examples of hard adventure: <ul><li>Mountaineering </li></ul><ul><li>White water rafting/kayaking </li></ul><ul><li>Mountain biking </li></ul>
  12. 12. Check out the following websites: <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> – look at the slide show of “The Worlds most dangerous road” </li></ul><ul><li> – watch the you tube clip on the website </li></ul><ul><li>Who do you think are the target audiences? </li></ul>
  13. 13. <ul><li>Hard adventure appeals to a more specific audience </li></ul><ul><li>Why?? </li></ul>
  14. 14. <ul><li>Level of physical fitness required is higher </li></ul><ul><li>Physical output required is higher </li></ul><ul><li>Pushed outside their comfort zone </li></ul><ul><li>Tours may vary in length </li></ul><ul><li>The adrenalin flows fast! </li></ul><ul><li>Often expensive and requires technical equipment </li></ul>
  15. 15. <ul><li>Soft adventure is the most popular form of adventure tourism </li></ul><ul><li>Why?? </li></ul>
  16. 16. <ul><li>Wide range of people </li></ul><ul><li>Easily done by first timers </li></ul><ul><li>Less physical output required </li></ul><ul><li>Pushed slightly beyond their comfort zone </li></ul><ul><li>Variety of budgets </li></ul><ul><li>Risks are generally lower </li></ul><ul><li>Easily adapted for the audience </li></ul><ul><li>Shorter time spans </li></ul><ul><li>Tours usually includes a cultural component </li></ul>
  17. 17. In Summary… <ul><li>Adventure tourism means different things to different people </li></ul><ul><li>Activity can vary depending on experience </li></ul><ul><li>Adventure tourism is a fast growing area of tourism </li></ul>