2. Mission Statement
“To be supportive in the education of children in line with the national
curriculum and the campaign against childhood obesity and diabetes, in
food choices and the benefits of healthy eating, through the provision
of fun, interactive games and learning aids.”

3. The Problem
Simon Stevens (CEO NHS England) points to the fact that nearly one-in-five secondary
school aged children are obese, as are a quarter of adults – up from just 15 per cent
twenty years ago. Unchecked, the result will inevitably be a huge rise in avoidable
illness and disability, including many cases of type 2 diabetes which Diabetes UK
estimate already costs the NHS around £9 billion a year.
“Obesity is the new smoking, and it represents a slow-motion car crash in terms of
avoidable illness and rising health care costs,” Stevens says. “If as a nation we keep
piling on the pounds around the waistline, we’ll be piling on the pounds in terms of
future taxes needed just to keep the NHS afloat.” (Taken from an NHS England Report
on 17th September 2014)
‘For children attending reception class (aged 4-5 years) during 2011-12, 9.5% were
obese.’ (Taken from an NHS Choices article in January 2014)
The researchers found that eating a diet high in sugar, fats and processed food at the
age of three was associated with a lower IQ at eight-and-a-half years old. There was
also an association between eating a healthy diet (including salads, vegetables, fish,
pasta and rice) at eight-and-a-half years old and having a higher IQ at the same age.
(Taken from an NHS Choices article in February 2011)

4. • I was a Year 6 primary school teacher in Reading.
• I noticed that certain children were more restless and less attentive in
the afternoon.
• Children’s pack lunches contained chocolate and sugary drinks.
• With the support of their parents, I started taking the children for
school lunches and introducing them to meat, vegetables and fruit.
• Children started enjoying the taste and texture of some of these new
foods.
• Behaviour and attention improved in the afternoon and there was a
steady improvement in overall SATs results.
• Children needed a fun alternative to encourage them to make healthy
nutritional eating choices.
• In 2005, I created the Foodeeze card game.
Healthy food choices and regular exercise increase and improve energy,
confidence, attention and behaviour leading to better performance at
school; and at home.
You Are What You Eat!
The Foodeeze Story

5. Suitability and Validity
• The game and concept has been tried and tested on school children in a variety of
classroom settings (with a range of age groups), kids club settings and social
settings. A high majority of children and teachers found the lesson fun and would
like more lessons incorporating Foodeeze.
• Cards are dyslexia-friendly and have been checked and validated by qualified
dieticians and speech and language therapists.
• The language used has been tested for suitability to the relevant key stage and
conforms with the National Curriculum.
• The ‘Health Values’ have been derived by comparing total and saturated fats, sugar,
salt and calories values. Based on GDA.
• The traffic light system has been used to categorise food as recommended by the
British Medical Association and Food Standards Agency.

6. The National Curriculum
As part of ‘Cooking and Nutrition’, pupils should be taught to:
Key stage 1
• Use the basic principles of a healthy and varied diet to prepare dishes
• Understand where food comes from.
Key stage 2
• Understand and apply the principles of a healthy and varied diet
• Prepare and cook a variety of predominantly savoury dishes using a range of cooking
techniques
• Understand seasonality, and know where and how a variety of ingredients are grown,
reared, caught and processed.

7. Benefits for Schools
• Cross-Curricular: Free lesson plans and resources for Literacy, Numeracy and Science
as well as Geography, PSHEe and PE.
• Interactive: Encourages children to work and play together, improve their problem-
solving ability and increase their social interaction with their peers.
• Confidence and Behaviour: Has been proven to keep children engaged and ‘on task’ in
class reducing anti-social behaviour and positively reinforcing learning.
• Affordable Alternative: Meets the requirements of the National Curriculum and can be
delivered in the classroom reducing the need for additional staff and cooking facilities.
• Increased Child Health and Well-Being: Health and Well-Being, attention,
concentration and attainment will naturally improve with a more balanced diet.
• Supporting the Universal Free School Meals Program: Foodeeze will help children and
parents to understand the many benefits of food and encourage them to try new things.

8. Reviews and Testimonials
100s of sample packs have already been distributed and overall feedback has
been fantastic. Here are a few comments taken from reviews on the website:
• ‘They’re clearly already making a difference as when we had ice cream the other
day, she asked for just a little bit of chocolate flavour because it’s not very good
for her. I was really impressed with this. She seems to really have caught onto the
idea that unhealthy foods don’t need to be cut out altogether, just eaten in
smaller amounts.’ Foodeeze Blog by Amelia - Appletree
• ‘Although Zac struggles to sit and concentrate during activities, he’s captivated by
the colour and characters on the cards and, due to having a great memory, refers
to food as the character which has helped him to understand food better and
show more of an interest…. Foodeeze has definitely had some effect on his
eating habits.’ Matt Robinson, father of an autistic child, aged 4.
• ‘With nutrition sitting high on the educational agenda being able to develop
pupils’ thinking with the use of your vibrant, eye- catching materials, and to see
them actively learning whilst having fun is a real achievement. The fact that they
are relatively inexpensive and include free resources clearly helps too!’ …. ‘The
choice of vocabulary displayed on the cards, the interesting facts and additional
nutritional information will certainly encourage the children to try new foods,
raise their awareness of food groups and the meaning of a balanced diet.’
Mrs Cox, Headteacher at The Hill Primary School

9. Moving Forward
• To improve primary school children’s concentration, behaviour and
attainment by integrating Foodeeze in to schools and classes throughout
the UK and encouraging children to learn curriculum based subjects while
also understanding the benefits of healthy eating.
• To reduce unnecessary costs to the NHS by lowering the prevalence of
(childhood) obesity and diabetes – Influencing 0.1% of the population
suffering will save £9 million , 1% will save £90 million.
• To finalise and print appropriate KS2 cards for children aged 7-11 years
where the learning will be based around carbohydrates, proteins and fats.
• To develop interactive games where children and parents can learn about
healthy eating in a fun way while assisting them with curriculum-based
topics and subjects.
• To develop ways in which Foodeeze can be used at home which involves the
whole family – recipes, cooking and eating times.

10. For FREE Lesson Plans and
Resources go to:
www.foodeeze.co.uk