4. Visual MerchandisingVisual Merchandising
Creation of Green Book of Merchandising. (Old storeCreation of Green Book of Merchandising. (Old store
concept)concept)
Creation of White Book of Merchandising. (New storeCreation of White Book of Merchandising. (New store
concept)concept)
Seasonal VM Guidelines.Seasonal VM Guidelines.
Red VM Guidelines.Red VM Guidelines.
Creation of store window campaignsCreation of store window campaigns
Creation & execution of VM trainingsCreation & execution of VM trainings
5. Green Book of MerchandisingGreen Book of Merchandising
6. White Book of MerchandisingWhite Book of Merchandising
14. Training the Trainer
• In order to increase « reach » I developed (with an external agency) a « training
the trainer » module.
• Nov 2005 trained 10 markets in Paris (UK, Ireland, Turkey, Denmark/Sweden,
Greece, Morocco, Portugal, Netherlands, Spain & Italy).
• Resulting from this session; 43 trainings underway & scheduled and at least 185
participants reached.
• May 2006 trained 14 markets in Bangkok & futher 9 Markets in Mexico City.
17. Local Training London further to Training theLocal Training London further to Training the
TrainerTrainer
18. Local Trainings Florence & Rome further toLocal Trainings Florence & Rome further to
Training the TrainerTraining the Trainer
19. « Our shops resemble well organised stock rooms »
Bernard Lacoste Nov 2000
20. Store ConceptStore Concept
Organised competition of architects bidding for New Concept contractOrganised competition of architects bidding for New Concept contract
Responsible for retail initiation of winning architect (Designer ChristopheResponsible for retail initiation of winning architect (Designer Christophe
Pillet & Architect Patrick Rubin Canal)Pillet & Architect Patrick Rubin Canal)
Responsible for adaptation of new Lacoste logo (agency Seenk) into facadeResponsible for adaptation of new Lacoste logo (agency Seenk) into facade
signage. Canal version deemed visually unsatisfactory.signage. Canal version deemed visually unsatisfactory.
Development of free standing furniture with PilletDevelopment of free standing furniture with Pillet
Partnered with KMF Media6 furniture producers; achieved 50% cost &Partnered with KMF Media6 furniture producers; achieved 50% cost &
timeline reduction of concept.timeline reduction of concept.
Developed « take downDeveloped « take down’s » of concept; Access, Access Soft’s » of concept; Access, Access Soft
Responsible for education of local architects & furniture suppliers.Responsible for education of local architects & furniture suppliers.
Responsible for approbation of local furniture suppliersResponsible for approbation of local furniture suppliers
Responsible for validation of all architectural plans for all stores & cornersResponsible for validation of all architectural plans for all stores & corners
global.global.
Responsible for architectural input (examples; ceiling Salzburg, introductionResponsible for architectural input (examples; ceiling Salzburg, introduction
of Visplay into concept,sourcing)of Visplay into concept,sourcing)
Development of « Red » furniture with Franklin AzziDevelopment of « Red » furniture with Franklin Azzi
41. Architectural workshop Vienna NovemberArchitectural workshop Vienna November
20072007
ParticipantsParticipants
Nine countries were present; Turkey, Greece, Spain, Switzerland, China, Canada, France, England & Germany.Nine countries were present; Turkey, Greece, Spain, Switzerland, China, Canada, France, England & Germany.
Germany covers also Austria.Germany covers also Austria.
Greece covers Cyprus, Bulgaria, Hungary, Poland, Rep of Czech Republic, Macedonia,Greece covers Cyprus, Bulgaria, Hungary, Poland, Rep of Czech Republic, Macedonia,
Malta.Rumania, SlovakiaMalta.Rumania, Slovakia
Objectives:Objectives:
To get all markets onto the same page (en phase) concerning qualitative level required by Devanlay for LacosteTo get all markets onto the same page (en phase) concerning qualitative level required by Devanlay for Lacoste
POS.POS.
To highlight & solve as many problems encountered as possible. This to be achieved through exchange.To highlight & solve as many problems encountered as possible. This to be achieved through exchange.
To identify previous mistakes in the concept. This to help us develop the next step of concept (free standing)To identify previous mistakes in the concept. This to help us develop the next step of concept (free standing)
To ensure that participants leave feeling they are part of a worldwide team.To ensure that participants leave feeling they are part of a worldwide team.
Subjects to be treated:Subjects to be treated:
(Prior to the meeting each country will have been asked to provide M² cost sheet completed)(Prior to the meeting each country will have been asked to provide M² cost sheet completed)
Store review-Photo review of all recent openings highlighting good & bad points.Store review-Photo review of all recent openings highlighting good & bad points.
Presentation by each market of their recent openings explaining difficulties faced & solutions found.Presentation by each market of their recent openings explaining difficulties faced & solutions found.
Presentation by each of the markets explaining what works & what doesn’t concerning the concept, the furniturePresentation by each of the markets explaining what works & what doesn’t concerning the concept, the furniture
and the communication (role of Intl Retail Development) what’s missing.and the communication (role of Intl Retail Development) what’s missing.
New developments-Present and explain in detail new additions to the conceptNew developments-Present and explain in detail new additions to the concept
Maintenance how do they treat this issue in their marketsMaintenance how do they treat this issue in their markets
48. Citadium 215 M2 with 6 differentCitadium 215 M2 with 6 different
collectionscollections
Ctadium Paris beforeCtadium Paris before Citadium Paris beforeCitadium Paris before
51. Citadium Paris 100 M2 with 2Citadium Paris 100 M2 with 2
collectionscollections
Citadium Paris afterCitadium Paris after Citadium Paris afterCitadium Paris after
52. El Corte Ingles (with everything)El Corte Ingles (with everything)
