A CURTAIN CALL FOR POP-UP STORES & MALL OPERATORS”
How brands are leveraging Pop-Ups in Shopping Centre's
We were asked to create a design and develop a Castello Specialty Cheese Pop-Up Store in line with the outcome of their extensive consumer research.
The Pop-Up store Design needed to reflect the likes and dislikes of their Castello Consumer profile. It needed to be a complete shopping experience that could serve as a possible starting point for further international retail development of business to business as well as b2c.
The Castello Road Show, as we like to call it, will now be travelling on to Sweden and Dubai in 2015, after which it’ll head off to Australia in 2016.