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‫اﺳﺎت‬‫ر‬‫د‬
ّ
‫ﻠ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬‫و‬ ‫ﺔ‬ ‫ﺎﻧ‬ ‫اﻹﻧ‬ ‫م‬ ‫اﻟﻌﻠ‬ ،
47
‫د‬ ‫اﻟﻌ‬ ،
3
،
2020
-
215
-
©
2020
‫ﳏ‬ ‫اﳊﻘﻮق‬ ‫ﲨﻴﻊ‬ .‫اﻷردﻧﻴﺔ‬ ‫اﳉﺎﻣﻌﺔ‬ /‫اﻟﻌﻠﻤﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻋﻤﺎدة‬
.‫ﻔﻮﻇﺔ‬
*
‫ﻗ‬
‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺔ‬ ‫اﻟ‬ ،‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬
.
‫ﺗﺎرﺦ‬
‫اﻟ‬ ‫ﻼم‬ ‫اﺳ‬
2
/
6
/
2019
‫ﻟﻪ‬ ‫ﻗ‬ ‫وﺗﺎرﺦ‬ ،
10
/
10
/
2019
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬
)
‫ﺔ‬ ‫ﻣﺎﺗ‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اﺳﺔ‬
‫ر‬‫د‬
‫ﺟ‬ ‫ﻟ‬ ‫ﺳ‬ ‫اﻟ‬
(‫ﺔ‬
‫اﻟﻘﺔ‬ ‫اﻟ‬ ‫دﻩ‬ ‫ﻋ‬ ‫روﻻ‬
‫ة‬ ‫اﺷ‬‫و‬ ‫اﻟ‬ ‫ﻧ‬ ‫ﺎء‬ ‫ﻣ‬ ،
*
‫ﻣ‬
‫ﻠ‬
‫ـ‬
‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﻋ‬ ‫ﻒ‬ ‫اﻟ‬ ‫إﻟﻰ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﻓ‬ ‫ﻫ‬
‫ﺔ‬ ‫ﻣ‬ ‫)اﻟ‬
،
‫ﺎﺻﺔ‬ ‫اﻟ‬
.(
‫ﻠﻲ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺻﻔﻲ‬ ‫اﻟ‬ ‫ﻬﺞ‬ ‫اﻟ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻘ‬
‫و‬
‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﻗ‬ ‫ﺔ‬ ‫ﻋ‬ ‫ﺎر‬ ‫اﺧ‬ ‫ﺗ‬
‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﻣ‬
‫ﺔ‬ ‫اﻷردﻧ‬
‫ﺔ‬ ‫اﺋ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﻋ‬ ‫ﺳ‬ ‫ﺗ‬ ‫ﺛ‬ ،(‫ﺧﺎﺻﺔ‬ ‫)ﺟﺎﻣﻌﺔ‬ ‫ﺔ‬ ‫اﻷﻫﻠ‬ ‫ﺎن‬ ‫ﻋ‬ ‫وﺟﺎﻣﻌﺔ‬ ,(‫ﺔ‬ ‫ﻣ‬ ‫ﺣ‬ ‫)ﺟﺎﻣﻌﺔ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻠﻘﺎء‬ ‫اﻟ‬ ‫ﺟﺎﻣﻌﺔ‬ ‫ﺎ؛‬ ‫ﻫ‬
‫ﺔ‬ ‫ﻣ‬
) ‫ﺑﻠﻐ‬
585
) ‫ﻬ‬ ‫ﻣ‬ ,‫ﺔ‬ ‫ﺎﻟ‬ ‫و‬ ً‫ﺎ‬ ‫ﺎﻟ‬ (
392
ً‫ﺎ‬ ‫ﺎﻟ‬ (
)‫و‬ ، ‫اﻟ‬/‫ﺔ‬ ‫اﻟ‬ ‫ﻠﻘﺎء‬ ‫اﻟ‬ ‫ﺟﺎﻣﻌﺔ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫و‬
193
‫ﻣ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫و‬ ً‫ﺎ‬ ‫ﺎﻟ‬ (
) ‫ﻣ‬ ‫ن‬ ‫ﺗ‬ ‫ﺎن‬ ‫اﺳ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻘ‬ .‫ﺔ‬ ‫اﻷﻫﻠ‬ ‫ﺎن‬ ‫ﻋ‬ ‫ﺟﺎﻣﻌﺔ‬
27
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﺎس‬ ‫ﻟ‬ ‫ة‬ ‫ﻓﻘ‬ (
‫ﺎﺋ‬ ‫اﻟ‬ ‫ﺻﻠ‬ ‫ﺗ‬ .‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬
‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫أﺛ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫أن‬ ‫إﻟﻰ‬ ‫ﺞ‬
‫ا‬
‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫ﻟ‬
‫ﺔ‬ ‫اﻷردﻧ‬
‫ﺔ‬ ‫ﻣ‬ ‫اﻟ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﺎﻟﺢ‬ ‫وﻟ‬ ‫ﺎﻣﻌﺔ‬ ‫اﻟ‬ ‫ع‬ ‫ﻧ‬ ‫ﻐ‬ ‫ﻟ‬ ‫ﻌ‬ُ
ُ ‫ﻻ‬
‫و‬ ،
‫اﻟ‬ ‫ﻐ‬ ‫ﻟ‬ ‫ﻌ‬
.
‫اﻟﺔ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻠ‬ ‫اﻟ‬
:
،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﻣﺎﺗ‬ ‫ﻌﻠ‬ ‫اﻟ‬ ،‫اﻵﻟﻲ‬ ‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬
‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬
،
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬
.
‫ﻣﺔ‬ ‫ﻘ‬ ‫اﻟ‬
‫ﺔ‬ ‫ﺗ‬ ‫اﻟﻌ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ر‬ ‫ﺗ‬ ‫أوﺟ‬
‫اﻧ‬ ،‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻷﺑ‬‫و‬ ‫ﺔ‬ ‫ﻘﺎ‬ ‫اﻟ‬ ‫ﺎق‬ ‫اﻷﻧ‬ ‫ﻓﻲ‬ ‫ات‬ ‫ﺗﻐ‬ ‫اث‬ ‫ﺈﺣ‬ ‫ﺳﺎﻫ‬ ً
‫ﺎ‬ ‫اﺿ‬ ‫اﻓ‬ ً‫ا‬‫ﺎء‬ ‫ﻓ‬ ( ‫ﻧ‬ ‫)اﻹﻧ‬
‫ﻣ‬ ً‫ﺎ‬ ‫رﻗ‬ ً
‫ﺎ‬ ‫ﻋﺎﻟ‬ ‫ﺳﺎﯾ‬ ‫ﺎء‬ ‫ﻓ‬ ‫ﺟ‬ ‫ﯾ‬ ، ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﺎء‬ ‫ﻓ‬ ‫وﻓﻲ‬ .‫ﺎﻧﻲ‬ ‫اﻻﻧ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻟ‬ ‫ا‬ ‫ﯾ‬ ‫ﺟ‬ ً‫ﻼ‬ ‫ﺷ‬ ‫ﺢ‬ ‫ﻟ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﻌﺎ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ﻋ‬
‫ﺔ‬ ‫ﺣ‬ ‫ﺔ‬ ‫ﺑ‬ ،‫ﺔ‬ ‫رﻗ‬ ‫ﺛﻘﺎﻓﺔ‬ ‫ﻞ‬ ،‫ﺎن‬ ‫اﻻﻧ‬ ‫ﻋﺎﻟ‬
‫ﺎﯾ‬ ‫اﻟ‬ ‫ﻔﺎﻋﻞ‬ ‫اﻟ‬ ‫ث‬ ‫وﺣ‬ ،‫ﻋﺔ‬ ‫اﻟ‬ ‫ﻬ‬ ‫اﻣ‬ ‫ﺑ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﻣ‬ ‫ﻣ‬ ‫ﻠﻘﻬﺎ‬
‫ﺔ‬ ‫ﻘﺎ‬ ‫اﻟ‬ ‫ﺎﺗﻬ‬ ‫ﺧﻠ‬ ‫ﻣ‬ ً‫ﺎ‬‫ﻼﻗ‬ ‫اﻧ‬ ‫ﻌﺎﺗﻬ‬ ‫ﻣ‬ ‫ﻧ‬ ‫ﻟﻺﻧ‬ ‫ن‬ ‫ﻣ‬ ‫اﻟ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﻊ‬ ‫و‬ ،‫ﺔ‬ ‫ﺎﯾ‬ ‫اﻟ‬ ‫ﻘﺎﻓﺔ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ث‬ ،‫اﺿﻲ‬ ‫اﻻﻓ‬
‫اﻟ‬ ‫ﺎء‬ ‫ﻟﻠﻔ‬ ‫اﻣﻬ‬ ‫اﺳ‬‫و‬ ‫اﻛﻬ‬
‫ر‬‫اد‬ ‫ﯾ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﺎت‬ ‫ﻫ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ‫أﻧﻪ‬ ‫ﻰ‬ ‫ﻌ‬ ‫ﺔ؛‬ ‫اﻟ‬
‫ﻘﺎﻓﺔ‬ ‫ﻓﺎﻟ‬ ،‫ات‬ ‫ﻟﻠ‬ ‫ﻠﻌ‬ ‫م‬ ُ ‫اﻟ‬ ‫ﺎﯾ‬
،‫ﻣﻪ‬ ‫)رﺣ‬ ‫ﺎﺣﻪ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺟ‬ ‫ﻟ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﺳ‬ ‫ﺑ‬ ‫ﻠﻲ‬ ‫اﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﺗﻌ‬ ‫ﺔ‬ ‫ﺎﯾ‬ ‫اﻟ‬
2008
.(
‫ﻋ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﻣﻊ‬ ‫ﺗﻔﺎﻋﻞ‬ ‫اﻟ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﻞ‬ ‫ﺟ‬ ‫ﺄ‬ ‫ﻧ‬ ،‫اﻹﻋﻼم‬ ‫ﺎل‬ ‫ﻣ‬ ‫ﻓﻲ‬ ‫ﺎل‬ ‫ﻟﻼﺗ‬ ‫ﺔ‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻘ‬ ‫اﻟ‬ ‫ﺗ‬ ‫اﯾ‬ ‫ﺗ‬ ‫وﻣﻊ‬
‫ﻠﻔﺔ؛‬ ‫اﻟ‬ ‫وﺳﺎﺋﻠﻪ‬
‫ﺎ‬ ‫ﻻﺳ‬
‫و‬ ،‫ﻌﺎت‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫ﺎب‬ ‫ﻘ‬ ‫اﺳ‬ ‫ﺎﻋ‬ ‫اﺳ‬ ‫ﻲ‬ ‫اﻟ‬ ، ‫ﺑﻠ‬ ‫ﺟﻞ‬ ‫ﺟ‬ ،‫إن‬ ‫ﻟ‬ ، ‫ﻠ‬ ‫ﺗ‬ ،‫ام‬ ‫ﻐ‬ ‫وﻧ‬ ، ‫ﺗ‬ ‫ك؛‬
‫أو‬ ‫ﺔ‬ّ‫رﺎﺿ‬ ‫أو‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬ ‫أو‬ ‫ﺔ‬ّ‫ﺎد‬ ‫اﻗ‬ ‫أو‬ ‫ﺔ‬ّ‫ﺎﺳ‬ ‫ﺳ‬ ‫ﺎﻧ‬ ً
‫اء‬ ‫ﺳ‬ ‫ﺎر‬ ‫اﻷﺧ‬‫و‬ ‫اث‬ ‫اﻷﺣ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ﺗ‬ ‫اﻟ‬ ‫اﻟﻬﺎﺋﻞ‬ ‫ﻟﻠ‬ ً‫ا‬ ‫ﻧ‬ ،‫ﺎب‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻓ‬
‫ﺎﺣﺔ‬ ‫ﻣ‬ ‫ﺎﺗ‬ ‫ﺎ‬ ،‫ﻋﻬﺎ‬ ‫وﻗ‬ ‫ﺣﺎل‬ ‫وﻧﻘﻠﻬﺎ‬ ،‫ﺔ‬ّ ‫ﻓ‬
‫ﻊ‬ ‫اﻟ‬ ‫د‬ ‫أﻓ‬ ‫ﺑ‬ ‫ﻘﺎﻓﻲ‬ ‫اﻟ‬‫و‬ ‫اﻟﻔ‬ ‫ﺎدل‬ ‫اﻟ‬‫و‬ ،‫ﻠﻔﺔ‬ ‫اﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺎ‬ ‫ﻗ‬ ‫ﻓﻲ‬ ‫ل‬ ‫اﻟ‬ ‫ح‬ ‫ﻟ‬
،‫ﻪ‬ )
2019
.(
‫ﺳﺎﻟﺔ‬ ‫اﻟ‬ ‫ﺗﺄﺛ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻗﻊ‬ ‫اﻟ‬ ‫ﻞ‬ ‫وﺗ‬ ‫ﺎﻏﺔ‬ ‫ﺻ‬ ‫أﻋﺎد‬ ‫إذ‬ ، ‫ﻓﻘ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ر‬ ‫ﺗ‬ ‫ﻌ‬ ‫وﻟ‬
‫اﻹﻋﻼم‬‫و‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺎﻓﺔ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬
، ‫ﺟﻬﺎﺗﻬ‬ ‫وﺗ‬ ‫ﺎﻋﺎﺗﻬ‬ ‫وﻗ‬ ‫ﻊ‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫وﻋﻲ‬ ‫ﻋﻠﻰ‬ ‫ع‬ ‫اﻟ‬‫و‬ ‫ﺋﻲ‬ ‫اﻟ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬
‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬‫و‬ ‫ﻘﻰ‬ ‫ﺳ‬ ‫اﻟ‬‫و‬ ‫ر‬ ‫اﻟ‬‫و‬ ‫اﻷﻓﻼم‬ ‫ﻞ؛‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻘﻠ‬ ‫اﻟ‬ ‫اﻹﻋﻼم‬ ‫ووﺳﺎﺋﻞ‬ ‫ﺎﻻت‬ ‫اﻻﺗ‬ ‫ﺎ‬ ‫ﺟ‬ ‫ﻟ‬ ‫وﺗ‬ ‫ﺗ‬ ‫ﻟﻠ‬ ‫ﺔ‬ ‫ﻔﺎﻋﻠ‬ ‫اﻟ‬ ‫ة‬
‫ر‬ ‫اﻟﻘ‬ ‫ﺑ‬ ‫ﻣﺞ‬ ‫ﻓﺎﻟ‬
‫ﻋ‬ ‫ﻣ‬ ‫ﺔ‬ ‫إﻋﻼﻣ‬ ‫اﻟ‬ ‫ﻗ‬ ‫ز‬ ‫أﻓ‬ ‫ﻬﺎ‬ ‫ﺑ‬ ‫ﺎ‬ ‫اﺧﻞ‬ ‫اﻟ‬‫و‬ ،‫ﻋﺔ‬ ‫اﻟ‬‫و‬ ‫ﻗﺔ‬ ‫اﻟ‬
‫ات‬ ‫ﺗﻐ‬ ‫ﺛ‬ ‫ﻓﺄﺣ‬ ،‫ﺎﺗﻬﺎ‬ ‫ﺎﻧ‬ ‫ﺈﻣ‬ ‫اﻟ‬ ‫أو‬ ‫ﻫﺎ‬ ‫ﺣ‬ ‫ﻻ‬ ‫ﺔ‬
‫ﺔ‬ ‫ﻧﺎﺣ‬ ‫ﻣ‬ ‫ﺳ‬ ‫اﻟ‬ ‫ق‬ ‫اﻟ‬ ‫ﻘﺔ‬ ‫ﻣ‬ ‫وﻓﻲ‬ ‫ﻲ‬ ‫اﻟﻌﺎﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻗﻊ‬ ‫اﻟ‬ ‫وﻓﻲ‬ ،‫ﺔ‬ ‫ﻧﺎﺣ‬ ‫ﻣ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻓﻲ‬ ‫اﻟ‬‫و‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻧ‬ ‫ﻓﻲ‬ ‫ﻫﺎﻣﺔ‬
‫ﺟ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ود‬ ‫اﻟ‬‫و‬ ‫اﻓﻲ‬ ‫ﻐ‬ ‫اﻟ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﻐﻠ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟﻌﺎﻟ‬ ‫ﺔ‬ ‫ﻘ‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﺎﻋ‬ ‫اﺳ‬ ‫ﻟﻘ‬ . ‫أﺧ‬
‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻟ‬ ‫اﻵﻟﺔ‬ ‫ق‬ ‫ﺗﻔ‬ ‫ﻌﻠﻬﺎ‬
، ‫)اﻟﻐﺎﻣ‬ ‫اﻟ‬ ‫ول‬ ‫اﻟ‬ ‫ﺑ‬ ‫ﯾ‬ ‫ﺟ‬ ‫ﻼح‬ ‫ﻣ‬ ‫اﺳ‬‫و‬ ،‫ﻫﺎ‬ ‫ﺗﺄﺛ‬
2012
,‫اق‬
‫ز‬ ‫اﻟ‬ ‫ﻋ‬ ‫؛‬
2013
‫؛‬
Terry, 2008
.(
‫ﺳﺎﺋﻞ‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫م‬ ‫ﺗﻘ‬ ‫ﻣﺎ‬ ‫ﻋ‬ ‫ﻲ‬ ‫ﻠ‬ ‫اﻟ‬‫و‬ ‫ﻔﻲ‬ ‫اﻟﻌﺎ‬‫و‬ ‫ﻓﻲ‬ ‫ﻌ‬ ‫اﻟ‬ ‫ﺄﺛ‬ ‫اﻟ‬ ‫ﻣ‬ ‫أﻛ‬ ‫ر‬ ‫ﻗ‬ ‫ﻘ‬ ‫ﺗ‬ ‫ﻋﻠﻰ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ة‬
‫ر‬ ‫ﻗ‬ ‫داد‬ ‫وﺗ‬
‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ﻧﻘﻞ‬ ‫ﺎﺋﻒ‬ ‫ﺑ‬
‫ﻊ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﺋﻲ‬ ‫ﺑ‬ ‫ار‬ ‫ﻘ‬ ‫اﺳ‬ ‫م‬ ‫ﻋ‬ ‫اﺟ‬ ‫ﺗ‬ ‫ﺣﺎﻟﺔ‬ ‫ﻓﻲ‬ ‫ﺗﻪ‬ ‫ﻗ‬ ‫ﺗ‬ ‫ف‬ ‫ﺳ‬ ‫ﺎل‬ ‫اﻻﺣ‬ ‫ا‬ ‫وﻫ‬ ‫ﻒ‬ ‫وﻣ‬ ‫ﻣ‬ ‫ﻞ‬
‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬
...
‫ة‬ ‫اﺷ‬‫و‬ ‫اﻟ‬ ‫ﻧ‬ ‫ﺎء‬ ‫ﻣ‬ ،‫اﻟﻘﺔ‬ ‫اﻟ‬ ‫دﻩ‬ ‫ﻋ‬ ‫ﻻ‬
‫رو‬
-
216
-
‫ﻞ‬ ‫ﻐ‬ ‫ﻟ‬ ً
‫ا‬ ‫ﺗ‬ ‫ﻣ‬ ً
‫ا‬ ‫ﺗﺄﺛ‬ ‫ﺢ‬ ‫ﺗ‬ ‫أن‬ ‫ر‬ ‫ﻬ‬ ‫اﻟ‬ ‫ان‬ ‫ووﺟ‬ ‫وﻣﻌﺎرف‬ ‫ك‬ ‫ﺳﻠ‬ ‫ﺗﻐ‬ ‫ة‬ ‫ﻓ‬ ‫ﻓﺎن‬ ‫ذﻟ‬ ‫إﻟﻰ‬ ‫ﺎﻹﺿﺎﻓﺔ‬ ‫ﻐ‬ ‫اﻟ‬‫و‬ ‫اع‬ ‫اﻟ‬
‫اﻟ‬ ‫اﻟﻌﻼﻗﺔ‬ ‫ﻰ‬ ‫ﻣﻌ‬ ‫ﻫ‬ ‫ا‬ ‫وﻫ‬ ‫ﺎل‬ ‫اﻻﺗ‬ ‫ووﺳﺎﺋﻞ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻣ‬
,‫ﻞ‬ ‫ﺎﻋ‬ ‫)اﺳ‬ ‫ﻊ‬ ‫اﻟ‬‫و‬ ‫ر‬ ‫ﻬ‬ ‫اﻟ‬‫و‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺑ‬ ‫ﺔ‬ ‫ﻼﺛ‬
2003
‫ﻓﺎﻹﻋﻼم‬ .(
‫ﻣ‬ ‫ﻟﻬﺎ‬ ً‫ﺎ‬‫وﺟ‬ ‫ﻣ‬ ‫ﺎر‬ ‫أﻓ‬‫و‬ ‫ﺎت‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﯾ‬ ‫أﯾ‬ ‫ﻣ‬ ‫ﻠﻪ‬ ‫ﻣﺎ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ‫ﻊ‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫ووﻋﻲ‬ ‫اﻟﻌﺎم‬ ‫أ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﻓﺎﻋﻞ‬ ‫ﺗﺄﺛ‬ ‫ذو‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬
‫ﯾ‬ ‫ﺔ‬ ‫ﻣﻌ‬ ‫ﺎﻫﺎت‬ ‫اﺗ‬ ‫ﺗ‬ ‫إﻟﻰ‬ ‫ف‬ ‫ﺗﻬ‬ ‫اﻣﺞ‬ ‫و‬ ‫ﻣﺎت‬ ‫وﻣﻌﻠ‬ ‫ﺎر‬ ‫أﺧ‬ ‫ﻣ‬ ‫ﻘﻠﻪ‬ ‫ﯾ‬ ‫ﻣﺎ‬ ‫ﺧﻼل‬
‫ﻞ‬ ‫اﻟ‬ ‫ﺧﺎﺻﺔ‬ ‫ﻣﻌﻬﺎ‬ ‫ﻔﺎﻋﻞ‬ ‫اﻟ‬ ‫ر‬ ‫ﻬ‬ ‫اﻟ‬ ‫ﺎﻫﺎ‬
‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫دور‬ ‫ﻋ‬ ‫ﻒ‬ ‫ﻟﻠ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﺟﺎءت‬ ‫ا‬ ‫ﻟ‬ ،‫ﻲ‬ ‫اﻟ‬
.(‫ﺎﺻﺔ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﻣ‬ ‫)اﻟ‬
‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻠﺔ‬ ‫ﻣ‬
‫ﺔ‬ ‫ﺳ‬ ‫ﻣ‬ ‫اﺳﺔ‬
‫ر‬‫د‬ ‫أدرﺟ‬
(Pew Research Center )
‫ا‬ ‫ﺔ‬ ‫ﺗ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اﻷردن‬ ‫ﺔ‬ ‫اﻟﻌﺎﻟ‬
‫د‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﻧ‬ ‫ﺷ‬ ‫ﻣ‬ ‫ﻓﻲ‬ ً‫ﺎ‬ ‫ﻋﺎﻟ‬ ‫ﻷوﻟﻰ‬
‫ﺔ‬ ‫اﻟ‬ ‫ﺑﻠﻐ‬ ‫ﺣ‬ ، ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﻣﻲ‬ ‫ﻣ‬ ‫د‬ ‫ﻋ‬ ‫اﻟﻰ‬ ‫ﺎﻟﻐ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ﻣﻲ‬ ‫ﻣ‬
90
%.
‫ﺔ‬ ‫اﻟ‬ ‫إﻟﻰ‬ ‫ﺎد‬ ‫ﺎﻻﺳ‬ ‫و‬ .
‫اﻟﻲ‬ ‫ر‬ ‫ﻘ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ﻠﻒ‬ ‫ﻣ‬ ‫ﻣﻲ‬ ‫ﻣ‬ ‫د‬ ‫ﻋ‬ ‫ﻓﺎن‬ ،‫ﺔ‬ ‫اﻟﻌﺎﻟ‬
7.2
‫ﺗﻘ‬ ‫ﺑ‬ ‫ﺎ‬ ،‫م‬ ‫ﻣ‬ ‫ن‬ ‫ﻣﻠ‬
‫اﻹ‬
‫ﻟﻌﺎم‬ ‫ﻲ‬ ‫اﻟﻌ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻼم‬
2017
‫وﻟ‬ ،‫ام‬ ‫ﻐ‬ ‫اﻧ‬، ‫ﺗ‬ ،‫ك‬ ‫ﻫﺎ؛‬
‫ز‬ ‫أﺑ‬ ) ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﻲ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻧ‬ ‫أن‬
‫إﻟﻰ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ﻘﺔ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫وﺻﻠ‬ (‫إن‬
39
‫ﻣ‬ ‫ﺗﻔﻌﺔ‬ ‫ﻣ‬ ،‫ﺎن‬ ‫اﻟ‬ ‫ﻣ‬ %
28
‫ﺎع‬ ‫ﻗ‬ ‫ة‬ ‫ﺳ‬ ‫ار‬ ‫اﺳ‬ ‫ﻣﻊ‬ ، ‫ﻋﺎﻣ‬ ‫ﻣ‬ ‫ب‬ ‫ﻘ‬ ‫ﻣﺎ‬ ‫ﺧﻼل‬ %
‫ﺔ‬ ‫ﺑ‬ ‫ﺎب‬ ‫اﻟ‬
64
%
.
‫إ‬ ‫ﻘ‬ ‫اﻟ‬ ‫أﺷﺎر‬ ‫ﺎ‬
‫ﺎﻧﺎت‬ ‫اﻟ‬ ‫ﺿﺦ‬ ‫ﻓﻲ‬ ‫ﺎء‬ ‫اﻷﺷ‬ ‫ﻧ‬ ‫ﻹﻧ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ُ‫اﻟ‬ ‫دور‬ ‫ﺎﻣﻲ‬ ‫ﺗ‬ ‫ﻣﻊ‬ ‫اﻓ‬ ‫ﺗ‬ ‫د‬ ‫ﻌ‬ ‫اﻟ‬ ‫ا‬ ‫ﻫ‬ ‫أن‬ ‫ﻟﻰ‬
‫ﻋ‬ ‫ة‬
‫ر‬‫ﺎد‬ ‫اﻟ‬ ‫ﺎﻧﺎت‬ ‫اﻟ‬ ‫ﻣ‬ ‫اﻟﻬﺎﺋﻞ‬ ‫اﻟ‬ ‫ﻐﻼل‬ ‫اﺳ‬ ‫ﻬﺎ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻟ‬ ‫ﺎء‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺗﻘ‬ ‫ج‬ ‫وﻧ‬ ‫ﺎة‬ ‫اﻟ‬ ‫ﺎﺣﻲ‬ ‫ﻣ‬ ‫ﻠﻒ‬ ‫ﻣ‬ ‫ل‬ ‫ﺣ‬ ‫ﺔ‬ ‫اﻟ‬
‫ق‬ ‫ﻣ‬ ‫ﻏ‬ ‫ﻞ‬ ‫ﺎء‬ ‫اﻷﺷ‬ ‫ﻧ‬ ‫وﻧ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻹﻋﻼم‬
.
‫ض‬ّ‫ﺗﻌ‬ ‫ﺎ‬ ‫ﻛ‬
‫ﻓﻲ‬ ‫ﺟﻬﺎت‬ ‫اﻟ‬ ‫أﻫ‬‫و‬ ‫ام‬ ‫اﻻﺳ‬ ‫ﺔ‬ ‫ا‬ ‫ﻏ‬ ‫ود‬ ‫ب‬ ‫اﻟﻌ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻹﻋﻼم‬ ‫ﻣﻲ‬ ‫ﻟ‬ ‫ة‬ ‫ﻐ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻠ‬ ‫اﻟ‬ ‫اﺳﺔ‬
‫ر‬ ‫ﻟ‬ ‫ﻘ‬ ‫اﻟ‬
‫ﻋﺎﻣﻲ‬ ‫ﺑ‬ ‫ﺎل‬ ‫اﻟ‬ ‫ا‬ ‫ﻫ‬
2011
‫و‬
2017
‫ام‬ ‫اﺳ‬ ‫ل‬ ‫ﺣ‬ ‫ﺔ‬ ‫إﻗﻠ‬ ‫ﺎءات‬ ‫إﺣ‬ ‫م‬ ‫وﻗ‬ .
»
‫ام‬ ‫ﻐ‬ ‫إﻧ‬
«
‫ﺗﺄﺛ‬ ‫ﺎد‬ ‫ازد‬ ‫إﻟﻰ‬ ‫أﺷﺎر‬‫و‬ ،‫ﻘﺔ‬ ‫اﻟ‬ ‫ﻓﻲ‬
‫ﺎﺳ‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﺻ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﻣ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻗ‬ ‫اﻟ‬ ‫ﻻت‬ ‫اﻟ‬
‫ﺔ‬ ‫أﻫ‬ ‫ﺗ‬ ،‫ﻲ‬ ‫اﻟﻌ‬ ‫اﻟﻌﺎﻟ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫أن‬ ‫وﻟﻰ‬ ،‫اﻟﻌﺎﻣﺔ‬ ‫ﺎت‬
‫وﺗﻐﻠﻐﻠﻬﺎ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﻲ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻧ‬ ‫اﯾ‬ ‫ﻟ‬ ً
‫ا‬ ‫وﻧ‬ .‫ﺎب‬ ‫اﻟ‬‫و‬ ‫ﺎﻓﻌ‬ ‫اﻟ‬ ‫ﻬ‬ ‫ﻣ‬ ‫ﺧﺎﺻﺔ‬ ،‫ب‬ ‫اﻟﻌ‬ ‫ﺎة‬ ‫ﺣ‬ ‫ﻓﻲ‬ ‫ﻐﻠﻐﻞ‬ ‫وﺗ‬ ‫ة‬ ‫اﯾ‬ ‫ﻣ‬
‫اﺟ‬‫و‬ ‫ﺔ‬ ‫ﻧﻔ‬ ‫ﺎ‬ ‫ﺎ‬ ‫ـ‬‫ﻗ‬ ‫ﻧ‬ ‫ﻬ‬ ‫أﺣﺎﺳ‬‫و‬ ‫ﻫ‬ ‫ﺎﻋ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ﺟ‬ ‫وﺗ‬ ‫ﺎب‬ ‫اﻟ‬ ‫ﺎة‬ ‫ﺣ‬ ‫ﻓﻲ‬
‫اﻧﻬ‬ ‫ﺑﻠ‬ ‫ﻪ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺎﻟ‬ ‫ة‬ ‫ﺎﺷ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻻ‬ ‫ﺔ‬ ‫ﺎ‬
‫ادﻫﺎ؛‬ ‫أﻓ‬ ‫وﻋﻲ‬ ‫ﻋﻠﻰ‬ ‫ﻫﺎ‬ ‫ﺗﺄﺛ‬ ‫ة‬
‫ر‬ ‫وﻗ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﺎﺗ‬ ‫اﻟ‬ ‫ﺎ‬ ‫اﻟ‬ ‫ﻋ‬ ‫ﺄ‬ ‫اﻷردﻧﻲ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻟ‬ ، ‫ﻌﺎﺗﻬ‬ ‫وﻣ‬
‫ا‬ ‫ﺔ‬ ‫ﻧ‬ ‫أن‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫اﻟﻌﺎﻣﺔ‬ ‫ﺎءات‬ ‫اﻹﺣ‬ ‫ة‬ ‫داﺋ‬ ‫رت‬ ‫ﻗ‬ ‫إذ‬ ،‫ﻲ‬ ‫ﻓ‬ ‫ﻊ‬ ‫ﻣ‬ ‫ﺄﻧﻪ‬ ‫ﺎز‬ ‫ﻓﻬ‬ ،‫ﺎب‬ ‫اﻟ‬ ‫ﺧﺎﺻﺔ‬
‫ﺔ‬ ‫اﻟﻌ‬ ‫ﺔ‬ ‫اﻟﻔ‬ ‫ﺿ‬ ‫ﺎب‬ ‫ﻟ‬
15
-
24
‫و‬ ‫ن‬ ‫ﻣﻠ‬ ‫اﻟﻲ‬ ‫ﺣ‬ ‫دﻫ‬ ‫ﻋ‬ ‫ﺑﻠﻎ‬ ‫اذ‬ ،‫ﺎن‬ ‫اﻟ‬ ‫ﺧ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺳ‬
890
‫ر‬ ‫ﻘ‬ ‫اﻟ‬ ‫اﻷردن‬ ‫ﺎن‬ ‫ﺳ‬ ‫ع‬ ‫ﻣ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻧ‬ ‫اﻟﻒ‬
‫ﻋﺎم‬ ‫ﺔ‬ ‫ﻬﺎ‬ ‫ﺑ‬
2016
‫اﻟﻲ‬
79
,
9
‫ﺔ‬ ‫ﻧ‬ ‫ن‬ ‫ﻣﻠ‬
.
‫اد‬ ‫اﻷﻓ‬ ‫ات‬‫و‬‫ذ‬ ‫ﻬﺎ‬ ‫ﻓ‬ ‫ﻞ‬ ‫وﺗ‬ ‫ﺞ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫اﺣﻞ‬ ‫ﻣ‬ ‫أﻫ‬ ‫ﻣ‬ ‫ﺎب‬ ‫اﻟ‬ ‫ﺣﻠﺔ‬ ‫ﻣ‬ ‫إن‬
‫وﻓﻲ‬ ، ‫ﺟﻬﺎﺗﻬ‬ ‫وﺗ‬
‫ر‬ ‫اﻟ‬ ‫ﻋ‬ ‫ﺑﻠﻐ‬ ‫ﺣ‬ ‫ﺎﻟﺔ؛‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻧ‬ ‫ﺗﻔﺎع‬‫ر‬‫ا‬ ‫ﻞ‬
13.3
‫ﺑﻠﻐ‬ ‫ﻟﻺﻧﺎث‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫و‬ %
24.1
‫ﻋﺎم‬ ‫ﻓﻲ‬ %
2016
‫اﻷﻣ‬
‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﺟﺎءت‬ ‫ا‬ ‫ﻟ‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ووﺳﺎﺋﻞ‬ ‫اﻗﻊ‬ ‫ﻬ‬ ‫أﻧﻔ‬ ‫وﺷﻐﻞ‬ ‫ﺎ‬ ‫ﺎﻻﺣ‬ ‫ﻫ‬
‫ر‬ ‫وﺷﻌ‬ ‫اﻏﻬ‬ ‫ﻓ‬ ‫أوﻗﺎت‬ ‫زﺎدة‬ ‫ﻓﻲ‬ ‫ﻬ‬ ُ ‫ﻗ‬ ‫اﻟ‬
‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﻋﻠﻰ‬ ‫ء‬ ‫اﻟ‬ ‫ﻠ‬ ‫ﻟ‬
.(‫ﺎﺻﺔ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﻣ‬ ‫)اﻟ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬
‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﺔ‬ ‫أﻫ‬
:‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻷﻫ‬ .‫أ‬
:‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻬﺎ‬ ‫أﻫ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﺗ‬
-
1
‫وﻫ‬ ‫أﻻ‬ ،‫اﺛﺔ‬ ‫اﻟ‬ ‫ﻌ‬ ‫ﻣﺎ‬ ‫ﻊ‬ ‫ﻣ‬ ‫ﻓﻲ‬ ‫د‬ ‫اﻟﻔ‬‫و‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺎ‬ ‫ﻗ‬ ‫ﻌﺎﻟﺞ‬ُ‫وﺗ‬ ‫ﺎﻗ‬ ُ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ة‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﻋﺎت‬ ‫ﺿ‬ ‫اﻟ‬ ‫أﻫ‬ ‫ﻋﻠﻰ‬ ‫ء‬ ‫اﻟ‬ ‫إﻟﻘﺎء‬ .
) ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﻣﺎﺗ‬ ‫ﻌﻠ‬ ‫اﻟ‬
Socio-informatics
‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬ ‫ﻓﻲ‬ ‫ﺣ‬ ‫ان‬ ‫ﻣ‬ ‫ﻊ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟﻌﻠ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺎﻻت‬ ‫اﻟ‬ ‫ﻣ‬ ُ
‫ﻌ‬ ‫اﻟ‬ (
) ‫اﻵﻟﻲ‬ ‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬ ‫وﻫ‬
Cyber sociology
‫اﻟ‬ ‫اﻷﻣ‬ ،‫ﻲ‬ ‫اﻟﻌ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬ ‫ﻓﻲ‬ ‫اﻟ‬ ‫ﯾ‬ ‫ﺟ‬ ‫ان‬ ‫ﻣ‬ ‫ﻌ‬ ‫إذ‬ (
‫اء‬ ‫ﻹﺟ‬ ‫ﻲ‬ ‫اﻟﻌ‬ ‫ﺎﺣ‬ ‫اﻟ‬ ‫ﻠﻬ‬ ‫ﺳ‬
.‫ﻲ‬ ‫اﻟﻌ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻟﻌﻠ‬ ‫ﻓﺔ‬ ‫ﻌ‬ ‫اﻟ‬ ‫اء‬ ‫أﺛ‬‫و‬ ‫ﺔ‬ ‫اﻟﻌﻠ‬ ‫ﺎث‬ ‫اﻷ‬ ‫ﻣ‬ ‫اﻟ‬
2
‫ﻪ‬ ‫ور‬ ‫ﻩ‬
‫ر‬‫ا‬ ‫ﻘ‬ ‫اﺳ‬‫و‬ ‫ﻪ‬ ‫أﻣ‬‫و‬ ‫ﻊ‬ ‫اﻟ‬ ‫ر‬ ‫ﻟ‬ ً‫ﺎ‬‫أﺳﺎﺳ‬ ‫ﻌ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻗ‬ ‫اﺳﺔ‬
‫ر‬‫د‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻬﺎ‬ ‫أﻫ‬ ‫ﺗ‬ ‫ﺎ‬ .
‫ﺎﻣ‬ ‫ﻣ‬ ‫ص‬ ‫ﻓ‬ ‫ﻣ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﻋﻠﻰ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻪ‬ ‫ﺗ‬ ‫ﺎ‬
‫ﺎ‬ ‫ﺎ‬ ‫اﻟﻘ‬ ‫ل‬ ‫ﺣ‬ ‫اﻟ‬ ‫ﻲ‬ ‫ا‬ ‫ﻘ‬ ‫اﻟ‬‫و‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ار‬ ‫ﻟﻠ‬ ‫ﺔ‬
.‫ﺔ‬ ‫اﻷﻣ‬‫و‬ ‫ﺔ‬ ‫ﺎد‬ ‫اﻻﻗ‬‫و‬ ‫ﺔ‬ ‫ﺎﺳ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬
‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻷﻫ‬ .‫ب‬
:‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻬﺎ‬ ‫أﻫ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﺗ‬ :
1
‫و‬ ‫ﻋﺎم‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ﻊ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اﻟﻔﺎﻋﻞ‬ ‫ﻩ‬
‫ر‬‫و‬ ‫ﻟ‬ ً‫ا‬ ‫ﻧ‬ ‫ﺎﻣﻌﻲ‬ ‫اﻟ‬ ‫ﺎﻟ‬ ‫اﻟ‬ ‫ﺧﺎﺻﺔ‬ ،‫ﺎب‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻓ‬ ‫ﻋﻠﻰ‬ ‫ﻘﻬﺎ‬ ‫ﺗ‬ .
، ‫ﻓ‬
‫ﻷﻧﻬ‬ ،‫اﻟﻔﻌﺎﻟﺔ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬‫و‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫وﻫﻲ‬ ،‫ﺎﻣﻌﻲ‬ ‫اﻟ‬ ‫ﺎب‬ ‫اﻟ‬ ‫ﺗﻬ‬ ‫ﺔ‬ ‫اﻷﻫ‬ ‫ﺎﻟﻐﺔ‬ ‫ﺔ‬ ‫ﻗ‬ ‫ﻋﻠﻰ‬ ‫ف‬ ‫ﻗ‬ ‫ﻟﻠ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﻌﻰ‬ ‫ﺗ‬ ‫ﺣ‬
‫اﺳﺎت‬‫ر‬‫د‬
ّ
‫ﻠ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬‫و‬ ‫ﺔ‬ ‫ﺎﻧ‬ ‫اﻹﻧ‬ ‫م‬ ‫اﻟﻌﻠ‬ ،
47
‫د‬ ‫اﻟﻌ‬ ،
3
،
2020
-
217
-
.‫اﻟﻌﺎﻣﺔ‬ ‫ﺎة‬ ‫اﻟ‬ ‫ﺎﺻ‬ ‫ﻣ‬ ‫ﺎﻓﺔ‬ ‫ن‬‫و‬ ‫ﻘﻠ‬ ‫وﺳ‬ ‫اﻟﻘ‬ ‫ﻞ‬ ‫ﻘ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻗﺎدة‬ ‫ن‬ ‫ﻧ‬ ‫ﺳ‬
2
‫ﺔ‬ ‫اﻟﻌﻠ‬ ‫ﻓﺔ‬ ‫ﻌ‬ ‫اﻟ‬ ‫اء‬ ‫إﺛ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫اﻟ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﺎﺋﺞ‬ ‫ﻧ‬ ‫ﺔ‬ ‫ﺎﻫ‬ ‫ﻣ‬ .
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫أﺛ‬ ‫ﺎس‬ ‫ﻌﻠﻘﺔ‬ ‫اﻟ‬
‫ﻓﻌﻬ‬ ‫ﺑ‬ ،‫ﺎﻣﻌﻲ‬ ‫اﻟ‬ ‫ﺎﻟ‬ ‫اﻟ‬‫و‬ ‫ﺎب‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺎ‬ ‫ﻘ‬ ‫ﻲ‬ ‫ﻌ‬ُ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ة‬
‫ر‬‫ا‬
‫ز‬‫وو‬ ‫اﻟﻌﺎﻟﻲ‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ة‬
‫ر‬‫ا‬
‫ز‬ ‫ﺎت؛‬ ‫ﺳ‬ ‫اﻟ‬‫و‬ ‫ﻬﺎت‬ ‫اﻟ‬ ‫ﺧﺎﺻﺔ‬ ،‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻟ‬
‫ﺎﻣ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﺗ‬ ‫ﺔ‬ ‫وﻧ‬ ‫إﻟ‬ ‫ﺔ‬ ‫إﻋﻼﻣ‬ ‫وﺧ‬ ‫اﻣﺞ‬ ‫ﺑ‬ ‫اد‬ ‫ﻹﻋ‬
.‫ﻌﺎت‬
‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫اف‬ ‫أﻫ‬
:
1
.(‫ﺎﺻﺔ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﻣ‬ ‫)اﻟ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﻋﻠﻰ‬ ‫ف‬ ‫ﻌ‬ ‫اﻟ‬ .
2
‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﻷﺛ‬ ‫ﺔ‬ ‫ﺎﺋ‬ ‫اﻹﺣ‬ ‫ﻻﻟﺔ‬ ‫اﻟ‬ ‫ذات‬ ‫ق‬‫و‬ ‫اﻟﻔ‬ ‫ﻋ‬ ‫ﻒ‬ ‫اﻟ‬ .
‫ﺔ‬ ‫ﻣ‬ ‫)اﻟ‬ ‫ﺔ‬ ‫اﻷردﻧ‬
.‫ﺎﻣﻌﺔ‬ ‫اﻟ‬ ‫ع‬ ‫ﻧ‬ ، ‫اﻟ‬ ‫؛‬ ‫ﻐ‬ ‫ﻟ‬ ‫ﻌ‬ُ‫ﺗ‬ (‫ﺎﺻﺔ‬ ‫اﻟ‬‫و‬
‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻠﺔ‬ ‫أﺳ‬
:
1
‫ﺔ؟‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﻣﺎ‬ .
2
‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎﺋ‬ ‫إﺣ‬ ‫دﻻﻟﺔ‬ ‫ذات‬ ‫ق‬‫و‬ ‫ﻓ‬ ‫ﺟ‬ ‫ﺗ‬ ‫ﻫﻞ‬ .
‫)ا‬
‫ﺎﻣﻌﺔ؟‬ ‫اﻟ‬ ‫ع‬ ‫ﻧ‬ ، ‫اﻟ‬ ‫؛‬ ‫ﻐ‬ ‫ﻟ‬ ‫ﻌ‬ُ‫ﺗ‬ (‫ﺎﺻﺔ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﻣ‬ ‫ﻟ‬
‫ﺔ‬ ‫اﺋ‬ ‫اﻹﺟ‬ ‫ﻔﺎ‬ ‫اﻟ‬
1
:‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ .
ً‫ﺎ‬ ‫آﻟ‬ ‫اﻹﻋﻼﻣﻲ‬ ‫ﺎل‬ ‫اﻹﺗ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣ‬ ‫وﺗ‬ ‫ﺄة‬ ‫ﻧ‬ ‫ﺢ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ة‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺎذج‬ ‫اﻟ‬‫و‬ ‫ﻣﺎت‬ ‫اﻟ‬
‫ﺔ‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺎت‬ ‫ﻘ‬ ‫اﻟ‬ ‫ام‬ ‫ﺎﺳ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟﻌ‬ ‫ﻓﻲ‬ ‫آﻟﻲ‬ ‫ﻪ‬ ‫ﺷ‬ ‫أو‬
‫ة‬
‫ر‬ ‫اﻟ‬ ‫ﺎل‬ ‫اﻷﺟ‬ ‫أو‬ ‫ﺔ‬ ‫اﻵﻟ‬ ‫اﺳ‬ ‫اﻟ‬ ‫ام‬ ‫اﺳ‬ ‫ﻓﻲ‬ ‫ﻠﺔ‬ ‫اﻟ‬
‫ﻧ‬ ‫اﻹﻧ‬ ‫ﺔ‬ ‫ﺷ‬ ‫ﻔﺢ‬ ‫وﺗ‬ ‫ﻘﺎﻟﺔ‬ ‫اﻟ‬ ‫اﺗﻒ‬ ‫اﻟﻬ‬ ‫ﻣ‬
.
2
:‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ .
:‫ﻫﻲ‬ ‫ﻌﺎد‬ ‫أ‬ ‫ﺛﻼﺛﺔ‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﻫ‬
‫ﺔ‬ ‫اﻟ‬ ‫وﻓﻪ‬ ‫ﻟﻪ‬ ‫د‬ ‫ﻣ‬ ‫د‬ ‫ﻓ‬ ‫ﻋ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻋﻲ‬ ‫اﻟ‬
‫ﺎ‬ ‫اﻻﻧ‬ ‫أن‬ ‫أ‬ ‫؛‬ً‫ا‬‫د‬ ‫ﻣ‬ ً‫ﺎ‬ ‫ﺎﻧ‬ ً‫ﺎ‬ ‫د‬ ‫ﻓ‬ ً
‫ا‬‫د‬ ‫وﺟ‬ ‫ﻌ‬ ‫و‬ ،‫ﺎﺻﺔ‬ ‫اﻟ‬
‫ﺎﻧﻲ‬ ‫اﻟ‬ ‫ﻌ‬ُ‫اﻟ‬ ‫أﻣﺎ‬‫و‬ .‫ﺔ‬ ‫وﺣ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎد‬ ‫اﻟ‬ ‫ﻪ‬ ‫أﻧ‬ ‫ﻊ‬ ‫وﺟ‬ ‫ﻓﺎﺗﻪ‬ ‫ﻟ‬ ‫رك‬ ‫ﻣ‬ ‫ن‬
ُ‫و‬ .‫ﻌﺔ‬ ‫اﻟ‬‫و‬ ‫ﻊ‬ ‫ﻟﻠ‬ ‫ﺎن‬ ‫ر‬ ‫وﺗ‬ ‫اك‬
‫ر‬‫إد‬ ‫وﻫ‬ ،‫د‬ ‫ﻣ‬ ‫ﻊ‬ ‫ﻣ‬ ‫أو‬ ‫دة‬ ‫ﻣ‬ ‫ﻘﺔ‬ ‫وﻋﻲ‬ ‫إﻟﻰ‬ ‫اﻟ‬‫و‬ ‫ﺎﻋﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻫ‬
‫و‬ ،‫ﻞ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫د‬ ‫ﺟ‬ ‫ﻟﻠ‬ ً‫ﺎ‬‫ﺎﺳ‬ ‫اﻧﻌ‬ ‫ﻞ‬ ‫اﻟ‬ ‫ﻌﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫إﻟﻰ‬ ‫ﺎﻟ‬ ‫اﻟ‬ ‫ﻌ‬ُ‫اﻟ‬
‫ﺔ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺎ‬ ‫اﻟﻘ‬ ‫ر‬ ‫وﺗ‬ ‫اك‬
‫ر‬‫إد‬ ‫إﻟﻰ‬
‫ﺔ‬ ‫اﻷﺳﺎﺳ‬
.
‫اﻟ‬ ‫اﻷدب‬
‫ﺳﺎﺋﻞ‬ ‫اﻟ‬‫و‬ ‫م‬ ‫ﻔﻬ‬ ‫اﻟ‬ :‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬
) ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﻌ‬ُ
Electronic media
‫ﻓﻲ‬ ‫ﺟﻲ‬ ‫ﻟ‬ ‫اﻟ‬ ‫ر‬ ‫اﻟ‬ ‫اﺣﻞ‬ ‫ﻣ‬ ‫ﻣ‬ ‫ﺣﻠﺔ‬ ‫وﻣ‬ ،‫ة‬ ‫ﯾ‬ ‫ﺟ‬ ‫ﺔ‬ ‫ﻋﺎﻟ‬ ‫ﺔ‬ ‫إﻋﻼﻣ‬ ‫ة‬ ‫ﺎﻫ‬ (
‫ﻓﻲ‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺳﺎﺋ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻌ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺎل‬ ‫اﻻﺗ‬ ‫وﺳﺎﺋﻞ‬
‫ر‬ ‫اﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻋ‬ ‫ﻌ‬ ‫و‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ‫ﺎر‬ ‫ﺎﻷﺧ‬ ‫ﺎﻫ‬ ‫اﻟ‬ ‫و‬ ‫ﺗ‬
‫دول‬ ‫ﻫﺎ‬ ‫ﯾ‬ ‫ﺗ‬ ‫ﻟﻪ‬ ‫ات‬‫و‬‫ﺄد‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺳﺎﺋ‬ ‫اﻟ‬ ‫م‬ ‫و‬ ‫اﺿﻲ‬ ‫اﻻﻓ‬ ‫ﺎء‬ ‫اﻟﻔ‬ ‫ﻓﻲ‬ ‫ﯾ‬ ‫اﻹﻋﻼم‬ ‫ﻣ‬ ‫ﯾ‬ ‫ﺟ‬ ‫ع‬ ‫ﻧ‬ ‫ﻓﻬ‬ ،‫ﻪ‬ ‫إﻟ‬ ‫ﺟﻪ‬ ‫و‬ ‫ﻪ‬ ‫ﻣ‬
‫وﺷ‬ ‫ﻠﻔﺔ‬ ‫اﻟ‬ ‫وﻗﻠﺔ‬ ‫ﺎر‬ ‫اﻻﻧ‬ ‫ﻋﺔ‬ ‫ﯾ‬ ،‫ﺔ‬ ‫ﺎﯾ‬ ‫ﻣ‬ ‫ﺎت‬ ‫ﺎﻧ‬ ‫اﻣ‬‫و‬ ‫ات‬
‫ر‬ ‫ﻘ‬ ‫اد‬ ‫أﻓ‬‫و‬ ‫ﺎت‬ ‫ﺳ‬ ‫وﻣ‬
، ‫)ﺷﻔ‬ ‫ﺄﺛ‬ ‫اﻟ‬ ‫ة‬
2010
‫م‬ ‫ﻣﻔﻬ‬ ُ‫و‬ .(
‫أو‬ ً
‫ﺎ‬ ‫آﻟ‬ ‫اﻹﻋﻼﻣﻲ‬ ‫ﺎل‬ ‫اﻻﺗ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣ‬ ‫وﺗ‬ ‫ﺄة‬ ‫ﻧ‬ ‫ﺢ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ة‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺎذج‬ ‫اﻟ‬‫و‬ ‫ﻣﺎت‬ ‫اﻟ‬ ‫إﻟﻰ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬
‫ﺎ‬ ‫اﻻﺗ‬ ‫ﺎ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﺗ‬ ‫ﻣﺎج‬ ‫اﻧ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﺎﺗ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺎت‬ ‫ﻘ‬ ‫اﻟ‬ ‫ام‬ ‫ﺎﺳ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟﻌ‬ ‫ﻓﻲ‬ ‫آﻟﻲ‬ ‫ﻪ‬ ‫ﺷ‬
‫اﻗﻞ‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ‫ﻻت‬
‫أﻧﻪ‬ ‫أ‬ ،‫ﺔ‬ ‫إﻋﻼﻣ‬ ‫اد‬ ‫ﻟ‬ ‫ﻧﺔ‬ ‫اﻟ‬ ‫ات‬ ‫اﻷﺻ‬‫و‬ ‫ر‬ ‫اﻟ‬‫و‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ‫ات‬
‫ر‬‫اﻻﺷﺎ‬ ‫ﻞ‬ ‫و‬ ‫ن‬ ‫اﻟ‬‫و‬ ‫ﻞ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﻧﺎﺗﻬﺎ‬ ‫ﺈﻣ‬ ‫ﺔ‬ ‫ﻏ‬ ‫ﺔ‬ ‫إﻋﻼﻣ‬
‫ام‬ ‫اﺳ‬ ‫ﻓﻲ‬ ‫ﻠﺔ‬ ‫اﻟ‬ ‫ة‬ ‫ﯾ‬ ‫ﺟ‬ ‫ﻪ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﺗ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺎدﻩ‬ ‫ﺎﻋ‬ ‫ﯾ‬ ‫ﻪ‬ ‫ﻟ‬ ‫اﻟﻌﺎﻣﺔ‬ ‫ﺎد‬ ‫اﻟ‬‫و‬ ‫اف‬ ‫اﻻﻫ‬ ‫ﻓﻲ‬ ‫ﻋﺎم‬ ‫ﻞ‬ ‫اﻹﻋﻼم‬ ‫ﻣﻊ‬ ‫ك‬
‫ا‬
،‫ﺎﻧﻲ‬ ‫ﺣ‬ ‫)اﻟ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﺔ‬ ‫ﺷ‬ ‫ﻔﺢ‬ ‫وﺗ‬ ‫ﻘﺎﻟﺔ‬ ‫اﻟ‬ ‫اﺗﻒ‬ ‫اﻟﻬ‬ ‫ﻣ‬ ‫ة‬
‫ر‬ ‫اﻟ‬ ‫ﺎل‬ ‫اﻻﺟ‬ ‫أو‬ ‫ﺔ‬ ‫اﻵﻟ‬ ‫اﺳ‬ ‫ﻟ‬
2011
، ‫اﻟﻐﺎﻣ‬ ‫؛‬
2012
.(
،‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫اﻗﻊ‬ ‫اﻟ‬ ‫ت‬ ‫ﻓﺎﻧ‬ ‫؛‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﺔ‬ ‫ﺷ‬ ‫ﺎﻟ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻘ‬ ‫اﻟ‬ ‫ات‬
‫ر‬ ‫ﻟﻠ‬ ً‫ﺎ‬‫ﻌ‬ ‫ﺗ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫دت‬ ‫ﺗﻌ‬
‫و‬ ‫اﻹذاﻋﺔ‬‫و‬ ،‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺎﻓﺔ‬ ‫اﻟ‬
‫وﺳﺎﺋﻞ‬ ،‫وﻧﺎت‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼﻧﺎت‬‫و‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻷرﺷ‬ ‫ﻣﺎت‬ ‫وﺧ‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ن‬ ‫ﻔ‬ ‫ﻠ‬ ‫اﻟ‬
‫ﺎر‬ ‫اﻷﺧ‬‫و‬ ‫ة‬ ‫اﻟﻘ‬ ‫ﺳﺎﺋﻞ‬ ‫اﻟ‬ ‫و‬ ،‫ال‬ ‫اﻟ‬ ‫اﻟﻬﺎﺗﻒ‬ ‫ﻋ‬ ‫اﻟ‬ ‫ﻣﺎت‬ ‫وﺧ‬ ،( ‫ﻠ‬ ‫ﺗ‬ ،‫ام‬ ‫ﻐ‬ ‫وﻧ‬ ، ‫ﺗ‬ ‫ك؛‬ ‫)ﻛ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬
) ‫ورﺳﺎﺋﻞ‬ ،‫اﻟﻌﺎﺟﻠﺔ‬
SMS, MMS
‫ﻘﺎل)اﻟﻐﺎﻣ‬ ‫اﻟ‬ ‫اﻟﻬﺎﺗﻒ‬ ‫ﻋﻠﻰ‬ (
،
2012
،‫ﻲ‬ ‫ﯾﻠ‬ ‫ﻗ‬ ،
2015
(
.
‫ق‬ ِ
‫اﻟﻌ‬‫و‬ ‫ﺎن‬ ‫اﻟ‬‫و‬ ‫ﻣﺎن‬ ‫اﻟ‬ ‫اﺟ‬ ‫ﺣ‬ ً‫ا‬ ‫ﺎﺳ‬ ‫ل‬ ‫اﻟ‬ ‫ع‬ ‫اﻟ‬‫و‬ ‫ﺎر‬ ‫اﻻﻧ‬ ‫ﻋﺔ‬ (‫ع‬ ‫اﻟ‬‫و‬ ‫ﺋﻲ‬ ‫اﻟ‬‫و‬ ‫وء‬ ‫ﻘ‬ ‫)اﻟ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺎز‬ ‫و‬
‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬
...
‫ة‬ ‫اﺷ‬‫و‬ ‫اﻟ‬ ‫ﻧ‬ ‫ﺎء‬ ‫ﻣ‬ ،‫اﻟﻘﺔ‬ ‫اﻟ‬ ‫دﻩ‬ ‫ﻋ‬ ‫ﻻ‬
‫رو‬
-
218
-
‫ﺣ‬ ‫ت‬ ‫ﻗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻗﺎ‬ ‫اﻟ‬ ‫ود‬ ‫ﺣ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻠﻘﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻰ‬ ‫أﻋ‬‫و‬ ،‫ﺔ‬ ‫ﻘﺎ‬ ‫اﻟ‬ ‫ﺔ‬ ‫د‬ ‫ﻌ‬ ‫ﻟﻠ‬ ‫ﺢ‬ ‫ﺳ‬ ‫إذ‬ ، ‫ﯾ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ﺔ‬ ‫اﻟﻔ‬‫و‬ ‫ﻘﺔ‬ ‫اﻟ‬‫و‬
،‫اﻹﻋﻼم‬ ‫ﺔ‬
ً
‫ﺎ‬ ‫ﺻ‬ ‫ﺢ‬ ‫أن‬ ‫ﻣ‬ ‫د‬ ‫ﻓ‬ ‫ﻞ‬ ّ‫ﻣ‬ ‫ﺎ‬ ،‫اﻹﻋﻼﻣﻲ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺳﺎﺋﻞ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﻫﻲ‬ ‫اﻟﻼﻣ‬ ‫ع‬ ‫ﺎﻟ‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﻘﺎﻓﺔ‬ ‫اﻟ‬ ‫وﻧ‬
‫ﺎدة‬ ‫اﻟ‬ ‫ﻣﻊ‬ ‫ﻔﺎﻋﻞ‬ ‫اﻟ‬‫و‬ ،‫ﻫﺎ‬ ‫وﺗ‬ ‫ﻣﺔ‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ﺎر‬ ‫اﺧ‬ ‫ﺻﺔ‬ ‫ﻓ‬ ‫اﺗﺎﺣﺔ‬ ‫ﻣﻊ‬ ‫ة‬ ‫ﺔ‬ ‫ﻣﺎﺗ‬ ‫ﻣﻌﻠ‬ ‫ﺎدر‬ ‫ﻊ‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫و‬ ‫ﺗ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ً‫ﺎ‬ ‫وﻋﻼﻣ‬
‫اﻹﻋﻼﻣ‬
‫أﺳﻬ‬ ‫ﺎ‬ ‫ﻣ‬ ،‫اﻹﻋﻼﻣﻲ‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﺻ‬ ‫ﻓﻲ‬ ‫ﺎء‬ ‫ﺷ‬ ‫ا‬ ‫ﻧ‬ ‫ﻟ‬ ، ‫ﺎﺗﻬ‬ ‫ﺎ‬ ‫و‬ ‫ﻫ‬
‫ﺎر‬ ‫أﻓ‬ ‫وﻧ‬ ،‫ﻬﺎ‬ ‫ﻋﻠ‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ،‫ة‬
‫ر‬ ‫وﺻ‬ ً‫ﺎ‬‫ﺗ‬ ‫وﺻ‬ ً‫ﺎ‬ ‫ﻧ‬ ‫ﺔ‬
‫ﻘﻠ‬ ‫اﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﺑ‬ ‫ﻧﺔ‬‫ر‬‫ﻣﻘﺎ‬ ‫أﻛ‬ ‫ﺔ‬ ‫و‬ ‫ﻠﻔﺔ‬ ‫وﺗ‬ ‫أﻛ‬ ‫ﻋﺔ‬ ‫ﻼﻓﻬﺎ‬ ‫اﺧ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﺎﻟ‬ ‫ﺛﻘﺎﻓﺎت‬ ‫ﺑ‬ ‫ﻣﻊ‬ ‫ار‬ ‫اﻟ‬‫و‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﺗ‬ ‫ﻓﻲ‬
،‫ﺎ‬ ‫)ﻗ‬
2015
، ‫أﺣ‬ ‫؛‬
2013
‫ﻗ‬ ‫؛‬
،‫ﻲ‬ ‫ﯾﻠ‬
2015
.(
‫ﻌﺎد‬ ‫اﻷ‬‫و‬ ‫م‬ ‫ﻔﻬ‬ ‫اﻟ‬ :‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬
Social Consciousness
‫أ‬ ‫ﯾ‬ ‫ﻋﻲ‬ ‫ﻓﺎﻟ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻐ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ً
‫ﺎ‬ ‫أﺳﺎﺳ‬ ً‫ا‬
‫ر‬‫دو‬ ‫ﺗﻠﻌ‬ ‫ﺔ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﺳ‬ ‫ﺳ‬ ‫ة‬ ‫ﺎﻫ‬
‫د‬
‫أن‬
‫أ‬ ‫ﯾ‬
‫ﺎن‬ ‫اﻹﻧ‬
‫ﻓﻲ‬
‫ﺎج‬ ‫إﻧ‬
‫وﺳﺎﺋﻞ‬
، ‫اﻟ‬
‫ﺗﻠ‬
‫ﺳﺎﺋﻞ‬ ‫اﻟ‬
‫ﺎﻧﺎﺗﻬ‬ ‫وﻣ‬ ‫ﻌﺔ‬ ‫اﻟ‬ ‫وف‬ ‫ﺔ‬ ‫ا‬ ‫ﺑ‬ ‫د‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬
‫ﺞ‬ ُ
‫ﯾ‬ ‫ﺳﺎﺋﻞ‬ ‫اﻟ‬ ‫ﺎج‬ ‫ﺈﻧ‬ ‫و‬ ،‫ﺎ‬
،‫ﻲ‬ ‫ﻌ‬ ‫اﻟ‬ ‫)ﻋ‬ ‫ﺔ‬ ‫اﻟﻌﻘﻠ‬‫و‬ ‫ﺔ‬ ‫ﺎد‬ ‫اﻟ‬ ‫ﺎﺗﻪ‬ ‫ﺣ‬ ‫ﺎن‬ ‫اﻻﻧ‬
1981
‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟﻌﻘﻠ‬ ‫اﻷﻓﻌﺎل‬ ‫ﻣ‬ ‫ﯾ‬ ‫اﻟﻌ‬ ‫ﻣ‬ ‫ن‬ ‫ﺗ‬ ‫اد‬ ‫ﻌ‬ ‫اﻻﺳ‬ ‫ﻣ‬ ‫ﺣﺎﻟﺔ‬ ‫ﻋﻲ‬ ‫ﻓﺎﻟ‬ .(
‫ﻪ‬ ‫ﺑ‬ ‫أو‬ ‫ﻪ‬ ‫ﻧﻔ‬ ‫ﻓﻲ‬ ‫ذاك‬ ‫أو‬ ‫ع‬ ‫ﺿ‬ ‫اﻟ‬ ‫ا‬ ‫ﻫ‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻌﻲ‬ ‫ﺧﻼﻟﻬﺎ‬ ‫ﻣ‬ ‫ﻲ‬ ‫اﻟ‬‫و‬
Gillet, 2001)
&
McMillan
‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﻓ‬ ‫ﻻ‬
‫و‬ .(
‫ﺎﻟ‬
‫ﻪ‬ ‫وﻋﻲ‬ ‫ﻋﻠﻰ‬ ‫ﻧ‬ ‫وﻣﺎ‬ ،‫ﻣﺎ‬ ‫ع‬ ‫ﻧ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ﺎﻋﺔ‬ ‫ﺟ‬ ‫إﻟﻰ‬ ‫ﺎﻹﺣﺎﻟﺔ‬ ‫إﻻ‬ ‫ﺎ‬ ‫أﻧﻔ‬ ‫ﻓﻲ‬ ‫ﻔ‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﻧ‬ ‫ﻻ‬ ‫إذ‬ ‫اﺗﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻋ‬ ‫ﻊ‬
ً‫ﺎ‬ ‫و‬ ‫ﺢ‬ ،‫اﻋﻲ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﻋﻘﻠ‬ ‫ﺎﻻت‬ ‫ﻟ‬ ‫ﺎﺳﺎ‬ ‫اﻧﻌ‬ ‫ﺎ‬ ‫وﻋ‬ ‫ﻌ‬ ‫ﻓ‬ ، ‫ﻌﻘ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫أو‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫اﻟ‬ ‫ﻣ‬ ‫أﻗﻞ‬ ‫أو‬ ‫أﻛ‬ ‫ﻟ‬ ً‫ﺎ‬‫ﺣﻘ‬
‫ﺎ‬ ‫ﻌﻼﻗ‬ ‫ﺎ‬ ‫ﺎﺳ‬ ‫إﺣ‬ ‫ﻷن‬ ،ً‫ﺎ‬ ‫ﺎ‬ ‫اﺟ‬
‫ات‬ ‫ﻓﺎﻟ‬ .‫ﻬﺎ‬ ‫ﻣ‬ ً‫ا‬‫ء‬ ‫ﺟ‬ ‫ن‬ ‫ﺗ‬ ‫أن‬ ‫ﻓﻲ‬ ‫ﻞ‬ ‫ﺗﻔ‬ ‫أن‬ ‫ﺎد‬ ‫ﺎﻟ‬ ‫ﻬ‬ ‫ﻌ‬ ‫ﺑ‬ ‫اﻵﺧ‬ ‫ﻌﻼﻗﺎت‬ ‫أو‬ ، ‫ﺎﻵﺧ‬
‫أﻣﺎن‬ ‫ﺗ‬ ‫ﻊ‬ ‫اﻟ‬‫و‬
Cooley, 1907)
‫ﺔ‬ ‫ﺎدﻟ‬ ‫ﺗ‬ ‫ﺔ‬ ‫ﻟ‬ ‫ﺎج‬ ‫ﻧ‬ ‫ﺑﻠﻬ‬ ، ‫ﻓﻘ‬ ‫ﻟﻪ‬ ً‫ا‬
‫ر‬ ‫ﺗ‬ ‫وﻟ‬ ‫اﻗﻊ‬ ‫ﻟﻠ‬ ‫ﻓﻘ‬ ً‫ﺎ‬‫اﻛ‬
‫ر‬‫إد‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫إن‬ ،(
‫ﻋﻲ‬ ‫ﺿ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اﺗﻲ‬ ‫اﻟ‬‫و‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻓﻲ‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻬﺎ‬ ‫ﻓ‬ ‫ﻣﺞ‬ ‫ﯾ‬
،‫ﻋﻲ‬ ‫ﻟﻠ‬ ‫ﺔ‬ ‫أوﻟ‬ ‫ﺎﻻت‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻔ‬ ‫اﻟ‬ ‫ﻌﺎد‬ ‫اﻷ‬ ‫وﺗﻌ‬ ،‫ر‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اك‬
‫ر‬‫اﻹد‬‫و‬
‫ﺎﺋﻔ‬ ‫ﺑ‬ ‫ﺎﻻت‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﻩ‬ ‫ﻏ‬ ‫ﻋ‬ ‫ﻬﺎ‬ ‫ﻓ‬ ‫ﯾ‬ ،‫ﻋﻲ‬ ‫اﻟ‬ ‫ﺎﻻت‬ ‫ﻣ‬ ‫ﻣ‬ ً‫ا‬ ‫ﻣ‬ ً‫ﺎ‬ ‫ﻧ‬ ً‫ﻻ‬‫ﺎ‬ ‫ﻣ‬ ‫ﺗﻌ‬ ‫اﻟﻌﻠ‬‫و‬ ‫ﺔ‬ ‫اﻟﻔ‬‫و‬ ‫ﺔ‬ ‫ﻔ‬ ‫اﻟ‬ ‫ﻌﺎد‬ ‫اﻷ‬ ‫ﻓﺈن‬ ‫ﺎﻟﻲ‬ ‫ﺎﻟ‬ ‫و‬
‫ﻪ‬
‫ﺑﻬﺎ‬ ‫ﻌ‬ ‫ﻲ‬ ‫اﻟ‬ ‫رﺟﺔ‬ ‫اﻟ‬‫و‬
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻗﻊ‬ ‫اﻟ‬
،‫ﻲ‬ ‫ﻌ‬ ‫اﻟ‬ ‫)ﻋ‬
1991
،‫اﻧﻲ‬ ‫اﻟﻬ‬ ‫؛‬
1998
.(
ً‫ﺎ‬‫ﻓ‬ ‫ﺻ‬ ً‫ﺎ‬ ‫د‬ ‫ﻓ‬ ً‫ﺎ‬‫ﺎﺟ‬ ‫ﻧ‬ ‫ﻟ‬ ‫ات‬ ‫ﺎﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫أن‬ ‫إﻟﻰ‬ ُ‫ﻟ‬ ،‫ﻟﻠﻔﻌﻞ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻷﺻﻞ‬ ‫ﻋﻠﻰ‬ ( ‫ﻣ‬ ‫ج‬
‫ر‬ ‫)ﺟ‬ ‫أﻛ‬‫و‬
‫ﻠﺔ‬ ‫ﻣ‬ ‫ﻫ‬ ‫ﻣﺎ‬ ‫ر‬ ‫ﻘ‬
‫ﻠﺔ‬ ‫ﺣ‬ ‫ﺑﻞ‬ ، ‫د‬ ‫اﻟﻔ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ً‫ﺎ‬ ‫أوﻟ‬ ‫ﻰ‬ ‫ﻣﻌ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎﻟﻬ‬ ‫ر‬ ‫ﻌ‬ ‫اﻟ‬ ‫ﻓﺈن‬ ‫ﺎﻟﻲ‬ ‫ﺎﻟ‬ ‫و‬ ،‫ﻬﺎ‬ ‫ﻓ‬ ً‫ﺎ‬‫ﻌ‬ ‫وﻣ‬ ً‫ﺎ‬ ‫ﻐ‬ ‫ﻣ‬ ‫د‬ ‫اﻟﻔ‬ ‫ن‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ﺗﻔﺎﻋﻼت‬
‫ا‬ ‫ﻟ‬ ، ‫ﺎﻵﺧ‬ ‫ﻫ‬
‫ر‬ ‫دﻩ‬ ‫وﺟ‬ ‫إن‬ ‫ﺑﻞ‬ ، ‫ﻓ‬ ‫ﺎ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ﺎ‬ ‫ﺎﺋ‬ ‫ﻟ‬ ‫ﺎن‬ ‫اﻹﻧ‬ ‫ﱠ‬
‫أن‬ ‫أ‬ ‫ﺔ؛‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺧﻼل‬ ‫اﺧﻞ‬ ‫ﺗ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ﺎت‬ ‫آﻟ‬
‫رﻓ‬
‫اﻟ‬ ‫ﻋ‬ ‫ﺳﺎﺑ‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ن‬ ‫ﺄن‬ ( ‫ﻣ‬ ‫ج‬
‫ر‬ ‫)ﺟ‬
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬
‫ﯾ‬ ‫ﺎﻋﻲ‬ ‫اﺟ‬ ‫ﺎﺋ‬ ‫ﻓﺎﻷﻧﺎ‬ ،
‫ﺎج‬ ‫اﻹﻧ‬ ‫ﻋﻠﻰ‬ ‫ة‬
‫ر‬ ‫ﺎﻟﻘ‬
‫اﻟ‬ ‫ج‬
‫ﺧﺎر‬ ‫ﻪ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﻰ‬ ‫ﻣﻌ‬ ‫ﻻ‬
‫و‬ ،‫ﺎﻛﺎة‬ ‫اﻟ‬‫و‬ ‫اع‬ ‫اﻹﺑ‬‫و‬
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬
‫ﺎ‬ ‫)ﻋ‬
،‫د‬
2016
، ‫أﺣ‬ ‫؛‬
2006
ً‫ﺎ‬‫ﻧ‬ّ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻞ‬ ‫وﺗ‬ .(
‫ﺔ‬ ‫ﺎﻟ‬ ،‫ﺔ‬ ‫ﻣﻌ‬ ‫ﺔ‬ ‫ﺛﻘﺎ‬ ‫ات‬ ‫ﺗﻐ‬ ‫اث‬ ‫إﺣ‬ ‫ﺧﻰ‬ ‫ﺗ‬ ،‫ﺎ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﯾ‬ ‫أﯾ‬ ‫ﺟﻬﺔ‬ ‫وﻣ‬ ‫ﺔ‬ ‫ﺿ‬ ‫ﻏ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻋ‬ ‫ﺗﻌ‬ ‫ﻓﻬﻲ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻧﺎت‬ ‫ﻣ‬ ‫ﻣ‬ ً‫ﺎ‬ ‫أﺳﺎﺳ‬
‫اﺳ‬ ‫ﻓﻲ‬ ٍ
ّ‫ﺣ‬ ‫إﻟﻰ‬ ‫ﺛ‬ ‫ﯾ‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻟﻪ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻓ‬ ،‫اء‬ ‫ﺳ‬ ٍ‫ﺣ‬ ‫ﻋﻠﻰ‬ ‫ﻊ‬ ‫اﻟ‬‫و‬ ‫د‬ ‫ﻟﻠﻔ‬
،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ات‬ ‫اﻟ‬ ‫ﻠﻒ‬ ‫ﻟ‬ ‫ﻪ‬ ‫ﺎﺑ‬
‫ﺧﺎﺻﺔ‬ ‫ﺔ‬ ‫أﻫ‬ ‫ذات‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺗﻌ‬ ‫ﺎ‬ ،‫ﺞ‬ ‫اﻟ‬ ‫ﺣﻠﺔ‬ ‫ﻣ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﺔ‬ ‫وﺟ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟﻌ‬ ‫ﻓﻲ‬ ‫ﻪ‬ ‫ﺎر‬ ‫ﻣ‬ ‫وﻣ‬
‫ا‬ ‫وﻟﺔ‬ ‫اﻟ‬‫و‬ ‫ﻟﻸﻣﺔ‬ ‫ﺎء‬ ‫اﻻﻧ‬‫و‬ ‫ﻻء‬ ‫اﻟ‬ ‫وﺗﺄﻛ‬ ‫ﺔ‬ ‫ﻣ‬ ‫اﻟﻘ‬ ‫ﺔ‬ ‫ﺎﻟﻬ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ر‬ ‫وﺗ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﺎﻣﻞ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟﻌ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫ﺔ‬ ‫ﺎﺳ‬ ‫وﺳ‬
‫ﻠﻬﺎ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻣ‬ ‫ﻟﻘ‬
،‫ﺎت‬ ‫)اﻟ‬
2002
‫اﺟﻌﺔ‬ ‫ﻣ‬ ‫ﺎك‬ ‫ﻫ‬ ‫ن‬ ‫ﺗ‬ ‫ﻟ‬ ‫و‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎر‬ ‫اﻷﻓ‬ ‫ﻌ‬ ‫ﻟ‬ ‫ﻘ‬ ‫اﻟ‬‫و‬ ‫اﻟ‬ ‫إﻣﻌﺎن‬ ‫ﻋﻠﻰ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺎﻋ‬ ‫وﺗ‬ .(
‫رﺳﺔ‬ ‫اﻟ‬‫و‬ ‫ة‬ ‫اﻷﺳ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎﻫﺎت‬ ‫اﻻﺗ‬‫و‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﺎﺷ‬ ‫اﻟ‬ ‫ﺗﻌﻠ‬ ‫ﻋ‬ ‫وذﻟ‬ ،‫ﻊ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎم‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻟﻠ‬
‫اﻟ‬ ‫ﺎت‬ ‫ﺳ‬ ‫وﻣ‬
،‫ﻲ‬ ‫)اﻟ‬ ‫اﻷﺧ‬ ‫ﻊ‬
2000
.(
‫ﻌ‬ ‫و‬ ،‫ﺎﺻﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫وﻓﻪ‬ ‫ﻟﻪ‬ ‫د‬ ‫ﻣ‬ ‫د‬ ‫ﻓ‬ ‫ﻋ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻌﺎد؛‬ ‫أ‬ ‫ﺛﻼﺛﺔ‬ ‫ﻣ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ن‬ ‫و‬
‫ﺎ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻫ‬ ‫ﺎﻧﻲ‬ ‫اﻟ‬ ‫ﻌ‬ُ‫اﻟ‬ ‫أﻣﺎ‬‫و‬ .‫ﺔ‬ ‫وﺣ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎد‬ ‫اﻟ‬ ‫ﻪ‬ ‫أﺷ‬ ‫ﻊ‬ ‫وﺟ‬ ‫ﻓﺎﺗﻪ‬ ‫ﻟ‬ ‫رك‬ ‫ﻣ‬ ‫ﺎن‬ ‫اﻻﻧ‬ ‫أن‬ ‫أ‬ ‫؛‬ً‫ا‬‫د‬ ‫ﻣ‬ ً‫ﺎ‬ ‫ﺎﻧ‬ ً‫ﺎ‬ ‫د‬ ‫ﻓ‬ ً‫ا‬‫د‬ ‫وﺟ‬
‫ﻋﻲ‬
‫ﻋﻲ‬ ‫اﻟ‬ ‫إﻟﻰ‬ ‫ﺎﻟ‬ ‫اﻟ‬ ‫ﻌ‬ُ‫اﻟ‬ ُ‫و‬ .‫ﻌﺔ‬ ‫اﻟ‬‫و‬ ‫ﻊ‬ ‫ﻟﻠ‬ ‫ﺎن‬ ‫ر‬ ‫وﺗ‬ ‫اك‬
‫ر‬‫إد‬ ‫وﻫ‬ ،‫د‬ ‫ﻣ‬ ‫ﻊ‬ ‫ﻣ‬ ‫أو‬ ‫دة‬ ‫ﻣ‬ ‫ﻘﺔ‬ ‫وﻋﻲ‬ ‫إﻟﻰ‬ ‫اﻟ‬‫و‬
‫ﻌﺎد‬ ‫اﻷ‬ ‫ﻩ‬ ‫ﻫ‬ ‫وﺗﺄﺗﻲ‬ .‫ﺔ‬ ‫اﻷﺳﺎﺳ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺎ‬ ‫اﻟﻘ‬ ‫ر‬ ‫وﺗ‬ ‫اك‬
‫ر‬‫إد‬ ‫إﻟﻰ‬ ‫و‬ ،‫ﻞ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫د‬ ‫ﺟ‬ ‫ﻟﻠ‬ ً‫ﺎ‬‫ﺎﺳ‬ ‫اﻧﻌ‬ ‫ﻞ‬ ‫اﻟ‬ ‫ﻌﻲ‬ ‫اﻟ‬
‫ﺎت؛‬ ‫ﻣ‬ ‫ﺛﻼﺛﺔ‬ ‫ﻋﻠﻰ‬
‫اﻟ‬ ‫وﺣﺎﺟﺎت‬ ‫ة‬ ‫ﺎﺷ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻣ‬ ‫اﻟ‬ ‫ﺎة‬ ‫اﻟ‬ ‫ة‬ ‫ﺧ‬ ‫ﻋ‬ ‫ﻌ‬ ‫اﻟ‬ ‫ﺎﺷ‬ ‫اﻟ‬ ‫ﻣﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫اﻷول‬ ‫اﻟ‬ ‫ﻟ‬
‫ﺔ‬ ‫ﻔ‬ ‫اﻟ‬ ‫ﺎﺋ‬ ‫ﺎﻟ‬ ‫ﺗ‬ ‫ﯾ‬ ‫ﺎ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎة‬ ‫ﻟﻠ‬ ‫ﺔ‬ ‫اﻟ‬ ‫و‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﺄ‬ ‫ﯾ‬ ‫إذ‬ ،‫ﺔ‬ ‫ﻠﻘﺎﺋ‬ ‫ﺎﻟ‬ ‫و‬ ً‫ﺎ‬ ‫ﻠ‬ ‫ﺗﻔ‬ ً‫ا‬ ‫ﻌ‬ ‫أﻧﻪ‬ ‫أ‬ ،‫ﺔ‬ ‫ﻣ‬ ‫اﻟ‬
‫ﺎﻧﻲ‬ ‫اﻟ‬ ‫اﻟ‬ ‫أﻣﺎ‬ ، ‫ﻟﻠ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬
ً
‫ا‬
‫ر‬ ‫وﺗ‬ ً‫ﺎ‬‫اﻛ‬
‫ر‬‫إد‬ ‫ﺄﺗﻲ‬ ‫و‬ ،ً‫ا‬‫د‬ ‫ﻣ‬ ً‫ﺎ‬ ً‫ا‬‫د‬ ‫وﺟ‬ ‫ﻌ‬ ‫اﻟ‬ ‫ﺟﻲ‬ ‫ﻟ‬ ‫ﯾ‬ ‫اﻷﯾ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻫ‬
‫اﻧ‬ ‫اﻟﻘ‬‫و‬ ‫اﺗﻪ‬ ‫ﺎﻫ‬ ‫و‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻗﻊ‬ ‫اﻟ‬ ‫ﻫ‬ ‫ﺟ‬ ‫ﻓﻬ‬ ‫وﻣﻌﺎﺻ‬ ‫ﻲ‬ ‫ﺗﺎر‬ ‫ر‬ ‫ﻣ‬ ‫ﻣ‬ ‫ﺎول‬ ‫و‬ ،‫ﺎت‬ ‫ﺎﻗ‬ ‫وﺗ‬ ‫ﻋﻼﻗﺎت‬ ‫ﻣ‬ ‫ﻪ‬ ‫وﻣﺎ‬ ‫ﻊ‬ ‫ﻟﻠ‬
.‫ﺗﻪ‬‫ر‬‫و‬ ‫ﺳ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻷﺳﺎﺳ‬
‫ﻗ‬ ‫ﺗﻪ‬‫ر‬ ‫اﻟ‬ ‫ﻲ‬ ‫اﻟﻌﻠ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫و‬
‫ﺎت‬ ‫اﻛ‬ ‫ﻟ‬ ‫ﺎج‬ ‫ﻧ‬ ً‫ﺎ‬ ‫أ‬ ‫وﻫ‬ ،‫ﺔ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﯾ‬ ‫أﯾ‬‫و‬ ‫ﺔ‬ ‫ﺎﺟ‬ ‫اﻧ‬ ‫ﺎﻟﺢ‬ ‫ﻣ‬ ‫ﻣﺔ‬ ‫ﻟ‬ ‫ﻔﻪ‬ ‫وﺗ‬ ،‫ﺎج‬ ‫اﻹﻧ‬
‫اﺳﺎت‬‫ر‬‫د‬
ّ
‫ﻠ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬‫و‬ ‫ﺔ‬ ‫ﺎﻧ‬ ‫اﻹﻧ‬ ‫م‬ ‫اﻟﻌﻠ‬ ،
47
‫د‬ ‫اﻟﻌ‬ ،
3
،
2020
-
219
-
،‫ﻲ‬ ‫ﻌ‬ ‫اﻟ‬ ‫)ﻋ‬ ً‫ﺎ‬‫ﻌ‬ ‫ﺗ‬ ‫أو‬ ‫ﺔ‬ ‫ﺗ‬ ‫أو‬ ‫ة‬
‫ر‬‫ﻌﺎ‬ ‫اﺳ‬ ‫إن‬ ، ‫أﺧ‬ ‫ﻌﺎت‬ ‫ﻣ‬ ‫ﻣﻊ‬ ‫ﻲ‬ ‫اﻟﻌﻠ‬ ‫ﺎل‬ ‫اﻻﺗ‬‫و‬ ،‫ﺎﺿﻲ‬ ‫اﻟ‬
1983
، ‫أﺣ‬ ‫؛‬
2006
.(
ّ‫ﻌ‬ ‫و‬
‫ﺗ‬ ‫وﺗ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻓﺔ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫ﺎﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻋ‬
‫ﺎﺳﻲ‬ ‫ﺳ‬ ‫ﺎﻩ‬ ‫اﺗ‬ ‫ﻲ‬ ‫وﺗ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎﺋﻞ‬ ‫اﻟ‬ ‫ﻋ‬ ‫ر‬ّ
‫ذﻟ‬ ‫ﻌ‬ ‫ﯾ‬ ‫ﺑﻞ‬ ‫ﻓﺔ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ‫اك‬
‫ر‬‫اﻹد‬ ‫ﻋﻠﻰ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻘ‬ ‫ﻻ‬
‫و‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫وﻋ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ودﻋ‬ ‫د‬ ‫ﻣ‬
،‫ض‬ّ‫)ﻣﻌ‬ ‫اﻟﻔﺎﻋﻠ‬ ‫ﻞ‬ ‫ﻗ‬ ‫ﻣ‬ ‫ف‬ ‫اﻟ‬‫و‬ ‫اﻟﻔﻌﻞ‬ ‫وردود‬ ‫ﻘ‬ ‫اﻟ‬‫و‬ ‫اﻟﻔﻬ‬ ‫إﻟﻰ‬
2001
.(
‫اﻟ‬ ‫ﻞ‬ ‫وﺗ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬
‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﺳﺎﺋﻞ‬ ‫اﻟ‬ ‫أﻗ‬ ‫وﻣ‬ ،‫اﺛﺔ‬ ‫اﻟ‬ ‫ﻌ‬ ‫وﻣﺎ‬ ‫ﺔ‬ ‫ﻟ‬ ‫اﻟﻌ‬ ‫ﻋ‬ ‫ﻓﻲ‬ ‫ة‬
‫ر‬ ‫وﺧ‬ ‫ﺔ‬ ‫أﻫ‬ ‫أﻛ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫دور‬ ‫ﺢ‬ ‫أﺻ‬
‫ﺔ‬ ‫ﻫ‬ ‫اﻟ‬ ‫ة‬
‫ر‬ ‫اﻟ‬ ‫وﺗ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬
‫ﻓﻲ‬
‫ﻭﺗ‬ ‫ﺍﻟﻧﺎﺱ‬ ‫ﺃﺫﻫﺎﻥ‬
‫ﻛ‬
‫ﯾﻧﻬﺎ‬
،
‫ﺗ‬ ‫ﻋ‬ ‫ﻐ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻠ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺗﻬ‬ ‫ﻓﻲ‬ ‫ﻣﻬ‬ ً‫ﻼ‬‫وﻋﺎﻣ‬
‫اﻹﻧ‬ ‫ة‬ ‫ﻧ‬ ‫ﻓﻲ‬ ‫ﻋﻲ‬ ‫اﻟ‬
‫ﻻ‬ ،‫ﻫﺎ‬ ‫ﻏ‬ ‫أو‬ ‫ﺔ‬ ‫ﻬ‬ ‫ﻓ‬ ‫ﺗ‬ ‫أو‬ ‫ﺔ‬ ‫ﺛﻘﺎ‬ ‫أو‬ ‫ﺎرﺔ‬ ‫إﺧ‬ ‫رﺳﺎﺋﻞ‬ ‫ﻋ‬ ‫ﻪ‬ ‫ﻪ‬ّ
‫ﺟ‬ ‫ﺗ‬ ‫اﻟ‬ ‫ن‬ ‫ﻓﺎﻟ‬ , ‫اﻟﻌﺎﻟ‬‫و‬ ‫ﻌﻪ‬ ‫ﻣ‬ ‫إﻟﻰ‬ ‫ﺎن‬
،‫ﺎﺗﻬﺎ‬ ‫ﺎﻟ‬ ‫اﺷ‬ ‫وﺣﻞ‬ ،‫ﻘﺔ‬ ‫اﻟ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﻬ‬ ُ ‫أﻧﻪ‬ ‫ﺑﻞ‬ ، ‫ﻓﻘ‬ ‫ﻘﺔ‬ ‫اﻟ‬ ‫اك‬
‫ر‬‫إد‬ ‫إﻟﻰ‬ ‫ة‬
‫ر‬‫و‬ ‫ﺎﻟ‬ ‫د‬ ‫ﯾ‬
‫اد‬ ‫ﻟﻸﻓ‬ ‫ﺟﻬﺎ‬ ‫ﻣ‬ ‫ﺑﻞ‬ ً‫ﻼ‬‫ﻧﺎﻗ‬ ً‫ﺎ‬‫إﻋﻼﻣ‬ ‫ﻌ‬ ‫ﻟ‬ ‫إذ‬
‫ﺎﻋﺎت‬ ‫اﻟ‬‫و‬
‫ﻭ‬
‫ﺗ‬
‫ﯾ‬
‫ﻦ‬
‫ﻣ‬
‫ﻮ‬
‫ﺍﻗ‬
‫اﻟﻔ‬ ‫ﻓﻬ‬
‫ﺔ‬
‫ﻭﺍﻻﺟﺗﻣﺎﻋﯾﺔ‬
،
ْ
‫ذ‬‫إ‬
‫د‬ ‫اﻟﻔ‬ ‫ﻋﻼﻗﺎت‬ ‫ﺔ‬ ‫ﺷ‬ ‫ﻊ‬ ‫ﺳ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺳﺎﻫ‬
،‫ﺔ‬ ‫ﺎد‬ ‫اﻻﻗ‬‫و‬ ،‫ﺔ‬ ‫ﺎﺳ‬ ‫اﻟ‬ ‫ﺎﺗﻬ‬ ‫ﺧﻠ‬ ‫ﻋ‬ ‫اﻟ‬ ‫ف‬ ،‫ـﻲ‬‫ﻟ‬‫و‬ ‫اﻟ‬‫و‬ ‫ﻲ‬ ‫اﻹﻗﻠ‬‫و‬ ‫ﻠﻲ‬ ‫اﻟ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫اﻵﺧ‬ ‫ﻣﻊ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬
‫ﻟﻶﺧ‬ ‫ﻬ‬ ‫أﻧﻔ‬ ‫ﺗﻘ‬ ‫ﺻﺔ‬ ‫ﻓ‬ ‫اد‬ ‫ﻟﻺﻓ‬ ‫أﺗﺎﺣ‬‫و‬ .‫ﺔ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫اﻟﻌ‬‫و‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬‫و‬
"Self- Presentation"
‫ن‬‫ودو‬ ،‫ة‬ ‫ﺔ‬
‫اد‬ ‫ﻷﻋ‬ ً‫ﺎ‬‫ﺗﻔﻌ‬ ‫ﻣ‬ ً‫ﻻ‬‫ﺎ‬ ‫و‬ ‫ة‬ ‫ﻣ‬ ‫زﺎدة‬ ‫ﺎك‬ ‫ﻫ‬ ‫ﺄن‬ ،‫اﻗﻊ‬ ‫اﻟ‬ ‫أرض‬ ‫ﻋﻠﻰ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺎ‬ ‫اﻷﻧ‬ ‫ة‬ ‫ﺎﻫ‬ ‫ﻣ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ‫ﻼﺣ‬ ‫و‬ .‫د‬ ‫ﻗ‬
‫إﻟ‬ ، ‫اﻣﻬ‬ ‫اﺳ‬ ‫ﻞ‬ ‫ﻗ‬ ، ‫ﻬ‬ ‫ﻓ‬ ‫ﺎب‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻓ‬ ‫ﺎ‬ ‫ﻻﺳ‬
‫و‬ ، ‫ﻧ‬ ‫ﻟﻺﻧ‬ ‫ﻣ‬ ‫اﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻓ‬ ‫ﻠﻒ‬ ‫ﻣ‬ ‫وﻣ‬ ،‫ﺎس‬ ‫اﻟ‬
‫ﺎ‬ ‫ﻣ‬ ،‫اﻹدﻣﺎن‬ ‫درﺟﺔ‬ ‫ﻰ‬
‫ﺷﺄﻧﻪ‬ ‫ﻣ‬ ‫اﻟ‬‫و‬ ،‫ﺎة‬ ‫اﻟ‬ ‫ات‬ ‫ﻐ‬ ‫ﻣ‬ ‫ﻣﻊ‬ ‫ﻌﺎﻣﻞ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﻔ‬ ‫اﻟ‬ ‫ق‬ ‫و‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﺔ‬ ‫وﺷ‬ ،‫ﺎﻧﻲ‬ ‫اﻹﻧ‬ ‫ك‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﺛ‬ ‫ﯾ‬ ‫ﻗ‬
،‫ﺎﻟﻲ‬ ‫)اﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﺛﻘﺎﻓﺔ‬ ‫ﻓﻲ‬ ً‫ﺎ‬‫ﻫﺎﻣ‬ ً‫ا‬ ‫ﻋ‬ ‫ﻞ‬ ‫اﻟ‬ ‫ك‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫اﻟﻌ‬ ‫و‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻟ‬ ‫ﻣ‬ ً‫ﻻ‬ ‫ﺑ‬ ‫ﺔ‬ ‫د‬ ‫اﻟﻔ‬ ‫اﻟ‬ ‫ﺗﻌ‬
2007
.(
‫ﻋ‬ ‫وض‬ ‫ﻌ‬ ‫اﻗﻬ‬ ‫اﻏ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ، ‫وﻟﻸﺧ‬ ‫ﻬ‬ ‫ﻷﻧﻔ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﺔ‬ ‫رؤ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ً‫ﻼ‬‫ﻫﺎﺋ‬ ً‫ا‬ ‫ﺗﺄﺛ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺎرس‬ ‫وﺗ‬
‫ﻓﻲ‬ ‫ﻟ‬ ‫و‬ ،‫اع‬ ‫اﻻﺑ‬‫و‬ ‫ﻬﻼك‬ ‫اﻻﺳ‬ ‫ﺎ‬ ‫أﻧ‬‫و‬ ‫اﻗﻒ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫وﺗ‬ ، ‫ﺎﺗﻬ‬ ‫و‬ ‫وﻣ‬ ‫ﻬ‬ ‫وﻣﻼ‬ ‫ﻻﺗﻬ‬ ‫وﻣﺄﻛ‬ ‫ﺎﺗﻬ‬ ‫وﺣ‬ ‫ﻫ‬ ‫ﺎﻋ‬ ‫وﻣ‬ ‫اﻵﺧ‬ ‫ﻞ‬ ‫ﺷ‬
‫ﻘﺎﻓﻲ‬ ‫اﻟ‬ ‫ﻌ‬ ‫اﻟ‬ ‫ﺎل‬ ‫أﺷ‬
‫د‬ ‫اﻟﻔ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﺔ‬ ‫اﺗ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟﻬ‬ ‫ﯾ‬ ‫ﺗ‬ ‫ﺎت‬ ‫ﻠ‬ ‫ﻋ‬ ‫ﻓﻲ‬ ‫ﺛ‬ ‫ﺗ‬ ‫ﻓﻬﻲ‬ ،‫اﻗﻌﻪ‬‫و‬ ‫ﻘﺔ‬ ‫ﺣ‬ ‫إﻻ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﻓ‬ ،‫ﻘﺎﻓﻲ‬ ‫اﻟ‬ ‫ع‬ ‫اﻟ‬‫و‬
‫ﺔ‬ ‫اﻷﻫ‬ ‫ﺎﻟﻎ‬ ‫د‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫ﻠﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺎﻫ‬ ‫اﻟ‬ ‫ﺧﻼل‬ ‫ﻣ‬ "‫ﻠﺔ‬ ‫اﻟ‬ ‫ﺎﻋﺎت‬ ‫"اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﻬ‬ ‫وﺗ‬ ،‫ﺎﻋﻲ‬ ‫اﻟ‬‫و‬
‫ﺎ‬ ‫ﺣ‬ ‫ﺑﻬﺎ‬ ‫ر‬ ‫ﻧ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺗﻘ‬ ‫ﻓﻲ‬
ً‫ﺎ‬ ‫ﺧ‬ ً
‫ا‬
‫ر‬ ‫ﻣ‬ ،‫ﻫﺎ‬ ‫ﺗﺄﺛ‬ ‫ة‬ ‫ﻗ‬ ‫ﻓﻲ‬ ‫ﻻ‬ ‫ﻲ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺎﻫ‬ ‫اﻟ‬ ‫ﺢ‬ ‫ﺗ‬ ‫أن‬ ‫و‬ ،‫ﺎ‬ ‫ﺗ‬
) ‫ﻌﺎت‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﻒ‬ ‫ﻟﻠﻌ‬ ‫ﻰ‬ ‫وﺣ‬ ‫ﺑﻞ‬ ‫ات‬ ‫ﺗ‬ ‫اﻟ‬‫و‬ ‫اﻋﺎت‬ ‫ﻟﻠ‬
UNESCO,2009
.(
‫أداة‬‫و‬ ‫ﺔ‬ ‫و‬ ‫ﺗﻌ‬ ‫ات‬‫و‬‫أد‬ ‫ﻣ‬ ‫ﻪ‬ ‫أﺗﺎﺣ‬ ‫ﺎ‬ ‫اﻟﻌﺎﻟ‬ ‫ل‬ ‫ﺣ‬ ‫ﺔ‬ ‫ا‬ ‫ﻗ‬ ‫اﻟ‬ ‫دﻋ‬ ‫ﻓﻲ‬ ً‫ﺎ‬ ‫ﺣ‬ ً
‫ا‬
‫ر‬‫دو‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻟﻌ‬ ‫ﺎ‬ ‫ﻛ‬
‫ﻞ‬ ‫ﻋ‬
‫ﺎﺳﻲ‬ ‫ﺳ‬ ‫ح‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎﺳ‬ ‫اﻟ‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫أﻣﺎم‬ ‫ح‬ ‫ﻣﻔ‬ ‫ﻋﺎم‬ ‫ﺎل‬ ‫ﻣ‬ ‫اﺗﺎﺣﺔ‬‫و‬ ،‫اﻟﻌﺎم‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﺎل‬ ‫اﻟ‬ ‫ﻓﻲ‬
)
S. Coleman & W. Donk,
1999
.(
‫ﺎﻟ‬ ‫اﻟ‬ ‫ﺎب‬ ‫اﻟ‬ ‫ام‬ ‫اﺳ‬‫و‬ ،‫اﻟﻌﺎم‬ ‫أ‬ ‫اﻟ‬ ‫أﺛﺎرت‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺎ‬ ‫اﻟﻘ‬ ‫ﻣ‬ ‫ﯾ‬ ‫ﻟﻠﻌ‬ ‫ﻫﺎ‬ ‫ﺗﻔ‬ ‫ﻌ‬ ‫ﺎر‬ ‫اﻷﻧ‬ ‫ب‬ ‫ﺟ‬ ‫ﻓﻲ‬ ‫ﺳﺎﻫ‬ ‫ﺣ‬
‫ا‬‫و‬ ‫اﺻﻞ‬ ‫ﻟﻠ‬ ‫ﺔ‬ ‫ﯾ‬ ‫ﺣ‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫ﻐ‬ ‫ﺎﻟ‬
.‫ﻫﺎ‬ ‫وﻏ‬ ‫وﺗ‬ ‫ك‬ ‫ﺑ‬ ‫ﺎﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ﻬﺎ‬ ‫ﻣ‬ ‫ﻣﻘ‬ ‫وﻓﻲ‬ ، ‫ﻬ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻟ‬
،‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬‫و‬ ‫ﺔ‬ ‫ﺎد‬ ‫اﻗ‬‫و‬ ‫ﺔ‬ ‫ﺎﺳ‬ ‫ﺳ‬ ‫إﺻﻼﺣﺎت‬ ‫اء‬ ‫ﺈﺟ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫ﻣ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ﻘﺔ‬ ‫اﻟ‬ ‫ﺎﺣ‬ ‫اﺟ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ات‬
‫ر‬ ‫اﻟ‬‫و‬ ‫ﺎﺟﺎت‬ ‫اﻻﺣ‬ ‫ﺟﺔ‬ ‫ﻣ‬ ‫ﺗ‬‫ر‬‫ا‬‫و‬
‫ﺣﺎﺗﻬ‬ ‫و‬ ‫آﻣﺎﻟﻬ‬ ‫ﻋ‬ ‫ﻌ‬ ‫ﻟﻠ‬ ً‫ا‬ ‫ﻔ‬ ‫ﻣ‬ ‫ﻲ‬ ‫اﻟﻌ‬ ‫ﺎب‬ ‫ـ‬ ‫اﻟ‬ ‫ﻬﺎ‬ ‫ﻓ‬ ‫وﺟ‬ ‫ﻲ‬ ‫اﻟ‬‫و‬
‫ﺛ‬ ‫وﻣ‬ ‫ﻓﺎﻋﻞ‬ ‫ك‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫ت‬ ‫ﻏ‬ ‫ﻰ‬ ‫ﺣ‬ ، ‫ﻐ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﺗﻬ‬ ‫ور‬
،‫)اﻟﻌﻼوﻧﺔ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ﻘﺔ‬ ‫اﻟ‬ ‫ﺗﻬﺎ‬ ‫ﺷﻬ‬ ‫ﻲ‬ ‫اﻟ‬ ‫اث‬ ‫اﻷﺣ‬‫و‬ ‫ات‬ ‫ﺎﻫ‬ ‫اﻟ‬‫و‬ ‫ات‬
‫ر‬ ‫اﻟ‬ ‫ﻓﻲ‬
2012
.(
‫ر‬ ‫ﻬ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ر‬ ‫وﻓ‬ ‫ﺎﺷ‬ ‫وﻣ‬ ‫أﺛ‬ ‫ﻟﻬﺎ‬ ، ‫اﻵﺧ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫د‬ ‫اﻟﻔ‬ ‫اﻗﻒ‬ ‫اﻟ‬ ‫ﺎء‬ ‫ﺑ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺗﺄﺛ‬ ‫إن‬
‫اﻟ‬‫و‬ ‫ﯾ‬ ‫ﺎﻫ‬ ‫اﻟ‬
‫ﺎت‬ ‫ﻠ‬ ‫ﻋ‬ ‫أن‬ ‫ﻏ‬
‫ور‬ ،‫ﺔ‬ ‫اﻟ‬ ‫ﻠﻘﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻧ‬ ‫ﻪ‬ ‫ﻋﻠ‬ ‫ﻠ‬ ‫ﻣﺎ‬ ،‫ﺎ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﯾ‬ ‫أﯾ‬‫و‬ ‫ﺎ‬ ‫ﻧﻔ‬ ‫ﻬ‬ ‫ﻋﻠ‬ ‫ﺄﺛ‬ ‫اﻟ‬ ‫ﻬﻞ‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﻌ‬
‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫ﺎﺷ‬ ‫اﻟ‬ ‫ﺄﺛ‬ ‫اﻟ‬ ‫ﻗﻠﺔ‬ ‫ﻋ‬ ‫ﻓﻲ‬ ‫ا‬
‫ر‬‫دو‬ ‫ﺗﻠﻌ‬ ‫ﻗ‬ ‫ﺔ‬ ‫ا‬ ‫ﻏ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﻔ‬ ‫اﻟ‬ ‫اﻣﻞ‬ ‫اﻟﻌ‬‫و‬ ‫اﻵﺧ‬ ‫ﻣﻊ‬ ‫ﺎﻻت‬ ‫اﻻﺗ‬‫و‬ ‫اك‬
‫ر‬‫اﻻد‬
‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫أن‬ ‫إﻻ‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬
‫ا‬ ‫وﻫ‬ ،‫ﺔ‬ ‫اﻟ‬ ‫اﻗﻒ‬ ‫اﻟ‬‫و‬ ‫ﺎ‬ ‫ﺎ‬ ‫اﻟﻘ‬ ‫ﻋﻠﻰ‬ ‫ش‬ ‫أن‬ ‫أ‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﺎخ‬ ‫ﻣ‬ ‫ت‬ ‫أوﺟ‬ ‫وﻧﻲ‬
‫ﻲ‬ ‫اﻟ‬ ‫ق‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﺎﻟﻲ‬ ‫ﺎﻟ‬ ‫ق‬ ‫ﻣﺎ‬ ‫وﻫ‬ ، ‫ﻫ‬ ‫ﺎﻋ‬ ‫وﻣ‬ ‫اﺗﻬ‬ ‫ﻘ‬ ‫وﻣﻌ‬ ‫اﺋﻬ‬
‫ر‬‫وآ‬ ‫اﻗﻔﻬ‬ ‫وﻣ‬ ‫ﺎس‬ ‫اﻟ‬ ‫ﺗﻌ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻬﺎ‬‫ر‬ ‫ﻗ‬ ‫ﻔﻲ‬ ‫ﯾ‬ ‫ﻻ‬ ‫ﺄﺛ‬ ‫اﻟ‬
‫ﺔ‬ ‫ﻘﺎ‬ ‫اﻟ‬ ‫أو‬ ‫ﺔ‬ ‫اﻹﺛ‬ ‫ﻼﻓﺎت‬ ‫ﻟﻼﺧ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﺑﻬﺎ‬
)
UNESCO,2009
.(
‫وﺗ‬
) ‫ﻧﺔ‬ ‫اﻟﻐ‬ ‫ﻠﺔ‬ ‫ﻋ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﻧ‬ ‫ة‬
‫ر‬ ‫ﺻ‬ ‫ﺎد‬ ‫ا‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ك‬
Othering
‫ﻣﺎ‬ ‫ﯾ‬ ‫ﺗ‬ ‫ﻲ‬ ‫ﺗﻌ‬ ‫ﻲ‬ ‫اﻟ‬ ‫(؛‬
) ‫ن‬‫و‬ ‫آﺧ‬ ‫أﻧﻬ‬ ‫ﻋﻠﻰ‬ ‫ﻔﻬ‬ ‫ﺗ‬ ‫ﻋ‬ ‫ﻌﺎت‬ ‫وﻣ‬ ‫ﺎﻋﺎت‬ ‫وﺟ‬ ‫اد‬ ‫أﻓ‬ ‫ﻣ‬ ‫ﻩ‬ ‫ﻏ‬ ‫ﻋ‬ ‫ء‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﻔ‬
UNESCO,2009
‫ﺔ‬ ‫ﺎر‬ ‫ﻓ‬ .(
‫اﻹ‬ ‫وﺳﺎﺋﻞ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ‫ﺎﯾ‬ ‫اﻟ‬ ‫ﺎء‬ ‫اﻟﻔ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اد‬ ‫اﻷﻓ‬
‫ﻗ‬ ‫ﺷ‬ ‫ﻣ‬ ‫ﻓﻬﻲ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻧﺎت‬ ‫ﻣ‬ ‫ﻣ‬ ‫ﺗﻌ‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﻋﻼم‬
،‫ﺎت‬ ‫)اﻟ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﺎﻣﻪ‬ ‫وﻧ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻒ‬ّ
‫ﻠ‬ ‫ﺗ‬ ‫أو‬ ‫ر‬ّ ‫ﺗ‬ ‫ﻣ‬ ‫ﻋﻠﻰ‬
2002
‫اﻟ‬ ‫أن‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫ﺔ‬ ‫أﻫ‬ ‫وﺗ‬ .(
‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬
...
‫ة‬ ‫اﺷ‬‫و‬ ‫اﻟ‬ ‫ﻧ‬ ‫ﺎء‬ ‫ﻣ‬ ،‫اﻟﻘﺔ‬ ‫اﻟ‬ ‫دﻩ‬ ‫ﻋ‬ ‫ﻻ‬
‫رو‬
-
220
-
‫ا‬ ‫اﻷﻫ‬ ‫ﻘ‬ ‫وﺗ‬ ‫ﯾ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﻔﺎﻋﻠ‬ ‫ﻊ‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫اك‬ ‫اﺷ‬ ‫ﻣ‬ ‫ﻋﻠﻰ‬ ‫ة‬ ‫رﺟﺔ‬ ‫ﺑ‬ ‫ﻗﻒ‬ ‫ﯾ‬ ‫ﻲ‬ ‫ا‬ ‫ﻘ‬ ‫اﻟ‬
‫ﺣ‬ ‫ﻓﻬﻲ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ف‬
‫ﻩ‬ ‫ﻫ‬ ‫اﻗ‬ ‫ﯾ‬ ‫أن‬ ‫ﻓﻲ‬ ‫ا‬ ‫اﻟ‬ ‫ذﻟ‬ ‫ﺣ‬ ‫ﻬﺎ‬ ‫ﻣﻌﺎﻧ‬ ‫أﺿ‬ ‫ﻓﻲ‬ ‫ﻲ‬ ‫وﺗﻌ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ات‬
‫ر‬‫ا‬ ‫اﻟﻘ‬ ‫ﻊ‬ ‫ﺻ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻋ‬ ‫ﻓﻲ‬ ً
‫ا‬
‫ر‬‫دو‬ ‫د‬ ‫ﯾ‬ ‫أن‬ ‫ﻓﻲ‬ ‫ا‬ ‫اﻟ‬
،‫ﻫﺎ)ﻫﻼل‬
‫ور‬ ‫ﺻ‬ ‫ﻋﻘ‬ ‫ﻐ‬ ‫اﻟ‬‫و‬ ‫ﻘ‬ ‫ﺎﻟ‬ ‫ات‬
‫ر‬‫ا‬ ‫اﻟﻘ‬
2001
.(
‫اﻻ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫اﯾ‬ ‫ﺗ‬ ‫إﻟﻰ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫د‬ ‫وﺗ‬
‫اﻟ‬ ‫ﻘ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﻬ‬ ‫وﺗ‬ ،‫ﺎﻋﻲ‬ ‫ﺟ‬
‫ﻘﺎﻟ‬ ‫اﻟ‬‫و‬ ‫ﻓﺎﻟﻌﺎدات‬ ،‫ﺔ‬ ‫ﺎد‬ ‫اﻗ‬‫و‬ ‫ﺔ‬ ‫وﻧﻔ‬ ‫ﺔ‬ ‫وﺛﻘﺎ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ﺔ‬ ‫ﺑ‬ ‫اﻣﻞ‬ ‫ﻌ‬ ّ‫ﺣ‬ ‫إﻟﻰ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻋ‬ ‫ﺄﺛ‬ ‫وﺗ‬ .‫ﺎﻋﻲ‬ ‫اﻻﺟ‬
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ر‬ّ ‫اﻟ‬ ‫ﻌﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺎﻟﻲ‬ ‫ﺎﻟ‬ ‫و‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫ﻌﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺛ‬ ‫ﺗ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻘﺎﻓﺔ‬ ‫اﻟ‬‫و‬ ‫اﻟ‬‫و‬
‫ﺎ‬ ‫وﻣ‬ ،‫ﻊ‬ ‫اﻟ‬ ‫ﻓﻲ‬
‫ﻞ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻠ‬ ‫وﻋ‬ ،‫ﺔ‬ ‫ﻘﺎ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫دة؛‬ ‫ﻌ‬ ‫ﻣ‬ ‫أﺳﺎﻟ‬ ‫ﻣ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻟ‬ ‫ﻬ‬ ُ‫ﺗ‬ ‫ﻪ‬ ‫ﺷ‬ ‫ﻻ‬
،‫ﻠﻪ‬ ‫و‬ ‫)اﻟ‬ ‫ﺎ‬ ‫ﺟ‬ ‫ﻟ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺔ‬ ‫اﻟ‬‫و‬ ،‫اﻹﻋﻼﻣﻲ‬
2007
، ‫اﻟ‬ ‫؛‬
2014
‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻌﻒ‬ ‫اﻷﺳﺎﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﻬ‬ ُ‫وﺗ‬ .(
‫ﺢ‬ ‫ﺗ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬
‫ﻋﺔ‬ ‫ﻣ‬ ‫ﺎت‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﯾ‬ ‫اﯾ‬ ‫ﻣ‬ ‫ﻠﻪ‬ ‫وﻣﺎ‬ ‫ﻋﻪ‬ ‫وﺗ‬ ‫اﻹﻋﻼﻣﻲ‬ ‫ن‬ ‫اﻟ‬ ‫ﺧﻠﻘﻬﺎ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟﻬ‬ ‫أزﻣﺔ‬ ‫ﻓﻲ‬ ‫ﻪ‬ ‫ﻣﻼﻣ‬
‫اﻷﻣ‬ ، ‫ذﻟ‬ ‫ﻏ‬ ‫أم‬ ،‫ﺎﻧﻲ‬ ‫ﻋﻠ‬ ‫أم‬ ‫ﻲ‬ ‫دﯾ‬ ‫أم‬ ‫ﻠﻲ‬ ‫ﻗ‬ ‫ﺎم‬ ‫ﻧ‬ ‫ﻫ‬ ‫ﻓﻬﻞ‬ ،‫ﻪ‬ ‫ﻌ‬ ‫و‬ ‫ﺎﻣﻬ‬ ‫ﻧ‬ ‫ﺔ‬ ‫ﻫ‬ ‫ﻊ‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫ﻬﻞ‬ ،‫ﻠﻘﻲ‬ ‫اﻟ‬ ‫ذﻫ‬ ‫ش‬ ‫ﺗ‬
‫ﻌ‬ ‫ﺎ‬ ‫ﻣ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﻟ‬ ‫ﺷﺔ‬ ‫وﻣ‬ ‫ﺔ‬ ‫اﺿ‬‫و‬ ‫ﻏ‬ ‫ة‬
‫ر‬ ‫اﻟ‬ ‫ﻌﻞ‬ ‫اﻟ‬
‫اﻗﻒ‬ ‫اﻟ‬ ‫ﻣﻊ‬ ‫ﻌﺎﻣﻞ‬ ‫اﻟ‬ ‫ﺔ‬ ‫و‬ ‫ﻗﻬ‬ ‫ﺣﻘ‬ ‫ﯾ‬ ‫ﺗ‬ ‫ﻋﻠﻰ‬ ‫ﻗﺎدر‬ ‫ﻏ‬ ‫ﻠﻬ‬
، ‫)أﺣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻼﻓﺎت‬ ‫اﻻﺧ‬‫و‬
2005
.(
‫ﺄن‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻼت‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﻬﻬﺎ‬ ‫ﻣﺎ‬ ‫ﺗ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺔ‬ ‫ﺎﻫ‬ ‫ﻣ‬ ‫ﻓﻬ‬ ‫ون‬
‫اﻻﺟ‬ ‫ﻔﺎﻋﻞ‬ ‫اﻟ‬ ‫وﻓﻬ‬ ‫ﻌﺎت‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺑ‬ ‫ﻣﺎ‬ ‫ﻋﻼﻗﺔ‬ ‫ﻟﻬﺎ‬ ‫ن‬ ‫ﺗ‬
‫ﺔ‬ ‫اﻟ‬ ‫ذج‬ ‫ﻧ‬ ‫ﻣﻊ‬ ‫ﻫﺎ‬
‫ﺎر‬ ‫أﻓ‬‫و‬ ‫ﺎﺗﻬﺎ‬ ‫ﻣﻌ‬ ‫ﻔ‬ ‫ﺗ‬ ‫ﺣ‬ ‫ﺎﺻﺔ‬ ‫و‬ ‫ﺎﻋﻲ‬
‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻼت‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﻓﺔ‬ ‫ﻔ‬ ‫ﻣ‬ ‫ﻟﻔ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻘﺎﺋ‬ ‫اﻟ‬ ‫ل‬ ‫ﺣ‬ " ‫ﺎ‬ ‫دور‬ ‫ﻞ‬ ‫"اﻣ‬ ‫ر‬ ‫ﻣ‬ ‫ام‬ ‫اﺳ‬ ‫ﺣ‬ .‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬
‫اﻟ‬ ‫ﻓﻲ‬ ‫دة‬ ‫ﺟ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻟ‬ ‫ﻣ‬ ‫ن‬ ‫ﯾ‬ ‫اﻟ‬‫و‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﺿﻲ‬ ‫اﻻﻓ‬ ‫ﺎء‬ ‫اﻟﻔ‬ ‫أﻓ‬ ‫ﻓﻲ‬ ‫ح‬ ‫ﺗﻠ‬ ‫ﻲ‬ ‫اﻟ‬
‫د‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫اﻗﻌﻲ‬ ‫اﻟ‬ ‫ﻊ‬
‫ﺎﺣﺎت‬ ‫ﻟ‬ ‫ﻊ‬ ‫ﻣ‬ ‫وﻧﻲ‬ ‫إﻟ‬ ‫ﻲ‬ ‫رﻗ‬ ‫ﺎل‬ ‫ﻣ‬ ‫ﺎﯾ‬ ‫اﻟ‬ ‫ﺎء‬ ‫ﻓﺎﻟﻔ‬ .‫ﺔ‬ ‫ﯾ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎﺳ‬ ‫اﻟ‬ ‫اﻟ‬‫و‬ ،‫ﺎد‬ ‫اﻻﻗ‬‫و‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ‫ﺎﻟﻌﺎﺋﻠﺔ‬ ‫ﺎﻧﻲ؛‬ ‫اﻻﻧ‬ ‫ك‬ ‫ﻠ‬ ‫اﻟ‬
‫ﻣ‬ ‫إﻟﻰ‬ ُ ‫ﺎت‬ ‫ﻣ‬ ‫اﻟ‬ ‫ر‬ ‫ﺗ‬ ‫ﻣ‬ ‫ﺎﺷﺊ‬ ‫اﻟ‬ ‫اﺿﻲ‬ ‫اﻻﻓ‬ ‫ﻊ‬ ‫ﻓﺎﻟ‬ .‫ﺎ‬ ‫ﺎ‬ ‫اﺟ‬‫و‬ ‫ﺎ‬ ‫ﻧﻔ‬ ،‫ﺎ‬ ‫ﻋﻘﻠ‬ ‫اﻵﻟﻲ‬ ‫اﻟ‬ ‫ﻔﺎﻋﻞ‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﻫﺎﺋﻠﺔ‬
‫ﻣ‬ ‫ﻋﺔ‬
‫ﺢ‬ ‫ﺎ‬ ‫وﻫ‬ .‫ﺎﺳﺎت‬ ‫وﺳ‬ ‫ﻌﺎدات‬ ‫ﻬ‬ ‫ﻓ‬ ُ
‫ﯾ‬ ‫ﯾ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫ﻣﻌ‬ ‫ﺔ‬ ‫ﻏﺎ‬ ‫ﻷﺟﻞ‬ ‫ﻲ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﻌ‬ ‫ﻣﻊ‬ ‫ﻬ‬ ‫ﻌ‬ ‫ن‬ ‫ﺄﺗ‬ ،‫ﺎس‬ ‫اﻟ‬
‫ﻐ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ار‬‫و‬‫أد‬ ‫ﻓﻬ‬ ‫و‬ ،‫ﺎت‬ ‫ﻣ‬ ‫اﻟ‬ ‫ر‬ ‫ﺗ‬ ‫ﻼف‬ ‫ﺎﺧ‬ ‫ﻠﻒ‬ ‫و‬ ‫ﻧﺔ‬ ‫وﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻋ‬ ‫ﻊ‬ ‫اﻟ‬
‫ﻓ‬ ‫اﻣﺎﺗﻪ‬ ‫اﺳ‬‫و‬ ،‫ﻲ‬ ‫اﻟ‬‫و‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬
‫اﻟ‬ ‫ﺎﯾ‬ ‫اﻟ‬ ‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬ ‫ﺣﻘﻞ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻻ‬ ‫ﻲ‬
‫ﺔ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﺳ‬ ‫اﻟ‬ ‫ات‬ ‫ﺄﺛ‬ ‫اﻟ‬‫و‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﺎل‬ ‫اﻻﺗ‬ ‫ات‬ ‫وﺗﺄﺛ‬ ،‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﻘﺎﻓﺔ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﻌﺎت‬ ‫اﻟ‬ ‫ﻣﻊ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﺗﻔﺎﻋﻞ‬ ‫ﻓﻬ‬ ‫ﺎول‬ ‫ﯾ‬
،‫ﻣﻪ‬ ‫)رﺣ‬ ‫اﻵﺧ‬ ‫ﻓﻲ‬ ‫ﺎ‬ ‫ﻬ‬ ‫ﻣ‬ ‫ﻛﻞ‬
2008
.(
:‫ﻘﺔ‬ ‫ﺎ‬ ‫اﻟ‬ ‫اﺳﺎت‬
‫ر‬ ‫اﻟ‬
‫ﻓ‬ ‫ﻫ‬
) ‫ﺎت‬ ‫ﻠ‬ ‫اﻟ‬ ‫اﺳﺔ‬
‫ر‬‫د‬
2014
‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬‫و‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﻲ‬ ‫اﻟﻌ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ات‬
‫ر‬ ‫ﺛ‬ ‫ﺎﺳﺎت‬ ‫اﻧﻌ‬ ‫ﻓﺔ‬ ‫ﻣﻌ‬ ‫إﻟﻰ‬ (
‫ﺎﺳﺎت‬ ‫اﻧﻌ‬‫و‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻧﺎت‬ ‫وﻣ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬‫و‬ ‫ات‬
‫ر‬ ‫اﻟ‬ ‫ﻋ‬ ً
‫ﺎ‬ ‫ﻣﻔﺎ‬ ً‫ا‬
‫ر‬‫ﺎ‬ ‫إ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻣ‬ ‫وﻗ‬ ، ‫ﺳ‬ ‫اﻟ‬ ‫إﻗﻠ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻷردﻧ‬
‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ات‬
‫ر‬ ‫اﻟ‬
‫ﺎﻋﻲ‬ ‫اﻻﺟ‬‫و‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫ﻟﻠ‬ ‫ات‬ ‫ﺷ‬ ‫ﻣ‬ ‫ﺎن‬ ‫اﺳ‬ ‫زﻊ‬ ‫ﺗ‬ ‫ﺗ‬ .‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬
) ‫ﻣ‬ ‫ن‬ ‫ﻣ‬
40
) ‫ﻋﻠﻰ‬ ‫ة‬ ‫ﻓﻘ‬ (
100
‫ﺻﻠ‬ ‫وﺗ‬ . ‫ﺳ‬ ‫اﻟ‬ ‫إﻗﻠ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻣ‬ ‫ﺎﻟ‬ (
‫ات‬
‫ر‬ ‫ﺛ‬ ‫ﺎﺳﺎت‬ ‫اﻧﻌ‬ ‫أن‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﺎﺋﺞ‬ ‫ﻧ‬
‫ﺎﻣ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬‫و‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﻲ‬ ‫اﻟﻌ‬ ‫ﻊ‬ ‫اﻟ‬
‫وﻟ‬ ،‫ﺗﻔﻌﺔ‬ ‫ﻣ‬ ‫ﻋﺎم‬ ‫ﻞ‬ ‫ﺟﺎءت‬ ‫ﻗ‬ ، ‫ﺳ‬ ‫اﻟ‬ ‫إﻗﻠ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﻌﺎت‬
) ‫ﻻﻟﺔ‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﺎﺋ‬ ‫إﺣ‬ ‫دﻻﻟﺔ‬ ‫ذو‬ ‫أﺛ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬‫و‬ ‫اﻟ‬ ‫ﻐ‬ ‫ﻟ‬
0.05
‫دﻻﻟﺔ‬ ‫ذو‬ ‫أﺛ‬ ‫ﺎﻣﻌﺔ‬ ‫اﻟ‬ ‫ع‬ ‫ﻧ‬ ‫ﻐ‬ ‫ﻟ‬ ‫ﺎن‬ ‫ﺣ‬ ‫ﻓﻲ‬ ،(
.‫ﺔ‬ ‫ﻣ‬ ‫اﻟ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺎﻟﺢ‬ ‫ﻟ‬ ‫ق‬‫و‬ ‫اﻟﻔ‬ ‫ﺎﻧ‬ ‫و‬ ‫ﺔ‬ ‫ﺎﺋ‬ ‫إﺣ‬
) ‫اق‬
‫ز‬ ‫اﻟ‬ ‫ﻋ‬ ‫اﺳﺔ‬
‫ر‬‫د‬ ‫و‬
2013
‫ﻣ‬ ‫دور‬ (
‫ﺧﻼل‬ ‫ﻣ‬ ،‫ﺎﻣﻌﻲ‬ ‫اﻟ‬ ‫ﺎب‬ ‫ﻟﻠ‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫اﻗﻊ‬
) ‫ﻣ‬ ‫ﻧ‬ ‫ﺗ‬ ‫ﺔ‬ ‫اﺋ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﻋ‬
400
‫ب‬ ‫ﺗ‬ ‫اﻟ‬‫و‬ ‫ﺗ‬ ‫ك‬ ‫ﺎﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫اﻗﻊ‬ ‫ﻣ‬ ‫أن‬ ‫إﻟﻰ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﺎﺋﺞ‬ ‫ﻧ‬ ‫ﺻﻠ‬ ‫وﺗ‬ ، ‫ﺎﻟ‬ (
‫اﻟ‬ ‫ﺎﺗﻬ‬ ‫ﺳﻠ‬ ‫ﻋﻠﻰ‬ ‫ﺄﺛ‬ ‫اﻟ‬‫و‬ ،‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﻼب‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎﺳ‬ ‫اﻟ‬ ‫ﺎﻫﺎت‬ ‫اﻻﺗ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﻬ‬ ُ‫ﺗ‬
‫زﺎدة‬ ‫ﻋﻠﻰ‬ ‫ﻞ‬ ‫ﺗﻌ‬ ‫ﺎ‬ ،‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻫ‬ ‫وﻓ‬ ‫ﺔ‬ ‫ﺎﺳ‬
.‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻬ‬ ‫وﻋ‬
) ‫ﺎﻫﺎت‬ ‫اﻟ‬‫و‬ ‫ﻲ‬ ‫ﺑ‬ ‫اﻟ‬ ‫اﺳﺔ‬
‫ر‬‫د‬ ‫ﻓ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﻛ‬
2013
‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻟ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ام‬ ‫اﺳ‬ ‫ﻻت‬ ‫ﻣﻌ‬ ‫ﻓﺔ‬ ‫ﻣﻌ‬ ‫إﻟﻰ‬ (
‫ﺎ‬ ‫ﻣ‬ ‫وﻣ‬ ،‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻟ‬ ‫اﻟﻌﺎم‬ ‫أ‬ ‫اﻟ‬ ‫ﺎﻫﺎت‬ ‫اﺗ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ة‬ ‫ﺛ‬ ‫اﻟ‬ ‫اﻣﻞ‬ ‫اﻟﻌ‬ ‫ﻋ‬ ‫ﻒ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫ﻗ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬
‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ﺔ‬ ‫ﻓ‬
‫ﺎر‬ ‫اﻧ‬ ‫ﻫﺎ‬
‫ز‬ ‫أﺑ‬ ‫ﺎﺋﺞ‬ ‫ﻧ‬ ‫ة‬ ‫ﻋ‬ ‫إﻟﻰ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫وﺧﻠ‬ .‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ‫ﺎر‬ ‫ﻟﻸﺧ‬ ‫ﺎدر‬ ‫ﻣ‬ ‫ﺎدﻫﺎ‬ ‫ﺎﻋ‬ ‫ﺔ‬ ‫ﻘﻠ‬ ‫اﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬
‫ﺎر‬ ‫اﻷﺧ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻬ‬ ‫ﺣ‬ ‫ﺎدر‬ ‫ﻣ‬ ‫ﻣ‬ ً‫ا‬
‫ر‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﺗ‬ ‫أﺻ‬ ‫ﺎت‬ ‫اﻟ‬ ‫ﺗﻠ‬ ‫أن‬‫و‬ ،‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺑ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ام‬ ‫اﺳ‬
‫ﻣ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬
‫ﺎن‬ ‫و‬ ، ‫ذﻟ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺎﻓﺔ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﻘﻠ‬ ‫اﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎﻓ‬ ‫وﻣ‬ ،‫اﻟﻌﺎم‬ ‫أ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﺄﺛ‬ ‫اﻟ‬ ‫ﺷﺄﻧﻬﺎ‬
‫اﺳﺎت‬‫ر‬‫د‬
ّ
‫ﻠ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬‫و‬ ‫ﺔ‬ ‫ﺎﻧ‬ ‫اﻹﻧ‬ ‫م‬ ‫اﻟﻌﻠ‬ ،
47
‫د‬ ‫اﻟﻌ‬ ،
3
،
2020
-
221
-
‫ﻓﻲ‬ ‫ﺎرﺔ‬ ‫اﻟ‬ ‫اث‬ ‫اﻷﺣ‬ ‫ر‬ ‫ﺎوﻟﺔ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﻣ‬ ً‫ﺎ‬ ‫ﺳﻠ‬ ‫اﻵﺧ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ،‫ﺎء‬ ‫اﻻﻧ‬‫و‬ ‫ﻻء‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫اﻟ‬ ‫ح‬
‫و‬ ‫اﻟ‬ ‫ﺗﻌ‬ ‫ﻞ‬ ‫ﻣ‬ ً‫ﺎ‬ ‫ﺎﺑ‬ ‫إ‬ ‫ﻣﺎﺗﻬﺎ‬ ‫ﻣﻌﻠ‬ ‫ﻌ‬
‫ا‬‫و‬ ،‫اﺧﻠﻲ‬ ‫اﻟ‬ ‫ﺿﻊ‬ ‫ﺎﻟ‬ ‫ة‬
‫ر‬‫ﺎو‬ ‫اﻟ‬ ‫ول‬ ‫اﻟ‬
‫ﻋﻠﻰ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫ﺳ‬ ‫اﻟ‬ ‫ﻪ‬ ‫وﺷ‬ ‫ﺔ‬ ‫ﺳ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻪ‬ ‫ﺗ‬ ‫ﻣﺎ‬ ‫ﺔ‬ ‫ا‬ ‫ﻣ‬ ‫ﻓﻲ‬ ‫ﻟ‬
‫ﺎت‬ ‫اﻟﻔﻌﺎﻟ‬‫و‬ ‫ﺔ‬ ‫اﻷﻧ‬ ‫ﻌﺔ‬ ‫ﻘﺎ‬ ‫ﻟ‬ ‫ة‬ ‫ﻋ‬ ‫اﻟ‬ ‫أو‬ ،‫ﻊ‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫ك‬ ‫ﺳﻠ‬ ‫ة‬
‫ر‬‫ﻹﺛﺎ‬ ‫ﻲ‬ ‫ﯾ‬ ‫اﻟ‬ ‫اﻟﻌﺎﻣﻞ‬ ‫ام‬ ‫اﺳ‬‫و‬ ،‫اب‬ ‫اﻹﺿ‬ ‫أو‬ ‫ﺎم‬ ‫اﻻﻋ‬ ‫أو‬ ‫ﺎﻫ‬ ‫اﻟ‬
.‫ﻣﺔ‬ ‫اﻟ‬ ‫ﻬﺎ‬ ‫إﻟ‬ ‫ﻋ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬
) ‫ﺔ‬ ‫ﺎﺣ‬ ‫اﻟ‬ ‫دارﺳﺔ‬ ‫وﺳﻌ‬
2012
‫إﻟ‬ (
‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻧ‬ ‫ﺎل‬ ‫ﻣ‬ ‫ـﻲ‬‫ﻓ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﻪ‬ ‫م‬ ‫ﻘ‬ ‫اﻟ‬ ‫ور‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻓﺎﻋﻠ‬ ‫اﺳﺔ‬
‫ر‬‫ود‬ ‫ﻞ‬ ‫ﻠ‬ ‫ﺗ‬ ‫ﻰ‬
‫ﻔﺎ‬ ‫اﻟ‬ ‫ﻌ‬ ‫ﻧ‬ ‫ﻓﻲ‬ ‫ﻫﺎ‬
‫ودور‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ـﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ـﺎﺋﻞ‬‫ﺳ‬ ‫اﻟ‬ ‫ـ‬ ‫ﻧ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺎﻫﺎت‬ ‫اﺗ‬ ‫ﺎس‬ ‫و‬ ،‫ﺎب‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻓ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬
‫وﺗ‬ ،‫ﻠﻲ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺻﻔﻲ‬ ‫اﻟ‬ ‫ﻬﺞ‬ ‫اﻟ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻣ‬ ‫اﺳ‬‫و‬ ،‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬
‫ﺎﻣﻌﺔ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺎﻟ‬ ‫و‬ ‫ﻼب‬ ‫ﻣ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﻣ‬ ‫ن‬
) ‫ﺔ‬ ‫اﺳ‬
‫ر‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺧﻼل‬ ‫ﺔ‬ ‫اﻷردﻧ‬
2011
-
2012
) ‫دﻫﺎ‬ ‫ﻋ‬ ‫ﺑﻠﻎ‬ ‫ﺔ‬ ‫اﺋ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﻋ‬ ‫ﺳ‬ ‫وﺗ‬ ،(
250
‫ت‬ ‫ﻬ‬ ‫أ‬ .‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻣ‬ (
‫ا‬ ‫)اﻟ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﻟﻺﻋﻼم‬ ‫ﺔ‬ ‫ﺎﺋ‬ ‫إﺣ‬ ‫دﻻﻟﻪ‬ ‫ذو‬ ‫رﺟﺔ‬ ‫اﻟ‬ ‫ﺳ‬ ‫ﻣ‬ ‫ﺎﺑﻲ‬ ‫ا‬ ‫ﺗﺄﺛ‬ ‫د‬ ‫وﺟ‬ ‫د‬ ‫ﻌ‬ ‫اﻟ‬ ‫ار‬ ‫اﻻﻧ‬ ‫ﻞ‬ ‫ﻠ‬ ‫ﺗ‬ ‫ﺎﺋﺞ‬ ‫ﻧ‬
‫اﻟ‬ ،‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﻗﻊ‬
‫ﺔ‬ ‫اﻟ‬ ‫ة‬
‫ر‬‫ا‬
‫ز‬‫و‬ ‫ﻲ‬ ‫ﺗ‬ ‫ة‬
‫ر‬‫و‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﺻﻲ‬ ‫وﺗ‬ ،‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻧ‬ ‫ﻋﻠﻰ‬ (‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫اﻗﻊ‬ ‫ﻣ‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬
‫ا‬ ‫أﻓ‬ ‫وﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫ز‬ ‫ﺗﻌ‬ ‫ﻲ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫ر‬ ‫اﻟ‬ ‫اﻣﺞ‬ ‫ﻟﻠ‬ ‫ﺔ‬ ‫ﺳ‬ ‫اﻟ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬‫و‬ ‫اﻟﻌﺎﻟﻲ‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ة‬
‫ر‬‫ا‬
‫ز‬‫وو‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬
‫د‬
‫اﻣﺞ‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﻔ‬ ‫ﻟ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ‫ﺎد‬ ‫اﻟ‬ ‫ﻋ‬ ‫اﻟ‬ ‫وﺗﻘ‬ ،‫ﻠﻔﺔ‬ ‫اﻟ‬ ‫ﺎﻋﺎﺗﻪ‬ ‫ﻗ‬ ‫ﻓﻲ‬ ‫ﻊ‬ ‫اﻟ‬
.
) ‫اد‬ ‫ﻣ‬ ‫اﺳﺔ‬
‫ر‬‫د‬ ‫ﺻﻠ‬ ‫وﺗ‬
2011
‫اﺻﻞ‬ ‫اﻟ‬ ‫اﻗﻊ‬ ‫ﻣ‬ ً‫ا‬ ‫ﯾ‬ ‫ﺗ‬ ،‫ﻲ‬ ‫اﻟﻌ‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫اك‬ ‫اﻟ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫اﻹﻋﻼم‬ ‫دور‬ ‫ﻓﺔ‬ ‫ﻣﻌ‬ ‫إﻟﻰ‬ ‫اﻟﻬﺎدﻓﺔ‬ (
‫ﺗﺄ‬ ‫ﺣ‬ ‫أن‬ ‫إﻟﻰ‬ .‫ﻬﺎ‬ ‫زﺧ‬ ‫وداﻣﺔ‬ ‫ﻲ‬ ‫اﻟﻌ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ات‬
‫ر‬ ‫ﺛ‬ ‫ﺞ‬ ‫ﺗﺄﺟ‬ ‫ﻓﻲ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬
‫ﻣﻊ‬ ً‫ﺎ‬ ‫د‬ ‫ﺎﺳ‬ ‫ﯾ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ﺛ‬
‫ﻠﻘﺔ‬ ‫ﻣ‬ ‫ﺔ‬ ‫اﺻﻞ‬ ‫اﻟ‬‫و‬ ‫اﻟ‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﻟ‬ ‫ﺢ‬ ‫ﺗ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ﺎل‬ ‫اﺗ‬ ‫ﺎت‬ ‫ﺷ‬ ‫أﻧﻬﺎ‬‫و‬ ،‫ﺔ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺟ‬ ‫ﻟ‬ ‫اﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻧﻬ‬
.‫ﻲ‬ ‫ﻋﻠ‬ ‫ﺎ‬ ‫ﻧ‬ ‫إﻟﻰ‬ ‫اﻟ‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫اﻟﻌ‬ ‫ﻟ‬ ‫وﺣ‬ ‫ف‬ ‫اﻟ‬ ‫ﺣﺎﺟ‬ ‫و‬ ‫ﻬﺎ‬ ‫ﻌ‬ ‫ﺎ‬ ‫وﻣ‬ ‫اث‬ ‫اﻷﺣ‬ ‫ﻊ‬ ‫ﺻ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬‫و‬
‫أﺟ‬‫و‬
) ‫ﻋﻠﻲ‬
Ali, 2011
‫ﺗ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻬﺎ‬‫ر‬ ‫وﻗ‬ ،‫ﺔ‬ ‫اﻟﻌﺎﻟ‬ ‫ﺔ‬ ‫ﻗ‬ ‫اﻟ‬ ‫ة‬ ‫اﻟﻔ‬ ‫ﺔ‬ ‫ﻣﻌﺎﻟ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫دور‬ ‫ﻓﺔ‬ ‫ﻌ‬ ‫ﻟ‬ ‫اﺳﺔ‬
‫ر‬‫د‬ (
‫اﺳﺔ‬
‫ر‬‫د‬ ‫وﻫﻲ‬ ،‫ذﺟﺎ‬ ‫ﻧ‬ ‫وﻣ‬ ،‫و‬ ‫و‬ ،‫ﺎ‬ ‫ﻼﻧ‬ ‫ﺳ‬ ‫ﻓﻲ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ر‬ ‫ﺗ‬ ‫ﺎوﻟ‬ ‫وﺗ‬ ،‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻋ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎﻣ‬ ‫اﻟ‬ ‫ول‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اد‬ ‫اﻷﻓ‬
‫ﺗﺄ‬ ‫ﻋ‬ ‫ﻔ‬ ،‫ﺔ‬ ‫ﻠ‬ ‫ﻠ‬ ‫ﺗ‬ ‫ﺔ‬ ‫وﺻ‬
،‫ﺎرك‬ ‫ﻣ‬ ‫ﻲ‬ ‫ﺣ‬ ‫ﺋ‬ ‫ﺎﻟ‬ ‫ﺎﺣﺔ‬ ‫اﻹ‬ ‫إﻟﻰ‬ ‫أدت‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﻣ‬ ‫اث‬ ‫أﺣ‬ ‫ﻓﻲ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ﺛ‬
‫ﺎد‬ ‫اﻻﻗ‬ ‫ﺎﻣﻞ‬ ‫اﻟ‬ ‫اف‬ ‫أﻫ‬ ‫دﻋ‬ ‫ﻣ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎﻣ‬ ‫اﻟ‬ ‫ول‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﻻت‬ ‫اﻻﺗ‬‫و‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﺗ‬ ‫ﺎد‬ ‫اﻋ‬ ‫أن‬ ‫إﻟﻰ‬ ‫ﻬﺎ‬ ‫ﺎﺋ‬ ‫ﻧ‬ ‫وﺧﻠ‬
‫اﻹﻧ‬ ‫ق‬ ‫ﻘ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻋﺎ‬ ‫اﻟ‬‫و‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ل‬ ‫اﻟ‬‫و‬
‫ﺗﻌ‬ ‫ﻓﻲ‬ ‫ﺳﺎﻫ‬ ‫ﺔ‬ ‫ﺎﻣ‬ ‫اﻟ‬ ‫ول‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫أن‬‫و‬ ،‫ﺎن‬
.‫ﻬﺎ‬ ‫ﻋﻠ‬ ‫ﺔ‬ ‫ﻗﺎ‬ ‫اﻟ‬ ‫ض‬ ‫ﻓ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎﻣ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻌ‬ ‫ﻟﻠ‬ ‫ﻣﺎت‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﺎ‬ ‫ﺿﻐ‬ ‫ت‬ ‫ووﻟ‬ ،‫ﺎت‬ ‫اﻟ‬ ‫ﺳﻘﻒ‬ ‫ﻓﻊ‬‫ر‬‫و‬ ‫ﺔ‬ ‫ا‬ ‫ﻘ‬ ‫اﻟ‬
) ‫ﻣ‬ ‫اﺳﺔ‬
‫ر‬‫د‬ ‫أﻣﺎ‬‫و‬
Mohamed,2011
‫أﺧ‬‫و‬ ‫ﻋﺎﻣﺔ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎر‬ ‫ﻟﻸﺧ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﻔﺢ‬ ‫اﻟ‬ ‫ﺗﺄﺛ‬ ‫ﺎس‬ ‫إﻟﻰ‬ ‫ﻓ‬ ‫ﻓﻬ‬ (
‫ات‬
‫ر‬ ‫اﻟ‬ ‫ﺎر‬
‫دور‬ ‫ﻓﺔ‬ ‫ﻣﻌ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻓ‬ ‫وﻫ‬ .‫ﺔ‬ ‫ﺎﻧ‬ ‫اﻷﻟ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻧﺔ‬‫ر‬‫ﻣﻘﺎ‬ ،‫ﺔ‬ ‫اﻟ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ،‫ﺧﺎﺻﺔ‬ ‫ﺔ‬ ‫اﻟﻌ‬
) ‫ﻋﻠﻰ‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻘ‬ ‫و‬ .‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫وﻋﻲ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﻔﺢ‬ ‫اﻟ‬
1000
‫ﻣ‬ ‫رﺔ‬ ‫ﻬ‬ ‫ﺟ‬ ‫ﺑ‬ ‫ﺎو‬ ‫ﺎﻟ‬ ‫ﻋ‬
‫ز‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫و‬ ‫ﺎﻟ‬ (
‫ﻠ‬ ‫و‬ ،‫ﺔ‬ ‫ﺎﻧ‬ ‫اﻷﻟ‬ ‫رﺔ‬ ‫ﻬ‬ ‫اﻟ‬‫و‬
‫د‬ ‫وﺟ‬ ‫إﻟﻰ‬ ‫ﺎﺋﺞ‬ ‫اﻟ‬ ‫أﺷﺎرت‬‫و‬ ،‫ﺎن‬ ‫اﻻﺳ‬ ‫أداة‬ ‫اﺳﺔ‬
‫ر‬ ‫اﻟ‬ ‫ﻣ‬ ‫اﺳ‬‫و‬ ،‫ﺔ‬ ‫اﻷﻛﺎد‬ ‫ﺎت‬ ‫اﻟ‬ ‫ﻠﻒ‬ ‫ﻣ‬ ‫ن‬
‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬‫و‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫و‬ ،‫ات‬
‫ر‬ ‫اﻟ‬ ‫ﺎر‬ ‫أﺧ‬‫و‬ ‫ﻋﺎﻣﺔ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎر‬ ‫ﻟﻸﺧ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﻔﺢ‬ ‫اﻟ‬ ‫ﺑ‬ ‫ﺔ‬ ‫ﺎﺑ‬ ‫إ‬ ‫ﻋﻼﻗﺔ‬
‫اﻷﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻋ‬ ‫أﻗ‬ ‫اﻟﻌﻼﻗﺔ‬ ‫ﺎﻧ‬ ‫و‬ ، ‫ﻋ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﻠ‬ ‫ﻟ‬
.‫ﺎن‬
) ‫ﺎﻟﻲ‬ ‫اﻟ‬ ‫اﺳﺔ‬
‫ر‬‫د‬ ‫ﻓ‬ ‫وﻫ‬
2007
‫ﻓﻲ‬ ‫ﺎﻣﻌﻲ‬ ‫اﻟ‬ ‫ﺎب‬ ‫اﻟ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ام‬ ‫اﺳ‬ ‫أﺛ‬ ‫ﻋﻠﻰ‬ ‫ف‬ ‫ﻌ‬ ‫اﻟ‬ ‫إﻟﻰ‬ (
) ‫ادﻫﺎ‬ ‫ﺗﻌ‬ ‫ﺑﻠﻎ‬ ‫ﺗﻪ‬ ‫ﻣ‬ ‫ﺟﺎﻣﻌﺔ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻋ‬ ‫اء‬
‫ر‬‫آ‬ ‫ﻼع‬ ‫اﺳ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ،‫اﻷردﻧﻲ‬ ‫ﻊ‬ ‫اﻟ‬
325
‫ﻘﺔ‬ ‫ﻫﺎ‬
‫ﺎر‬ ‫اﺧ‬ ‫ﺗ‬ ،‫ﺛﻪ‬ ‫وﻣ‬ ً‫ﺎ‬‫ﺛ‬ ‫ﻣ‬ (
‫اﻟ‬ ‫ﺎﺋﺞ‬ ‫ﻧ‬ ‫ت‬ ‫ﻬ‬ ‫أ‬ ،‫ﺔ‬ ‫اﺋ‬ ‫ﻋ‬
‫ﻧ‬ ‫ﻟﻺﻧ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ام‬ ‫اﺳ‬ ‫ﺣﺎﻟﺔ‬ ‫ﻓﻲ‬ ‫داد‬ ‫ﯾ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ام‬ ‫اﺳ‬ ‫أﺛ‬ ‫أن‬ ‫اﺳﺔ‬
‫ر‬
،‫ﺔ‬ ‫و‬ ‫ﺔ‬ ‫ﻋﻠ‬ ‫ﺎت‬ ‫ﻟﻐﺎ‬ ‫ﻫﻲ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫اﻣﺎت‬ ‫اﺳ‬ ‫أﻛ‬ ‫ﺄن‬ ‫ﺎﺋﺞ‬ ‫اﻟ‬ ‫ت‬ ‫ﻬ‬ ‫أ‬ ‫ﺎ‬ .‫ﻣﻲ‬ ‫اﻟ‬ ‫ام‬ ‫اﻻﺳ‬ ‫ﺳﺎﻋﺎت‬ ‫د‬ ‫ﻋ‬ ‫اد‬
‫ز‬ ‫ﺎ‬ ‫ﻠ‬ ‫و‬ ، ‫دﻫ‬ ‫ﻔ‬
‫ﺎﺋ‬ ‫اﻟ‬ ‫أﺷﺎرت‬‫و‬ .‫ﺎﻣﻌﻲ‬ ‫اﻟ‬ ‫م‬ ‫اﻟ‬ ‫داﺧﻞ‬ ‫ﻬﺎ‬ ‫ﻣﻌ‬ ‫ﻓﻲ‬ ‫وﺗ‬
‫اﻟﻌﻼﻗﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ام‬ ‫اﺳ‬ ‫ﻵﺛ‬ ‫ﻋﻼﻗﺔ‬ ‫د‬ ‫وﺟ‬ ‫إﻟﻰ‬ ، ‫ﻟ‬ ،‫ﺞ‬
. ‫ﺛ‬ ‫اﻟ‬ ‫ﻷﺳ‬ ‫ﻬ‬ ‫اﻟ‬ ‫ـﻞ‬‫ﺧ‬ ‫ـ‬‫ﻟ‬‫ا‬‫و‬ ،‫ـﻲ‬‫ﺳ‬‫ا‬
‫ر‬ ‫اﻟ‬ ‫اﻟ‬‫و‬ ،‫ـﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ع‬ ‫وﻧ‬ ، ‫اﻟﻌ‬‫و‬ ، ‫ﺎﻟ‬ ،‫ﺔ‬ ‫اﻟ‬ ‫ات‬ ‫ﻐ‬ ‫اﻟ‬ ‫ﻌ‬ ‫و‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬
) ‫ﻋ‬ ‫اﻟﻌ‬ ‫أﺟ‬‫و‬
2007
‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫دور‬ ‫ﺎن‬ ‫ﺗ‬ ‫إﻟﻰ‬ ‫ﻓ‬ ‫ﻫ‬ ‫اﺳﺔ‬
‫ر‬‫د‬ (
‫ورﺻ‬ ،‫ﻲ‬ ‫اﻟ‬ ‫ﺎب‬ ‫ﻟﻠ‬ ‫ﺎﻋﻲ‬
‫ﺑ‬ ‫ﺔ‬ ‫ﺎ‬ ‫ﺗ‬‫ر‬‫اﻻ‬ ‫اﻟﻌﻼﻗﺔ‬ ‫ﻋ‬ ‫ﻒ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻣﺎﺗﻬ‬ ‫ﻣﻌﻠ‬ ‫ﻘﺎء‬ ‫اﺳ‬ ‫ﻓﻲ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﺔ‬ ‫ﺎد‬ ‫اﻋ‬ ‫ﻣ‬
) ‫ﻣ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ﻧ‬ ‫وﺗ‬ .‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻬ‬ ‫ﺎر‬ ‫وﻣ‬ ‫ﻬ‬ ‫ﻓ‬ ‫ﻣﻌ‬ ‫وﻣ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺎد‬ ‫اﻻﻋ‬ ‫ﻣ‬
600
‫ﻊ‬ ‫ﺳ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫و‬ ‫ﺎﻟ‬ (
‫ﺟﺎﻣﻌﺎت‬
‫ﺗ‬ ‫ﻟ‬ ‫ﺎ‬ ،ً‫ﺎ‬‫ﻔ‬ ‫ﺿ‬ ‫ﺎن‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫دور‬ ‫أن‬ ‫ﺎﺋﺞ‬ ‫اﻟ‬ ‫و‬ .‫ﺔ‬
‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺎد‬ ‫اﻻﻋ‬ ‫ل‬ ‫ﻣﻌ‬ ‫ﺑ‬ ً‫ﺎ‬ ‫ﺎﺋ‬ ‫إﺣ‬ ‫داﻟﺔ‬ ‫ﻋﻼﻗﺔ‬ ‫ﺎك‬ ‫ﻫ‬
‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻓﺔ‬ ‫ﻌ‬ ‫اﻟ‬ ‫وﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫وﺣ‬ ،‫ﺟﻬﺔ‬ ‫ﻣ‬ ‫اﻹﻋﻼم‬
. ‫أﺧ‬ ‫ﺟﻬﺔ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻟ‬
The Impact of Electronic Media in Formation Social Awareness   Study in Socio-Informatic
The Impact of Electronic Media in Formation Social Awareness   Study in Socio-Informatic
The Impact of Electronic Media in Formation Social Awareness   Study in Socio-Informatic
The Impact of Electronic Media in Formation Social Awareness   Study in Socio-Informatic
The Impact of Electronic Media in Formation Social Awareness   Study in Socio-Informatic
The Impact of Electronic Media in Formation Social Awareness   Study in Socio-Informatic
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The Impact of Electronic Media in Formation Social Awareness Study in Socio-Informatic

  • 1. ‫اﺳﺎت‬‫ر‬‫د‬ ّ ‫ﻠ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬‫و‬ ‫ﺔ‬ ‫ﺎﻧ‬ ‫اﻹﻧ‬ ‫م‬ ‫اﻟﻌﻠ‬ ، 47 ‫د‬ ‫اﻟﻌ‬ ، 3 ، 2020 - 215 - © 2020 ‫ﳏ‬ ‫اﳊﻘﻮق‬ ‫ﲨﻴﻊ‬ .‫اﻷردﻧﻴﺔ‬ ‫اﳉﺎﻣﻌﺔ‬ /‫اﻟﻌﻠﻤﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻋﻤﺎدة‬ .‫ﻔﻮﻇﺔ‬ * ‫ﻗ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺔ‬ ‫اﻟ‬ ،‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬ . ‫ﺗﺎرﺦ‬ ‫اﻟ‬ ‫ﻼم‬ ‫اﺳ‬ 2 / 6 / 2019 ‫ﻟﻪ‬ ‫ﻗ‬ ‫وﺗﺎرﺦ‬ ، 10 / 10 / 2019 ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ) ‫ﺔ‬ ‫ﻣﺎﺗ‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اﺳﺔ‬ ‫ر‬‫د‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﺳ‬ ‫اﻟ‬ (‫ﺔ‬ ‫اﻟﻘﺔ‬ ‫اﻟ‬ ‫دﻩ‬ ‫ﻋ‬ ‫روﻻ‬ ‫ة‬ ‫اﺷ‬‫و‬ ‫اﻟ‬ ‫ﻧ‬ ‫ﺎء‬ ‫ﻣ‬ ، * ‫ﻣ‬ ‫ﻠ‬ ‫ـ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﻋ‬ ‫ﻒ‬ ‫اﻟ‬ ‫إﻟﻰ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﻓ‬ ‫ﻫ‬ ‫ﺔ‬ ‫ﻣ‬ ‫)اﻟ‬ ، ‫ﺎﺻﺔ‬ ‫اﻟ‬ .( ‫ﻠﻲ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺻﻔﻲ‬ ‫اﻟ‬ ‫ﻬﺞ‬ ‫اﻟ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻘ‬ ‫و‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﻗ‬ ‫ﺔ‬ ‫ﻋ‬ ‫ﺎر‬ ‫اﺧ‬ ‫ﺗ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺔ‬ ‫اﺋ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﻋ‬ ‫ﺳ‬ ‫ﺗ‬ ‫ﺛ‬ ،(‫ﺧﺎﺻﺔ‬ ‫)ﺟﺎﻣﻌﺔ‬ ‫ﺔ‬ ‫اﻷﻫﻠ‬ ‫ﺎن‬ ‫ﻋ‬ ‫وﺟﺎﻣﻌﺔ‬ ,(‫ﺔ‬ ‫ﻣ‬ ‫ﺣ‬ ‫)ﺟﺎﻣﻌﺔ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻠﻘﺎء‬ ‫اﻟ‬ ‫ﺟﺎﻣﻌﺔ‬ ‫ﺎ؛‬ ‫ﻫ‬ ‫ﺔ‬ ‫ﻣ‬ ) ‫ﺑﻠﻐ‬ 585 ) ‫ﻬ‬ ‫ﻣ‬ ,‫ﺔ‬ ‫ﺎﻟ‬ ‫و‬ ً‫ﺎ‬ ‫ﺎﻟ‬ ( 392 ً‫ﺎ‬ ‫ﺎﻟ‬ ( )‫و‬ ، ‫اﻟ‬/‫ﺔ‬ ‫اﻟ‬ ‫ﻠﻘﺎء‬ ‫اﻟ‬ ‫ﺟﺎﻣﻌﺔ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫و‬ 193 ‫ﻣ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫و‬ ً‫ﺎ‬ ‫ﺎﻟ‬ ( ) ‫ﻣ‬ ‫ن‬ ‫ﺗ‬ ‫ﺎن‬ ‫اﺳ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻘ‬ .‫ﺔ‬ ‫اﻷﻫﻠ‬ ‫ﺎن‬ ‫ﻋ‬ ‫ﺟﺎﻣﻌﺔ‬ 27 ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﺎس‬ ‫ﻟ‬ ‫ة‬ ‫ﻓﻘ‬ ( ‫ﺎﺋ‬ ‫اﻟ‬ ‫ﺻﻠ‬ ‫ﺗ‬ .‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫أﺛ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫أن‬ ‫إﻟﻰ‬ ‫ﺞ‬ ‫ا‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫ﻟ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺔ‬ ‫ﻣ‬ ‫اﻟ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﺎﻟﺢ‬ ‫وﻟ‬ ‫ﺎﻣﻌﺔ‬ ‫اﻟ‬ ‫ع‬ ‫ﻧ‬ ‫ﻐ‬ ‫ﻟ‬ ‫ﻌ‬ُ ُ ‫ﻻ‬ ‫و‬ ، ‫اﻟ‬ ‫ﻐ‬ ‫ﻟ‬ ‫ﻌ‬ . ‫اﻟﺔ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻠ‬ ‫اﻟ‬ : ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﻣﺎﺗ‬ ‫ﻌﻠ‬ ‫اﻟ‬ ،‫اﻵﻟﻲ‬ ‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ، ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ . ‫ﻣﺔ‬ ‫ﻘ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﺗ‬ ‫اﻟﻌ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ر‬ ‫ﺗ‬ ‫أوﺟ‬ ‫اﻧ‬ ،‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻷﺑ‬‫و‬ ‫ﺔ‬ ‫ﻘﺎ‬ ‫اﻟ‬ ‫ﺎق‬ ‫اﻷﻧ‬ ‫ﻓﻲ‬ ‫ات‬ ‫ﺗﻐ‬ ‫اث‬ ‫ﺈﺣ‬ ‫ﺳﺎﻫ‬ ً ‫ﺎ‬ ‫اﺿ‬ ‫اﻓ‬ ً‫ا‬‫ﺎء‬ ‫ﻓ‬ ( ‫ﻧ‬ ‫)اﻹﻧ‬ ‫ﻣ‬ ً‫ﺎ‬ ‫رﻗ‬ ً ‫ﺎ‬ ‫ﻋﺎﻟ‬ ‫ﺳﺎﯾ‬ ‫ﺎء‬ ‫ﻓ‬ ‫ﺟ‬ ‫ﯾ‬ ، ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﺎء‬ ‫ﻓ‬ ‫وﻓﻲ‬ .‫ﺎﻧﻲ‬ ‫اﻻﻧ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻟ‬ ‫ا‬ ‫ﯾ‬ ‫ﺟ‬ ً‫ﻼ‬ ‫ﺷ‬ ‫ﺢ‬ ‫ﻟ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﻌﺎ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﺣ‬ ‫ﺔ‬ ‫ﺑ‬ ،‫ﺔ‬ ‫رﻗ‬ ‫ﺛﻘﺎﻓﺔ‬ ‫ﻞ‬ ،‫ﺎن‬ ‫اﻻﻧ‬ ‫ﻋﺎﻟ‬ ‫ﺎﯾ‬ ‫اﻟ‬ ‫ﻔﺎﻋﻞ‬ ‫اﻟ‬ ‫ث‬ ‫وﺣ‬ ،‫ﻋﺔ‬ ‫اﻟ‬ ‫ﻬ‬ ‫اﻣ‬ ‫ﺑ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﻣ‬ ‫ﻣ‬ ‫ﻠﻘﻬﺎ‬ ‫ﺔ‬ ‫ﻘﺎ‬ ‫اﻟ‬ ‫ﺎﺗﻬ‬ ‫ﺧﻠ‬ ‫ﻣ‬ ً‫ﺎ‬‫ﻼﻗ‬ ‫اﻧ‬ ‫ﻌﺎﺗﻬ‬ ‫ﻣ‬ ‫ﻧ‬ ‫ﻟﻺﻧ‬ ‫ن‬ ‫ﻣ‬ ‫اﻟ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﻊ‬ ‫و‬ ،‫ﺔ‬ ‫ﺎﯾ‬ ‫اﻟ‬ ‫ﻘﺎﻓﺔ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ث‬ ،‫اﺿﻲ‬ ‫اﻻﻓ‬ ‫اﻟ‬ ‫ﺎء‬ ‫ﻟﻠﻔ‬ ‫اﻣﻬ‬ ‫اﺳ‬‫و‬ ‫اﻛﻬ‬ ‫ر‬‫اد‬ ‫ﯾ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﺎت‬ ‫ﻫ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ‫أﻧﻪ‬ ‫ﻰ‬ ‫ﻌ‬ ‫ﺔ؛‬ ‫اﻟ‬ ‫ﻘﺎﻓﺔ‬ ‫ﻓﺎﻟ‬ ،‫ات‬ ‫ﻟﻠ‬ ‫ﻠﻌ‬ ‫م‬ ُ ‫اﻟ‬ ‫ﺎﯾ‬ ،‫ﻣﻪ‬ ‫)رﺣ‬ ‫ﺎﺣﻪ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺟ‬ ‫ﻟ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﺳ‬ ‫ﺑ‬ ‫ﻠﻲ‬ ‫اﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﺗﻌ‬ ‫ﺔ‬ ‫ﺎﯾ‬ ‫اﻟ‬ 2008 .( ‫ﻋ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﻣﻊ‬ ‫ﺗﻔﺎﻋﻞ‬ ‫اﻟ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﻞ‬ ‫ﺟ‬ ‫ﺄ‬ ‫ﻧ‬ ،‫اﻹﻋﻼم‬ ‫ﺎل‬ ‫ﻣ‬ ‫ﻓﻲ‬ ‫ﺎل‬ ‫ﻟﻼﺗ‬ ‫ﺔ‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻘ‬ ‫اﻟ‬ ‫ﺗ‬ ‫اﯾ‬ ‫ﺗ‬ ‫وﻣﻊ‬ ‫ﻠﻔﺔ؛‬ ‫اﻟ‬ ‫وﺳﺎﺋﻠﻪ‬ ‫ﺎ‬ ‫ﻻﺳ‬ ‫و‬ ،‫ﻌﺎت‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫ﺎب‬ ‫ﻘ‬ ‫اﺳ‬ ‫ﺎﻋ‬ ‫اﺳ‬ ‫ﻲ‬ ‫اﻟ‬ ، ‫ﺑﻠ‬ ‫ﺟﻞ‬ ‫ﺟ‬ ،‫إن‬ ‫ﻟ‬ ، ‫ﻠ‬ ‫ﺗ‬ ،‫ام‬ ‫ﻐ‬ ‫وﻧ‬ ، ‫ﺗ‬ ‫ك؛‬ ‫أو‬ ‫ﺔ‬ّ‫رﺎﺿ‬ ‫أو‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬ ‫أو‬ ‫ﺔ‬ّ‫ﺎد‬ ‫اﻗ‬ ‫أو‬ ‫ﺔ‬ّ‫ﺎﺳ‬ ‫ﺳ‬ ‫ﺎﻧ‬ ً ‫اء‬ ‫ﺳ‬ ‫ﺎر‬ ‫اﻷﺧ‬‫و‬ ‫اث‬ ‫اﻷﺣ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ﺗ‬ ‫اﻟ‬ ‫اﻟﻬﺎﺋﻞ‬ ‫ﻟﻠ‬ ً‫ا‬ ‫ﻧ‬ ،‫ﺎب‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻓ‬ ‫ﺎﺣﺔ‬ ‫ﻣ‬ ‫ﺎﺗ‬ ‫ﺎ‬ ،‫ﻋﻬﺎ‬ ‫وﻗ‬ ‫ﺣﺎل‬ ‫وﻧﻘﻠﻬﺎ‬ ،‫ﺔ‬ّ ‫ﻓ‬ ‫ﻊ‬ ‫اﻟ‬ ‫د‬ ‫أﻓ‬ ‫ﺑ‬ ‫ﻘﺎﻓﻲ‬ ‫اﻟ‬‫و‬ ‫اﻟﻔ‬ ‫ﺎدل‬ ‫اﻟ‬‫و‬ ،‫ﻠﻔﺔ‬ ‫اﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺎ‬ ‫ﻗ‬ ‫ﻓﻲ‬ ‫ل‬ ‫اﻟ‬ ‫ح‬ ‫ﻟ‬ ،‫ﻪ‬ ) 2019 .( ‫ﺳﺎﻟﺔ‬ ‫اﻟ‬ ‫ﺗﺄﺛ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻗﻊ‬ ‫اﻟ‬ ‫ﻞ‬ ‫وﺗ‬ ‫ﺎﻏﺔ‬ ‫ﺻ‬ ‫أﻋﺎد‬ ‫إذ‬ ، ‫ﻓﻘ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ر‬ ‫ﺗ‬ ‫ﻌ‬ ‫وﻟ‬ ‫اﻹﻋﻼم‬‫و‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺎﻓﺔ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ، ‫ﺟﻬﺎﺗﻬ‬ ‫وﺗ‬ ‫ﺎﻋﺎﺗﻬ‬ ‫وﻗ‬ ‫ﻊ‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫وﻋﻲ‬ ‫ﻋﻠﻰ‬ ‫ع‬ ‫اﻟ‬‫و‬ ‫ﺋﻲ‬ ‫اﻟ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬‫و‬ ‫ﻘﻰ‬ ‫ﺳ‬ ‫اﻟ‬‫و‬ ‫ر‬ ‫اﻟ‬‫و‬ ‫اﻷﻓﻼم‬ ‫ﻞ؛‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻘﻠ‬ ‫اﻟ‬ ‫اﻹﻋﻼم‬ ‫ووﺳﺎﺋﻞ‬ ‫ﺎﻻت‬ ‫اﻻﺗ‬ ‫ﺎ‬ ‫ﺟ‬ ‫ﻟ‬ ‫وﺗ‬ ‫ﺗ‬ ‫ﻟﻠ‬ ‫ﺔ‬ ‫ﻔﺎﻋﻠ‬ ‫اﻟ‬ ‫ة‬ ‫ر‬ ‫اﻟﻘ‬ ‫ﺑ‬ ‫ﻣﺞ‬ ‫ﻓﺎﻟ‬ ‫ﻋ‬ ‫ﻣ‬ ‫ﺔ‬ ‫إﻋﻼﻣ‬ ‫اﻟ‬ ‫ﻗ‬ ‫ز‬ ‫أﻓ‬ ‫ﻬﺎ‬ ‫ﺑ‬ ‫ﺎ‬ ‫اﺧﻞ‬ ‫اﻟ‬‫و‬ ،‫ﻋﺔ‬ ‫اﻟ‬‫و‬ ‫ﻗﺔ‬ ‫اﻟ‬ ‫ات‬ ‫ﺗﻐ‬ ‫ﺛ‬ ‫ﻓﺄﺣ‬ ،‫ﺎﺗﻬﺎ‬ ‫ﺎﻧ‬ ‫ﺈﻣ‬ ‫اﻟ‬ ‫أو‬ ‫ﻫﺎ‬ ‫ﺣ‬ ‫ﻻ‬ ‫ﺔ‬ ‫ﺔ‬ ‫ﻧﺎﺣ‬ ‫ﻣ‬ ‫ﺳ‬ ‫اﻟ‬ ‫ق‬ ‫اﻟ‬ ‫ﻘﺔ‬ ‫ﻣ‬ ‫وﻓﻲ‬ ‫ﻲ‬ ‫اﻟﻌﺎﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻗﻊ‬ ‫اﻟ‬ ‫وﻓﻲ‬ ،‫ﺔ‬ ‫ﻧﺎﺣ‬ ‫ﻣ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻓﻲ‬ ‫اﻟ‬‫و‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻧ‬ ‫ﻓﻲ‬ ‫ﻫﺎﻣﺔ‬ ‫ﺟ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ود‬ ‫اﻟ‬‫و‬ ‫اﻓﻲ‬ ‫ﻐ‬ ‫اﻟ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﻐﻠ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟﻌﺎﻟ‬ ‫ﺔ‬ ‫ﻘ‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﺎﻋ‬ ‫اﺳ‬ ‫ﻟﻘ‬ . ‫أﺧ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻟ‬ ‫اﻵﻟﺔ‬ ‫ق‬ ‫ﺗﻔ‬ ‫ﻌﻠﻬﺎ‬ ، ‫)اﻟﻐﺎﻣ‬ ‫اﻟ‬ ‫ول‬ ‫اﻟ‬ ‫ﺑ‬ ‫ﯾ‬ ‫ﺟ‬ ‫ﻼح‬ ‫ﻣ‬ ‫اﺳ‬‫و‬ ،‫ﻫﺎ‬ ‫ﺗﺄﺛ‬ 2012 ,‫اق‬ ‫ز‬ ‫اﻟ‬ ‫ﻋ‬ ‫؛‬ 2013 ‫؛‬ Terry, 2008 .( ‫ﺳﺎﺋﻞ‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫م‬ ‫ﺗﻘ‬ ‫ﻣﺎ‬ ‫ﻋ‬ ‫ﻲ‬ ‫ﻠ‬ ‫اﻟ‬‫و‬ ‫ﻔﻲ‬ ‫اﻟﻌﺎ‬‫و‬ ‫ﻓﻲ‬ ‫ﻌ‬ ‫اﻟ‬ ‫ﺄﺛ‬ ‫اﻟ‬ ‫ﻣ‬ ‫أﻛ‬ ‫ر‬ ‫ﻗ‬ ‫ﻘ‬ ‫ﺗ‬ ‫ﻋﻠﻰ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ة‬ ‫ر‬ ‫ﻗ‬ ‫داد‬ ‫وﺗ‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ﻧﻘﻞ‬ ‫ﺎﺋﻒ‬ ‫ﺑ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﺋﻲ‬ ‫ﺑ‬ ‫ار‬ ‫ﻘ‬ ‫اﺳ‬ ‫م‬ ‫ﻋ‬ ‫اﺟ‬ ‫ﺗ‬ ‫ﺣﺎﻟﺔ‬ ‫ﻓﻲ‬ ‫ﺗﻪ‬ ‫ﻗ‬ ‫ﺗ‬ ‫ف‬ ‫ﺳ‬ ‫ﺎل‬ ‫اﻻﺣ‬ ‫ا‬ ‫وﻫ‬ ‫ﻒ‬ ‫وﻣ‬ ‫ﻣ‬ ‫ﻞ‬
  • 2. ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ... ‫ة‬ ‫اﺷ‬‫و‬ ‫اﻟ‬ ‫ﻧ‬ ‫ﺎء‬ ‫ﻣ‬ ،‫اﻟﻘﺔ‬ ‫اﻟ‬ ‫دﻩ‬ ‫ﻋ‬ ‫ﻻ‬ ‫رو‬ - 216 - ‫ﻞ‬ ‫ﻐ‬ ‫ﻟ‬ ً ‫ا‬ ‫ﺗ‬ ‫ﻣ‬ ً ‫ا‬ ‫ﺗﺄﺛ‬ ‫ﺢ‬ ‫ﺗ‬ ‫أن‬ ‫ر‬ ‫ﻬ‬ ‫اﻟ‬ ‫ان‬ ‫ووﺟ‬ ‫وﻣﻌﺎرف‬ ‫ك‬ ‫ﺳﻠ‬ ‫ﺗﻐ‬ ‫ة‬ ‫ﻓ‬ ‫ﻓﺎن‬ ‫ذﻟ‬ ‫إﻟﻰ‬ ‫ﺎﻹﺿﺎﻓﺔ‬ ‫ﻐ‬ ‫اﻟ‬‫و‬ ‫اع‬ ‫اﻟ‬ ‫اﻟ‬ ‫اﻟﻌﻼﻗﺔ‬ ‫ﻰ‬ ‫ﻣﻌ‬ ‫ﻫ‬ ‫ا‬ ‫وﻫ‬ ‫ﺎل‬ ‫اﻻﺗ‬ ‫ووﺳﺎﺋﻞ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻣ‬ ,‫ﻞ‬ ‫ﺎﻋ‬ ‫)اﺳ‬ ‫ﻊ‬ ‫اﻟ‬‫و‬ ‫ر‬ ‫ﻬ‬ ‫اﻟ‬‫و‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺑ‬ ‫ﺔ‬ ‫ﻼﺛ‬ 2003 ‫ﻓﺎﻹﻋﻼم‬ .( ‫ﻣ‬ ‫ﻟﻬﺎ‬ ً‫ﺎ‬‫وﺟ‬ ‫ﻣ‬ ‫ﺎر‬ ‫أﻓ‬‫و‬ ‫ﺎت‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﯾ‬ ‫أﯾ‬ ‫ﻣ‬ ‫ﻠﻪ‬ ‫ﻣﺎ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ‫ﻊ‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫ووﻋﻲ‬ ‫اﻟﻌﺎم‬ ‫أ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﻓﺎﻋﻞ‬ ‫ﺗﺄﺛ‬ ‫ذو‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﯾ‬ ‫ﺔ‬ ‫ﻣﻌ‬ ‫ﺎﻫﺎت‬ ‫اﺗ‬ ‫ﺗ‬ ‫إﻟﻰ‬ ‫ف‬ ‫ﺗﻬ‬ ‫اﻣﺞ‬ ‫و‬ ‫ﻣﺎت‬ ‫وﻣﻌﻠ‬ ‫ﺎر‬ ‫أﺧ‬ ‫ﻣ‬ ‫ﻘﻠﻪ‬ ‫ﯾ‬ ‫ﻣﺎ‬ ‫ﺧﻼل‬ ‫ﻞ‬ ‫اﻟ‬ ‫ﺧﺎﺻﺔ‬ ‫ﻣﻌﻬﺎ‬ ‫ﻔﺎﻋﻞ‬ ‫اﻟ‬ ‫ر‬ ‫ﻬ‬ ‫اﻟ‬ ‫ﺎﻫﺎ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫دور‬ ‫ﻋ‬ ‫ﻒ‬ ‫ﻟﻠ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﺟﺎءت‬ ‫ا‬ ‫ﻟ‬ ،‫ﻲ‬ ‫اﻟ‬ .(‫ﺎﺻﺔ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﻣ‬ ‫)اﻟ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻠﺔ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺳ‬ ‫ﻣ‬ ‫اﺳﺔ‬ ‫ر‬‫د‬ ‫أدرﺟ‬ (Pew Research Center ) ‫ا‬ ‫ﺔ‬ ‫ﺗ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اﻷردن‬ ‫ﺔ‬ ‫اﻟﻌﺎﻟ‬ ‫د‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﻧ‬ ‫ﺷ‬ ‫ﻣ‬ ‫ﻓﻲ‬ ً‫ﺎ‬ ‫ﻋﺎﻟ‬ ‫ﻷوﻟﻰ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺑﻠﻐ‬ ‫ﺣ‬ ، ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﻣﻲ‬ ‫ﻣ‬ ‫د‬ ‫ﻋ‬ ‫اﻟﻰ‬ ‫ﺎﻟﻐ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ﻣﻲ‬ ‫ﻣ‬ 90 %. ‫ﺔ‬ ‫اﻟ‬ ‫إﻟﻰ‬ ‫ﺎد‬ ‫ﺎﻻﺳ‬ ‫و‬ . ‫اﻟﻲ‬ ‫ر‬ ‫ﻘ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ﻠﻒ‬ ‫ﻣ‬ ‫ﻣﻲ‬ ‫ﻣ‬ ‫د‬ ‫ﻋ‬ ‫ﻓﺎن‬ ،‫ﺔ‬ ‫اﻟﻌﺎﻟ‬ 7.2 ‫ﺗﻘ‬ ‫ﺑ‬ ‫ﺎ‬ ،‫م‬ ‫ﻣ‬ ‫ن‬ ‫ﻣﻠ‬ ‫اﻹ‬ ‫ﻟﻌﺎم‬ ‫ﻲ‬ ‫اﻟﻌ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻼم‬ 2017 ‫وﻟ‬ ،‫ام‬ ‫ﻐ‬ ‫اﻧ‬، ‫ﺗ‬ ،‫ك‬ ‫ﻫﺎ؛‬ ‫ز‬ ‫أﺑ‬ ) ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﻲ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻧ‬ ‫أن‬ ‫إﻟﻰ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ﻘﺔ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫وﺻﻠ‬ (‫إن‬ 39 ‫ﻣ‬ ‫ﺗﻔﻌﺔ‬ ‫ﻣ‬ ،‫ﺎن‬ ‫اﻟ‬ ‫ﻣ‬ % 28 ‫ﺎع‬ ‫ﻗ‬ ‫ة‬ ‫ﺳ‬ ‫ار‬ ‫اﺳ‬ ‫ﻣﻊ‬ ، ‫ﻋﺎﻣ‬ ‫ﻣ‬ ‫ب‬ ‫ﻘ‬ ‫ﻣﺎ‬ ‫ﺧﻼل‬ % ‫ﺔ‬ ‫ﺑ‬ ‫ﺎب‬ ‫اﻟ‬ 64 % . ‫إ‬ ‫ﻘ‬ ‫اﻟ‬ ‫أﺷﺎر‬ ‫ﺎ‬ ‫ﺎﻧﺎت‬ ‫اﻟ‬ ‫ﺿﺦ‬ ‫ﻓﻲ‬ ‫ﺎء‬ ‫اﻷﺷ‬ ‫ﻧ‬ ‫ﻹﻧ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ُ‫اﻟ‬ ‫دور‬ ‫ﺎﻣﻲ‬ ‫ﺗ‬ ‫ﻣﻊ‬ ‫اﻓ‬ ‫ﺗ‬ ‫د‬ ‫ﻌ‬ ‫اﻟ‬ ‫ا‬ ‫ﻫ‬ ‫أن‬ ‫ﻟﻰ‬ ‫ﻋ‬ ‫ة‬ ‫ر‬‫ﺎد‬ ‫اﻟ‬ ‫ﺎﻧﺎت‬ ‫اﻟ‬ ‫ﻣ‬ ‫اﻟﻬﺎﺋﻞ‬ ‫اﻟ‬ ‫ﻐﻼل‬ ‫اﺳ‬ ‫ﻬﺎ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻟ‬ ‫ﺎء‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺗﻘ‬ ‫ج‬ ‫وﻧ‬ ‫ﺎة‬ ‫اﻟ‬ ‫ﺎﺣﻲ‬ ‫ﻣ‬ ‫ﻠﻒ‬ ‫ﻣ‬ ‫ل‬ ‫ﺣ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ق‬ ‫ﻣ‬ ‫ﻏ‬ ‫ﻞ‬ ‫ﺎء‬ ‫اﻷﺷ‬ ‫ﻧ‬ ‫وﻧ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻹﻋﻼم‬ . ‫ض‬ّ‫ﺗﻌ‬ ‫ﺎ‬ ‫ﻛ‬ ‫ﻓﻲ‬ ‫ﺟﻬﺎت‬ ‫اﻟ‬ ‫أﻫ‬‫و‬ ‫ام‬ ‫اﻻﺳ‬ ‫ﺔ‬ ‫ا‬ ‫ﻏ‬ ‫ود‬ ‫ب‬ ‫اﻟﻌ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻹﻋﻼم‬ ‫ﻣﻲ‬ ‫ﻟ‬ ‫ة‬ ‫ﻐ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻠ‬ ‫اﻟ‬ ‫اﺳﺔ‬ ‫ر‬ ‫ﻟ‬ ‫ﻘ‬ ‫اﻟ‬ ‫ﻋﺎﻣﻲ‬ ‫ﺑ‬ ‫ﺎل‬ ‫اﻟ‬ ‫ا‬ ‫ﻫ‬ 2011 ‫و‬ 2017 ‫ام‬ ‫اﺳ‬ ‫ل‬ ‫ﺣ‬ ‫ﺔ‬ ‫إﻗﻠ‬ ‫ﺎءات‬ ‫إﺣ‬ ‫م‬ ‫وﻗ‬ . » ‫ام‬ ‫ﻐ‬ ‫إﻧ‬ « ‫ﺗﺄﺛ‬ ‫ﺎد‬ ‫ازد‬ ‫إﻟﻰ‬ ‫أﺷﺎر‬‫و‬ ،‫ﻘﺔ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﺳ‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﺻ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﻣ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻗ‬ ‫اﻟ‬ ‫ﻻت‬ ‫اﻟ‬ ‫ﺔ‬ ‫أﻫ‬ ‫ﺗ‬ ،‫ﻲ‬ ‫اﻟﻌ‬ ‫اﻟﻌﺎﻟ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫أن‬ ‫وﻟﻰ‬ ،‫اﻟﻌﺎﻣﺔ‬ ‫ﺎت‬ ‫وﺗﻐﻠﻐﻠﻬﺎ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﻲ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻧ‬ ‫اﯾ‬ ‫ﻟ‬ ً ‫ا‬ ‫وﻧ‬ .‫ﺎب‬ ‫اﻟ‬‫و‬ ‫ﺎﻓﻌ‬ ‫اﻟ‬ ‫ﻬ‬ ‫ﻣ‬ ‫ﺧﺎﺻﺔ‬ ،‫ب‬ ‫اﻟﻌ‬ ‫ﺎة‬ ‫ﺣ‬ ‫ﻓﻲ‬ ‫ﻐﻠﻐﻞ‬ ‫وﺗ‬ ‫ة‬ ‫اﯾ‬ ‫ﻣ‬ ‫اﺟ‬‫و‬ ‫ﺔ‬ ‫ﻧﻔ‬ ‫ﺎ‬ ‫ﺎ‬ ‫ـ‬‫ﻗ‬ ‫ﻧ‬ ‫ﻬ‬ ‫أﺣﺎﺳ‬‫و‬ ‫ﻫ‬ ‫ﺎﻋ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ﺟ‬ ‫وﺗ‬ ‫ﺎب‬ ‫اﻟ‬ ‫ﺎة‬ ‫ﺣ‬ ‫ﻓﻲ‬ ‫اﻧﻬ‬ ‫ﺑﻠ‬ ‫ﻪ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺎﻟ‬ ‫ة‬ ‫ﺎﺷ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻻ‬ ‫ﺔ‬ ‫ﺎ‬ ‫ادﻫﺎ؛‬ ‫أﻓ‬ ‫وﻋﻲ‬ ‫ﻋﻠﻰ‬ ‫ﻫﺎ‬ ‫ﺗﺄﺛ‬ ‫ة‬ ‫ر‬ ‫وﻗ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﺎﺗ‬ ‫اﻟ‬ ‫ﺎ‬ ‫اﻟ‬ ‫ﻋ‬ ‫ﺄ‬ ‫اﻷردﻧﻲ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻟ‬ ، ‫ﻌﺎﺗﻬ‬ ‫وﻣ‬ ‫ا‬ ‫ﺔ‬ ‫ﻧ‬ ‫أن‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫اﻟﻌﺎﻣﺔ‬ ‫ﺎءات‬ ‫اﻹﺣ‬ ‫ة‬ ‫داﺋ‬ ‫رت‬ ‫ﻗ‬ ‫إذ‬ ،‫ﻲ‬ ‫ﻓ‬ ‫ﻊ‬ ‫ﻣ‬ ‫ﺄﻧﻪ‬ ‫ﺎز‬ ‫ﻓﻬ‬ ،‫ﺎب‬ ‫اﻟ‬ ‫ﺧﺎﺻﺔ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ﺔ‬ ‫اﻟﻔ‬ ‫ﺿ‬ ‫ﺎب‬ ‫ﻟ‬ 15 - 24 ‫و‬ ‫ن‬ ‫ﻣﻠ‬ ‫اﻟﻲ‬ ‫ﺣ‬ ‫دﻫ‬ ‫ﻋ‬ ‫ﺑﻠﻎ‬ ‫اذ‬ ،‫ﺎن‬ ‫اﻟ‬ ‫ﺧ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺳ‬ 890 ‫ر‬ ‫ﻘ‬ ‫اﻟ‬ ‫اﻷردن‬ ‫ﺎن‬ ‫ﺳ‬ ‫ع‬ ‫ﻣ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻧ‬ ‫اﻟﻒ‬ ‫ﻋﺎم‬ ‫ﺔ‬ ‫ﻬﺎ‬ ‫ﺑ‬ 2016 ‫اﻟﻲ‬ 79 , 9 ‫ﺔ‬ ‫ﻧ‬ ‫ن‬ ‫ﻣﻠ‬ . ‫اد‬ ‫اﻷﻓ‬ ‫ات‬‫و‬‫ذ‬ ‫ﻬﺎ‬ ‫ﻓ‬ ‫ﻞ‬ ‫وﺗ‬ ‫ﺞ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫اﺣﻞ‬ ‫ﻣ‬ ‫أﻫ‬ ‫ﻣ‬ ‫ﺎب‬ ‫اﻟ‬ ‫ﺣﻠﺔ‬ ‫ﻣ‬ ‫إن‬ ‫وﻓﻲ‬ ، ‫ﺟﻬﺎﺗﻬ‬ ‫وﺗ‬ ‫ر‬ ‫اﻟ‬ ‫ﻋ‬ ‫ﺑﻠﻐ‬ ‫ﺣ‬ ‫ﺎﻟﺔ؛‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻧ‬ ‫ﺗﻔﺎع‬‫ر‬‫ا‬ ‫ﻞ‬ 13.3 ‫ﺑﻠﻐ‬ ‫ﻟﻺﻧﺎث‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫و‬ % 24.1 ‫ﻋﺎم‬ ‫ﻓﻲ‬ % 2016 ‫اﻷﻣ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﺟﺎءت‬ ‫ا‬ ‫ﻟ‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ووﺳﺎﺋﻞ‬ ‫اﻗﻊ‬ ‫ﻬ‬ ‫أﻧﻔ‬ ‫وﺷﻐﻞ‬ ‫ﺎ‬ ‫ﺎﻻﺣ‬ ‫ﻫ‬ ‫ر‬ ‫وﺷﻌ‬ ‫اﻏﻬ‬ ‫ﻓ‬ ‫أوﻗﺎت‬ ‫زﺎدة‬ ‫ﻓﻲ‬ ‫ﻬ‬ ُ ‫ﻗ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﻋﻠﻰ‬ ‫ء‬ ‫اﻟ‬ ‫ﻠ‬ ‫ﻟ‬ .(‫ﺎﺻﺔ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﻣ‬ ‫)اﻟ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﺔ‬ ‫أﻫ‬ :‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻷﻫ‬ .‫أ‬ :‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻬﺎ‬ ‫أﻫ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﺗ‬ - 1 ‫وﻫ‬ ‫أﻻ‬ ،‫اﺛﺔ‬ ‫اﻟ‬ ‫ﻌ‬ ‫ﻣﺎ‬ ‫ﻊ‬ ‫ﻣ‬ ‫ﻓﻲ‬ ‫د‬ ‫اﻟﻔ‬‫و‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺎ‬ ‫ﻗ‬ ‫ﻌﺎﻟﺞ‬ُ‫وﺗ‬ ‫ﺎﻗ‬ ُ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ة‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﻋﺎت‬ ‫ﺿ‬ ‫اﻟ‬ ‫أﻫ‬ ‫ﻋﻠﻰ‬ ‫ء‬ ‫اﻟ‬ ‫إﻟﻘﺎء‬ . ) ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﻣﺎﺗ‬ ‫ﻌﻠ‬ ‫اﻟ‬ Socio-informatics ‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬ ‫ﻓﻲ‬ ‫ﺣ‬ ‫ان‬ ‫ﻣ‬ ‫ﻊ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟﻌﻠ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺎﻻت‬ ‫اﻟ‬ ‫ﻣ‬ ُ ‫ﻌ‬ ‫اﻟ‬ ( ) ‫اﻵﻟﻲ‬ ‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬ ‫وﻫ‬ Cyber sociology ‫اﻟ‬ ‫اﻷﻣ‬ ،‫ﻲ‬ ‫اﻟﻌ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬ ‫ﻓﻲ‬ ‫اﻟ‬ ‫ﯾ‬ ‫ﺟ‬ ‫ان‬ ‫ﻣ‬ ‫ﻌ‬ ‫إذ‬ ( ‫اء‬ ‫ﻹﺟ‬ ‫ﻲ‬ ‫اﻟﻌ‬ ‫ﺎﺣ‬ ‫اﻟ‬ ‫ﻠﻬ‬ ‫ﺳ‬ .‫ﻲ‬ ‫اﻟﻌ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻟﻌﻠ‬ ‫ﻓﺔ‬ ‫ﻌ‬ ‫اﻟ‬ ‫اء‬ ‫أﺛ‬‫و‬ ‫ﺔ‬ ‫اﻟﻌﻠ‬ ‫ﺎث‬ ‫اﻷ‬ ‫ﻣ‬ ‫اﻟ‬ 2 ‫ﻪ‬ ‫ور‬ ‫ﻩ‬ ‫ر‬‫ا‬ ‫ﻘ‬ ‫اﺳ‬‫و‬ ‫ﻪ‬ ‫أﻣ‬‫و‬ ‫ﻊ‬ ‫اﻟ‬ ‫ر‬ ‫ﻟ‬ ً‫ﺎ‬‫أﺳﺎﺳ‬ ‫ﻌ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻗ‬ ‫اﺳﺔ‬ ‫ر‬‫د‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻬﺎ‬ ‫أﻫ‬ ‫ﺗ‬ ‫ﺎ‬ . ‫ﺎﻣ‬ ‫ﻣ‬ ‫ص‬ ‫ﻓ‬ ‫ﻣ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﻋﻠﻰ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻪ‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﺎ‬ ‫ﺎ‬ ‫اﻟﻘ‬ ‫ل‬ ‫ﺣ‬ ‫اﻟ‬ ‫ﻲ‬ ‫ا‬ ‫ﻘ‬ ‫اﻟ‬‫و‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ار‬ ‫ﻟﻠ‬ ‫ﺔ‬ .‫ﺔ‬ ‫اﻷﻣ‬‫و‬ ‫ﺔ‬ ‫ﺎد‬ ‫اﻻﻗ‬‫و‬ ‫ﺔ‬ ‫ﺎﺳ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻷﻫ‬ .‫ب‬ :‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻬﺎ‬ ‫أﻫ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﺗ‬ : 1 ‫و‬ ‫ﻋﺎم‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ﻊ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اﻟﻔﺎﻋﻞ‬ ‫ﻩ‬ ‫ر‬‫و‬ ‫ﻟ‬ ً‫ا‬ ‫ﻧ‬ ‫ﺎﻣﻌﻲ‬ ‫اﻟ‬ ‫ﺎﻟ‬ ‫اﻟ‬ ‫ﺧﺎﺻﺔ‬ ،‫ﺎب‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻓ‬ ‫ﻋﻠﻰ‬ ‫ﻘﻬﺎ‬ ‫ﺗ‬ . ، ‫ﻓ‬ ‫ﻷﻧﻬ‬ ،‫اﻟﻔﻌﺎﻟﺔ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬‫و‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫وﻫﻲ‬ ،‫ﺎﻣﻌﻲ‬ ‫اﻟ‬ ‫ﺎب‬ ‫اﻟ‬ ‫ﺗﻬ‬ ‫ﺔ‬ ‫اﻷﻫ‬ ‫ﺎﻟﻐﺔ‬ ‫ﺔ‬ ‫ﻗ‬ ‫ﻋﻠﻰ‬ ‫ف‬ ‫ﻗ‬ ‫ﻟﻠ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﻌﻰ‬ ‫ﺗ‬ ‫ﺣ‬
  • 3. ‫اﺳﺎت‬‫ر‬‫د‬ ّ ‫ﻠ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬‫و‬ ‫ﺔ‬ ‫ﺎﻧ‬ ‫اﻹﻧ‬ ‫م‬ ‫اﻟﻌﻠ‬ ، 47 ‫د‬ ‫اﻟﻌ‬ ، 3 ، 2020 - 217 - .‫اﻟﻌﺎﻣﺔ‬ ‫ﺎة‬ ‫اﻟ‬ ‫ﺎﺻ‬ ‫ﻣ‬ ‫ﺎﻓﺔ‬ ‫ن‬‫و‬ ‫ﻘﻠ‬ ‫وﺳ‬ ‫اﻟﻘ‬ ‫ﻞ‬ ‫ﻘ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻗﺎدة‬ ‫ن‬ ‫ﻧ‬ ‫ﺳ‬ 2 ‫ﺔ‬ ‫اﻟﻌﻠ‬ ‫ﻓﺔ‬ ‫ﻌ‬ ‫اﻟ‬ ‫اء‬ ‫إﺛ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫اﻟ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﺎﺋﺞ‬ ‫ﻧ‬ ‫ﺔ‬ ‫ﺎﻫ‬ ‫ﻣ‬ . ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫أﺛ‬ ‫ﺎس‬ ‫ﻌﻠﻘﺔ‬ ‫اﻟ‬ ‫ﻓﻌﻬ‬ ‫ﺑ‬ ،‫ﺎﻣﻌﻲ‬ ‫اﻟ‬ ‫ﺎﻟ‬ ‫اﻟ‬‫و‬ ‫ﺎب‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺎ‬ ‫ﻘ‬ ‫ﻲ‬ ‫ﻌ‬ُ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ة‬ ‫ر‬‫ا‬ ‫ز‬‫وو‬ ‫اﻟﻌﺎﻟﻲ‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ة‬ ‫ر‬‫ا‬ ‫ز‬ ‫ﺎت؛‬ ‫ﺳ‬ ‫اﻟ‬‫و‬ ‫ﻬﺎت‬ ‫اﻟ‬ ‫ﺧﺎﺻﺔ‬ ،‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻟ‬ ‫ﺎﻣ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﺗ‬ ‫ﺔ‬ ‫وﻧ‬ ‫إﻟ‬ ‫ﺔ‬ ‫إﻋﻼﻣ‬ ‫وﺧ‬ ‫اﻣﺞ‬ ‫ﺑ‬ ‫اد‬ ‫ﻹﻋ‬ .‫ﻌﺎت‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫اف‬ ‫أﻫ‬ : 1 .(‫ﺎﺻﺔ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﻣ‬ ‫)اﻟ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﻋﻠﻰ‬ ‫ف‬ ‫ﻌ‬ ‫اﻟ‬ . 2 ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﻷﺛ‬ ‫ﺔ‬ ‫ﺎﺋ‬ ‫اﻹﺣ‬ ‫ﻻﻟﺔ‬ ‫اﻟ‬ ‫ذات‬ ‫ق‬‫و‬ ‫اﻟﻔ‬ ‫ﻋ‬ ‫ﻒ‬ ‫اﻟ‬ . ‫ﺔ‬ ‫ﻣ‬ ‫)اﻟ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ .‫ﺎﻣﻌﺔ‬ ‫اﻟ‬ ‫ع‬ ‫ﻧ‬ ، ‫اﻟ‬ ‫؛‬ ‫ﻐ‬ ‫ﻟ‬ ‫ﻌ‬ُ‫ﺗ‬ (‫ﺎﺻﺔ‬ ‫اﻟ‬‫و‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻠﺔ‬ ‫أﺳ‬ : 1 ‫ﺔ؟‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﻣﺎ‬ . 2 ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎﺋ‬ ‫إﺣ‬ ‫دﻻﻟﺔ‬ ‫ذات‬ ‫ق‬‫و‬ ‫ﻓ‬ ‫ﺟ‬ ‫ﺗ‬ ‫ﻫﻞ‬ . ‫)ا‬ ‫ﺎﻣﻌﺔ؟‬ ‫اﻟ‬ ‫ع‬ ‫ﻧ‬ ، ‫اﻟ‬ ‫؛‬ ‫ﻐ‬ ‫ﻟ‬ ‫ﻌ‬ُ‫ﺗ‬ (‫ﺎﺻﺔ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﻣ‬ ‫ﻟ‬ ‫ﺔ‬ ‫اﺋ‬ ‫اﻹﺟ‬ ‫ﻔﺎ‬ ‫اﻟ‬ 1 :‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ . ً‫ﺎ‬ ‫آﻟ‬ ‫اﻹﻋﻼﻣﻲ‬ ‫ﺎل‬ ‫اﻹﺗ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣ‬ ‫وﺗ‬ ‫ﺄة‬ ‫ﻧ‬ ‫ﺢ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ة‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺎذج‬ ‫اﻟ‬‫و‬ ‫ﻣﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺎت‬ ‫ﻘ‬ ‫اﻟ‬ ‫ام‬ ‫ﺎﺳ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟﻌ‬ ‫ﻓﻲ‬ ‫آﻟﻲ‬ ‫ﻪ‬ ‫ﺷ‬ ‫أو‬ ‫ة‬ ‫ر‬ ‫اﻟ‬ ‫ﺎل‬ ‫اﻷﺟ‬ ‫أو‬ ‫ﺔ‬ ‫اﻵﻟ‬ ‫اﺳ‬ ‫اﻟ‬ ‫ام‬ ‫اﺳ‬ ‫ﻓﻲ‬ ‫ﻠﺔ‬ ‫اﻟ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﺔ‬ ‫ﺷ‬ ‫ﻔﺢ‬ ‫وﺗ‬ ‫ﻘﺎﻟﺔ‬ ‫اﻟ‬ ‫اﺗﻒ‬ ‫اﻟﻬ‬ ‫ﻣ‬ . 2 :‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ . :‫ﻫﻲ‬ ‫ﻌﺎد‬ ‫أ‬ ‫ﺛﻼﺛﺔ‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﻫ‬ ‫ﺔ‬ ‫اﻟ‬ ‫وﻓﻪ‬ ‫ﻟﻪ‬ ‫د‬ ‫ﻣ‬ ‫د‬ ‫ﻓ‬ ‫ﻋ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﺎ‬ ‫اﻻﻧ‬ ‫أن‬ ‫أ‬ ‫؛‬ً‫ا‬‫د‬ ‫ﻣ‬ ً‫ﺎ‬ ‫ﺎﻧ‬ ً‫ﺎ‬ ‫د‬ ‫ﻓ‬ ً ‫ا‬‫د‬ ‫وﺟ‬ ‫ﻌ‬ ‫و‬ ،‫ﺎﺻﺔ‬ ‫اﻟ‬ ‫ﺎﻧﻲ‬ ‫اﻟ‬ ‫ﻌ‬ُ‫اﻟ‬ ‫أﻣﺎ‬‫و‬ .‫ﺔ‬ ‫وﺣ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎد‬ ‫اﻟ‬ ‫ﻪ‬ ‫أﻧ‬ ‫ﻊ‬ ‫وﺟ‬ ‫ﻓﺎﺗﻪ‬ ‫ﻟ‬ ‫رك‬ ‫ﻣ‬ ‫ن‬ ُ‫و‬ .‫ﻌﺔ‬ ‫اﻟ‬‫و‬ ‫ﻊ‬ ‫ﻟﻠ‬ ‫ﺎن‬ ‫ر‬ ‫وﺗ‬ ‫اك‬ ‫ر‬‫إد‬ ‫وﻫ‬ ،‫د‬ ‫ﻣ‬ ‫ﻊ‬ ‫ﻣ‬ ‫أو‬ ‫دة‬ ‫ﻣ‬ ‫ﻘﺔ‬ ‫وﻋﻲ‬ ‫إﻟﻰ‬ ‫اﻟ‬‫و‬ ‫ﺎﻋﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻫ‬ ‫و‬ ،‫ﻞ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫د‬ ‫ﺟ‬ ‫ﻟﻠ‬ ً‫ﺎ‬‫ﺎﺳ‬ ‫اﻧﻌ‬ ‫ﻞ‬ ‫اﻟ‬ ‫ﻌﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫إﻟﻰ‬ ‫ﺎﻟ‬ ‫اﻟ‬ ‫ﻌ‬ُ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺎ‬ ‫اﻟﻘ‬ ‫ر‬ ‫وﺗ‬ ‫اك‬ ‫ر‬‫إد‬ ‫إﻟﻰ‬ ‫ﺔ‬ ‫اﻷﺳﺎﺳ‬ . ‫اﻟ‬ ‫اﻷدب‬ ‫ﺳﺎﺋﻞ‬ ‫اﻟ‬‫و‬ ‫م‬ ‫ﻔﻬ‬ ‫اﻟ‬ :‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ) ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﻌ‬ُ Electronic media ‫ﻓﻲ‬ ‫ﺟﻲ‬ ‫ﻟ‬ ‫اﻟ‬ ‫ر‬ ‫اﻟ‬ ‫اﺣﻞ‬ ‫ﻣ‬ ‫ﻣ‬ ‫ﺣﻠﺔ‬ ‫وﻣ‬ ،‫ة‬ ‫ﯾ‬ ‫ﺟ‬ ‫ﺔ‬ ‫ﻋﺎﻟ‬ ‫ﺔ‬ ‫إﻋﻼﻣ‬ ‫ة‬ ‫ﺎﻫ‬ ( ‫ﻓﻲ‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺳﺎﺋ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻌ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺎل‬ ‫اﻻﺗ‬ ‫وﺳﺎﺋﻞ‬ ‫ر‬ ‫اﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻋ‬ ‫ﻌ‬ ‫و‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ‫ﺎر‬ ‫ﺎﻷﺧ‬ ‫ﺎﻫ‬ ‫اﻟ‬ ‫و‬ ‫ﺗ‬ ‫دول‬ ‫ﻫﺎ‬ ‫ﯾ‬ ‫ﺗ‬ ‫ﻟﻪ‬ ‫ات‬‫و‬‫ﺄد‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺳﺎﺋ‬ ‫اﻟ‬ ‫م‬ ‫و‬ ‫اﺿﻲ‬ ‫اﻻﻓ‬ ‫ﺎء‬ ‫اﻟﻔ‬ ‫ﻓﻲ‬ ‫ﯾ‬ ‫اﻹﻋﻼم‬ ‫ﻣ‬ ‫ﯾ‬ ‫ﺟ‬ ‫ع‬ ‫ﻧ‬ ‫ﻓﻬ‬ ،‫ﻪ‬ ‫إﻟ‬ ‫ﺟﻪ‬ ‫و‬ ‫ﻪ‬ ‫ﻣ‬ ‫وﺷ‬ ‫ﻠﻔﺔ‬ ‫اﻟ‬ ‫وﻗﻠﺔ‬ ‫ﺎر‬ ‫اﻻﻧ‬ ‫ﻋﺔ‬ ‫ﯾ‬ ،‫ﺔ‬ ‫ﺎﯾ‬ ‫ﻣ‬ ‫ﺎت‬ ‫ﺎﻧ‬ ‫اﻣ‬‫و‬ ‫ات‬ ‫ر‬ ‫ﻘ‬ ‫اد‬ ‫أﻓ‬‫و‬ ‫ﺎت‬ ‫ﺳ‬ ‫وﻣ‬ ، ‫)ﺷﻔ‬ ‫ﺄﺛ‬ ‫اﻟ‬ ‫ة‬ 2010 ‫م‬ ‫ﻣﻔﻬ‬ ُ‫و‬ .( ‫أو‬ ً ‫ﺎ‬ ‫آﻟ‬ ‫اﻹﻋﻼﻣﻲ‬ ‫ﺎل‬ ‫اﻻﺗ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣ‬ ‫وﺗ‬ ‫ﺄة‬ ‫ﻧ‬ ‫ﺢ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ة‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺎذج‬ ‫اﻟ‬‫و‬ ‫ﻣﺎت‬ ‫اﻟ‬ ‫إﻟﻰ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺎ‬ ‫اﻻﺗ‬ ‫ﺎ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﺗ‬ ‫ﻣﺎج‬ ‫اﻧ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﺎﺗ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺎت‬ ‫ﻘ‬ ‫اﻟ‬ ‫ام‬ ‫ﺎﺳ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟﻌ‬ ‫ﻓﻲ‬ ‫آﻟﻲ‬ ‫ﻪ‬ ‫ﺷ‬ ‫اﻗﻞ‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ‫ﻻت‬ ‫أﻧﻪ‬ ‫أ‬ ،‫ﺔ‬ ‫إﻋﻼﻣ‬ ‫اد‬ ‫ﻟ‬ ‫ﻧﺔ‬ ‫اﻟ‬ ‫ات‬ ‫اﻷﺻ‬‫و‬ ‫ر‬ ‫اﻟ‬‫و‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ‫ات‬ ‫ر‬‫اﻻﺷﺎ‬ ‫ﻞ‬ ‫و‬ ‫ن‬ ‫اﻟ‬‫و‬ ‫ﻞ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﻧﺎﺗﻬﺎ‬ ‫ﺈﻣ‬ ‫ﺔ‬ ‫ﻏ‬ ‫ﺔ‬ ‫إﻋﻼﻣ‬ ‫ام‬ ‫اﺳ‬ ‫ﻓﻲ‬ ‫ﻠﺔ‬ ‫اﻟ‬ ‫ة‬ ‫ﯾ‬ ‫ﺟ‬ ‫ﻪ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﺗ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺎدﻩ‬ ‫ﺎﻋ‬ ‫ﯾ‬ ‫ﻪ‬ ‫ﻟ‬ ‫اﻟﻌﺎﻣﺔ‬ ‫ﺎد‬ ‫اﻟ‬‫و‬ ‫اف‬ ‫اﻻﻫ‬ ‫ﻓﻲ‬ ‫ﻋﺎم‬ ‫ﻞ‬ ‫اﻹﻋﻼم‬ ‫ﻣﻊ‬ ‫ك‬ ‫ا‬ ،‫ﺎﻧﻲ‬ ‫ﺣ‬ ‫)اﻟ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﺔ‬ ‫ﺷ‬ ‫ﻔﺢ‬ ‫وﺗ‬ ‫ﻘﺎﻟﺔ‬ ‫اﻟ‬ ‫اﺗﻒ‬ ‫اﻟﻬ‬ ‫ﻣ‬ ‫ة‬ ‫ر‬ ‫اﻟ‬ ‫ﺎل‬ ‫اﻻﺟ‬ ‫أو‬ ‫ﺔ‬ ‫اﻵﻟ‬ ‫اﺳ‬ ‫ﻟ‬ 2011 ، ‫اﻟﻐﺎﻣ‬ ‫؛‬ 2012 .( ،‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫اﻗﻊ‬ ‫اﻟ‬ ‫ت‬ ‫ﻓﺎﻧ‬ ‫؛‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﺔ‬ ‫ﺷ‬ ‫ﺎﻟ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻘ‬ ‫اﻟ‬ ‫ات‬ ‫ر‬ ‫ﻟﻠ‬ ً‫ﺎ‬‫ﻌ‬ ‫ﺗ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫دت‬ ‫ﺗﻌ‬ ‫و‬ ‫اﻹذاﻋﺔ‬‫و‬ ،‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺎﻓﺔ‬ ‫اﻟ‬ ‫وﺳﺎﺋﻞ‬ ،‫وﻧﺎت‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼﻧﺎت‬‫و‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻷرﺷ‬ ‫ﻣﺎت‬ ‫وﺧ‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ن‬ ‫ﻔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺎر‬ ‫اﻷﺧ‬‫و‬ ‫ة‬ ‫اﻟﻘ‬ ‫ﺳﺎﺋﻞ‬ ‫اﻟ‬ ‫و‬ ،‫ال‬ ‫اﻟ‬ ‫اﻟﻬﺎﺗﻒ‬ ‫ﻋ‬ ‫اﻟ‬ ‫ﻣﺎت‬ ‫وﺧ‬ ،( ‫ﻠ‬ ‫ﺗ‬ ،‫ام‬ ‫ﻐ‬ ‫وﻧ‬ ، ‫ﺗ‬ ‫ك؛‬ ‫)ﻛ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ) ‫ورﺳﺎﺋﻞ‬ ،‫اﻟﻌﺎﺟﻠﺔ‬ SMS, MMS ‫ﻘﺎل)اﻟﻐﺎﻣ‬ ‫اﻟ‬ ‫اﻟﻬﺎﺗﻒ‬ ‫ﻋﻠﻰ‬ ( ، 2012 ،‫ﻲ‬ ‫ﯾﻠ‬ ‫ﻗ‬ ، 2015 ( . ‫ق‬ ِ ‫اﻟﻌ‬‫و‬ ‫ﺎن‬ ‫اﻟ‬‫و‬ ‫ﻣﺎن‬ ‫اﻟ‬ ‫اﺟ‬ ‫ﺣ‬ ً‫ا‬ ‫ﺎﺳ‬ ‫ل‬ ‫اﻟ‬ ‫ع‬ ‫اﻟ‬‫و‬ ‫ﺎر‬ ‫اﻻﻧ‬ ‫ﻋﺔ‬ (‫ع‬ ‫اﻟ‬‫و‬ ‫ﺋﻲ‬ ‫اﻟ‬‫و‬ ‫وء‬ ‫ﻘ‬ ‫)اﻟ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺎز‬ ‫و‬
  • 4. ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ... ‫ة‬ ‫اﺷ‬‫و‬ ‫اﻟ‬ ‫ﻧ‬ ‫ﺎء‬ ‫ﻣ‬ ،‫اﻟﻘﺔ‬ ‫اﻟ‬ ‫دﻩ‬ ‫ﻋ‬ ‫ﻻ‬ ‫رو‬ - 218 - ‫ﺣ‬ ‫ت‬ ‫ﻗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻗﺎ‬ ‫اﻟ‬ ‫ود‬ ‫ﺣ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻠﻘﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻰ‬ ‫أﻋ‬‫و‬ ،‫ﺔ‬ ‫ﻘﺎ‬ ‫اﻟ‬ ‫ﺔ‬ ‫د‬ ‫ﻌ‬ ‫ﻟﻠ‬ ‫ﺢ‬ ‫ﺳ‬ ‫إذ‬ ، ‫ﯾ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ﺔ‬ ‫اﻟﻔ‬‫و‬ ‫ﻘﺔ‬ ‫اﻟ‬‫و‬ ،‫اﻹﻋﻼم‬ ‫ﺔ‬ ً ‫ﺎ‬ ‫ﺻ‬ ‫ﺢ‬ ‫أن‬ ‫ﻣ‬ ‫د‬ ‫ﻓ‬ ‫ﻞ‬ ّ‫ﻣ‬ ‫ﺎ‬ ،‫اﻹﻋﻼﻣﻲ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺳﺎﺋﻞ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﻫﻲ‬ ‫اﻟﻼﻣ‬ ‫ع‬ ‫ﺎﻟ‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﻘﺎﻓﺔ‬ ‫اﻟ‬ ‫وﻧ‬ ‫ﺎدة‬ ‫اﻟ‬ ‫ﻣﻊ‬ ‫ﻔﺎﻋﻞ‬ ‫اﻟ‬‫و‬ ،‫ﻫﺎ‬ ‫وﺗ‬ ‫ﻣﺔ‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ﺎر‬ ‫اﺧ‬ ‫ﺻﺔ‬ ‫ﻓ‬ ‫اﺗﺎﺣﺔ‬ ‫ﻣﻊ‬ ‫ة‬ ‫ﺔ‬ ‫ﻣﺎﺗ‬ ‫ﻣﻌﻠ‬ ‫ﺎدر‬ ‫ﻊ‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫و‬ ‫ﺗ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ً‫ﺎ‬ ‫وﻋﻼﻣ‬ ‫اﻹﻋﻼﻣ‬ ‫أﺳﻬ‬ ‫ﺎ‬ ‫ﻣ‬ ،‫اﻹﻋﻼﻣﻲ‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﺻ‬ ‫ﻓﻲ‬ ‫ﺎء‬ ‫ﺷ‬ ‫ا‬ ‫ﻧ‬ ‫ﻟ‬ ، ‫ﺎﺗﻬ‬ ‫ﺎ‬ ‫و‬ ‫ﻫ‬ ‫ﺎر‬ ‫أﻓ‬ ‫وﻧ‬ ،‫ﻬﺎ‬ ‫ﻋﻠ‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ،‫ة‬ ‫ر‬ ‫وﺻ‬ ً‫ﺎ‬‫ﺗ‬ ‫وﺻ‬ ً‫ﺎ‬ ‫ﻧ‬ ‫ﺔ‬ ‫ﻘﻠ‬ ‫اﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﺑ‬ ‫ﻧﺔ‬‫ر‬‫ﻣﻘﺎ‬ ‫أﻛ‬ ‫ﺔ‬ ‫و‬ ‫ﻠﻔﺔ‬ ‫وﺗ‬ ‫أﻛ‬ ‫ﻋﺔ‬ ‫ﻼﻓﻬﺎ‬ ‫اﺧ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﺎﻟ‬ ‫ﺛﻘﺎﻓﺎت‬ ‫ﺑ‬ ‫ﻣﻊ‬ ‫ار‬ ‫اﻟ‬‫و‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ،‫ﺎ‬ ‫)ﻗ‬ 2015 ، ‫أﺣ‬ ‫؛‬ 2013 ‫ﻗ‬ ‫؛‬ ،‫ﻲ‬ ‫ﯾﻠ‬ 2015 .( ‫ﻌﺎد‬ ‫اﻷ‬‫و‬ ‫م‬ ‫ﻔﻬ‬ ‫اﻟ‬ :‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ Social Consciousness ‫أ‬ ‫ﯾ‬ ‫ﻋﻲ‬ ‫ﻓﺎﻟ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻐ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ً ‫ﺎ‬ ‫أﺳﺎﺳ‬ ً‫ا‬ ‫ر‬‫دو‬ ‫ﺗﻠﻌ‬ ‫ﺔ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﺳ‬ ‫ﺳ‬ ‫ة‬ ‫ﺎﻫ‬ ‫د‬ ‫أن‬ ‫أ‬ ‫ﯾ‬ ‫ﺎن‬ ‫اﻹﻧ‬ ‫ﻓﻲ‬ ‫ﺎج‬ ‫إﻧ‬ ‫وﺳﺎﺋﻞ‬ ، ‫اﻟ‬ ‫ﺗﻠ‬ ‫ﺳﺎﺋﻞ‬ ‫اﻟ‬ ‫ﺎﻧﺎﺗﻬ‬ ‫وﻣ‬ ‫ﻌﺔ‬ ‫اﻟ‬ ‫وف‬ ‫ﺔ‬ ‫ا‬ ‫ﺑ‬ ‫د‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺞ‬ ُ ‫ﯾ‬ ‫ﺳﺎﺋﻞ‬ ‫اﻟ‬ ‫ﺎج‬ ‫ﺈﻧ‬ ‫و‬ ،‫ﺎ‬ ،‫ﻲ‬ ‫ﻌ‬ ‫اﻟ‬ ‫)ﻋ‬ ‫ﺔ‬ ‫اﻟﻌﻘﻠ‬‫و‬ ‫ﺔ‬ ‫ﺎد‬ ‫اﻟ‬ ‫ﺎﺗﻪ‬ ‫ﺣ‬ ‫ﺎن‬ ‫اﻻﻧ‬ 1981 ‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟﻌﻘﻠ‬ ‫اﻷﻓﻌﺎل‬ ‫ﻣ‬ ‫ﯾ‬ ‫اﻟﻌ‬ ‫ﻣ‬ ‫ن‬ ‫ﺗ‬ ‫اد‬ ‫ﻌ‬ ‫اﻻﺳ‬ ‫ﻣ‬ ‫ﺣﺎﻟﺔ‬ ‫ﻋﻲ‬ ‫ﻓﺎﻟ‬ .( ‫ﻪ‬ ‫ﺑ‬ ‫أو‬ ‫ﻪ‬ ‫ﻧﻔ‬ ‫ﻓﻲ‬ ‫ذاك‬ ‫أو‬ ‫ع‬ ‫ﺿ‬ ‫اﻟ‬ ‫ا‬ ‫ﻫ‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻌﻲ‬ ‫ﺧﻼﻟﻬﺎ‬ ‫ﻣ‬ ‫ﻲ‬ ‫اﻟ‬‫و‬ Gillet, 2001) & McMillan ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﻓ‬ ‫ﻻ‬ ‫و‬ .( ‫ﺎﻟ‬ ‫ﻪ‬ ‫وﻋﻲ‬ ‫ﻋﻠﻰ‬ ‫ﻧ‬ ‫وﻣﺎ‬ ،‫ﻣﺎ‬ ‫ع‬ ‫ﻧ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ﺎﻋﺔ‬ ‫ﺟ‬ ‫إﻟﻰ‬ ‫ﺎﻹﺣﺎﻟﺔ‬ ‫إﻻ‬ ‫ﺎ‬ ‫أﻧﻔ‬ ‫ﻓﻲ‬ ‫ﻔ‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﻧ‬ ‫ﻻ‬ ‫إذ‬ ‫اﺗﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻋ‬ ‫ﻊ‬ ً‫ﺎ‬ ‫و‬ ‫ﺢ‬ ،‫اﻋﻲ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﻋﻘﻠ‬ ‫ﺎﻻت‬ ‫ﻟ‬ ‫ﺎﺳﺎ‬ ‫اﻧﻌ‬ ‫ﺎ‬ ‫وﻋ‬ ‫ﻌ‬ ‫ﻓ‬ ، ‫ﻌﻘ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫أو‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫اﻟ‬ ‫ﻣ‬ ‫أﻗﻞ‬ ‫أو‬ ‫أﻛ‬ ‫ﻟ‬ ً‫ﺎ‬‫ﺣﻘ‬ ‫ﺎ‬ ‫ﻌﻼﻗ‬ ‫ﺎ‬ ‫ﺎﺳ‬ ‫إﺣ‬ ‫ﻷن‬ ،ً‫ﺎ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ات‬ ‫ﻓﺎﻟ‬ .‫ﻬﺎ‬ ‫ﻣ‬ ً‫ا‬‫ء‬ ‫ﺟ‬ ‫ن‬ ‫ﺗ‬ ‫أن‬ ‫ﻓﻲ‬ ‫ﻞ‬ ‫ﺗﻔ‬ ‫أن‬ ‫ﺎد‬ ‫ﺎﻟ‬ ‫ﻬ‬ ‫ﻌ‬ ‫ﺑ‬ ‫اﻵﺧ‬ ‫ﻌﻼﻗﺎت‬ ‫أو‬ ، ‫ﺎﻵﺧ‬ ‫أﻣﺎن‬ ‫ﺗ‬ ‫ﻊ‬ ‫اﻟ‬‫و‬ Cooley, 1907) ‫ﺔ‬ ‫ﺎدﻟ‬ ‫ﺗ‬ ‫ﺔ‬ ‫ﻟ‬ ‫ﺎج‬ ‫ﻧ‬ ‫ﺑﻠﻬ‬ ، ‫ﻓﻘ‬ ‫ﻟﻪ‬ ً‫ا‬ ‫ر‬ ‫ﺗ‬ ‫وﻟ‬ ‫اﻗﻊ‬ ‫ﻟﻠ‬ ‫ﻓﻘ‬ ً‫ﺎ‬‫اﻛ‬ ‫ر‬‫إد‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫إن‬ ،( ‫ﻋﻲ‬ ‫ﺿ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اﺗﻲ‬ ‫اﻟ‬‫و‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻓﻲ‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻬﺎ‬ ‫ﻓ‬ ‫ﻣﺞ‬ ‫ﯾ‬ ،‫ﻋﻲ‬ ‫ﻟﻠ‬ ‫ﺔ‬ ‫أوﻟ‬ ‫ﺎﻻت‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻔ‬ ‫اﻟ‬ ‫ﻌﺎد‬ ‫اﻷ‬ ‫وﺗﻌ‬ ،‫ر‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اك‬ ‫ر‬‫اﻹد‬‫و‬ ‫ﺎﺋﻔ‬ ‫ﺑ‬ ‫ﺎﻻت‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﻩ‬ ‫ﻏ‬ ‫ﻋ‬ ‫ﻬﺎ‬ ‫ﻓ‬ ‫ﯾ‬ ،‫ﻋﻲ‬ ‫اﻟ‬ ‫ﺎﻻت‬ ‫ﻣ‬ ‫ﻣ‬ ً‫ا‬ ‫ﻣ‬ ً‫ﺎ‬ ‫ﻧ‬ ً‫ﻻ‬‫ﺎ‬ ‫ﻣ‬ ‫ﺗﻌ‬ ‫اﻟﻌﻠ‬‫و‬ ‫ﺔ‬ ‫اﻟﻔ‬‫و‬ ‫ﺔ‬ ‫ﻔ‬ ‫اﻟ‬ ‫ﻌﺎد‬ ‫اﻷ‬ ‫ﻓﺈن‬ ‫ﺎﻟﻲ‬ ‫ﺎﻟ‬ ‫و‬ ‫ﻪ‬ ‫ﺑﻬﺎ‬ ‫ﻌ‬ ‫ﻲ‬ ‫اﻟ‬ ‫رﺟﺔ‬ ‫اﻟ‬‫و‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻗﻊ‬ ‫اﻟ‬ ،‫ﻲ‬ ‫ﻌ‬ ‫اﻟ‬ ‫)ﻋ‬ 1991 ،‫اﻧﻲ‬ ‫اﻟﻬ‬ ‫؛‬ 1998 .( ً‫ﺎ‬‫ﻓ‬ ‫ﺻ‬ ً‫ﺎ‬ ‫د‬ ‫ﻓ‬ ً‫ﺎ‬‫ﺎﺟ‬ ‫ﻧ‬ ‫ﻟ‬ ‫ات‬ ‫ﺎﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫أن‬ ‫إﻟﻰ‬ ُ‫ﻟ‬ ،‫ﻟﻠﻔﻌﻞ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻷﺻﻞ‬ ‫ﻋﻠﻰ‬ ( ‫ﻣ‬ ‫ج‬ ‫ر‬ ‫)ﺟ‬ ‫أﻛ‬‫و‬ ‫ﻠﺔ‬ ‫ﻣ‬ ‫ﻫ‬ ‫ﻣﺎ‬ ‫ر‬ ‫ﻘ‬ ‫ﻠﺔ‬ ‫ﺣ‬ ‫ﺑﻞ‬ ، ‫د‬ ‫اﻟﻔ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ً‫ﺎ‬ ‫أوﻟ‬ ‫ﻰ‬ ‫ﻣﻌ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎﻟﻬ‬ ‫ر‬ ‫ﻌ‬ ‫اﻟ‬ ‫ﻓﺈن‬ ‫ﺎﻟﻲ‬ ‫ﺎﻟ‬ ‫و‬ ،‫ﻬﺎ‬ ‫ﻓ‬ ً‫ﺎ‬‫ﻌ‬ ‫وﻣ‬ ً‫ﺎ‬ ‫ﻐ‬ ‫ﻣ‬ ‫د‬ ‫اﻟﻔ‬ ‫ن‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ﺗﻔﺎﻋﻼت‬ ‫ا‬ ‫ﻟ‬ ، ‫ﺎﻵﺧ‬ ‫ﻫ‬ ‫ر‬ ‫دﻩ‬ ‫وﺟ‬ ‫إن‬ ‫ﺑﻞ‬ ، ‫ﻓ‬ ‫ﺎ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ﺎ‬ ‫ﺎﺋ‬ ‫ﻟ‬ ‫ﺎن‬ ‫اﻹﻧ‬ ‫ﱠ‬ ‫أن‬ ‫أ‬ ‫ﺔ؛‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺧﻼل‬ ‫اﺧﻞ‬ ‫ﺗ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ﺎت‬ ‫آﻟ‬ ‫رﻓ‬ ‫اﻟ‬ ‫ﻋ‬ ‫ﺳﺎﺑ‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ن‬ ‫ﺄن‬ ( ‫ﻣ‬ ‫ج‬ ‫ر‬ ‫)ﺟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﯾ‬ ‫ﺎﻋﻲ‬ ‫اﺟ‬ ‫ﺎﺋ‬ ‫ﻓﺎﻷﻧﺎ‬ ، ‫ﺎج‬ ‫اﻹﻧ‬ ‫ﻋﻠﻰ‬ ‫ة‬ ‫ر‬ ‫ﺎﻟﻘ‬ ‫اﻟ‬ ‫ج‬ ‫ﺧﺎر‬ ‫ﻪ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﻰ‬ ‫ﻣﻌ‬ ‫ﻻ‬ ‫و‬ ،‫ﺎﻛﺎة‬ ‫اﻟ‬‫و‬ ‫اع‬ ‫اﻹﺑ‬‫و‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﺎ‬ ‫)ﻋ‬ ،‫د‬ 2016 ، ‫أﺣ‬ ‫؛‬ 2006 ً‫ﺎ‬‫ﻧ‬ّ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻞ‬ ‫وﺗ‬ .( ‫ﺔ‬ ‫ﺎﻟ‬ ،‫ﺔ‬ ‫ﻣﻌ‬ ‫ﺔ‬ ‫ﺛﻘﺎ‬ ‫ات‬ ‫ﺗﻐ‬ ‫اث‬ ‫إﺣ‬ ‫ﺧﻰ‬ ‫ﺗ‬ ،‫ﺎ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﯾ‬ ‫أﯾ‬ ‫ﺟﻬﺔ‬ ‫وﻣ‬ ‫ﺔ‬ ‫ﺿ‬ ‫ﻏ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻋ‬ ‫ﺗﻌ‬ ‫ﻓﻬﻲ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻧﺎت‬ ‫ﻣ‬ ‫ﻣ‬ ً‫ﺎ‬ ‫أﺳﺎﺳ‬ ‫اﺳ‬ ‫ﻓﻲ‬ ٍ ّ‫ﺣ‬ ‫إﻟﻰ‬ ‫ﺛ‬ ‫ﯾ‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻟﻪ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﻓ‬ ،‫اء‬ ‫ﺳ‬ ٍ‫ﺣ‬ ‫ﻋﻠﻰ‬ ‫ﻊ‬ ‫اﻟ‬‫و‬ ‫د‬ ‫ﻟﻠﻔ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ات‬ ‫اﻟ‬ ‫ﻠﻒ‬ ‫ﻟ‬ ‫ﻪ‬ ‫ﺎﺑ‬ ‫ﺧﺎﺻﺔ‬ ‫ﺔ‬ ‫أﻫ‬ ‫ذات‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺗﻌ‬ ‫ﺎ‬ ،‫ﺞ‬ ‫اﻟ‬ ‫ﺣﻠﺔ‬ ‫ﻣ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﺔ‬ ‫وﺟ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟﻌ‬ ‫ﻓﻲ‬ ‫ﻪ‬ ‫ﺎر‬ ‫ﻣ‬ ‫وﻣ‬ ‫ا‬ ‫وﻟﺔ‬ ‫اﻟ‬‫و‬ ‫ﻟﻸﻣﺔ‬ ‫ﺎء‬ ‫اﻻﻧ‬‫و‬ ‫ﻻء‬ ‫اﻟ‬ ‫وﺗﺄﻛ‬ ‫ﺔ‬ ‫ﻣ‬ ‫اﻟﻘ‬ ‫ﺔ‬ ‫ﺎﻟﻬ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ر‬ ‫وﺗ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﺎﻣﻞ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟﻌ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫ﺔ‬ ‫ﺎﺳ‬ ‫وﺳ‬ ‫ﻠﻬﺎ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻣ‬ ‫ﻟﻘ‬ ،‫ﺎت‬ ‫)اﻟ‬ 2002 ‫اﺟﻌﺔ‬ ‫ﻣ‬ ‫ﺎك‬ ‫ﻫ‬ ‫ن‬ ‫ﺗ‬ ‫ﻟ‬ ‫و‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎر‬ ‫اﻷﻓ‬ ‫ﻌ‬ ‫ﻟ‬ ‫ﻘ‬ ‫اﻟ‬‫و‬ ‫اﻟ‬ ‫إﻣﻌﺎن‬ ‫ﻋﻠﻰ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺎﻋ‬ ‫وﺗ‬ .( ‫رﺳﺔ‬ ‫اﻟ‬‫و‬ ‫ة‬ ‫اﻷﺳ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎﻫﺎت‬ ‫اﻻﺗ‬‫و‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﺎﺷ‬ ‫اﻟ‬ ‫ﺗﻌﻠ‬ ‫ﻋ‬ ‫وذﻟ‬ ،‫ﻊ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎم‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻟﻠ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺳ‬ ‫وﻣ‬ ،‫ﻲ‬ ‫)اﻟ‬ ‫اﻷﺧ‬ ‫ﻊ‬ 2000 .( ‫ﻌ‬ ‫و‬ ،‫ﺎﺻﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫وﻓﻪ‬ ‫ﻟﻪ‬ ‫د‬ ‫ﻣ‬ ‫د‬ ‫ﻓ‬ ‫ﻋ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻌﺎد؛‬ ‫أ‬ ‫ﺛﻼﺛﺔ‬ ‫ﻣ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ن‬ ‫و‬ ‫ﺎ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻫ‬ ‫ﺎﻧﻲ‬ ‫اﻟ‬ ‫ﻌ‬ُ‫اﻟ‬ ‫أﻣﺎ‬‫و‬ .‫ﺔ‬ ‫وﺣ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎد‬ ‫اﻟ‬ ‫ﻪ‬ ‫أﺷ‬ ‫ﻊ‬ ‫وﺟ‬ ‫ﻓﺎﺗﻪ‬ ‫ﻟ‬ ‫رك‬ ‫ﻣ‬ ‫ﺎن‬ ‫اﻻﻧ‬ ‫أن‬ ‫أ‬ ‫؛‬ً‫ا‬‫د‬ ‫ﻣ‬ ً‫ﺎ‬ ‫ﺎﻧ‬ ً‫ﺎ‬ ‫د‬ ‫ﻓ‬ ً‫ا‬‫د‬ ‫وﺟ‬ ‫ﻋﻲ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫إﻟﻰ‬ ‫ﺎﻟ‬ ‫اﻟ‬ ‫ﻌ‬ُ‫اﻟ‬ ُ‫و‬ .‫ﻌﺔ‬ ‫اﻟ‬‫و‬ ‫ﻊ‬ ‫ﻟﻠ‬ ‫ﺎن‬ ‫ر‬ ‫وﺗ‬ ‫اك‬ ‫ر‬‫إد‬ ‫وﻫ‬ ،‫د‬ ‫ﻣ‬ ‫ﻊ‬ ‫ﻣ‬ ‫أو‬ ‫دة‬ ‫ﻣ‬ ‫ﻘﺔ‬ ‫وﻋﻲ‬ ‫إﻟﻰ‬ ‫اﻟ‬‫و‬ ‫ﻌﺎد‬ ‫اﻷ‬ ‫ﻩ‬ ‫ﻫ‬ ‫وﺗﺄﺗﻲ‬ .‫ﺔ‬ ‫اﻷﺳﺎﺳ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺎ‬ ‫اﻟﻘ‬ ‫ر‬ ‫وﺗ‬ ‫اك‬ ‫ر‬‫إد‬ ‫إﻟﻰ‬ ‫و‬ ،‫ﻞ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫د‬ ‫ﺟ‬ ‫ﻟﻠ‬ ً‫ﺎ‬‫ﺎﺳ‬ ‫اﻧﻌ‬ ‫ﻞ‬ ‫اﻟ‬ ‫ﻌﻲ‬ ‫اﻟ‬ ‫ﺎت؛‬ ‫ﻣ‬ ‫ﺛﻼﺛﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟ‬ ‫وﺣﺎﺟﺎت‬ ‫ة‬ ‫ﺎﺷ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻣ‬ ‫اﻟ‬ ‫ﺎة‬ ‫اﻟ‬ ‫ة‬ ‫ﺧ‬ ‫ﻋ‬ ‫ﻌ‬ ‫اﻟ‬ ‫ﺎﺷ‬ ‫اﻟ‬ ‫ﻣﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫اﻷول‬ ‫اﻟ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﻔ‬ ‫اﻟ‬ ‫ﺎﺋ‬ ‫ﺎﻟ‬ ‫ﺗ‬ ‫ﯾ‬ ‫ﺎ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎة‬ ‫ﻟﻠ‬ ‫ﺔ‬ ‫اﻟ‬ ‫و‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﺄ‬ ‫ﯾ‬ ‫إذ‬ ،‫ﺔ‬ ‫ﻠﻘﺎﺋ‬ ‫ﺎﻟ‬ ‫و‬ ً‫ﺎ‬ ‫ﻠ‬ ‫ﺗﻔ‬ ً‫ا‬ ‫ﻌ‬ ‫أﻧﻪ‬ ‫أ‬ ،‫ﺔ‬ ‫ﻣ‬ ‫اﻟ‬ ‫ﺎﻧﻲ‬ ‫اﻟ‬ ‫اﻟ‬ ‫أﻣﺎ‬ ، ‫ﻟﻠ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ً ‫ا‬ ‫ر‬ ‫وﺗ‬ ً‫ﺎ‬‫اﻛ‬ ‫ر‬‫إد‬ ‫ﺄﺗﻲ‬ ‫و‬ ،ً‫ا‬‫د‬ ‫ﻣ‬ ً‫ﺎ‬ ً‫ا‬‫د‬ ‫وﺟ‬ ‫ﻌ‬ ‫اﻟ‬ ‫ﺟﻲ‬ ‫ﻟ‬ ‫ﯾ‬ ‫اﻷﯾ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻫ‬ ‫اﻧ‬ ‫اﻟﻘ‬‫و‬ ‫اﺗﻪ‬ ‫ﺎﻫ‬ ‫و‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻗﻊ‬ ‫اﻟ‬ ‫ﻫ‬ ‫ﺟ‬ ‫ﻓﻬ‬ ‫وﻣﻌﺎﺻ‬ ‫ﻲ‬ ‫ﺗﺎر‬ ‫ر‬ ‫ﻣ‬ ‫ﻣ‬ ‫ﺎول‬ ‫و‬ ،‫ﺎت‬ ‫ﺎﻗ‬ ‫وﺗ‬ ‫ﻋﻼﻗﺎت‬ ‫ﻣ‬ ‫ﻪ‬ ‫وﻣﺎ‬ ‫ﻊ‬ ‫ﻟﻠ‬ .‫ﺗﻪ‬‫ر‬‫و‬ ‫ﺳ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻷﺳﺎﺳ‬ ‫ﻗ‬ ‫ﺗﻪ‬‫ر‬ ‫اﻟ‬ ‫ﻲ‬ ‫اﻟﻌﻠ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫و‬ ‫ﺎت‬ ‫اﻛ‬ ‫ﻟ‬ ‫ﺎج‬ ‫ﻧ‬ ً‫ﺎ‬ ‫أ‬ ‫وﻫ‬ ،‫ﺔ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﯾ‬ ‫أﯾ‬‫و‬ ‫ﺔ‬ ‫ﺎﺟ‬ ‫اﻧ‬ ‫ﺎﻟﺢ‬ ‫ﻣ‬ ‫ﻣﺔ‬ ‫ﻟ‬ ‫ﻔﻪ‬ ‫وﺗ‬ ،‫ﺎج‬ ‫اﻹﻧ‬
  • 5. ‫اﺳﺎت‬‫ر‬‫د‬ ّ ‫ﻠ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬‫و‬ ‫ﺔ‬ ‫ﺎﻧ‬ ‫اﻹﻧ‬ ‫م‬ ‫اﻟﻌﻠ‬ ، 47 ‫د‬ ‫اﻟﻌ‬ ، 3 ، 2020 - 219 - ،‫ﻲ‬ ‫ﻌ‬ ‫اﻟ‬ ‫)ﻋ‬ ً‫ﺎ‬‫ﻌ‬ ‫ﺗ‬ ‫أو‬ ‫ﺔ‬ ‫ﺗ‬ ‫أو‬ ‫ة‬ ‫ر‬‫ﻌﺎ‬ ‫اﺳ‬ ‫إن‬ ، ‫أﺧ‬ ‫ﻌﺎت‬ ‫ﻣ‬ ‫ﻣﻊ‬ ‫ﻲ‬ ‫اﻟﻌﻠ‬ ‫ﺎل‬ ‫اﻻﺗ‬‫و‬ ،‫ﺎﺿﻲ‬ ‫اﻟ‬ 1983 ، ‫أﺣ‬ ‫؛‬ 2006 .( ّ‫ﻌ‬ ‫و‬ ‫ﺗ‬ ‫وﺗ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻓﺔ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫ﺎﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻋ‬ ‫ﺎﺳﻲ‬ ‫ﺳ‬ ‫ﺎﻩ‬ ‫اﺗ‬ ‫ﻲ‬ ‫وﺗ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎﺋﻞ‬ ‫اﻟ‬ ‫ﻋ‬ ‫ر‬ّ ‫ذﻟ‬ ‫ﻌ‬ ‫ﯾ‬ ‫ﺑﻞ‬ ‫ﻓﺔ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ‫اك‬ ‫ر‬‫اﻹد‬ ‫ﻋﻠﻰ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻘ‬ ‫ﻻ‬ ‫و‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫وﻋ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ودﻋ‬ ‫د‬ ‫ﻣ‬ ،‫ض‬ّ‫)ﻣﻌ‬ ‫اﻟﻔﺎﻋﻠ‬ ‫ﻞ‬ ‫ﻗ‬ ‫ﻣ‬ ‫ف‬ ‫اﻟ‬‫و‬ ‫اﻟﻔﻌﻞ‬ ‫وردود‬ ‫ﻘ‬ ‫اﻟ‬‫و‬ ‫اﻟﻔﻬ‬ ‫إﻟﻰ‬ 2001 .( ‫اﻟ‬ ‫ﻞ‬ ‫وﺗ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﺳﺎﺋﻞ‬ ‫اﻟ‬ ‫أﻗ‬ ‫وﻣ‬ ،‫اﺛﺔ‬ ‫اﻟ‬ ‫ﻌ‬ ‫وﻣﺎ‬ ‫ﺔ‬ ‫ﻟ‬ ‫اﻟﻌ‬ ‫ﻋ‬ ‫ﻓﻲ‬ ‫ة‬ ‫ر‬ ‫وﺧ‬ ‫ﺔ‬ ‫أﻫ‬ ‫أﻛ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫دور‬ ‫ﺢ‬ ‫أﺻ‬ ‫ﺔ‬ ‫ﻫ‬ ‫اﻟ‬ ‫ة‬ ‫ر‬ ‫اﻟ‬ ‫وﺗ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﻭﺗ‬ ‫ﺍﻟﻧﺎﺱ‬ ‫ﺃﺫﻫﺎﻥ‬ ‫ﻛ‬ ‫ﯾﻧﻬﺎ‬ ، ‫ﺗ‬ ‫ﻋ‬ ‫ﻐ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻠ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺗﻬ‬ ‫ﻓﻲ‬ ‫ﻣﻬ‬ ً‫ﻼ‬‫وﻋﺎﻣ‬ ‫اﻹﻧ‬ ‫ة‬ ‫ﻧ‬ ‫ﻓﻲ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻻ‬ ،‫ﻫﺎ‬ ‫ﻏ‬ ‫أو‬ ‫ﺔ‬ ‫ﻬ‬ ‫ﻓ‬ ‫ﺗ‬ ‫أو‬ ‫ﺔ‬ ‫ﺛﻘﺎ‬ ‫أو‬ ‫ﺎرﺔ‬ ‫إﺧ‬ ‫رﺳﺎﺋﻞ‬ ‫ﻋ‬ ‫ﻪ‬ ‫ﻪ‬ّ ‫ﺟ‬ ‫ﺗ‬ ‫اﻟ‬ ‫ن‬ ‫ﻓﺎﻟ‬ , ‫اﻟﻌﺎﻟ‬‫و‬ ‫ﻌﻪ‬ ‫ﻣ‬ ‫إﻟﻰ‬ ‫ﺎن‬ ،‫ﺎﺗﻬﺎ‬ ‫ﺎﻟ‬ ‫اﺷ‬ ‫وﺣﻞ‬ ،‫ﻘﺔ‬ ‫اﻟ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﻬ‬ ُ ‫أﻧﻪ‬ ‫ﺑﻞ‬ ، ‫ﻓﻘ‬ ‫ﻘﺔ‬ ‫اﻟ‬ ‫اك‬ ‫ر‬‫إد‬ ‫إﻟﻰ‬ ‫ة‬ ‫ر‬‫و‬ ‫ﺎﻟ‬ ‫د‬ ‫ﯾ‬ ‫اد‬ ‫ﻟﻸﻓ‬ ‫ﺟﻬﺎ‬ ‫ﻣ‬ ‫ﺑﻞ‬ ً‫ﻼ‬‫ﻧﺎﻗ‬ ً‫ﺎ‬‫إﻋﻼﻣ‬ ‫ﻌ‬ ‫ﻟ‬ ‫إذ‬ ‫ﺎﻋﺎت‬ ‫اﻟ‬‫و‬ ‫ﻭ‬ ‫ﺗ‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺍﻗ‬ ‫اﻟﻔ‬ ‫ﻓﻬ‬ ‫ﺔ‬ ‫ﻭﺍﻻﺟﺗﻣﺎﻋﯾﺔ‬ ، ْ ‫ذ‬‫إ‬ ‫د‬ ‫اﻟﻔ‬ ‫ﻋﻼﻗﺎت‬ ‫ﺔ‬ ‫ﺷ‬ ‫ﻊ‬ ‫ﺳ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺳﺎﻫ‬ ،‫ﺔ‬ ‫ﺎد‬ ‫اﻻﻗ‬‫و‬ ،‫ﺔ‬ ‫ﺎﺳ‬ ‫اﻟ‬ ‫ﺎﺗﻬ‬ ‫ﺧﻠ‬ ‫ﻋ‬ ‫اﻟ‬ ‫ف‬ ،‫ـﻲ‬‫ﻟ‬‫و‬ ‫اﻟ‬‫و‬ ‫ﻲ‬ ‫اﻹﻗﻠ‬‫و‬ ‫ﻠﻲ‬ ‫اﻟ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫اﻵﺧ‬ ‫ﻣﻊ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻟﻶﺧ‬ ‫ﻬ‬ ‫أﻧﻔ‬ ‫ﺗﻘ‬ ‫ﺻﺔ‬ ‫ﻓ‬ ‫اد‬ ‫ﻟﻺﻓ‬ ‫أﺗﺎﺣ‬‫و‬ .‫ﺔ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫اﻟﻌ‬‫و‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬‫و‬ "Self- Presentation" ‫ن‬‫ودو‬ ،‫ة‬ ‫ﺔ‬ ‫اد‬ ‫ﻷﻋ‬ ً‫ﺎ‬‫ﺗﻔﻌ‬ ‫ﻣ‬ ً‫ﻻ‬‫ﺎ‬ ‫و‬ ‫ة‬ ‫ﻣ‬ ‫زﺎدة‬ ‫ﺎك‬ ‫ﻫ‬ ‫ﺄن‬ ،‫اﻗﻊ‬ ‫اﻟ‬ ‫أرض‬ ‫ﻋﻠﻰ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺎ‬ ‫اﻷﻧ‬ ‫ة‬ ‫ﺎﻫ‬ ‫ﻣ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ‫ﻼﺣ‬ ‫و‬ .‫د‬ ‫ﻗ‬ ‫إﻟ‬ ، ‫اﻣﻬ‬ ‫اﺳ‬ ‫ﻞ‬ ‫ﻗ‬ ، ‫ﻬ‬ ‫ﻓ‬ ‫ﺎب‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻓ‬ ‫ﺎ‬ ‫ﻻﺳ‬ ‫و‬ ، ‫ﻧ‬ ‫ﻟﻺﻧ‬ ‫ﻣ‬ ‫اﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻓ‬ ‫ﻠﻒ‬ ‫ﻣ‬ ‫وﻣ‬ ،‫ﺎس‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﻣ‬ ،‫اﻹدﻣﺎن‬ ‫درﺟﺔ‬ ‫ﻰ‬ ‫ﺷﺄﻧﻪ‬ ‫ﻣ‬ ‫اﻟ‬‫و‬ ،‫ﺎة‬ ‫اﻟ‬ ‫ات‬ ‫ﻐ‬ ‫ﻣ‬ ‫ﻣﻊ‬ ‫ﻌﺎﻣﻞ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﻔ‬ ‫اﻟ‬ ‫ق‬ ‫و‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﺔ‬ ‫وﺷ‬ ،‫ﺎﻧﻲ‬ ‫اﻹﻧ‬ ‫ك‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﺛ‬ ‫ﯾ‬ ‫ﻗ‬ ،‫ﺎﻟﻲ‬ ‫)اﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﺛﻘﺎﻓﺔ‬ ‫ﻓﻲ‬ ً‫ﺎ‬‫ﻫﺎﻣ‬ ً‫ا‬ ‫ﻋ‬ ‫ﻞ‬ ‫اﻟ‬ ‫ك‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫اﻟﻌ‬ ‫و‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻟ‬ ‫ﻣ‬ ً‫ﻻ‬ ‫ﺑ‬ ‫ﺔ‬ ‫د‬ ‫اﻟﻔ‬ ‫اﻟ‬ ‫ﺗﻌ‬ 2007 .( ‫ﻋ‬ ‫وض‬ ‫ﻌ‬ ‫اﻗﻬ‬ ‫اﻏ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ، ‫وﻟﻸﺧ‬ ‫ﻬ‬ ‫ﻷﻧﻔ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﺔ‬ ‫رؤ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ً‫ﻼ‬‫ﻫﺎﺋ‬ ً‫ا‬ ‫ﺗﺄﺛ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺎرس‬ ‫وﺗ‬ ‫ﻓﻲ‬ ‫ﻟ‬ ‫و‬ ،‫اع‬ ‫اﻻﺑ‬‫و‬ ‫ﻬﻼك‬ ‫اﻻﺳ‬ ‫ﺎ‬ ‫أﻧ‬‫و‬ ‫اﻗﻒ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫وﺗ‬ ، ‫ﺎﺗﻬ‬ ‫و‬ ‫وﻣ‬ ‫ﻬ‬ ‫وﻣﻼ‬ ‫ﻻﺗﻬ‬ ‫وﻣﺄﻛ‬ ‫ﺎﺗﻬ‬ ‫وﺣ‬ ‫ﻫ‬ ‫ﺎﻋ‬ ‫وﻣ‬ ‫اﻵﺧ‬ ‫ﻞ‬ ‫ﺷ‬ ‫ﻘﺎﻓﻲ‬ ‫اﻟ‬ ‫ﻌ‬ ‫اﻟ‬ ‫ﺎل‬ ‫أﺷ‬ ‫د‬ ‫اﻟﻔ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﺔ‬ ‫اﺗ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟﻬ‬ ‫ﯾ‬ ‫ﺗ‬ ‫ﺎت‬ ‫ﻠ‬ ‫ﻋ‬ ‫ﻓﻲ‬ ‫ﺛ‬ ‫ﺗ‬ ‫ﻓﻬﻲ‬ ،‫اﻗﻌﻪ‬‫و‬ ‫ﻘﺔ‬ ‫ﺣ‬ ‫إﻻ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﻓ‬ ،‫ﻘﺎﻓﻲ‬ ‫اﻟ‬ ‫ع‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫اﻷﻫ‬ ‫ﺎﻟﻎ‬ ‫د‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫ﻠﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺎﻫ‬ ‫اﻟ‬ ‫ﺧﻼل‬ ‫ﻣ‬ "‫ﻠﺔ‬ ‫اﻟ‬ ‫ﺎﻋﺎت‬ ‫"اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﻬ‬ ‫وﺗ‬ ،‫ﺎﻋﻲ‬ ‫اﻟ‬‫و‬ ‫ﺎ‬ ‫ﺣ‬ ‫ﺑﻬﺎ‬ ‫ر‬ ‫ﻧ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺗﻘ‬ ‫ﻓﻲ‬ ً‫ﺎ‬ ‫ﺧ‬ ً ‫ا‬ ‫ر‬ ‫ﻣ‬ ،‫ﻫﺎ‬ ‫ﺗﺄﺛ‬ ‫ة‬ ‫ﻗ‬ ‫ﻓﻲ‬ ‫ﻻ‬ ‫ﻲ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺎﻫ‬ ‫اﻟ‬ ‫ﺢ‬ ‫ﺗ‬ ‫أن‬ ‫و‬ ،‫ﺎ‬ ‫ﺗ‬ ) ‫ﻌﺎت‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﻒ‬ ‫ﻟﻠﻌ‬ ‫ﻰ‬ ‫وﺣ‬ ‫ﺑﻞ‬ ‫ات‬ ‫ﺗ‬ ‫اﻟ‬‫و‬ ‫اﻋﺎت‬ ‫ﻟﻠ‬ UNESCO,2009 .( ‫أداة‬‫و‬ ‫ﺔ‬ ‫و‬ ‫ﺗﻌ‬ ‫ات‬‫و‬‫أد‬ ‫ﻣ‬ ‫ﻪ‬ ‫أﺗﺎﺣ‬ ‫ﺎ‬ ‫اﻟﻌﺎﻟ‬ ‫ل‬ ‫ﺣ‬ ‫ﺔ‬ ‫ا‬ ‫ﻗ‬ ‫اﻟ‬ ‫دﻋ‬ ‫ﻓﻲ‬ ً‫ﺎ‬ ‫ﺣ‬ ً ‫ا‬ ‫ر‬‫دو‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻟﻌ‬ ‫ﺎ‬ ‫ﻛ‬ ‫ﻞ‬ ‫ﻋ‬ ‫ﺎﺳﻲ‬ ‫ﺳ‬ ‫ح‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎﺳ‬ ‫اﻟ‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫أﻣﺎم‬ ‫ح‬ ‫ﻣﻔ‬ ‫ﻋﺎم‬ ‫ﺎل‬ ‫ﻣ‬ ‫اﺗﺎﺣﺔ‬‫و‬ ،‫اﻟﻌﺎم‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﺎل‬ ‫اﻟ‬ ‫ﻓﻲ‬ ) S. Coleman & W. Donk, 1999 .( ‫ﺎﻟ‬ ‫اﻟ‬ ‫ﺎب‬ ‫اﻟ‬ ‫ام‬ ‫اﺳ‬‫و‬ ،‫اﻟﻌﺎم‬ ‫أ‬ ‫اﻟ‬ ‫أﺛﺎرت‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺎ‬ ‫اﻟﻘ‬ ‫ﻣ‬ ‫ﯾ‬ ‫ﻟﻠﻌ‬ ‫ﻫﺎ‬ ‫ﺗﻔ‬ ‫ﻌ‬ ‫ﺎر‬ ‫اﻷﻧ‬ ‫ب‬ ‫ﺟ‬ ‫ﻓﻲ‬ ‫ﺳﺎﻫ‬ ‫ﺣ‬ ‫ا‬‫و‬ ‫اﺻﻞ‬ ‫ﻟﻠ‬ ‫ﺔ‬ ‫ﯾ‬ ‫ﺣ‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫ﻐ‬ ‫ﺎﻟ‬ .‫ﻫﺎ‬ ‫وﻏ‬ ‫وﺗ‬ ‫ك‬ ‫ﺑ‬ ‫ﺎﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ﻬﺎ‬ ‫ﻣ‬ ‫ﻣﻘ‬ ‫وﻓﻲ‬ ، ‫ﻬ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻟ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬‫و‬ ‫ﺔ‬ ‫ﺎد‬ ‫اﻗ‬‫و‬ ‫ﺔ‬ ‫ﺎﺳ‬ ‫ﺳ‬ ‫إﺻﻼﺣﺎت‬ ‫اء‬ ‫ﺈﺟ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫ﻣ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ﻘﺔ‬ ‫اﻟ‬ ‫ﺎﺣ‬ ‫اﺟ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ات‬ ‫ر‬ ‫اﻟ‬‫و‬ ‫ﺎﺟﺎت‬ ‫اﻻﺣ‬ ‫ﺟﺔ‬ ‫ﻣ‬ ‫ﺗ‬‫ر‬‫ا‬‫و‬ ‫ﺣﺎﺗﻬ‬ ‫و‬ ‫آﻣﺎﻟﻬ‬ ‫ﻋ‬ ‫ﻌ‬ ‫ﻟﻠ‬ ً‫ا‬ ‫ﻔ‬ ‫ﻣ‬ ‫ﻲ‬ ‫اﻟﻌ‬ ‫ﺎب‬ ‫ـ‬ ‫اﻟ‬ ‫ﻬﺎ‬ ‫ﻓ‬ ‫وﺟ‬ ‫ﻲ‬ ‫اﻟ‬‫و‬ ‫ﺛ‬ ‫وﻣ‬ ‫ﻓﺎﻋﻞ‬ ‫ك‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫ت‬ ‫ﻏ‬ ‫ﻰ‬ ‫ﺣ‬ ، ‫ﻐ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﺗﻬ‬ ‫ور‬ ،‫)اﻟﻌﻼوﻧﺔ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ﻘﺔ‬ ‫اﻟ‬ ‫ﺗﻬﺎ‬ ‫ﺷﻬ‬ ‫ﻲ‬ ‫اﻟ‬ ‫اث‬ ‫اﻷﺣ‬‫و‬ ‫ات‬ ‫ﺎﻫ‬ ‫اﻟ‬‫و‬ ‫ات‬ ‫ر‬ ‫اﻟ‬ ‫ﻓﻲ‬ 2012 .( ‫ر‬ ‫ﻬ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ر‬ ‫وﻓ‬ ‫ﺎﺷ‬ ‫وﻣ‬ ‫أﺛ‬ ‫ﻟﻬﺎ‬ ، ‫اﻵﺧ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫د‬ ‫اﻟﻔ‬ ‫اﻗﻒ‬ ‫اﻟ‬ ‫ﺎء‬ ‫ﺑ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺗﺄﺛ‬ ‫إن‬ ‫اﻟ‬‫و‬ ‫ﯾ‬ ‫ﺎﻫ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻠ‬ ‫ﻋ‬ ‫أن‬ ‫ﻏ‬ ‫ور‬ ،‫ﺔ‬ ‫اﻟ‬ ‫ﻠﻘﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻧ‬ ‫ﻪ‬ ‫ﻋﻠ‬ ‫ﻠ‬ ‫ﻣﺎ‬ ،‫ﺎ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﯾ‬ ‫أﯾ‬‫و‬ ‫ﺎ‬ ‫ﻧﻔ‬ ‫ﻬ‬ ‫ﻋﻠ‬ ‫ﺄﺛ‬ ‫اﻟ‬ ‫ﻬﻞ‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﻌ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫ﺎﺷ‬ ‫اﻟ‬ ‫ﺄﺛ‬ ‫اﻟ‬ ‫ﻗﻠﺔ‬ ‫ﻋ‬ ‫ﻓﻲ‬ ‫ا‬ ‫ر‬‫دو‬ ‫ﺗﻠﻌ‬ ‫ﻗ‬ ‫ﺔ‬ ‫ا‬ ‫ﻏ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﻔ‬ ‫اﻟ‬ ‫اﻣﻞ‬ ‫اﻟﻌ‬‫و‬ ‫اﻵﺧ‬ ‫ﻣﻊ‬ ‫ﺎﻻت‬ ‫اﻻﺗ‬‫و‬ ‫اك‬ ‫ر‬‫اﻻد‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫أن‬ ‫إﻻ‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ا‬ ‫وﻫ‬ ،‫ﺔ‬ ‫اﻟ‬ ‫اﻗﻒ‬ ‫اﻟ‬‫و‬ ‫ﺎ‬ ‫ﺎ‬ ‫اﻟﻘ‬ ‫ﻋﻠﻰ‬ ‫ش‬ ‫أن‬ ‫أ‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﺎخ‬ ‫ﻣ‬ ‫ت‬ ‫أوﺟ‬ ‫وﻧﻲ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ق‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﺎﻟﻲ‬ ‫ﺎﻟ‬ ‫ق‬ ‫ﻣﺎ‬ ‫وﻫ‬ ، ‫ﻫ‬ ‫ﺎﻋ‬ ‫وﻣ‬ ‫اﺗﻬ‬ ‫ﻘ‬ ‫وﻣﻌ‬ ‫اﺋﻬ‬ ‫ر‬‫وآ‬ ‫اﻗﻔﻬ‬ ‫وﻣ‬ ‫ﺎس‬ ‫اﻟ‬ ‫ﺗﻌ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻬﺎ‬‫ر‬ ‫ﻗ‬ ‫ﻔﻲ‬ ‫ﯾ‬ ‫ﻻ‬ ‫ﺄﺛ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻘﺎ‬ ‫اﻟ‬ ‫أو‬ ‫ﺔ‬ ‫اﻹﺛ‬ ‫ﻼﻓﺎت‬ ‫ﻟﻼﺧ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﺑﻬﺎ‬ ) UNESCO,2009 .( ‫وﺗ‬ ) ‫ﻧﺔ‬ ‫اﻟﻐ‬ ‫ﻠﺔ‬ ‫ﻋ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﻧ‬ ‫ة‬ ‫ر‬ ‫ﺻ‬ ‫ﺎد‬ ‫ا‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ك‬ Othering ‫ﻣﺎ‬ ‫ﯾ‬ ‫ﺗ‬ ‫ﻲ‬ ‫ﺗﻌ‬ ‫ﻲ‬ ‫اﻟ‬ ‫(؛‬ ) ‫ن‬‫و‬ ‫آﺧ‬ ‫أﻧﻬ‬ ‫ﻋﻠﻰ‬ ‫ﻔﻬ‬ ‫ﺗ‬ ‫ﻋ‬ ‫ﻌﺎت‬ ‫وﻣ‬ ‫ﺎﻋﺎت‬ ‫وﺟ‬ ‫اد‬ ‫أﻓ‬ ‫ﻣ‬ ‫ﻩ‬ ‫ﻏ‬ ‫ﻋ‬ ‫ء‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﻔ‬ UNESCO,2009 ‫ﺔ‬ ‫ﺎر‬ ‫ﻓ‬ .( ‫اﻹ‬ ‫وﺳﺎﺋﻞ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ‫ﺎﯾ‬ ‫اﻟ‬ ‫ﺎء‬ ‫اﻟﻔ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﻗ‬ ‫ﺷ‬ ‫ﻣ‬ ‫ﻓﻬﻲ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻧﺎت‬ ‫ﻣ‬ ‫ﻣ‬ ‫ﺗﻌ‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﻋﻼم‬ ،‫ﺎت‬ ‫)اﻟ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﺎﻣﻪ‬ ‫وﻧ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻒ‬ّ ‫ﻠ‬ ‫ﺗ‬ ‫أو‬ ‫ر‬ّ ‫ﺗ‬ ‫ﻣ‬ ‫ﻋﻠﻰ‬ 2002 ‫اﻟ‬ ‫أن‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫ﺔ‬ ‫أﻫ‬ ‫وﺗ‬ .(
  • 6. ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫أﺛ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ... ‫ة‬ ‫اﺷ‬‫و‬ ‫اﻟ‬ ‫ﻧ‬ ‫ﺎء‬ ‫ﻣ‬ ،‫اﻟﻘﺔ‬ ‫اﻟ‬ ‫دﻩ‬ ‫ﻋ‬ ‫ﻻ‬ ‫رو‬ - 220 - ‫ا‬ ‫اﻷﻫ‬ ‫ﻘ‬ ‫وﺗ‬ ‫ﯾ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﻔﺎﻋﻠ‬ ‫ﻊ‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫اك‬ ‫اﺷ‬ ‫ﻣ‬ ‫ﻋﻠﻰ‬ ‫ة‬ ‫رﺟﺔ‬ ‫ﺑ‬ ‫ﻗﻒ‬ ‫ﯾ‬ ‫ﻲ‬ ‫ا‬ ‫ﻘ‬ ‫اﻟ‬ ‫ﺣ‬ ‫ﻓﻬﻲ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ف‬ ‫ﻩ‬ ‫ﻫ‬ ‫اﻗ‬ ‫ﯾ‬ ‫أن‬ ‫ﻓﻲ‬ ‫ا‬ ‫اﻟ‬ ‫ذﻟ‬ ‫ﺣ‬ ‫ﻬﺎ‬ ‫ﻣﻌﺎﻧ‬ ‫أﺿ‬ ‫ﻓﻲ‬ ‫ﻲ‬ ‫وﺗﻌ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ات‬ ‫ر‬‫ا‬ ‫اﻟﻘ‬ ‫ﻊ‬ ‫ﺻ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻋ‬ ‫ﻓﻲ‬ ً ‫ا‬ ‫ر‬‫دو‬ ‫د‬ ‫ﯾ‬ ‫أن‬ ‫ﻓﻲ‬ ‫ا‬ ‫اﻟ‬ ،‫ﻫﺎ)ﻫﻼل‬ ‫ور‬ ‫ﺻ‬ ‫ﻋﻘ‬ ‫ﻐ‬ ‫اﻟ‬‫و‬ ‫ﻘ‬ ‫ﺎﻟ‬ ‫ات‬ ‫ر‬‫ا‬ ‫اﻟﻘ‬ 2001 .( ‫اﻻ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫اﯾ‬ ‫ﺗ‬ ‫إﻟﻰ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫د‬ ‫وﺗ‬ ‫اﻟ‬ ‫ﻘ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﻬ‬ ‫وﺗ‬ ،‫ﺎﻋﻲ‬ ‫ﺟ‬ ‫ﻘﺎﻟ‬ ‫اﻟ‬‫و‬ ‫ﻓﺎﻟﻌﺎدات‬ ،‫ﺔ‬ ‫ﺎد‬ ‫اﻗ‬‫و‬ ‫ﺔ‬ ‫وﻧﻔ‬ ‫ﺔ‬ ‫وﺛﻘﺎ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ﺔ‬ ‫ﺑ‬ ‫اﻣﻞ‬ ‫ﻌ‬ ّ‫ﺣ‬ ‫إﻟﻰ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻋ‬ ‫ﺄﺛ‬ ‫وﺗ‬ .‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ر‬ّ ‫اﻟ‬ ‫ﻌﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺎﻟﻲ‬ ‫ﺎﻟ‬ ‫و‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫ﻌﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺛ‬ ‫ﺗ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻘﺎﻓﺔ‬ ‫اﻟ‬‫و‬ ‫اﻟ‬‫و‬ ‫ﺎ‬ ‫وﻣ‬ ،‫ﻊ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﻞ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻠ‬ ‫وﻋ‬ ،‫ﺔ‬ ‫ﻘﺎ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫دة؛‬ ‫ﻌ‬ ‫ﻣ‬ ‫أﺳﺎﻟ‬ ‫ﻣ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻟ‬ ‫ﻬ‬ ُ‫ﺗ‬ ‫ﻪ‬ ‫ﺷ‬ ‫ﻻ‬ ،‫ﻠﻪ‬ ‫و‬ ‫)اﻟ‬ ‫ﺎ‬ ‫ﺟ‬ ‫ﻟ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ﺔ‬ ‫اﻟ‬‫و‬ ،‫اﻹﻋﻼﻣﻲ‬ 2007 ، ‫اﻟ‬ ‫؛‬ 2014 ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻌﻒ‬ ‫اﻷﺳﺎﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﻬ‬ ُ‫وﺗ‬ .( ‫ﺢ‬ ‫ﺗ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﺔ‬ ‫ﻣ‬ ‫ﺎت‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﯾ‬ ‫اﯾ‬ ‫ﻣ‬ ‫ﻠﻪ‬ ‫وﻣﺎ‬ ‫ﻋﻪ‬ ‫وﺗ‬ ‫اﻹﻋﻼﻣﻲ‬ ‫ن‬ ‫اﻟ‬ ‫ﺧﻠﻘﻬﺎ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟﻬ‬ ‫أزﻣﺔ‬ ‫ﻓﻲ‬ ‫ﻪ‬ ‫ﻣﻼﻣ‬ ‫اﻷﻣ‬ ، ‫ذﻟ‬ ‫ﻏ‬ ‫أم‬ ،‫ﺎﻧﻲ‬ ‫ﻋﻠ‬ ‫أم‬ ‫ﻲ‬ ‫دﯾ‬ ‫أم‬ ‫ﻠﻲ‬ ‫ﻗ‬ ‫ﺎم‬ ‫ﻧ‬ ‫ﻫ‬ ‫ﻓﻬﻞ‬ ،‫ﻪ‬ ‫ﻌ‬ ‫و‬ ‫ﺎﻣﻬ‬ ‫ﻧ‬ ‫ﺔ‬ ‫ﻫ‬ ‫ﻊ‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫ﻬﻞ‬ ،‫ﻠﻘﻲ‬ ‫اﻟ‬ ‫ذﻫ‬ ‫ش‬ ‫ﺗ‬ ‫ﻌ‬ ‫ﺎ‬ ‫ﻣ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﻟ‬ ‫ﺷﺔ‬ ‫وﻣ‬ ‫ﺔ‬ ‫اﺿ‬‫و‬ ‫ﻏ‬ ‫ة‬ ‫ر‬ ‫اﻟ‬ ‫ﻌﻞ‬ ‫اﻟ‬ ‫اﻗﻒ‬ ‫اﻟ‬ ‫ﻣﻊ‬ ‫ﻌﺎﻣﻞ‬ ‫اﻟ‬ ‫ﺔ‬ ‫و‬ ‫ﻗﻬ‬ ‫ﺣﻘ‬ ‫ﯾ‬ ‫ﺗ‬ ‫ﻋﻠﻰ‬ ‫ﻗﺎدر‬ ‫ﻏ‬ ‫ﻠﻬ‬ ، ‫)أﺣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻼﻓﺎت‬ ‫اﻻﺧ‬‫و‬ 2005 .( ‫ﺄن‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻼت‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﻬﻬﺎ‬ ‫ﻣﺎ‬ ‫ﺗ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺔ‬ ‫ﺎﻫ‬ ‫ﻣ‬ ‫ﻓﻬ‬ ‫ون‬ ‫اﻻﺟ‬ ‫ﻔﺎﻋﻞ‬ ‫اﻟ‬ ‫وﻓﻬ‬ ‫ﻌﺎت‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺑ‬ ‫ﻣﺎ‬ ‫ﻋﻼﻗﺔ‬ ‫ﻟﻬﺎ‬ ‫ن‬ ‫ﺗ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ذج‬ ‫ﻧ‬ ‫ﻣﻊ‬ ‫ﻫﺎ‬ ‫ﺎر‬ ‫أﻓ‬‫و‬ ‫ﺎﺗﻬﺎ‬ ‫ﻣﻌ‬ ‫ﻔ‬ ‫ﺗ‬ ‫ﺣ‬ ‫ﺎﺻﺔ‬ ‫و‬ ‫ﺎﻋﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻼت‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﻓﺔ‬ ‫ﻔ‬ ‫ﻣ‬ ‫ﻟﻔ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻘﺎﺋ‬ ‫اﻟ‬ ‫ل‬ ‫ﺣ‬ " ‫ﺎ‬ ‫دور‬ ‫ﻞ‬ ‫"اﻣ‬ ‫ر‬ ‫ﻣ‬ ‫ام‬ ‫اﺳ‬ ‫ﺣ‬ .‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫دة‬ ‫ﺟ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻟ‬ ‫ﻣ‬ ‫ن‬ ‫ﯾ‬ ‫اﻟ‬‫و‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﺿﻲ‬ ‫اﻻﻓ‬ ‫ﺎء‬ ‫اﻟﻔ‬ ‫أﻓ‬ ‫ﻓﻲ‬ ‫ح‬ ‫ﺗﻠ‬ ‫ﻲ‬ ‫اﻟ‬ ‫د‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ‫اﻗﻌﻲ‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﺎﺣﺎت‬ ‫ﻟ‬ ‫ﻊ‬ ‫ﻣ‬ ‫وﻧﻲ‬ ‫إﻟ‬ ‫ﻲ‬ ‫رﻗ‬ ‫ﺎل‬ ‫ﻣ‬ ‫ﺎﯾ‬ ‫اﻟ‬ ‫ﺎء‬ ‫ﻓﺎﻟﻔ‬ .‫ﺔ‬ ‫ﯾ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎﺳ‬ ‫اﻟ‬ ‫اﻟ‬‫و‬ ،‫ﺎد‬ ‫اﻻﻗ‬‫و‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ‫ﺎﻟﻌﺎﺋﻠﺔ‬ ‫ﺎﻧﻲ؛‬ ‫اﻻﻧ‬ ‫ك‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻣ‬ ‫إﻟﻰ‬ ُ ‫ﺎت‬ ‫ﻣ‬ ‫اﻟ‬ ‫ر‬ ‫ﺗ‬ ‫ﻣ‬ ‫ﺎﺷﺊ‬ ‫اﻟ‬ ‫اﺿﻲ‬ ‫اﻻﻓ‬ ‫ﻊ‬ ‫ﻓﺎﻟ‬ .‫ﺎ‬ ‫ﺎ‬ ‫اﺟ‬‫و‬ ‫ﺎ‬ ‫ﻧﻔ‬ ،‫ﺎ‬ ‫ﻋﻘﻠ‬ ‫اﻵﻟﻲ‬ ‫اﻟ‬ ‫ﻔﺎﻋﻞ‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﻫﺎﺋﻠﺔ‬ ‫ﻣ‬ ‫ﻋﺔ‬ ‫ﺢ‬ ‫ﺎ‬ ‫وﻫ‬ .‫ﺎﺳﺎت‬ ‫وﺳ‬ ‫ﻌﺎدات‬ ‫ﻬ‬ ‫ﻓ‬ ُ ‫ﯾ‬ ‫ﯾ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫ﻣﻌ‬ ‫ﺔ‬ ‫ﻏﺎ‬ ‫ﻷﺟﻞ‬ ‫ﻲ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﻌ‬ ‫ﻣﻊ‬ ‫ﻬ‬ ‫ﻌ‬ ‫ن‬ ‫ﺄﺗ‬ ،‫ﺎس‬ ‫اﻟ‬ ‫ﻐ‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ار‬‫و‬‫أد‬ ‫ﻓﻬ‬ ‫و‬ ،‫ﺎت‬ ‫ﻣ‬ ‫اﻟ‬ ‫ر‬ ‫ﺗ‬ ‫ﻼف‬ ‫ﺎﺧ‬ ‫ﻠﻒ‬ ‫و‬ ‫ﻧﺔ‬ ‫وﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻋ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﻓ‬ ‫اﻣﺎﺗﻪ‬ ‫اﺳ‬‫و‬ ،‫ﻲ‬ ‫اﻟ‬‫و‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻟ‬ ‫ﺎﯾ‬ ‫اﻟ‬ ‫ﺎع‬ ‫اﻻﺟ‬ ‫ﻋﻠ‬ ‫ﺣﻘﻞ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻻ‬ ‫ﻲ‬ ‫ﺔ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﺳ‬ ‫اﻟ‬ ‫ات‬ ‫ﺄﺛ‬ ‫اﻟ‬‫و‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﺎل‬ ‫اﻻﺗ‬ ‫ات‬ ‫وﺗﺄﺛ‬ ،‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﻘﺎﻓﺔ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫ﯾ‬ ‫اﻟ‬ ‫ﻌﺎت‬ ‫اﻟ‬ ‫ﻣﻊ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ﺗﻔﺎﻋﻞ‬ ‫ﻓﻬ‬ ‫ﺎول‬ ‫ﯾ‬ ،‫ﻣﻪ‬ ‫)رﺣ‬ ‫اﻵﺧ‬ ‫ﻓﻲ‬ ‫ﺎ‬ ‫ﻬ‬ ‫ﻣ‬ ‫ﻛﻞ‬ 2008 .( :‫ﻘﺔ‬ ‫ﺎ‬ ‫اﻟ‬ ‫اﺳﺎت‬ ‫ر‬ ‫اﻟ‬ ‫ﻓ‬ ‫ﻫ‬ ) ‫ﺎت‬ ‫ﻠ‬ ‫اﻟ‬ ‫اﺳﺔ‬ ‫ر‬‫د‬ 2014 ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬‫و‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﻲ‬ ‫اﻟﻌ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ات‬ ‫ر‬ ‫ﺛ‬ ‫ﺎﺳﺎت‬ ‫اﻧﻌ‬ ‫ﻓﺔ‬ ‫ﻣﻌ‬ ‫إﻟﻰ‬ ( ‫ﺎﺳﺎت‬ ‫اﻧﻌ‬‫و‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻧﺎت‬ ‫وﻣ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬‫و‬ ‫ات‬ ‫ر‬ ‫اﻟ‬ ‫ﻋ‬ ً ‫ﺎ‬ ‫ﻣﻔﺎ‬ ً‫ا‬ ‫ر‬‫ﺎ‬ ‫إ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻣ‬ ‫وﻗ‬ ، ‫ﺳ‬ ‫اﻟ‬ ‫إﻗﻠ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ات‬ ‫ر‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬‫و‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫ﻟﻠ‬ ‫ات‬ ‫ﺷ‬ ‫ﻣ‬ ‫ﺎن‬ ‫اﺳ‬ ‫زﻊ‬ ‫ﺗ‬ ‫ﺗ‬ .‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ) ‫ﻣ‬ ‫ن‬ ‫ﻣ‬ 40 ) ‫ﻋﻠﻰ‬ ‫ة‬ ‫ﻓﻘ‬ ( 100 ‫ﺻﻠ‬ ‫وﺗ‬ . ‫ﺳ‬ ‫اﻟ‬ ‫إﻗﻠ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻣ‬ ‫ﺎﻟ‬ ( ‫ات‬ ‫ر‬ ‫ﺛ‬ ‫ﺎﺳﺎت‬ ‫اﻧﻌ‬ ‫أن‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﺎﺋﺞ‬ ‫ﻧ‬ ‫ﺎﻣ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬‫و‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﻲ‬ ‫اﻟﻌ‬ ‫ﻊ‬ ‫اﻟ‬ ‫وﻟ‬ ،‫ﺗﻔﻌﺔ‬ ‫ﻣ‬ ‫ﻋﺎم‬ ‫ﻞ‬ ‫ﺟﺎءت‬ ‫ﻗ‬ ، ‫ﺳ‬ ‫اﻟ‬ ‫إﻗﻠ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﻌﺎت‬ ) ‫ﻻﻟﺔ‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﺎﺋ‬ ‫إﺣ‬ ‫دﻻﻟﺔ‬ ‫ذو‬ ‫أﺛ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬‫و‬ ‫اﻟ‬ ‫ﻐ‬ ‫ﻟ‬ 0.05 ‫دﻻﻟﺔ‬ ‫ذو‬ ‫أﺛ‬ ‫ﺎﻣﻌﺔ‬ ‫اﻟ‬ ‫ع‬ ‫ﻧ‬ ‫ﻐ‬ ‫ﻟ‬ ‫ﺎن‬ ‫ﺣ‬ ‫ﻓﻲ‬ ،( .‫ﺔ‬ ‫ﻣ‬ ‫اﻟ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺎﻟﺢ‬ ‫ﻟ‬ ‫ق‬‫و‬ ‫اﻟﻔ‬ ‫ﺎﻧ‬ ‫و‬ ‫ﺔ‬ ‫ﺎﺋ‬ ‫إﺣ‬ ) ‫اق‬ ‫ز‬ ‫اﻟ‬ ‫ﻋ‬ ‫اﺳﺔ‬ ‫ر‬‫د‬ ‫و‬ 2013 ‫ﻣ‬ ‫دور‬ ( ‫ﺧﻼل‬ ‫ﻣ‬ ،‫ﺎﻣﻌﻲ‬ ‫اﻟ‬ ‫ﺎب‬ ‫ﻟﻠ‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫اﻗﻊ‬ ) ‫ﻣ‬ ‫ﻧ‬ ‫ﺗ‬ ‫ﺔ‬ ‫اﺋ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﻋ‬ 400 ‫ب‬ ‫ﺗ‬ ‫اﻟ‬‫و‬ ‫ﺗ‬ ‫ك‬ ‫ﺎﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫اﻗﻊ‬ ‫ﻣ‬ ‫أن‬ ‫إﻟﻰ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﺎﺋﺞ‬ ‫ﻧ‬ ‫ﺻﻠ‬ ‫وﺗ‬ ، ‫ﺎﻟ‬ ( ‫اﻟ‬ ‫ﺎﺗﻬ‬ ‫ﺳﻠ‬ ‫ﻋﻠﻰ‬ ‫ﺄﺛ‬ ‫اﻟ‬‫و‬ ،‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﻼب‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎﺳ‬ ‫اﻟ‬ ‫ﺎﻫﺎت‬ ‫اﻻﺗ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﻬ‬ ُ‫ﺗ‬ ‫زﺎدة‬ ‫ﻋﻠﻰ‬ ‫ﻞ‬ ‫ﺗﻌ‬ ‫ﺎ‬ ،‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻫ‬ ‫وﻓ‬ ‫ﺔ‬ ‫ﺎﺳ‬ .‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻬ‬ ‫وﻋ‬ ) ‫ﺎﻫﺎت‬ ‫اﻟ‬‫و‬ ‫ﻲ‬ ‫ﺑ‬ ‫اﻟ‬ ‫اﺳﺔ‬ ‫ر‬‫د‬ ‫ﻓ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﻛ‬ 2013 ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﻟ‬ ‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ام‬ ‫اﺳ‬ ‫ﻻت‬ ‫ﻣﻌ‬ ‫ﻓﺔ‬ ‫ﻣﻌ‬ ‫إﻟﻰ‬ ( ‫ﺎ‬ ‫ﻣ‬ ‫وﻣ‬ ،‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻟ‬ ‫اﻟﻌﺎم‬ ‫أ‬ ‫اﻟ‬ ‫ﺎﻫﺎت‬ ‫اﺗ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ة‬ ‫ﺛ‬ ‫اﻟ‬ ‫اﻣﻞ‬ ‫اﻟﻌ‬ ‫ﻋ‬ ‫ﻒ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫ﻗ‬ ‫اﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ﺔ‬ ‫ﻓ‬ ‫ﺎر‬ ‫اﻧ‬ ‫ﻫﺎ‬ ‫ز‬ ‫أﺑ‬ ‫ﺎﺋﺞ‬ ‫ﻧ‬ ‫ة‬ ‫ﻋ‬ ‫إﻟﻰ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫وﺧﻠ‬ .‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ‫ﺎر‬ ‫ﻟﻸﺧ‬ ‫ﺎدر‬ ‫ﻣ‬ ‫ﺎدﻫﺎ‬ ‫ﺎﻋ‬ ‫ﺔ‬ ‫ﻘﻠ‬ ‫اﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﺎر‬ ‫اﻷﺧ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻬ‬ ‫ﺣ‬ ‫ﺎدر‬ ‫ﻣ‬ ‫ﻣ‬ ً‫ا‬ ‫ر‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﺗ‬ ‫أﺻ‬ ‫ﺎت‬ ‫اﻟ‬ ‫ﺗﻠ‬ ‫أن‬‫و‬ ،‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺑ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ام‬ ‫اﺳ‬ ‫ﻣ‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬‫و‬ ‫ﺎن‬ ‫و‬ ، ‫ذﻟ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﺎﻓﺔ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﻘﻠ‬ ‫اﻟ‬ ‫اﻹﻋﻼم‬ ‫ﺳﺎﺋﻞ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎﻓ‬ ‫وﻣ‬ ،‫اﻟﻌﺎم‬ ‫أ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫ﺄﺛ‬ ‫اﻟ‬ ‫ﺷﺄﻧﻬﺎ‬
  • 7. ‫اﺳﺎت‬‫ر‬‫د‬ ّ ‫ﻠ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬‫و‬ ‫ﺔ‬ ‫ﺎﻧ‬ ‫اﻹﻧ‬ ‫م‬ ‫اﻟﻌﻠ‬ ، 47 ‫د‬ ‫اﻟﻌ‬ ، 3 ، 2020 - 221 - ‫ﻓﻲ‬ ‫ﺎرﺔ‬ ‫اﻟ‬ ‫اث‬ ‫اﻷﺣ‬ ‫ر‬ ‫ﺎوﻟﺔ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﻣ‬ ً‫ﺎ‬ ‫ﺳﻠ‬ ‫اﻵﺧ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ،‫ﺎء‬ ‫اﻻﻧ‬‫و‬ ‫ﻻء‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫اﻟ‬ ‫ح‬ ‫و‬ ‫اﻟ‬ ‫ﺗﻌ‬ ‫ﻞ‬ ‫ﻣ‬ ً‫ﺎ‬ ‫ﺎﺑ‬ ‫إ‬ ‫ﻣﺎﺗﻬﺎ‬ ‫ﻣﻌﻠ‬ ‫ﻌ‬ ‫ا‬‫و‬ ،‫اﺧﻠﻲ‬ ‫اﻟ‬ ‫ﺿﻊ‬ ‫ﺎﻟ‬ ‫ة‬ ‫ر‬‫ﺎو‬ ‫اﻟ‬ ‫ول‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫ﺳ‬ ‫اﻟ‬ ‫ﻪ‬ ‫وﺷ‬ ‫ﺔ‬ ‫ﺳ‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻪ‬ ‫ﺗ‬ ‫ﻣﺎ‬ ‫ﺔ‬ ‫ا‬ ‫ﻣ‬ ‫ﻓﻲ‬ ‫ﻟ‬ ‫ﺎت‬ ‫اﻟﻔﻌﺎﻟ‬‫و‬ ‫ﺔ‬ ‫اﻷﻧ‬ ‫ﻌﺔ‬ ‫ﻘﺎ‬ ‫ﻟ‬ ‫ة‬ ‫ﻋ‬ ‫اﻟ‬ ‫أو‬ ،‫ﻊ‬ ‫اﻟ‬ ‫اد‬ ‫أﻓ‬ ‫ك‬ ‫ﺳﻠ‬ ‫ة‬ ‫ر‬‫ﻹﺛﺎ‬ ‫ﻲ‬ ‫ﯾ‬ ‫اﻟ‬ ‫اﻟﻌﺎﻣﻞ‬ ‫ام‬ ‫اﺳ‬‫و‬ ،‫اب‬ ‫اﻹﺿ‬ ‫أو‬ ‫ﺎم‬ ‫اﻻﻋ‬ ‫أو‬ ‫ﺎﻫ‬ ‫اﻟ‬ .‫ﻣﺔ‬ ‫اﻟ‬ ‫ﻬﺎ‬ ‫إﻟ‬ ‫ﻋ‬ ‫ﺗ‬ ‫ﻲ‬ ‫اﻟ‬ ) ‫ﺔ‬ ‫ﺎﺣ‬ ‫اﻟ‬ ‫دارﺳﺔ‬ ‫وﺳﻌ‬ 2012 ‫إﻟ‬ ( ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻧ‬ ‫ﺎل‬ ‫ﻣ‬ ‫ـﻲ‬‫ﻓ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫اﻹﻋﻼم‬ ‫ﻪ‬ ‫م‬ ‫ﻘ‬ ‫اﻟ‬ ‫ور‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻓﺎﻋﻠ‬ ‫اﺳﺔ‬ ‫ر‬‫ود‬ ‫ﻞ‬ ‫ﻠ‬ ‫ﺗ‬ ‫ﻰ‬ ‫ﻔﺎ‬ ‫اﻟ‬ ‫ﻌ‬ ‫ﻧ‬ ‫ﻓﻲ‬ ‫ﻫﺎ‬ ‫ودور‬ ‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ـﺔ‬ ‫اﻹﻋﻼﻣ‬ ‫ـﺎﺋﻞ‬‫ﺳ‬ ‫اﻟ‬ ‫ـ‬ ‫ﻧ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺎﻫﺎت‬ ‫اﺗ‬ ‫ﺎس‬ ‫و‬ ،‫ﺎب‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻓ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫وﺗ‬ ،‫ﻠﻲ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﺻﻔﻲ‬ ‫اﻟ‬ ‫ﻬﺞ‬ ‫اﻟ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻣ‬ ‫اﺳ‬‫و‬ ،‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎﻣﻌﺔ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺎﻟ‬ ‫و‬ ‫ﻼب‬ ‫ﻣ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﻣ‬ ‫ن‬ ) ‫ﺔ‬ ‫اﺳ‬ ‫ر‬ ‫اﻟ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺧﻼل‬ ‫ﺔ‬ ‫اﻷردﻧ‬ 2011 - 2012 ) ‫دﻫﺎ‬ ‫ﻋ‬ ‫ﺑﻠﻎ‬ ‫ﺔ‬ ‫اﺋ‬ ‫ﻋ‬ ‫ﺔ‬ ‫ﻋ‬ ‫ﺳ‬ ‫وﺗ‬ ،( 250 ‫ت‬ ‫ﻬ‬ ‫أ‬ .‫ﺔ‬ ‫اﻷردﻧ‬ ‫ﺎﻣﻌﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻣ‬ ( ‫ا‬ ‫)اﻟ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﻟﻺﻋﻼم‬ ‫ﺔ‬ ‫ﺎﺋ‬ ‫إﺣ‬ ‫دﻻﻟﻪ‬ ‫ذو‬ ‫رﺟﺔ‬ ‫اﻟ‬ ‫ﺳ‬ ‫ﻣ‬ ‫ﺎﺑﻲ‬ ‫ا‬ ‫ﺗﺄﺛ‬ ‫د‬ ‫وﺟ‬ ‫د‬ ‫ﻌ‬ ‫اﻟ‬ ‫ار‬ ‫اﻻﻧ‬ ‫ﻞ‬ ‫ﻠ‬ ‫ﺗ‬ ‫ﺎﺋﺞ‬ ‫ﻧ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫وﻧ‬ ‫اﻹﻟ‬ ‫ﻗﻊ‬ ‫ﺔ‬ ‫اﻟ‬ ‫ة‬ ‫ر‬‫ا‬ ‫ز‬‫و‬ ‫ﻲ‬ ‫ﺗ‬ ‫ة‬ ‫ر‬‫و‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﺻﻲ‬ ‫وﺗ‬ ،‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻧ‬ ‫ﻋﻠﻰ‬ (‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫اﻗﻊ‬ ‫ﻣ‬ ،‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ا‬ ‫أﻓ‬ ‫وﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫ز‬ ‫ﺗﻌ‬ ‫ﻲ‬ ‫اﻟ‬ ،‫ﺔ‬ ‫ر‬ ‫اﻟ‬ ‫اﻣﺞ‬ ‫ﻟﻠ‬ ‫ﺔ‬ ‫ﺳ‬ ‫اﻟ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬‫و‬ ‫اﻟﻌﺎﻟﻲ‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ة‬ ‫ر‬‫ا‬ ‫ز‬‫وو‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫د‬ ‫اﻣﺞ‬ ‫اﻟ‬ ‫ﻩ‬ ‫ﻫ‬ ‫ﻔ‬ ‫ﻟ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ‫ﺎد‬ ‫اﻟ‬ ‫ﻋ‬ ‫اﻟ‬ ‫وﺗﻘ‬ ،‫ﻠﻔﺔ‬ ‫اﻟ‬ ‫ﺎﻋﺎﺗﻪ‬ ‫ﻗ‬ ‫ﻓﻲ‬ ‫ﻊ‬ ‫اﻟ‬ . ) ‫اد‬ ‫ﻣ‬ ‫اﺳﺔ‬ ‫ر‬‫د‬ ‫ﺻﻠ‬ ‫وﺗ‬ 2011 ‫اﺻﻞ‬ ‫اﻟ‬ ‫اﻗﻊ‬ ‫ﻣ‬ ً‫ا‬ ‫ﯾ‬ ‫ﺗ‬ ،‫ﻲ‬ ‫اﻟﻌ‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫اك‬ ‫اﻟ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫اﻹﻋﻼم‬ ‫دور‬ ‫ﻓﺔ‬ ‫ﻣﻌ‬ ‫إﻟﻰ‬ ‫اﻟﻬﺎدﻓﺔ‬ ( ‫ﺗﺄ‬ ‫ﺣ‬ ‫أن‬ ‫إﻟﻰ‬ .‫ﻬﺎ‬ ‫زﺧ‬ ‫وداﻣﺔ‬ ‫ﻲ‬ ‫اﻟﻌ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ات‬ ‫ر‬ ‫ﺛ‬ ‫ﺞ‬ ‫ﺗﺄﺟ‬ ‫ﻓﻲ‬ ،‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻣﻊ‬ ً‫ﺎ‬ ‫د‬ ‫ﺎﺳ‬ ‫ﯾ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ﺛ‬ ‫ﻠﻘﺔ‬ ‫ﻣ‬ ‫ﺔ‬ ‫اﺻﻞ‬ ‫اﻟ‬‫و‬ ‫اﻟ‬ ‫اﻟ‬ ‫ﻊ‬ ‫ﻟ‬ ‫ﺢ‬ ‫ﺗ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﺟ‬ ‫ﺎل‬ ‫اﺗ‬ ‫ﺎت‬ ‫ﺷ‬ ‫أﻧﻬﺎ‬‫و‬ ،‫ﺔ‬ ‫ﻌ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫ﺟ‬ ‫ﻟ‬ ‫اﻟ‬ ‫ﻊ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻧﻬ‬ .‫ﻲ‬ ‫ﻋﻠ‬ ‫ﺎ‬ ‫ﻧ‬ ‫إﻟﻰ‬ ‫اﻟ‬ ‫ﺎﺳﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫اﻟﻌ‬ ‫ﻟ‬ ‫وﺣ‬ ‫ف‬ ‫اﻟ‬ ‫ﺣﺎﺟ‬ ‫و‬ ‫ﻬﺎ‬ ‫ﻌ‬ ‫ﺎ‬ ‫وﻣ‬ ‫اث‬ ‫اﻷﺣ‬ ‫ﻊ‬ ‫ﺻ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬‫و‬ ‫أﺟ‬‫و‬ ) ‫ﻋﻠﻲ‬ Ali, 2011 ‫ﺗ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻬﺎ‬‫ر‬ ‫وﻗ‬ ،‫ﺔ‬ ‫اﻟﻌﺎﻟ‬ ‫ﺔ‬ ‫ﻗ‬ ‫اﻟ‬ ‫ة‬ ‫اﻟﻔ‬ ‫ﺔ‬ ‫ﻣﻌﺎﻟ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫دور‬ ‫ﻓﺔ‬ ‫ﻌ‬ ‫ﻟ‬ ‫اﺳﺔ‬ ‫ر‬‫د‬ ( ‫اﺳﺔ‬ ‫ر‬‫د‬ ‫وﻫﻲ‬ ،‫ذﺟﺎ‬ ‫ﻧ‬ ‫وﻣ‬ ،‫و‬ ‫و‬ ،‫ﺎ‬ ‫ﻼﻧ‬ ‫ﺳ‬ ‫ﻓﻲ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ر‬ ‫ﺗ‬ ‫ﺎوﻟ‬ ‫وﺗ‬ ،‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻋ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎﻣ‬ ‫اﻟ‬ ‫ول‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﺗﺄ‬ ‫ﻋ‬ ‫ﻔ‬ ،‫ﺔ‬ ‫ﻠ‬ ‫ﻠ‬ ‫ﺗ‬ ‫ﺔ‬ ‫وﺻ‬ ،‫ﺎرك‬ ‫ﻣ‬ ‫ﻲ‬ ‫ﺣ‬ ‫ﺋ‬ ‫ﺎﻟ‬ ‫ﺎﺣﺔ‬ ‫اﻹ‬ ‫إﻟﻰ‬ ‫أدت‬ ‫ﻲ‬ ‫اﻟ‬ ‫ﻣ‬ ‫اث‬ ‫أﺣ‬ ‫ﻓﻲ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫اﺻﻞ‬ ‫اﻟ‬ ‫ﺎت‬ ‫ﺷ‬ ‫ﺛ‬ ‫ﺎد‬ ‫اﻻﻗ‬ ‫ﺎﻣﻞ‬ ‫اﻟ‬ ‫اف‬ ‫أﻫ‬ ‫دﻋ‬ ‫ﻣ‬ ‫اد‬ ‫اﻷﻓ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎﻣ‬ ‫اﻟ‬ ‫ول‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺎﻻت‬ ‫اﻻﺗ‬‫و‬ ‫ﻣﺎت‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﺟ‬ ‫ﻟ‬ ‫ﺗ‬ ‫ﺎد‬ ‫اﻋ‬ ‫أن‬ ‫إﻟﻰ‬ ‫ﻬﺎ‬ ‫ﺎﺋ‬ ‫ﻧ‬ ‫وﺧﻠ‬ ‫اﻹﻧ‬ ‫ق‬ ‫ﻘ‬ ‫اﻟ‬‫و‬ ‫ﺔ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻋﺎ‬ ‫اﻟ‬‫و‬ ‫ﻌﻠ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ل‬ ‫اﻟ‬‫و‬ ‫ﺗﻌ‬ ‫ﻓﻲ‬ ‫ﺳﺎﻫ‬ ‫ﺔ‬ ‫ﺎﻣ‬ ‫اﻟ‬ ‫ول‬ ‫اﻟ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫أن‬‫و‬ ،‫ﺎن‬ .‫ﻬﺎ‬ ‫ﻋﻠ‬ ‫ﺔ‬ ‫ﻗﺎ‬ ‫اﻟ‬ ‫ض‬ ‫ﻓ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎﻣ‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻌ‬ ‫ﻟﻠ‬ ‫ﻣﺎت‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ‫ﺎ‬ ‫ﺿﻐ‬ ‫ت‬ ‫ووﻟ‬ ،‫ﺎت‬ ‫اﻟ‬ ‫ﺳﻘﻒ‬ ‫ﻓﻊ‬‫ر‬‫و‬ ‫ﺔ‬ ‫ا‬ ‫ﻘ‬ ‫اﻟ‬ ) ‫ﻣ‬ ‫اﺳﺔ‬ ‫ر‬‫د‬ ‫أﻣﺎ‬‫و‬ Mohamed,2011 ‫أﺧ‬‫و‬ ‫ﻋﺎﻣﺔ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎر‬ ‫ﻟﻸﺧ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﻔﺢ‬ ‫اﻟ‬ ‫ﺗﺄﺛ‬ ‫ﺎس‬ ‫إﻟﻰ‬ ‫ﻓ‬ ‫ﻓﻬ‬ ( ‫ات‬ ‫ر‬ ‫اﻟ‬ ‫ﺎر‬ ‫دور‬ ‫ﻓﺔ‬ ‫ﻣﻌ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻓ‬ ‫وﻫ‬ .‫ﺔ‬ ‫ﺎﻧ‬ ‫اﻷﻟ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻧﺔ‬‫ر‬‫ﻣﻘﺎ‬ ،‫ﺔ‬ ‫اﻟ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻋﻠﻰ‬ ،‫ﺧﺎﺻﺔ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ) ‫ﻋﻠﻰ‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻘ‬ ‫و‬ .‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫وﻋﻲ‬ ‫ﻓﻲ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﻔﺢ‬ ‫اﻟ‬ 1000 ‫ﻣ‬ ‫رﺔ‬ ‫ﻬ‬ ‫ﺟ‬ ‫ﺑ‬ ‫ﺎو‬ ‫ﺎﻟ‬ ‫ﻋ‬ ‫ز‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫و‬ ‫ﺎﻟ‬ ( ‫ﻠ‬ ‫و‬ ،‫ﺔ‬ ‫ﺎﻧ‬ ‫اﻷﻟ‬ ‫رﺔ‬ ‫ﻬ‬ ‫اﻟ‬‫و‬ ‫د‬ ‫وﺟ‬ ‫إﻟﻰ‬ ‫ﺎﺋﺞ‬ ‫اﻟ‬ ‫أﺷﺎرت‬‫و‬ ،‫ﺎن‬ ‫اﻻﺳ‬ ‫أداة‬ ‫اﺳﺔ‬ ‫ر‬ ‫اﻟ‬ ‫ﻣ‬ ‫اﺳ‬‫و‬ ،‫ﺔ‬ ‫اﻷﻛﺎد‬ ‫ﺎت‬ ‫اﻟ‬ ‫ﻠﻒ‬ ‫ﻣ‬ ‫ن‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬‫و‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫و‬ ،‫ات‬ ‫ر‬ ‫اﻟ‬ ‫ﺎر‬ ‫أﺧ‬‫و‬ ‫ﻋﺎﻣﺔ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺎر‬ ‫ﻟﻸﺧ‬ ‫وﻧﻲ‬ ‫اﻹﻟ‬ ‫ﻔﺢ‬ ‫اﻟ‬ ‫ﺑ‬ ‫ﺔ‬ ‫ﺎﺑ‬ ‫إ‬ ‫ﻋﻼﻗﺔ‬ ‫اﻷﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻋ‬ ‫أﻗ‬ ‫اﻟﻌﻼﻗﺔ‬ ‫ﺎﻧ‬ ‫و‬ ، ‫ﻋ‬ ‫اﻟ‬ ‫ﺎ‬ ‫ﻠ‬ ‫ﻟ‬ .‫ﺎن‬ ) ‫ﺎﻟﻲ‬ ‫اﻟ‬ ‫اﺳﺔ‬ ‫ر‬‫د‬ ‫ﻓ‬ ‫وﻫ‬ 2007 ‫ﻓﻲ‬ ‫ﺎﻣﻌﻲ‬ ‫اﻟ‬ ‫ﺎب‬ ‫اﻟ‬ ‫ﻟ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ام‬ ‫اﺳ‬ ‫أﺛ‬ ‫ﻋﻠﻰ‬ ‫ف‬ ‫ﻌ‬ ‫اﻟ‬ ‫إﻟﻰ‬ ( ) ‫ادﻫﺎ‬ ‫ﺗﻌ‬ ‫ﺑﻠﻎ‬ ‫ﺗﻪ‬ ‫ﻣ‬ ‫ﺟﺎﻣﻌﺔ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻋ‬ ‫اء‬ ‫ر‬‫آ‬ ‫ﻼع‬ ‫اﺳ‬ ‫ﺧﻼل‬ ‫ﻣ‬ ،‫اﻷردﻧﻲ‬ ‫ﻊ‬ ‫اﻟ‬ 325 ‫ﻘﺔ‬ ‫ﻫﺎ‬ ‫ﺎر‬ ‫اﺧ‬ ‫ﺗ‬ ،‫ﺛﻪ‬ ‫وﻣ‬ ً‫ﺎ‬‫ﺛ‬ ‫ﻣ‬ ( ‫اﻟ‬ ‫ﺎﺋﺞ‬ ‫ﻧ‬ ‫ت‬ ‫ﻬ‬ ‫أ‬ ،‫ﺔ‬ ‫اﺋ‬ ‫ﻋ‬ ‫ﻧ‬ ‫ﻟﻺﻧ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ام‬ ‫اﺳ‬ ‫ﺣﺎﻟﺔ‬ ‫ﻓﻲ‬ ‫داد‬ ‫ﯾ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ام‬ ‫اﺳ‬ ‫أﺛ‬ ‫أن‬ ‫اﺳﺔ‬ ‫ر‬ ،‫ﺔ‬ ‫و‬ ‫ﺔ‬ ‫ﻋﻠ‬ ‫ﺎت‬ ‫ﻟﻐﺎ‬ ‫ﻫﻲ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫اﻣﺎت‬ ‫اﺳ‬ ‫أﻛ‬ ‫ﺄن‬ ‫ﺎﺋﺞ‬ ‫اﻟ‬ ‫ت‬ ‫ﻬ‬ ‫أ‬ ‫ﺎ‬ .‫ﻣﻲ‬ ‫اﻟ‬ ‫ام‬ ‫اﻻﺳ‬ ‫ﺳﺎﻋﺎت‬ ‫د‬ ‫ﻋ‬ ‫اد‬ ‫ز‬ ‫ﺎ‬ ‫ﻠ‬ ‫و‬ ، ‫دﻫ‬ ‫ﻔ‬ ‫ﺎﺋ‬ ‫اﻟ‬ ‫أﺷﺎرت‬‫و‬ .‫ﺎﻣﻌﻲ‬ ‫اﻟ‬ ‫م‬ ‫اﻟ‬ ‫داﺧﻞ‬ ‫ﻬﺎ‬ ‫ﻣﻌ‬ ‫ﻓﻲ‬ ‫وﺗ‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻧ‬ ‫اﻹﻧ‬ ‫ام‬ ‫اﺳ‬ ‫ﻵﺛ‬ ‫ﻋﻼﻗﺔ‬ ‫د‬ ‫وﺟ‬ ‫إﻟﻰ‬ ، ‫ﻟ‬ ،‫ﺞ‬ . ‫ﺛ‬ ‫اﻟ‬ ‫ﻷﺳ‬ ‫ﻬ‬ ‫اﻟ‬ ‫ـﻞ‬‫ﺧ‬ ‫ـ‬‫ﻟ‬‫ا‬‫و‬ ،‫ـﻲ‬‫ﺳ‬‫ا‬ ‫ر‬ ‫اﻟ‬ ‫اﻟ‬‫و‬ ،‫ـﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ع‬ ‫وﻧ‬ ، ‫اﻟﻌ‬‫و‬ ، ‫ﺎﻟ‬ ،‫ﺔ‬ ‫اﻟ‬ ‫ات‬ ‫ﻐ‬ ‫اﻟ‬ ‫ﻌ‬ ‫و‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ) ‫ﻋ‬ ‫اﻟﻌ‬ ‫أﺟ‬‫و‬ 2007 ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫دور‬ ‫ﺎن‬ ‫ﺗ‬ ‫إﻟﻰ‬ ‫ﻓ‬ ‫ﻫ‬ ‫اﺳﺔ‬ ‫ر‬‫د‬ ( ‫ورﺻ‬ ،‫ﻲ‬ ‫اﻟ‬ ‫ﺎب‬ ‫ﻟﻠ‬ ‫ﺎﻋﻲ‬ ‫ﺑ‬ ‫ﺔ‬ ‫ﺎ‬ ‫ﺗ‬‫ر‬‫اﻻ‬ ‫اﻟﻌﻼﻗﺔ‬ ‫ﻋ‬ ‫ﻒ‬ ‫اﻟ‬‫و‬ ،‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻣﺎﺗﻬ‬ ‫ﻣﻌﻠ‬ ‫ﻘﺎء‬ ‫اﺳ‬ ‫ﻓﻲ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﺔ‬ ‫ﺎد‬ ‫اﻋ‬ ‫ﻣ‬ ) ‫ﻣ‬ ‫ﺔ‬ ‫اﻟﻌ‬ ‫ﻧ‬ ‫وﺗ‬ .‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻬ‬ ‫ﺎر‬ ‫وﻣ‬ ‫ﻬ‬ ‫ﻓ‬ ‫ﻣﻌ‬ ‫وﻣ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺎد‬ ‫اﻻﻋ‬ ‫ﻣ‬ 600 ‫ﻊ‬ ‫ﺳ‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫ﺎﻟ‬ ‫و‬ ‫ﺎﻟ‬ ( ‫ﺟﺎﻣﻌﺎت‬ ‫ﺗ‬ ‫ﻟ‬ ‫ﺎ‬ ،ً‫ﺎ‬‫ﻔ‬ ‫ﺿ‬ ‫ﺎن‬ ‫ﺎﻣﻌﺎت‬ ‫اﻟ‬ ‫ﺔ‬ ‫ﻠ‬ ‫ﻟ‬ ‫ﺎﻋﻲ‬ ‫اﻻﺟ‬ ‫ﻋﻲ‬ ‫اﻟ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻓﻲ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫دور‬ ‫أن‬ ‫ﺎﺋﺞ‬ ‫اﻟ‬ ‫و‬ .‫ﺔ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺎد‬ ‫اﻻﻋ‬ ‫ل‬ ‫ﻣﻌ‬ ‫ﺑ‬ ً‫ﺎ‬ ‫ﺎﺋ‬ ‫إﺣ‬ ‫داﻟﺔ‬ ‫ﻋﻼﻗﺔ‬ ‫ﺎك‬ ‫ﻫ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﻓﺔ‬ ‫ﻌ‬ ‫اﻟ‬ ‫وﻣ‬ ‫ﺔ‬ ‫ﺎ‬ ‫اﻻﺟ‬ ‫ﺔ‬ ‫ﺎر‬ ‫اﻟ‬ ‫وﺣ‬ ،‫ﺟﻬﺔ‬ ‫ﻣ‬ ‫اﻹﻋﻼم‬ . ‫أﺧ‬ ‫ﺟﻬﺔ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻠ‬ ‫اﻟ‬ ‫ﻟ‬