Your brand is your Identity. Your personal brand is as important as your company brand. Start thinking of yourself as a brand. What do you wish for people to associate with you when they think of your name.

2. CREATIVITY i BRAND i YOU

4. Are you a Creative Person?

6. Myths About Creativity
It’s rare.
Only high IQs have it.
It’s in your right brain.
It can’t be studied.
It’s mysterious.

7. Every one is born creative!

8. Creativity around us
Farhan

11. 11

15. Creativity Techniques
 Brain Storming
 Image Streaming
 SCAMPER (Substitute, Combine, Adapt,
Modify/Magnify, Put to other uses, Eliminate or
minify, Reverse
 Dream Incubation.
 IDEA Box
 EDISON

16. Mind Mapping
 A tool developed by Tony Buzan
 Reflects external what goes on inside your head.
 Structure to learning by grouping related concepts
together
 Mind Maps are visual
 Wonderful Revision tools
 Imagination ⫶ Images ⫶ Association
 Photograph of your thought.
 Invaluable and primary tool.
 Creating branches out of your main idea.
 Keep track of the ideas as they pop into your head.

17. Mind Mapping
 Creating a map of your knowledge of a subject.
 Frees your mind to think creatively, laterally, dynamically
on the subject.
 Use of colored pens and little drawings as well as words
in the mindmap, you’ll find what approach works best
for you.
 Extremely adaptable and useful too for creative thinking.
 You start with your central idea on the mind map and
you see what comes to mind next and you add that to
the map with a branch line from the central idea to the
new idea with a circle around the new idea.
 Easier to practice that to describe.

19. What is Brand?

22. Branding is…
…a promise to deliver value.

23. Brand = Story
 Original
 Own the conversation
 Create own space for growth
 Highlighting expertise
 Help people to decide
 Values and principles
 Consistent

24. Brand = Story
18 August 1949 by Adolf Dassler
Authentic, Committed, Genuine,
Experienced, Inventive, Inspirational
Desire to become the best sports brand in the world
Died in 1978
1984/88 Olympic games – Success & Failure
1990/00 Rebirth
Original desire

25. What is Your Identity?

26. What is their Identity?

27. What is their Identity?

28. Perception is Everything
How
You
Are
Your
Actions
People’s
Perception

30. What is Personal Branding?
Personal branding involves managing
your reputation, style, look, attitude
and skill set the same way that a
marketing team would run the brands.

32. Why Do You Need a Personal Brand?
•A positive reputation - advertising for you and your services.
•Interactions with stakeholders much easier
•Certain star power
•Become part of and associated with specific
ideas or movements
•How rest of the world to see you
•More skilled, fulfilled and happy person

33. Things you need to do
•Same as branding a company
•Establish goal - achieve, audience, think about you,
associations, etc.
•Gap analysis
•Labeling Theory - determined by the words used
•Your Skill Set – identify and improve

34. Things you need to do
•Your Evolution – continue to move up in the world.
•The Company You Keep - right crowd
•Balancing Your Personal Life and Professional
Life - Perpetual Work
•The Events You Attend - great way to develop
•Your Worldview - nature vs. nurture

36. CREATIVITY + BRAND + YOU
=
CREATIVE PERSONAL BRANDING

38. Effective use of Social Media

41. Keep it
simple
&
short

43. Let’s network!
Over the next six minutes, talk with three
potential collaborators.
1. Only talk with people who have a different personal
brand than you (as identified by your stickers).
2. You have 60 seconds to pitch your brand and 60
seconds to listen to your potential collaborator’s
pitch.
Keep notes on the pitches

44. Let us summarise
 How personal branding will help you?
 How this can improve your quality?
 How the community would benefit?

46. Ruknudin Abdulla, M: +974 5588 5144, E: ruknudin@gmail.com