1. SOLUTION
Raidious partnered with USAF as an extension of its team to develop a strategy to reach
new audiences and to create content for its website and social channels. Raidious’ team
of content correspondents crafted blog posts, infographics, social graphics and more
to help USAF fill its content pipeline. Raidious both tackled improvements to USAF’s
existing campaigns and the task of proactively creating new, campaigns and initiatives.
As a strategic partner to USAF, Raidious has helped its team find new opportunities and
improve upon its content and campaigns by:
• developing solutions for more user-generated content
• helping to manage an internal staff of blog contributors
• enacting community-sourced content and external blog contributors
• attacking with an omni-channel approach to meet the audience on its
preferred channels
Additionally, Raidious leads USAF’s paid distribution efforts. In addition to promoting
content on social channels including Facebook and YouTube, we also leverage the
syndication platforms Outbrain and Taboola to get USAF’s content in front of new
audiences on websites like ESPN.com and SI.com.
SITUATION
USA Football (USAF) came to Raidious with a small, internal team that was stretched thin
without the bandwidth to produce enough content on a consistent basis. Additionally,
the team was seeing declining results on Facebook, which is its biggest social platform.
With a limited focus on one audience, Coaches at Athletic Directors, USAF identified an
opportunity to grow its reach by expanding into new audiences.
Raidious • 47 South Meridian Street, #302, Indianapolis, IN 46204 • 317-203-9807 • raidious.com
USE CASE: USA FOOTBALL

2. RESULTS
Providing reporting and analysis that helps guide tactics and overall strategy.
USA Football can now pivot and cut on a dime to change tactics but still lead to a score!
48,707AUDIENCE GROWTH
OVER 3 MONTHS
11,111PAID ENGAGEMENTS
IN 3 MONTHS
6,875PAID VIEWS
4,362ORGANIC VIEWS
VS
Raidious • 47 South Meridian Street, #302, Indianapolis, IN 46204 • 317-203-9807 • raidious.com
USE CASE: USA FOOTBALL