1. SITUATION
Without anyone in a dedicated content-development or social media role, Riddell
struggled to consistently publish content. They needed to implement a more
rigorous publishing schedule to achieve Key Performance Indicators in order to
increase audience size and engagement.
SOLUTION
Raidious jumped in to serve as an extension of the
Riddell team—consistently creating and publishing high
performing content. Types of content created by
Raidious fall into several buckets:
Contests and promotions
From giveaways to trivia contests to playoff brackets
Engagement social graphics
Getting people talking about all-things football
Promotional social graphics
Communicating news and offers related to Riddell products
Curated content
Keeping Riddell as a relevant voice on things related football
Website content
Ensuring that Riddell.com has fresh and timely graphics and offers
Consistent creation of high performing content
Raidious • 47 South Meridian Street, #302, Indianapolis, IN 46143 • 317-203-9807 • raidious.com
USE CASE: RIDDELL

2. RESULTS
Since Riddell started working
with Raidious, their publishing
frequency has increased by 60%.
Performance of their content has
steadily improved over the same
time frame.
Raidious • 47 South Meridian Street, #302, Indianapolis, IN 46143 • 317-203-9807 • raidious.com
USE CASE: RIDDELL