Today’s brands have every reason to test the waters of mobile app development. Mobile apps are overtaking personal computers as our main method of Internet access. U.S. mobile app users are expected to increase to at least 265 million by 2016. The average mobile user checks his or her phone 150 times a day. And most astonishingly, mobile app users are said to be 4 times more engaged than when surfing the web through a traditional browser or search engine. But never mind the compelling stats for now. Your brand needs to take the world of mobile app development from interactive games to guides to systems of eCommerce very seriously for the simplest of reasons. You’re looking to engage with your customers. You want to give them a way of using your services freely, easily and at all times. You want to diversify, inspire, and innovate the way in which you advertise your products, your services, and your name. To put it plainly, you want to make life easier for you and for them. The following is a list of some amazing branded apps that have done just that. Starbucks. Nike. Groupon. Did something pretty incredible with their mobile apps. But they didn’t do anything we don’t expect from ourselves and from you. The fact of the matter is that much of what you hear about the mobile app space is that it’s tough, crowded, hard to distinguish yourself in. And that’s true. But what’s also true is that it is for some brands and businesses, an absolute necessity. What RosettaBrand wants to do is to teach you to think creatively, innovatively and to navigate the rough waters of the competitive app space world with the determination to be unique and necessary. Place your faith in us, our expertise and our vision and we’ll get you there.

1. AMAZING
BRANDED
APPS3MAKINGWAVESTODAY

2. Src:https://www.salesforce.com/blog/2013/12/20-game-changing-mobile-stats.html
YourbrandneedstotaketheworldofmobileappdevelopmentfrominteractivegamestoguidestosystemsofeCommercevery
seriouslyforthesimplestofreasons.You’relookingtoengagewithyourcustomers.Youwanttogivethemawayofusingyour
servicesfreely,easilyandatalltimes.Youwanttodiversify,inspire,andinnovatethewayinwhichyouadvertiseyourproducts,
yourservices,andyourname.Toputitplainly,youwanttomakelifeeasierforyouandforthem.
Today’sbrandshaveeveryreasontotest
thewatersofmobileappdevelopment.
Mobileappsareovertaking
personalcomputersasourmain
methodofInternetaccess.
U.S.mobileappusersare
expectedtoincreasetoatleast
265millionby2016.
Theaveragemobileuserchecks
hisorherphone150timesaday.
Andmostastonishingly,mobile
appusersaresaidtobe4times
moreengaged

3. TheprocessofenteringaStarbucks,orderingacoffee,paying
thebaristaandwaitingontheotherendofthebarwhileyour
drinkismadeandyournamecalled,isfamiliartomany.
Starbucks,however,haslongacquainteditselfwithrewards
andgiftcards.Andlikemostdependablecoffeemakers,the
chainhasitsrushhours.
WhatWhatStarbucksdidwithitsmobileappsolutionwasstreamline
itsentirepurchasingprocessdigitally.Itgaveits10millionapp
userstheabilitytopayfortheircoffee,tipbaristas,sendgift
cards,andredeem rewardspointssmoothlyandeasily.But
that’snotall.
ByBy creating an interactive,convenientand competent
eCommerce-basedplatform foritscustomers,italsocreated
anexistingavenuethroughwhichtodistributebrandedcontent
fromfreesongstoglossypictures.PartofwhatRosettaBrand
doesislookforwaystobuildonwhatyoualreadyhave.So
yourbrandedapphasalargesubscriberbaseandavarietyof
optionsandattractions?Great,let’susethattostartchurning
outcatchoutcatchy,shareablebrandedcontent.
Starbucks

4. Nikesaw atrendandtappedintoitquickly.Thecommon
runnerorjoggerneededawayoftrackingtheircalorie-burning
datawithoutatimer.WiththeNike+Runningapp,Nikegaveits
runner-usersthepossibilityoftrackingtheirexercisedata
regularlyandelaborately.ItusedGPStodeterminedistance,
timeandpacewhilealsogivingrunnersthemeansofsharing
theirprogressonlineaswellasthroughNike+Challenge,an
interactiveinteractiveplatformforconnectingwithandcompetingagainst
others.
Butabove allNike did something RosettaBrand strongly
believesin.Creatinganinteractiveplatform allowedNiketo
distribute and disseminate branded content.Itcreated a
photo-sharingtooltotakeanduploadpicturesonInstagramor
Facebook.ItalsopartneredwithSpotifyandAppletostream
songsandplaylistswhilerunning.
RosettaBrandRosettaBrand takes partnering with eBookstores and
publishers seriously. Branded content should be
multi-dimensional.Whichiswhywehelpturnyourbranded
contentintoeBooks,andyoureBooksintoprintbooksand
audiobooksinassociationwithbothIngramPublisherServices
aswellaswithAudible.
Nike

5. Grouponisareal-timeendeavorinbothpracticeandtheory.To
reallymakethemostofwhatGrouponhastooffer,usershave
tobeabletoaccessitatalltimestojumpatthechanceof
purchasingaworthwhilebargain.ThisiswhereGroupon’sapp
comesin.
“Group“GroupOnNow!”isasectionwithintheappthatprovides
userswithhotreal-timebargainsintheirvicinity.Itallowsthem
tobespontaneouswiththeirplanswhilealsosavingmoney.
Groupon’sappisnoteworthybecauseinadditiontoallthe
regulardeals and services displayed on theirwebsite,
“Groupon Now!” drives fast-paced interaction between
Groupon,itscustomersandthebusinesseslookingtogive
themabargain.themabargain.
But most importantly, Groupon’s app is the perfect
competenceandconvenience-drivenapptocomplementits
blogGrouponBlog,whichcoverseverythingfrom romantic
citiestosmartphones.RosettaBrandseeseverythingasa
threadinatapestry.That’swhywehelpourcustomersinspire
abrandedcontentecosystem.
Groupon

6. Allthreedidsomethingprettyincrediblewiththeirmobileapps.
Buttheydidn’tdoanythingwedon’texpectfromourselvesand
fromyou.Thefactofthematteristhatmuchofwhatyouhear
aboutthemobileappspaceisthatit’stough,crowdedand
hardtodistinguishyourselfin.Andthat’strue.Butwhat’salso
trueisthatitisforsomebrandsandbusinesses,anabsolute
necessity.
WhatRosettaBrandwantstodoistoteachyoutothink
creatively,innovativelyandtonavigatetheroughwatersofthe
competitiveappspaceworldwiththedeterminationtobe
uniqueandnecessary.Placeyourfaithinus,ourexpertiseand
ourvisionandwe’llgetyouthere.
Conclusion

7. contactuswww.rosettabrand.com