1. January ads expenses of ₱11,088.80 reached 213,752 people with 38,253 post reactions. Total transactions were ₱234,193.60 with an average sales per customer of ₱1,176.85. 2. Top selling new items were tutu dresses for 9 month sizes and newborn sizes. Slow moving items were also newborn sizes. 3. The most effective ad reached 50,524 people with 2,100 reactions for ₱419.35 and targeted moms interested in clothing. 4. The action plan for February includes a photo contest with babies in BubblyFace items and a tips campaign showing love for babies.