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1 of 9
SECONDARY
DATA
SUBMITTED BY:
CHITRA SINGH 04
JEET JOSHI 10
ARPITA JOSHI 11
POOJA MEHTA 15
YASHVI SHETH 26
RONAK KOSHTI 37
SUBMITTED TO:
DR. VARIMNA SINGH
OUTLINE
INTRODUCTION
FEATURES
CRITERIA
SOURCES
ADVANTAGES
DISADVANTAGES
EXAMPLES
2
SECONDARY DATA
Secondary data is data collected by any party other than the researcher,
including administrative data from programs, geodata from specialized
sources, and census or other population data from governments.
3
4
FEATURES
DATA RELIABILITY
SUITABILITY OF THE
DATA
DATA SUFFICIENCY
CRITERIA
5
SPECIFICATIONS
ERROR
CURRENCY
OBJECTIVES
CURRENCY
OBJECTIVES
NATURE
DEPENDABILITY
SOURCES
 SALES RECORDS
 MARKETING ACTIVITY
 COST INFORMATION
 CUSTOMER FEEDBACK
 DISTRIBUTOR REPORTS
 JOURNALS
 BOOKS
 MAGAZINES
 NEWSPAPER
 THE INTERNET
EXTERNAL SOURCES
6
INTERNAL SOURCES
IMPLICATIONS
ADVANTAGES
o ACCESSABLE
o MULTIPLE SOURCES
o TIME SAVING
o LOW COST
DISADVANTAGES
o HISTORICAL DATA
o LESS RELEVANT
o IMCOMPLETE
INFORMATION
o QUALITY OF RESEACHER
7
EXAMPLES
MARKET
RESEARCHED
REPORTS
GOVERNMENT
STATISTICS
COMPANYWEBSITES TRADE PUBLICATIONS
8
THANKYOU
FOR LISTENING US.

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