The document discusses the concept of intuitive design in UI/UX, emphasizing that it relies on previous learning and user familiarity to reduce cognitive overload. It uses the example of Ivan Pavlov's experiments with dogs to illustrate how users can develop conditioned responses to design elements. The piece encourages designers to merge psychological principles with creativity, suggesting they can innovate while still adhering to intuitive design principles.

1. THE INTUITIVE
DESIGN
By
Red Baton Design Studio

2. “The website should be intuitive” “This app is doomed… it’s not intuitive” As a UI (User Interface)UX (User
Experience) designer, you might have heard phrases like this.
What does intuitive design mean here? No, it’s not magical thinking or a sixth sense or even an alien putting
ideas in your brain.
It’s all about our good ol’ pal LEARNING!
Does that ring a bell?
Didn’t get the pun intended? Well, don’t worry towards the end of reading this blog I am sure you would know
what ringing a bell means if nothing else.

3. A curious-minded Russian physiologist Ivan Pavlov during the 1890s set out to study how doggies would
salivate in response to getting fed. A bell would be rung, following which a lab assistant would bring food for
the dog, and in response, the dog would end up salivating which Pavlov measured. A whole lot of
experimentation, surgical procedures, blood, and saliva later, Pavlov noted that dogs would salivate at the sound
of the bell & at the glimpse of the lab assistant even before the food was fed to the dogs. (I hope you have had
your AHA moment and understood what ‘bell ringing’ meant here).

4. In nutshell intuitiveness of UI UX is all about:
• Accessing previous learnings
• Reducing cognitive overload and,
• Tapping into what users are familiar with

5. Conclusion
• After reading a whole lot of jing-a-lings in this blog, I am sure you
feel like some badass behavior scientist. As a UI UX designer, you are
indeed part Freud, part Einstein, and part Leonardo da Vinci-
understanding psychology, curating an art piece with scientific
principles.
• This is not to say you can’t try something new. Remember there is part
da Vinci too! Go all out, think out of the box and add a touch of
madness, magic, innovation, and creativity. You never know you may
paint a Mona Lisa for UI UX with your novel ideas.

6. Contact Us
• Website – https://redbaton.design/
• Phone – 9901055591
• Email – hello@redbaton.in
• Facebook- https://www.facebook.com/redbatondesignstudio/
• LinkedIn- https://www.linkedin.com/company/redbatondesignstudio/
• Instagram- https://www.instagram.com/redbaton_design/