Brand naming strategy is perhaps the most challenging yet crucial step in building a brand identity design. After all, the decision eventually determines the course of the business. Sure, Steve Jobs named his company Apple during one of his fruitarian diets, but he mainly chose it because he thought it was fun and spirited. Of course, it set the stage for their now overly famous brand.

1. Decoding The
Process Of Brand
Naming & Strategizing

2. You must be familiar with William Shakespeare’s famous quotes like “A rose by
any other name would smell as sweet.” or “What’s in a name?” And then he
named most of his books on his character’s names. Ironical much? We think it
was a well-planned strategy of reverse psychology. So clearly, Shakespeare knew
about branding before the term even came into the picture.
Brand naming strategy is perhaps the most challenging yet crucial step in
building a brand identity design. After all, the decision eventually determines the
course of the business. Sure, Steve Jobs named his company Apple during one of
his fruitarian diets, but he mainly chose it because he thought it was fun and
spirited. Of course, it set the stage for their now overly famous brand.

3. Major Types
of Brand
Names

4. Experiential Names
An experiential brand naming is more about setting expectations of what it is like when consumers choose their
product.Organizations must first define what they stand for and how they want to be perceived to deduce an impactful label
name.
Descriptive Names
This simple naming pattern entails using a label that describes the company’s products or services. This practice makes it easier
for users to remember what the brand offers.
Acronyms
Brand names under this classification are abbreviations of descriptive names. For instance, BMW stands for Bavarian Motor
Works, KFC for Kentucky Fried Chicken, and IBM for International Business Machines, Acronyms are easier to speak and
remember and work best for large corporations that have already established a name for themselves.
Founders’ Names
This naming practise is pretty straightforward. Use the name of the person who started the company. Disney, is one of the most
famous examples of this brand naming strategy, which is named after the man who started it.

6. • Mapping the Competitive Landscape
• Moulding Your Brand Naming Guidelines
• Brainstorming Brand Naming Strategy
• Creating a Short List Of Names
• Acquiring a Domain Name
• Testing Your Brand Name

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