As the epitome of almost everything your business is and does, the brand identity and brand image can inspire clients and increase a sense of loyalty to your brand. A business’ identity with a face, trust, and a mission attracts people who agree with what your brand has to offer. But once these people become consumers, that same brand identity and image gives them a sense of belonging. A good product brings in customers, but a good brand generates advocates.

1. By
Red Baton Design Studio

2. Brand Identity: Most people
think that a brand identity
model depends on its logo. Sure,
an eye-catching logo plays an
important role, but any brand’s
identity and image depend on
many more factors than just the
logo.
Brand Image: The brand’s image
is how customers view a brand
and reflect outward authenticity.
This is based on how buyers
perceive, connect and relate to a
brand, and it is essential in paving
the way to achieving a set market
target.

4. •Brand identity is an accumulation of all the brand components created by the Brand Design
company to depict a desired image of the organization. On the other hand, the brand image
depicts the impression of the product or brand in the consumer’s mind considering all the
sources.
•While creating a brand’s identity, a company’s active participation is required, while the brand
image is a product of real experiences.
•Brand identity wraps all the visible elements of the brand like its logo, name, design symbol,
colors, and so forth. In comparison, a brand image encompasses both visual aspects and brand
associations like values, quality, reliability, etc.
•Brand identity conveys the firm’s reality, i.e., its mission, vision, core values, and objectives,
whereas brand image depends highly on the connection with the individuals.
•Brand identity depends on how the company presents itself in front of its target audience. On
the contrary, brand image relies on the customer’s interaction and product experiences.

5. 5 TIPS TO CREATE A
POWERFUL BRAND
IDENTITY
Research your audience,
value proposition, and
competition
Design the logo and a
template
Brand design system
Content strategy to
connect and advertise
Know what to avoid

6. HOW TO MANAGE A
BRAND IMAGE?
• Present Your Brand
Identity Strongly
• Set yourself apart
• Give a damn and keep
up with the trends!
• Engage

7. CONTACT US
Website – https://redbaton.design/
Phone – 8880877662
Email – hello@redbaton.in
Facebook- https://www.facebook.com/redbatondesignstudio/
LinkedIn- https://www.linkedin.com/company/redbatondesignstudio/
Instagram- https://www.instagram.com/redbaton_design/