As presented by Mark Freestone at the Utah Oracle Marketing Cloud User Group on December 3, 2015

1. Email
Maturity
Matrix

2. Your
Email
Obsession
91%
of
consumers
are
checking
email
at
work.
87%
of
us
are
checking
email
while
at
home
18%
of
us
are
checking
email
around
the
clock.

3. An
Interes6ng
Fact
On
average
most
of
us
spend
6.3
hours
checking
email
every
day.

4. Time
Spent
on
Email
• 70%
of
us
think
we’re
the
right
amount
of
email
•
24%
are
being
honest
with
themselves
and
say
they
are
doing
a
liEle
to
much.
• 69%
of
us
are
checking
email
while
having
a
conversaFon
• 32%
of
us
are
checking
email
while
having
a
meal
or
in
a
restaurant.

5. 9:30pm
Dinging?
#1
Television
and
movies
(70%)
of
us.
#2.
52%
of
us
check
email
while
we
are
in
bed.
#3.
50%
of
us
while
we
are
on
vacaFon
#4.
43%
of
us
while
on
the
phone
#5.
42%
while
in
the
bathroom
#6.
18%
while
we
are
driving.

6. Email
Overload:
GeFng
BeHer
or
Worse?

7. Annual
Consumer
Survey
• 65%
consumers
are
deleFng
irrelevant
email
messages
• 50%
state
they
unsubscribe
• 30%
will
“report
spam”
if
a
message
is
unengaging

8. Classic
Marketer
• Stuck
in
his
ways
• Pulls
lists
• Light
email
personaliaFon
• Not
implemenFng
real
Fme
elements

9. Dynamic
Marketer
• More
sophisFcated,
more
reacFve
emailer
• More
advance,
real
Fme
strategies
• Cart
abandonment
strategies

10. Contextual
Marketer
• Leveraging
data.
(IP
address,
date/Fme,
weather)
• Leverages
the
last
millisecond