Color psychology is a fascinating facet of our behavior. In our effort to further understand and build on its importance of promoting brands online, we will discuss variously published researches on persuasion and color theory along with the foundations laid by Gregory Ciotti, a Marketing Strategist at entrepreneur.com. Source: https://www.myoptimind.com/

1. OnlineMarketing101:
HowPsychologyofColor
AffectsBranding

2. Colorpsychologycanbeusedin
persuadingtheconsumerstobuy.

3. Controversialcolorassociationsisanobstacle.

4. Blandvisualsdonothelptheconversations
betweenthebrandanditstargetmarket.

5. Brandvisualsdonothelptheconversations
betweenthebrandanditstargetmarket.

6. Colorscreateabrandidentity.
COLORANDBRANDING

7. Brandsperform bestwhenitspaletteadhere
tocolorhierarchy
Basecolors+accentcolors+backgroundcolors
PALETTE
Colorcoordinationguide
COLORANDBRANDING

8. Thecoloremotionguideclassifieshowconsumers
respondtocolorsusedinthelogo.
Therightcolororcolor
combinationofthelogois
criticalparticularlyfornew
brands.
Wheneveryone'sinto
blue,gopurple.
COLORANDBRANDING

9. Consumersassociatecolorswiththebrandpersonality.
COLORANDBRANDING

10. Colorappropriatenessmustbeconsidered
whenpickingcolorsforthebrand.
Caseinpoint:Nopink,
glitteryHarley
Davidsonriders!
COLORANDBRANDING

11. Colorpreferencesmustbeconsideredtoo
COLORANDBRANDING

12. Colorpreferencesaredeterminedby:
Howanindividualfeels
inanygivensituation
Howthatindividual
wantstofeel
Howthatindividual
remembersspecific
experience
COLORANDBRANDING

13. Colorpreferencesvarybygender
Men'sfavoritecolorisbluewhilebrownistheleastfavorite
COLORANDBRANDING

14. Colorpreferencesvarybygender
Women'sfavoritecolorisblueandpurplewhilebrown
istheleastfavorite
COLORANDBRANDING

15. Colorpreferencesvarybygender
Menpreferbrightcolorswhilewomenprefersoftcolors
COLORANDBRANDING

16. Colorpreferencesvarybygender
Menchoosebasedonshadeswhilewomenchoose
basedontints
COLORANDBRANDING

17. Colorappropriatenessaffectsindividualchoices
COLORANDPURCHASING

18. Sensibleuseofcolorscontributes
toproductdifferentiation.
COLORANDPURCHASING

19. Brandcolorsarealsoperceivedasrelevantandsuitable.
Theconsumersdeterminesifthecolorsfitanddecideto
buyiftheydo.
COLORANDPURCHASING

20. Brandcolorscreatemoodsandfeelingsthatdirectly
relatestopersuasion.
COLORANDPURCHASING

21. About90%oftherespondentsofastudymake
judgmentsaboutaproductbasedonitscolor.
COLORANDPURCHASING

22. About90%oftherespondentsofastudymake
judgmentsaboutaproductbasedonitscolor.
COLORANDPURCHASING

23. Consumersreactonpointofpurchase(POP)displays
basedonitsdominantcolor.
Displayswithblueandgreen
backgroundcolorsattractthemost
attention
Displayswithwhitebackground
colorattracttheleastattention
COLORANDPURCHASING

24. Thereisnobestcolorforconversion
COLORANDCONVERSION
?

25. Thereisnobestcolorforconversion
COLORANDCONVERSION
?

26. Consumerspreferaproductwithcolorsthat
perfectlyblend
COLORANDCONVERSION

27. Consumerswillbuyproductswithonetothreecolors
duetosmallpaletteprinciple
COLORANDCONVERSION

28. Source
ResearchGate.net
Discovery.com
TheLogoCompany.net
JoeHallock.com
KISSmetrics.com
SStudioPress.com
Journals.SagePub.com
EmeraldInsight.com
UWLax.edu
Springer.com
JSTOR.org
ScienceDirect.com