The world does not stand still. New inventions, gadgets, innovative products, cosmetics, and medicines appear every year. Scientists are working on improving the quality of human life and increasing life expectancy. Taking care of health is becoming more and more popular. People exercise, eat right, choose healthy products, and introduce superfoods to their diet. This kind of product NL deals with has gained popularity thanks to the work of marketing expert Roman Tovstik‘s team, responsible for product promotion and introducing innovative nutrition to consumers.

1. Innovation
Laboratory as
a Successful
Marketing Tool
Roman Tovstik

2. Innovation Laboratory as
a Successful Marketing
Tool
Roman Tovstik is a recognized marketing expert with over
twenty years of experience. Roman was one of the
pioneers behind NL and has been the constant leader and
motivator of the marketing department from the very
beginning. Thanks to effective marketing steps, within just
a few years, NL has become a global corporation that
operates in the Russian and foreign markets today. The
company has a wide network of distributors – 284 offices
in Russia and abroad, more than 80 company stores in our
country, and almost three million clients in its base.
The world does not stand still. New inventions, gadgets,
innovative products, cosmetics, and medicines appear
every year. Scientists are working on improving the quality
of human life and increasing life expectancy. Taking care of
health is becoming more and more popular. People
exercise, eat right, choose healthy products, and introduce
superfoods to their diet. This kind of product NL deals with
has gained popularity thanks to the work of marketing
expert Roman Tovstik‘s team, responsible for product
promotion and introducing innovative nutrition to
consumers.

3. The company’s success largely depends on a unique
marketing strategy pursued by the Vice President of
Marketing NL International, Roman Tovstik. According to
Roman, courage is one of the main tools of marketing and
successful business. That’s why Roman Tovstik is not
afraid to make bold decisions. One such decision was to
open his laboratory in Novosibirsk, where all the company’s
dietary supplements and modern foods are produced.
Marketing expert Roman Tovstik became the ideological
inspirer of the laboratory complex Ultranovation R&D
Laboratory. Roman did not come to the construction and
launch of such a unique complex by chance. For a long
time, the company NL had been working with a French
laboratory that produced products for health. But in 2014,
there were supply disruptions, and Tovstik Roman launched
his production complex. Being an experienced marketer,
Roman Tovstik understood very well that creating his
production facility would enable establishing a supply of
products in Russia without depending on European
partners. And the next strategic marketing step was to
create a laboratory base where innovative products could
be developed, and research could be conducted. The
laboratory was opened as a resident of the Biotechnopark
in the Koltsovo science city in Siberia.
Today, the laboratory is developing healthy products,
superfoods, and dietary supplements that undergo the full
production cycle – from the search for an idea to its
realization and final packaging. The Vice President of
Marketing at NL International, Roman Tovstik, closely
follows the work of the company’s laboratory and tries to
use new scientific data to produce products as much as
possible. Tovstik Roman has always been of the opinion
that the best ingredients and raw materials should come
from the places of production or growth. Therefore, the
company has agreed with a broad base of suppliers in
Russia and abroad. For example, sea buckthorn is brought
from Altai, which is famous for its unique pure nature, and
mint is supplied from Germany because it is there that a
special variety of this plant is popular, which grows in a
particular area under the same climatic conditions.

4. For NL, the launch of the lab was an important milestone in
its development and a major marketing success. The
advantages of the laboratory are that the employees
constantly interact with leading specialists – nutritionists,
nutritionists, and doctors. Working with experts and
specialists is also part of Roman Tovstik’s marketing
strategy, which promotes new products. Consumers listen
to experts’ opinions and can be assured of the quality of
products and their benefits. The products developed in the
laboratory have already received awards, such as the
“Time for Innovation – 2021” award and the title “Innovation
of the Year in Healthy Nutrition.”
www.romantovstik.com
Recognized Russian marketing
expert with over 20 years of
experience - Roman Tovstik