precise

1. Apple iPhone
Done by
S.V.Rohith

2. Technical Specifications
Screen size 3.5 inches
Screen
resolution
320 by 480 at 160 ppi
Input method Multi-touch
Operating
system
OS X
Storage 4GB or 8GB
GSM Quad-band (MHz: 850, 900, 1800, 1900)
Wireless data Wi-Fi (802.11b/g) + EDGE + Bluetooth 2.0
Camera 2.0 mega pixels
Battery Talk / Video / Browsing - Up to 5 hours
Audio playback - Up to 16 hours
Dimensions 4.5 x 2.4 x 0.46 inches / 115 x 61 x 11.6mm
Weight 4.8 ounces / 135 grams

3. iPhone Design
 Display Screen
 3.5-inch touch screen display
 Finger commands interface
 25,000 pixels per inch
resolution
 Ambient light sensor
 Audio
 Headphone jacks
 Built-in speaker
 Bluetooth (stereo) transmission

4. Software OS X Capabilities
•Full OS X
•Multi Tasking
•Networking
•Syncing
•Low Power
•Security
•Video
•Cocoa
•Core Animation
•Graphics
•Audio
•Widgets
•Applications

5. iPhone vs the
competition
iPhone differentiation
0
2
4
6
8
10
Affordable
Easy
ofuse
Fashionable
Em
ailW
eb
brow
singM
edia
Player
Carrieravailability
ScreenPC
functionality
Factors of Competition
Score(10=highest)
iPhone
Blackberry
Pearl
Motorola
RAZR

6. iPod recycling program
• This scheme will make the
iphone more environmentally
friendly
• Customers will receive a
discount on new iphones if the
exchange their old mobile
• If Apple encourage this
scheme with their own products
it will play a hand in reducing
global pollution

7. Victims of their own success?
Strategy 1
Market the iPhone to Businessmen & high
earners and ipods to teenagers & fashinistas.
Strategy 2
Make the iPhone a high end product by
increasing its price & lower the price of the ipod.

8. Thank YOU.