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H iphone


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H iphone

  1. 1. <ul><li>Arti Pradhan </li></ul><ul><li>Mba 3 sem </li></ul>
  2. 2. <ul><li>Calls by Touch </li></ul><ul><li>Voicemail </li></ul><ul><li>SMS </li></ul><ul><li>Photos </li></ul><ul><li>Calendar </li></ul>
  3. 3. <ul><li>Smart Phone </li></ul><ul><li>iPod (Widescreen) </li></ul><ul><li>Wireless Internet Communication Device </li></ul><ul><li>PDA </li></ul><ul><li>Computer (OS X) </li></ul><ul><li>Camera </li></ul>Apple iPhone
  4. 4. <ul><li>Tunes Library Access </li></ul><ul><ul><ul><li>Videos </li></ul></ul></ul><ul><ul><ul><li>Songs </li></ul></ul></ul><ul><ul><ul><li>Movie Previews </li></ul></ul></ul><ul><ul><ul><li>Lyrics </li></ul></ul></ul><ul><ul><ul><li>Album Artwork </li></ul></ul></ul><ul><li>Touch Controls </li></ul><ul><li>3.5 inch screen iPod with touch screen controls </li></ul>
  5. 5. <ul><li>Wi-Fi enabled Internet Device </li></ul><ul><ul><ul><li>Auto Wi-Fi detection (802.11b/g) </li></ul></ul></ul><ul><ul><ul><li>Bluetooth </li></ul></ul></ul><ul><ul><ul><li>GSM </li></ul></ul></ul><ul><ul><ul><li>Cingular’s EDGE </li></ul></ul></ul><ul><li>Full Feature Browser </li></ul><ul><li>Syncs automatically with a Mac or a PC </li></ul><ul><li>Internet email </li></ul><ul><ul><ul><li>Rich HTML email </li></ul></ul></ul><ul><li>Widget Applications </li></ul><ul><ul><ul><li>stock quotes </li></ul></ul></ul><ul><ul><ul><li>sports scores </li></ul></ul></ul><ul><ul><ul><li>weather reports </li></ul></ul></ul><ul><ul><ul><li>traffic updates </li></ul></ul></ul>
  6. 6. <ul><li>Apple’s OS X running Widget’s Java based software </li></ul><ul><li>PDA features: appoint calendars, contact lists, photos, emails and documents </li></ul><ul><li>Built-in camera takes pictures at 2 MB resolution that can be stored in 4 GB or 8 GB flash memory </li></ul>
  7. 8. <ul><li>Display Screen </li></ul><ul><ul><li>3.5-inch touch screen display </li></ul></ul><ul><ul><li>Finger commands interface </li></ul></ul><ul><ul><li>25,000 pixels per inch resolution </li></ul></ul><ul><ul><li>Ambient light sensor </li></ul></ul><ul><li>Audio </li></ul><ul><ul><li>Headphone jacks </li></ul></ul><ul><ul><li>Built-in speaker </li></ul></ul><ul><ul><li>Bluetooth (stereo) transmission </li></ul></ul>
  8. 9. <ul><ul><li>Full OS X </li></ul></ul><ul><ul><li>Multi Tasking </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Syncing </li></ul></ul><ul><ul><li>Low Power </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Cocoa </li></ul></ul><ul><ul><li>Core Animation </li></ul></ul><ul><ul><li>Graphics </li></ul></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>Applications </li></ul></ul>
  9. 12. <ul><li>Enterprises are unlikely to buy iPhones </li></ul><ul><ul><li>Price ~40% higher than Blackberries’ </li></ul></ul><ul><ul><li>Blackberries have top-notch push-email </li></ul></ul><ul><li>iPhone has features that appeal to mass consumer market </li></ul><ul><li>However, sales will be gated by network and price </li></ul>
  10. 13. <ul><li>Pricing </li></ul><ul><ul><li>Skimming strategy </li></ul></ul><ul><ul><li>Typically cell phone prices drop rapidly </li></ul></ul><ul><ul><li>Expect Apple prices to fall slowly </li></ul></ul><ul><li>Product </li></ul><ul><ul><li>Add functionality, maintain price </li></ul></ul><ul><ul><li>Versioned iPods for price-sensitive segment </li></ul></ul>
  11. 14. <ul><li>Distribution </li></ul><ul><ul><li>Restricted availability to Cingular and Apple stores </li></ul></ul><ul><ul><li>New iPhones will open channels & drive sales </li></ul></ul><ul><li>Promotions </li></ul><ul><ul><li>Cingular iPhone discounts unlikely </li></ul></ul><ul><ul><li>Expect iPhone voice / data plans </li></ul></ul>
  12. 15. <ul><li>Cingular customers 58m </li></ul><ul><li>Cingular subscribers with iPod 30% </li></ul><ul><li>Cingular subscribers with iPod 17.4m </li></ul><ul><li>Uptake rate from Cingular iPod customers in 1st year 50% assumption </li></ul><ul><li>Est. uptake by Cingular iPod customers in 1st year 8.7m </li></ul>
  13. 16. <ul><li>World Sales </li></ul>Millions of Units
  14. 18. New entrants Bargaining Power of customers Bargaining power of suppliers Threat of substitutes Rivalry within industry
  15. 19. strengths weaknesses opportunities threats Style/Brand Sensors Rich UI User base Hype First mover No UMTS High price / high end Limited distribution channels Missing features Unsafe for corporate use? Port existing apps Migrate people to Apple New social device Distribute iTunes content Similar devices Highly developed market
  16. 22. support Voice over IP