1. Rohit Mittal
2nd JAN 2015
E-Learning In Asia
Overview

2. Abstract
• APAC will be the second largest market after
North America in the next three years, with a
CAGR of 8.9%.
• Self-Paced e-Learning revenues will reach $12.1
Bn. In 2018 from $7.9 Bn. In 2013
• In 2013 the top five buying countries were China,
South Korea, Japan, India and Australia.
• By 2018, the top five buying countries will be
China, South Korea, India, Japan and Indonesia.
• Myanmar has the highest growth rate at 50.2%
followed by Thailand and Malaysia at 43.7 and
42.3% respectively.

3. Growth Drivers
• Roll out of National Knowledge Networks with high
speed broadband backbone.
• Large scale technology deployments in the schools
• Content digitization efforts in the various federal,
state/provincial, and municipal school systems
• Shortage of trained teachers in rapidly developing
economies.
• New initiatives by respective governments for
educational policies.
• The booming enrollment in online higher education.
• Launch of the ASEAN Economic Community

4. Who Are The
Buyers?
• The self paced eLearning buyers in Asia are
 Consumers
 Federal Government Agencies
 Provincial/State/Municipal Government Agencies
 PreK-12 School Systems
 Higher Education Institutions
 Corporates
 INGOs/LNGOs (For Example UNICEF & PLAN
INTERNATIONAL)

5. What Are They
Buying?
• Self Paced eLearning
• Collaboration-based Learning
• Digital Reference Ware
• Mobile Learning apps and Edu games
• Mobile Learning VAS

6. What Are They
Buying? Breakup
 IT Related Courses
 General Academic Courses
 Exam & Test Preparation Courses
 Hobby & Instructional “How To” Guides
 Vertical professional skills and professional development
 Channel, Partner and Supplier Education
 Continuing Education, Continuing Medical Education
 Professional certifications
 Internal and External sales
 Decision and Performance Support
 Business Process Training
 Business & Finance
 Organizational, Management & Leadership Development
 Compliance and mandated learning
 Language Learning

7. Major Programs In
The Region
• Future Schools @ Singapore
• Digital Bangladesh
• Knowledge Based Society 2025 In Indonesia
• Malaysia Education Online
• NODES Srilanka
• Nepal’s DOE Program
• Digital Learning Advancement Program In Taiwan
• NATIONAL VET Australia
• English as a life skill in Srilanka

8. Some Major
Deployment Players
• SK Telecom
• YTL Communications
• Samsung Smart School Platform
• Benesse
• British Council
• ChinaEdu
• NSW AMES
• New Oriental Education
• Taobao
• Oxford University Press

9. Conclusion
• APAC being the most populous continent
comprising 60% of the global human population
viz. 4.4 Billion presents great opportunity for any
marketer. The below graph is no brainer for the
opportunity that this market holds.