The idea of Realty Infosol came out of actual life incidence, whereby one wanted to buy a residential apartment within a time frame to offset the capital gains tax from selling an old property. The hunt started with meeting agents, their brokerage was more or less standard at around 2% of the value of the property excluding duties, which was coming to a decent sum they would have made in case the deal materialised. Since buying real estate involves a substantial amount of one’s life’s earnings, it was natural to have a lot of questions for the agents about projects which they were promoting e.g. builders reputation and their past projects, feedback from their past customers, growth potential of particular locations that they were pitching, comparison on carpet area, legal documents & plans submitted by them and permissions, the last price at which the builder has sold an apartment, his lowest price and highest price sale etc. It was astonishing that the agents did not have most of the answers to the queries and insisting on getting answers to the queries made them disinterested, as a result they started getting reluctant in the assignment. At the end, one had to put own time and energy in getting answers to the queries. The brokerage they demanded suddenly seemed un- justified.