Laila pawlaks presentation on customer experiences sime15
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#Fundamental4s #Customer #Experiences #DARE2
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Laila pawlaks presentation on customer experiences sime15
- 1. DARE2@Singularity University Summit Europe Designing Extraordinary Customer Experiences for an Exponential World @DARE2dk
- 2. ???
- 3. Why?
- 4. Reality What companies think customers want What customers really want
- 5. DARE
- 6. Unapologetic Customer Perspective Always be your self - unless you can be Sherlock, then always be Sherlock!
- 7. We are competing about their Attention MoneyTime
- 9. The Fundamental 4s - What drives customers? Pawlak & Østergaard, 2011 Proactive Reactive Intrinsic Extrinsic
- 10. BE better - Honor your customers values and moral landscape www.BeMyEyes.org
- 11. BE better - Honor your customers values and moral landscape
- 12. BE better - Honor your customers values and moral landscape
- 13. BE better - Honor your customers values and moral landscape
- 14. DO better - Enhance your customers’ skills, competencies & results www.24slides.com www.athgene.com www.focusatwill.com
- 15. DO better - Enhance your customers’ skills, competencies & results Lowes Innovation Lab
- 16. FEEL better - triggering your customers’ senses and emotions www.thync.com
- 17. LOOK better - Improving your customers’ social status
- 18. Potential
- 19. It’s never about YOU OR EVENTHE TECHNOLOGY YOUR COMPANY
- 20. It’s about how you can positively impact …
- 21. Let’s do it!
- 22. Want the #Fundamental4s whitepaper when it comes out? Write to: laila@DARE2.dk
- 23. DARE2 connect Laila Pawlak Founder & CEO, DARE2 Adjunct faculty Singularity University laila@DARE2.dk +45 2924 5350 @DAREdk Laila on Facebook Connect on LinkedIn DARE2 @DARE2mansion Vermundsgade 13-15 2100 Copenhagen. +45 2924 5350 www.DARE2.dk www.DARE2mansion.com www.thinkubator.dk
Editor's Notes
- Differentiation Retain
- Talk about entrepreneurs a little bit Many of the exsamples the last couple of days were from entrepreneurs We have to start working together. Fearless, crazy – maybe even stupid. Right now we're starting to see bridging between corporates and startups Be the one who bridges
- Biggest mistake in research is that you ask the wrong people about the wrong thing Customer research is NOT sending a survey It is indepht qualitative research – etnographic reasearch Medical study lab 3 years. Developed a spray. Design thinking Explore, empathize, extract. Etnographic Ideate Prototype New amazing methods of research through neuroscience.
- In the future we’re competing for all of these A way to stand out from the clutter, get peoples time and ultimatety their money is staging extraordinary customer experiences
- Upworthy draws massive amounts of attention to things that matter. Upworthy is a website built entirely around making “meaningful” stories going viral. Fast Company named them the fastest growing media company of all time in 2013 based on the 8.7 million unique visitors they had within their first six months. 50 mill. Each month Also makes people LOOK better when sharing
- Califiórnia water crisis
- Upworthy draws massive amounts of attention to things that matter. Upworthy is a website built entirely around making “meaningful” stories going viral. Fast Company named them the fastest growing media company of all time in 2013 based on the 8.7 million unique visitors they had within their first six months. 50 mill. Each month Also makes people LOOK better when sharing
- AthGene helps fitness enthusiasts maintain their ideal body type by providing ongoing meal and exercise plans tailored specifically to their genetics Oshbot from Lowes innovation lab
- Oshbot
- Zappos: 8 hour customer service conversations + ordering pizza to their customers Recyclebank, which is a platform with more than 4 million users designed to inspire and reward sustainable behaviour, provides points, rewards, and cash discounts for living a greener life. ChoreWars - Finally, you can claim experience points for housework.- where you design your own task and set it up as a competition between participants. The ones who do the most chores or do them the best win. This should be a no-brainer app to introduce into any family. Artboost – make your home prettier, connect emotionally
- Uber: You are graded after the trip Mediator between utility companies and customers. Digital engagement and makes people understand their energy bill Strike of genious is comparing to others
- In the future we’re competing for all of these A way to stand out from the clutter, get peoples time and ultimatety their money is staging extraordinary customer experiences
- We start as entrepreneurs with a huge customer focus and then along the way we forget who it’s about. Customers become numbers in spreadsheets and databases Now more than ever we need to understand that it’s never about the technology – it’s about what we can do for people with technology