3. • With a land area of 93,033 square km,
Hungary is a landlocked country in Central
Europe
• Slightly more than one half of Hungary's
landscape consists of flat to rolling plains of
the Pannonian Basin
• The most important plain regions include
the Little Hungarian Plain in the west, and
the Great Hungarian Plain in the southeast.
• Hungary is divided in two by its main
waterway, the Danube(Duna); other large
rivers include the Tisza and Dráva, while
Transdanubia contains Lake Balaton, a
major body of water.
• The largest thermal lake in the world, Lake
Hévíz (Hévíz Spa), is located in Hungary.
Hills in Baranya county
Sunset by Lake Balaton
Valley of Zagyva River, Western Mátra Mounts
GEOGRAPHY
4. CLIMATE
•
Hungary mainly
has a
continental
climate
Hot summers
with low
humidity levels
but very
frequent rain
showers
The average
annual
temperature is
45.5 F
The average
annual rainfall is
23.6 in
A minor part of
southern
Hungary has
mediterranean
climate
5. Huns
Magyars
Invasion
Reign Of
Stephen 1
Invasion
Of
Mongols
War With
Turks
Hapsbur
g
Dominati
on
Anti
Hapsburg
Revolutio
n
Austro-
Hungaria
n Empire
World War
1
End of
WW1
376 A.D 896 A.D 977 A.D 1241 A.D 1526 A.D 1686 A.D 1849 A.D 1867 A.D 1914 A.D 1918 A.D
The Huns
establish
themselves
in what is
present
day
Hungary
and
Transylvani
a
The seven
Magyar
tribes settle
in the
Carpathian
Basin under
Arpad
King Stephen I
(St. Stephen)
founded the
state of
Hungary, and
accepted the
Catholic
religion as
standard
the Mongols
caused
serious
destruction in
the country,
and half of
the
population
were killed or
deported as
slaves
Turkish
conquerin
g army
defeats
the
Hungarian
royal army
at Mohács
Combined
efforts of
Austrians
and
Hungary
drive the
Turks out of
Hungary
,Hapsburg
dominatio
n begins
Anti
Hapsburg
Revolution
crushed by
intervention
of Russian
Imperial
Army
Austro-
Hungarian
dual
monarchy is
formed
Hungary
enters WW!
As an ay of
Austria and
Germany
Hungary
proclaimed
as an
independe
nt republic
HISTORY
6. Break Up of
Hungary
World War
2
Switch
Sides
Joins
Soviet
Union
National
Uprising
IMF and
World
bank
Dismantles
Iron
curtain
Non-
Communist
Government
1920 A.D 1941 A.D 1944-45 A.D 1949 A.D 1956 A.D 1986 A.D 1989 A.D 1990 A.D
Treaty of
Trainon strips
Hungary of
nearly 70% of its
territory
Joins Axis
Powers and
declares war
on Soviet
Union
German
Troops
occupy
Hungary
Communists
take over the
government in
1947 and
Hungary joins
Soviet Union
National
uprising
crushed my
massive soviet
armed
intervention
Hungary joins
IMF and World
Bank
Hungary
becomes first
country to
dismantle Iron
curtain ,
allows visiting
E.Gemans
passage into
Austria
Becomes an
independent
democracy as first
free elections install
a non communist
government
7. The Ancient Hungarians lived in the Euro-Asian nomadic pastoral region, where the
keeping and use of horses played an important role in their lives. Therefore it is not
surprising that the horse and horse riding has a central place in Hungarian History,
leading to Hungarians being regarded as the nation of horsemen.
Nation Of Horseman
Family in Hungary
• The family is the centre of the social
structure
• Generations of extended family often
live together
• The grandparents play an important role
in helping raise the grandchildren
• The family provides both emotional and
financial support to its members.
Get Personal
• Hungarians expect friends to share
private and intimate details of their
personal lives
• If you ever feel you are being asked
personal questions, this is simply
meant as part of the getting-to-
know-you process
• Hungarians will even enjoy sharing
details of their romantic life with you
CULTURE
8. • Both men and women greet by shaking hands, although a
man should usually wait for the women to extend her hand.
• The older generation may still bow to woman.
• Close friends kiss one another lightly on both cheeks, starting
with the left cheek.
• In the business context is safest to address people by their titles
and surnames.
Meeting Etiquette
• Punctuality for all situations is taken extremely seriously, if
delayed, telephone immediately. It is considered extremely
rude to cancel a meeting at the last minute and could ruin
your business relationship
• Expect some small talk and getting-to-know-you
conversation before business is discussed. Do not move the
conversation to business yourself
• Do not remove your suit jacket without asking permission
• Deals in Hungary cannot be finalized without a lot of eating,
drinking and entertaining
Business Etiquettes
Etiquette & Customs in Hungary
9. Hofstede Model
Power Distance : Hungary scores low on this dimension
(score of 46) which means that the following characterises the
Hungarian style: Being independent, hierarchy for
convenience only, equal rights, superiors accessible, coaching
leader, management facilitates and empowers.
Individualism : Hungary, with a score of 80 is an
Individualistic society. This means there is a high preference
for a loosely-knit social framework in which individuals are
expected to take care of themselves and their immediate
families only
Masculinity : Hungary scores 88 on this dimension and is
thus a masculine society. In masculine countries people “live
in order to work”, managers are expected to be decisive and
assertive, the emphasis is on equity, competition and
performance and conflicts are resolved by fighting them out.
Uncertainty Avoidance : Hungary scores 82 on this
dimension and thus has a preference for avoiding uncertainty
Pragmatism : Hungary is shown to be a pragmatic country
with a high score of 58 on this dimension. They show an
ability to adapt traditions easily to changed conditions.
Indulgence : Hungary has a low score of 31 on this
dimension. Societies with a low score in this dimension have a
tendency to cynicism and pessimism.
10. POLITICS
The President of the Republic, elected by the members of
the National Assembly every five years is nominally the
Commander-in-Chief of the armed forces and his powers
include the nomination of the Prime Minister
He is to be elected by a majority of the votes of the
Members of Parliament, based on the recommendation
made by the President of the Republic.
The unicameral, 386-member National Assembly
(Országgyűlés) is the highest organ of state authority
POLITICAL PARTIES IN POWER
1. Hungarian Civic Alliance or Fidesz
2. Hungarian Socialist Party or MSzP
3. Movement for a Better Hungary or Jobbik
4. Politics Can Be Different or LMP [13-
member leadership]
Janos Ader – President of Hungary
Victor Orban – Prime Minister of Hungary
11. ECONOMY
•The private sector accounts for over 80% of GDP. Hungary gets nearly one third of all FDI flowing into Central Europe, with
cumulative foreign direct investment totaling more than US$200 billion since 1989.
•It enjoys strong trade, fiscal, monetary, investment, business, and labor freedoms. Inflation is low, it was on the rise in the past
few years, but it is now starting to regulate
•Investment in Hungary is easy, although it is subject to government licensing in security-sensitive areas
•Foreign capital enjoys virtually the same protections and privileges as domestic capital. The rule of law is
strong, a professional judiciary protects property rights
•Hungary, as a member state of the European Union may seek to adopt the common European currency,
the Euro
•Hungary's low employment rate remains a key structural handicap to achieving higher living standards. The
government introduced useful measures in the key areas, namely early retirement, disability and old pensions
13. The largest stalactite cave
of Europe ( Aggtelek)
The second largest thermal
lake in the world (Lake
Hévíz)
The largest lake in Central
Europe (Lake Balaton)
The largest natural
grasslands in Europe
(Hortobágy)
Other Natural Resources : Bauxite,
coal, natural gas
NATURAL RESOURCES
14. Wanted to differentiate
from the competitors in
Hungary
Wanted to promote
usage of Facebook
through mobile via their
Domino Net Package
IDEA
• Take Facebook to streets
for real
• Launched a Facebook
page named “Facebook
on the Streets”
• At busy downtown square
at Budapest. Built a 4m tall
copy of the page for real
People posted messages
on FB wall which
appeared on the wall
written from hand and
the complete profile
pictures drawn
Due to it’s innovative campaign , finally after a decade T Mobile was
able to penetrate the market of Hungary and its market share
increased to 36%
