1. •
•
• THOUGHT PROCESS
• FOR BETTER PRODUCTS, SERVICES
REAL SUPERHERO
AMERICA HAS SUPERMAN, SPIDERMAN AND WE INDIANS HAVE PADMAN WHO THINKS IN AN INNOVATIVE WAY WITHOUT
SEEING THE BENEFIT OF HIMSELF.
LIKE
i. ONION CHOPPER WHEN SAW HIS WIFE’S TEARS , HE THOUGHT SHE WAS CRYING BUT WAS ACTUALLY BECAUSE OF
PEELING ONIONS SO HE GAVE HER ONION CHOPPER.
ii. BICYCLE BASKET HE SAW HIS WIFE WAS FACING PROBLEM IN SITTING ON THE IRON ROD OF BICYCLE HE MADE A BASKET
AND ATTACHED BEHIND HIS SEAT TO GIVE HER WIFE COMFORT.
iii. SANITARY PAD WHILE HER WIFE, SISTERS AND OTHER FEMALES WERE FACING ISSUES DURING THEIR PERIODS , HE
THOUGHT OF BUYING PAD WHICH WAS QUITE EXPENSIVE AND UNAFFORDABLE , HE THOUGHT OF MAKING IT.
4. 1)EXPLORE- WHAT TO EXPLORE??
PROBLEM IDENTIFICATION- SYMPTOMS PROBLEMS!!
• WHEN SHE WAS ON HER PERIODS SHE WAS NOT ALLOWED TO SIT INSIDE HER HOUSE RATHER SIT IN BALCONY.
• SITTING INSIDE THE HOME WAS CONSIDERED TO BE IMPURE FOR OTHER MEMBERS OF THE FAMILY.
• HER WIFE AND SISTERS USED TO SLEEP OUT IN BALCONY FOR 5 DAYS.
• SANITARY PAD WAS CONSIDERED TO BE IMPURE AND DIRTY WHEN AKSHAY USED IT FOR COVERING THE INJURY OF HIS
FACTORY MAN’S HAND INSTEAD OF COVERING WITH DIRTY CLOTHES AROUND HIM.
• THEY SAID “AURTO KA GANDA KAPDHA”.
• WHEN AKSHAY WENT TO BUY THE SANITARY PAD AFTER LOOKING AT THAT DIRTY CLOTH WHICH HIS WIFE USED
DURING HER PERIODS, IT WAS VERY EXPENSIVE. IT WAS NOT AFFORDABLE FOR MIDDLE/LOWER CLASS PEOPLE IN
VILLAGE.
• He borrowed the money for buying pads from one of his friend passing by the chemist shop.
• Price issue- (rs55) His wife asked him to return it as it was quite expensive and his mother will taunt her
for the same. He said ”4 aane ki ruyi aur 2 aane ki potli for rs55 is a trap”
• Females use dirty clothes, leaves and ash which causes severe disease and can even lead to death.
• Girls who were on their period had to take leaves for 5 days from school, college by which their Studies
got impacted.
5. 2) Ideate
Idea Formation
• Price issue- made in free of cost
• Health issue- dirty cloth
Buys clean cotton, solution from cobbler, wash clean leaves
3) Create
• Hanuman ji statue- put coconut in his mouth and pieces of it would come out from his hands in bowl as a blessing
• The work is done when everything is right, not when it looks right
• In business the real boss is only the customer
• Men’s don’t cry
• Before giving to customers try and experiment yourself.
• Started making pad 1st for the first time.
6. • ASKED FOR FUNDS BEGS FOR AN YEAR, IN RETURN OF HEAD MASSAGE
• DENTIST TOLD AND SHOWED STEREALIZING MACHINE
• SANITARY PAD IS READY-LAST ATTEMPT BY USING HIS OWN INNOVATIVE MACHINES AND
TECHNIQUES.
• SONAM- IN URGENCY OF PAD
• FEEDBACK- BAKWAS, THIK YA KAMAL.
• SUCCESSFUL!! FINALLY
• FIRST CUSTOMER
• CALLED WIFE DISCUSSED ABOUT PAD. SHE GOT HURT
8. INPUT-
• Sonam- 90k loan, self respect, village, wife, mother, sisters ( pad investment) gave 5 pads in one packet
• Feedback-should sticks and have wings
• His father also made her the 1st customer
• Lender asked for his money back , 500 more lended
OPPORTUNITY
• Innovation competition event – betterment for society- identified in society- 2 lakh prize money- iit delhi
• Sanitary napkin making machine – pulp, pulverize, cake, killer machine all germs, ready, big machine, a lot of
money, haathomatic, rs2
• 4th national innovation fest- countries should not known as 4 billion minds and not 4 billion peple. Mitticool
refrigerator won.
• Life changing innovation of the year, biggest innovation of the year- president’s award by Amitabh bachan
• Patent for machine- by IIT
• Why would 90k machine get crores? Because it has an idea and idea has a money because company would
design, give a brand name.
• My machine not for earning crores but should be useful for crores.
• Innovation is a curse , I need patent , village still not accepting padman’s innovation.
9. OUTPUT
Sonam quit her interview came to become a business partner.
Finally!! villagers accepted even gave money for it.
First women to buy product was beaten by her husband , even females of village took part in selling pads , slowly and steadily started to
learn, how to use the machine.
After saying pad still womens resist , so keep a name of a pad named PARI.
Total Women- 5cr , Currently Use-12%
Sell women your machine, they’ll buy by taking loan and he can make new machines buy that money.
Same goal , same destination. PAN INDIA
SOCIAL IMPACT ON MENSTRUAL HYGIENE
No problem= no living, problem= chance of living , india have opportunity bcz have problems, people call testmatch .
Children best , big co r&d , I T&F try and fail.
Fairy – rs2 each pad . 5 day every month , 60 days waste .
Business would never fall , only up and up.
18% using pad currently, 1 million women will do business
Padma shri award – padman
Lakshmi made pad machine , pari made Lakshmi
Successful!!!- grand entry by villagers
10. • SELL WOMEN YOUR MACHINE, THEY’LL BUY BY TAKING LOAN AND HE CAN MAKE NEW MACHINES BUY THAT MONEY.
• SAME GOAL , SAME DESTINATION THAT IS PAN INDIA.
• UNION OF NATION – LAKSHMI ENTERPRISES ( NEWYORK) (ANOTHER BIG OPPORTUNITY)
• SOCIAL IMPACT ON MENSTRUAL HYGIENE
• LINGLISH – ENGLISH TAXI , NEIL ARMSTRONG , CLIMB FOREST
• LAXMI IS MONEY, NOT CHASING FOR MONEY, ELSE WOULD BE MONEYMAN, NOT PADMAN.
• NO PROBLEM= NO LIVING, PROBLEM= CHANCE OF LIVING , INDIA HAVE OPPORTUNITY BCZ HAVE PROBLEMS, PEOPLE
CALL TESTMATCH .
• CHILDREN BEST , BIG CO R&D , I T&F TRY AND FAIL.
• FAIRY – RS2 EACH PAD . 5 DAY EVERY MONTH , 60 DAYS WASTE .
• WHY MEN- 10 MONTHS
• WHY WOMEN-12 MONTHS
• BUSINESS WOULD NEVER FALL , ONLY UP AND UP.
• 18% USING PAD CURRENTLY, 1 MILLION WOMEN WILL DO BUSINESS
• PADMA SHRI AWARD – PADMAN
• LAKSHMI MADE PAD MACHINE , PARI MADE LAKSHMI
• SUCCESSFUL!!!- GRAND ENTRY BY VILLAGERS
ENTREPRENEURSHIP
WITH TIPS AND
MESSAGE
11.
12. SOM
TAM
SAM
TAM- Total Addressable Market
Total Market for your product.
SAM- Serviceable Available
Market
Portion of the market you can
acquire based on your business
model (your targets).
SOM- Serviceable
Obtainable Market
Percentage of SAM you
can realistically capture.
TAM SAM SOM
13. • (TAM) TOTAL ADDRESSABLE MARKET- WHAT IS THE
VISION?
TOTAL MARKET TARGETED WAS FEMALES OF THE NATION AND
BEYOND THAT IS 5 CRORES.
• (SAM) SERVICABLE AVAILABLE MARKET- STATES OF INDIA-
12%.
• (SOM) SERVICABLE OBTAINABLE MARKET- HIS OWN
VILLAGE.
