Basic principles on Linkedin

1. THINK-LINKED.IN by Think-Linked.in
Imagery
Headline Summary
Profile
Sections
PostingClient Avatar

2. THINK-LINKED.IN
RecognitionClient Avatar

3. DEFINE and IDENTIFY your ideal client Avatar

4. CORRECT LINKEDIN DEMOGRAPHICS
• Their Job Title
• Their Current Company
• The Industry They Work In
• Their Company Size
• Their Company Position
• Their Connection Towards You

5. FIND YOUR TARGETS VIA
"BOOLEAN SEARCH"
Boolean search is a type of search allowing users to
combine keywords with operators (or modifiers) such
as AND, NOT and OR to further produce more
relevant results. For example, a Boolean search could
be "hotel" AND "New York"

6. THINK-LINKED.IN
Imagery
Client Avatar

7. • 1/20th of a Second for 1st Impression
• 14 x More Views if you have a Photo
• 9 x More Connection Requests
• Needs to be a Professional ‘Head & Shoulders’ shot
• Needs to be recent
• Your Face should take up 60% of the image space
X

8. LINKEDIN BANNER
* A pain point
* Show social proof
* Company branding
* Personal branding
* Benefit statement
* Call to action
* Promote your product/service

9. THINK-LINKED.IN
Imagery
Headline
Client Avatar

10. THINK-LINKED.IN
Imagery
Headline Summary
Client Avatar

11. THINK-LINKED.IN
Imagery
Headline Summary
Profile
Sections
Client Avatar

12. THINK-LINKED.IN
Imagery
Headline Summary
Profile
Sections
PostingClient Avatar

13. Created 2nd Feb –Used Engagement Pod
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14. Results on 6th Feb
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15. THANK
YOU