2. The Value of LinkedIn
• Creates brand awareness for ABT
• Employees become company brand ambassadors
• Accesses an older, professional market that usually isn’t reached
by any other social network
• LinkedIn Pulse creates a social buzz for the company by
positioning ABT as a leader through publications (R&D
Department results)
3. Brand
Awareness
LinkedIn Company Page Information:
- Location
- Services (Showcase services)
- Company News
- Employees
Benefits to a Company Page:
- Company on searches/employee
pages becomes a clickable link
- Titles of employees can be
representative to the company (i.e.
intake can add their number to their
profile).
What Competitors Look Like:
4. Employees as Brand Ambassadors
• Employees become representatives of the company when they
link their profile to ABTRS and the hyperlink in their online
resume becomes clickable leading to the company page
• Intake and Alumni departments can put their phone number in
their headings allowing for easy reach for potential clients
• Employee job summary gives the company more traction in the
employment sphere attracting talent in a passive way.
6. Problems
with the
Profile
Title is ridiculous
No company loyalty and bashing the boss,
Bad spelling and poor language
Incorrect language,
irrelevant information
and poor representation
of ABTRS
Image is unprofessional
7. Professional
Profile
Your employees are representatives of
the company and even though they
might be open to other career choices
it benefits both the employee and
ABTRS to have a professional profile.
8. Why the
Profile is
Professional
Title is reflective of
the company and
includes phone
number
Relevant information and applicable to the position.
Image is representative of the company
Position is accurate, job
description is complete.
(Bullet points optional –
Paragraph acceptable)
Charles Anderson
9. LinkedIn Pulse
LinkedIn Pulse is a blog/news service where information is
shared across the platform that anyone can publish to.
This can allow us to position ourselves in the industry by
reporting:
• Industry trends
• Research from R&D Department
• Company News
• Alumni Events
(Basically, anything that ABTRS would want to share publically)
10. LinkedIn Marketing Proposal
• Position ABTRS as a brand by redesigning the company page
and posting regular updates
• Update profiles of the executive team and maintain them
• Train the ABTRS offices on LinkedIn and take standard images
of all employees for their profile
• Go to the offices and offer training on LinkedIn Profiles and offer to take pictures
for the employees -PHP, Coprorate & Las Vegas Location
• Create posts for LinkedIn Pulse to position ourselves as a leader
in the industry; publish company information available to the
public
Goal: To look more attractive to investors, partners and potential mergers; LinkedIn is used as a
means of research for business acquisitions/mergers.
Editor's Notes
The proposal for ABTRS LinkedIn employee and company pages.
LinkedIn holds value. 25% of all internet users are on LinkedIn and it allows us to reach a more professional audience. Employees can be positioned as brand ambassadors of ABT and being more active on this social platform allows us to be noticed and establishes us as a leader in the industry.
LinkedIn Pulse posts
Posts on the company page
Updates by employees that mention ABT
Pulse posts from executive team and research departments
Brand awareness is an important thing; growing our brand awareness is central to establishing credibility and authenticity. The above is what our competitors are doing.
Employees when they list ABTRS as an employer link to the company page (currently there are roughly three entries for ABTRS and we want every employee on the same page. People also can list their number if appropriate to the position i.e. the intake/alumni departments or outreach. It doesn’t make sense for all departments but it does for some because it allows them to be more available to this audience.
Here’s a look at a non-professional profile that doesn’t represent the company in a positive way. Employee profiles can have a huge impact on how people see ABTRS.
Read through slide.
Employee profiles should be representative of the company and a positive profile gives the company a great deal of traction.
Read through slide.
LinkedIn Pulse allows us to position ourselves as a leader in the recovery industry by giving us an actual face. Posts can be made either by the company or by individuals in the company to create brand awareness.
This proposal is what we plan to do in Q2 for the ABTRS LinkedIn initiative.
