1. FRONT COVER, DOUBLE PAGE
SPREAD AND CONTENTS PAGE
EVALUATION
AS Media: Evaluation of Foundation
PortfolioQuestions:

2. In what ways does your magazine use, develop or
challenge forms and conventions of real music
magazines?
Front Cover:
My front cover of my music magazine follows the forms
and conventions of a real music magazine as I have
positioned my cover using thirds vertically and
horizontally then subdivided the third into thirds
horizontally at the top of my magazine. My front cover
also follows forms and conventions as I have used my main
shot as a long shot of my model, just as various magazines
do such as ‘VIBe’ whose layout I am trying to follow, the
model in the shot I have used is looking directly into the
camera, just as models do on most music front cover so
that it is more personal to the audience. I have followed
the forms and conventions as I have used a continuation of
colour from the models clothes into the colour scheme of
red, yellow and green which are too the colours that are
widely associated with reggae. In addition to this I have
placed my masthead at the top of my page and used the

3. Double page spread:
My double page spread follows the forms and conventions
of a music magazine as I have set my columns of text so that
the width of each column is equal to the other. I have also
followed the forms and conventions by displaying two
images within my double page spread with the ‚artist‛ that
is being interviewed with text that follows the outline of
the image so it looks like it is written around her
Contents page:
My contents page follows the forms and conventions of a
real music magazine as there is a continuation from the
front cover to the contents page, this has been done by using
photos that are from the same photo shoot that is featured
on the front cover with the same mise-en-scene however is
a different shot so that there is a continuation from the
front cover to the contents page but is also a new image for
the audience to enjoy so they do not feel cheated. In
addition to this I have created continuation to ensure the
two pages look like they're from the same magazine as I

4. How does your music magazine represent
particular social groups?
My music magazine represents young adult females who
enjoy my chosen genre of reggae as happy yet strong and
independent, I have done this by positioning my model with
her hand on her hip so she upkeeps a strong figure but her
face is relaxed and slightly smiling to represent she is
happy. As a cause of this my front cover is also linked to
the genre reggae as ‘love’, ‘happiness’ and ‘strength’ are
commonly associated with this genre. My magazine
represents young females as happy as on my contents page
and my double page spread my model is smiling and
wearing red so the bright colours reflect her cheerful
character.
My use of colour scheme of bright colours on my front
cover, double page spread and contents page also
represents this social group as vibrant and lively. By my
model wearing a love heart necklace she is representing
the ‘love’ associated with reggae.

5. What kind of media institution might distribute
your music magazine and why?
My music magazine will be distributed in a music shop and
online so that there is a wider access to my magazine for
the audience. By distributing it online my magazine can be
shared in social networking sites and can be reached by a
wide variety of people so that my audience is extended by
different age groups as the internet is where a lot of
younger females will be able to reach the magazine.
In addition to this by distributing my music magazine online
my magazine will become ubiquitous as it could be accessed
at any place and any time.
I want my music magazine to have a wide access so that it can
be shared amongst the audience.

6. Who would be the audience for your music
magazine?
The audience for my music magazine is for young adults
(aged 17-24) that are female. I chose my target audience to
be female as there are limited reggae magazines that are
for girls as they mostly target men therefore this will
increase the number of my audience as it is a unique
magazine. The young girls that my music magazine targets
will be looking diversion which is provided in my magazine
as they will have the daily stresses and pressures such as
exams.

7. How have you addressed you target audience?
I have addressed my target audience by featuring a female
model in my shots for my magazine, by doing so the
audience should feel they can relate to my magazine as my
target audience are too females, in addition to this I used a
young model that is in the same age range as the audience
(17) therefore have used social interaction. I have used the
use of language within this magazine to address my target
audience to attract the certain age and social group. I have
done this by using personal language and language that
would be used when speaking to a friend. I have used forms
and conventions to address my audience by using diversion
in my cover lines ‘Tavanna Hutchinson my journey so far’
and ’30 cool things you must absolutely know right now’ by
doing so I have distracted the audience from their daily
stresses and provided them with something entertaining to

8. What have you learnt about technologies from
the process of constructing your music magazine?
In the process of constructing my music magazine I have
learnt about various technologies such as using and learning
new tools and techniques on the software Photoshop which
I used to design my magazine. On Photoshop I learnt how to
create rulers on the page so that I am consistent in using
alignment in my magazine. I learnt how to create shapes on
my contents page with the use of overlay effect on layer. I
also used the stroke effect when giving text or an image a
boarder. In addition to this when using Photoshop to create
my magazine I learnt to familiarise myself with the
polygonal lasso tool which was used to trace the outline
of the model in my images and the magic wand tool to
delete the green backdrop from the shots (a green
backdrop was used as it is the most furthest colour away
from skin colour so easy to delete from around the model
when using the ‘magic wand’ tool) In the process of
constructing this magazine I now know how to composition
layers correctly on Photoshop so that they are positioned
right when my magazine is finished. In the making of my

9. Looking back at the preliminary task what do you
feel you have learnt from it?
From the progression of my preliminary task I have learnt
to apply forms and conventions to my work so that it is
alike to a to a real music magazine. By doing so my front
cover, contents page and double page spread have
progressed due to my action to the feedback I was given.
Since the preliminary task I have learnt the forms and
conventions of the importance of alignment in my music
magazine as well as how to composition my photographs
and the importance of the representation of people in my
chosen genre. In addition to this I have learnt to divide my
magazine into thirds , to use a variety of text so the
typography is not basic and to use shots where the model is
making direct eye contact so that the shots are personal to
the audience. I have learnt since the preliminary task to
stick to a colour scheme so that the 3 pages are easily
linked together and recognisable and applied audience
theory to my product.