In this presentation, I share my takeaway from the EuroPCom 2016, where I attended 4 workshops. EuroPCom, the European Public Communication Conference, is the annual meeting point for communication managers and senior experts from local, regional, national and European authorities. During this two day event, public communication professionals gather together to discuss how to improve public communication and raise awareness of the EU policies. I would be happy to hear your opinions on this topic. Feel free to get in touch via LinkedIn or Twitter @tomasirob

1. EuroPCom 2016
4 workshops
1 takeaway
R o b e r t o T o m a s i

2. EU Conference on Public COMM
October every year
Find solutions to common challenges
EU institutions in Brussels
WHAT?
WHEN?
WHY?
WHERE?

3. 18 sessions
72 speakers
600+ participants

4. 01COMMUNICATE
EU FUNDING

5. Go where the audience is
Respect legal obligations
Make friends with the press

6. 02CREATING EFFECTIVE
CAMPAIGNS

7. Engagement before communication
Segment your audience
Re-engage

8. 03EMPOWERING
CITIZENS LOCALLY

9. Choose engagement tools carefully
Build trust
Don't reinvent the wheel

10. 04APPEALING LOOKS

11. Pics are great, icons are better
Be consistent
Go mobile

12. COMM
for and with
the EU citizens

13. THE END
T H A N K S !
roberto.tomasi@gopacom.eu
@tomasirob